Back To Basics: Social Media Webinar

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Copyright © 2013. Educate2Motivate, LLC www.educate2motivate.com Back-to-Basics:

description

Do you know what a hashtag is? How about tagging? Retweets? In this recording, we go over the most popular social media platforms for attorneys and financial professionals: LinkedIn, Facebook, Twitter, and Google+. This is the first of many marketing webinars to come.

Transcript of Back To Basics: Social Media Webinar

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Copyright © 2013. Educate2Motivate, LLC

www.educate2motivate.com

Back-to-Basics:

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Content Marketing New Team Member

Chelsea Cagle | Marketing Support

[email protected]

What has E2M been up to?

Deliver quality HNW marketing content to your clients, referral sources and prospects on your terms. For only $49/month, Educate2Motivate will provide you with three different articles to choose from to use however you would like.

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Today’s Agenda:

1. Linkedin

2. Twitter

3. Facebook

4. Google+

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Linkedin Tips

• Add some new apps • Endorse others • Follow thought leaders • Share an update

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What is a tweet?

• A message posted on Twitter that contains 140 characters or less.

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What is a #hashtag?

• A hashtag is a way to categorize specific words or topics. Put a # symbol in front keywords, phrases or names to make it a hashtag.

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What is a retweet?

• A retweet is a tweet by someone else that is forwarded by you or another Twitter user.

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What is a follower?

• A follower is a Twitter user that has chosen to follow you & your tweets.

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What is a mention?

• When someone refers to your Twitter handle (username) in a tweet.

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Twitter Tips

• Follow thought leaders • Engage in conversations

– Mentions – Replies – Retweets

• Use hashtags in your tweets

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Setting up Google+ company page • Start with the ”about” section which

has 4 sections

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Tips for using Google+

• Keywords, keywords, keywords • Utilize the “links” section • Upload YouTube videos