Back To Basics: Social Media Webinar
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Copyright © 2013. Educate2Motivate, LLC
www.educate2motivate.com
Back-to-Basics:
Content Marketing New Team Member
Chelsea Cagle | Marketing Support
What has E2M been up to?
Deliver quality HNW marketing content to your clients, referral sources and prospects on your terms. For only $49/month, Educate2Motivate will provide you with three different articles to choose from to use however you would like.
Today’s Agenda:
1. Linkedin
2. Twitter
3. Facebook
4. Google+
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Setting up your Linkedin profile
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Creating your profile Summary
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Current Positions
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What are your Skills?
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Volunteer Experience
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Share Projects & Publications
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Linkedin Tips
• Add some new apps • Endorse others • Follow thought leaders • Share an update
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Setting up your Twitter profile
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Setting up your Twitter profile
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What is a tweet?
• A message posted on Twitter that contains 140 characters or less.
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How do I tweet? Newsfeed
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What is a #hashtag?
• A hashtag is a way to categorize specific words or topics. Put a # symbol in front keywords, phrases or names to make it a hashtag.
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How do I use #hashtags?
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What is a retweet?
• A retweet is a tweet by someone else that is forwarded by you or another Twitter user.
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How do I retweet?
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What is a favorite?
• A tweet that you or someone else likes.
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How do I favorite a tweet?
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How can I find my favorites?
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What is a follower?
• A follower is a Twitter user that has chosen to follow you & your tweets.
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How do I follow someone?
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How do I know who is following me?
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What is a mention?
• When someone refers to your Twitter handle (username) in a tweet.
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How do I mention someone?
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What is a reply?
• A response to another person’s tweet.
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How do I reply?
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Twitter Tips
• Follow thought leaders • Engage in conversations
– Mentions – Replies – Retweets
• Use hashtags in your tweets
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Facebook Profile
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Editing your profile
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About you…
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Facebook Newsfeed
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Facebook Tips
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Facebook Tips
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Facebook Tips
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Google+
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Setting up Google+ company page • Start with the ”about” section which
has 4 sections
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People
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Contact Information
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Story
• Keyword rich
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Links
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Posts
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Photos
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YouTube
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How do I post to Google+?
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Tips for using Google+
• Keywords, keywords, keywords • Utilize the “links” section • Upload YouTube videos
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Questions or Comments?
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