Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50%...

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Bachelor of Business Administration (BBA-Hons) 4 Years Program under Semester System <Weekly Lecture Plan> Revised Uniform Codes Application w.e.f Fall 2019 Noon Business School University of Sargodha

Transcript of Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50%...

Page 1: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

Bachelor of Business

Administration (BBA-Hons) 4 Years Program under Semester System

<Weekly Lecture Plan> Revised Uniform Codes Application w.e.f Fall 2019

Noon Business School

University of Sargodha

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Noon Business School, University of Sargodha

Bachelors of Business Administration

Hons’ (BBA) 4 Years BBA Program (Semester System)

Designed in the light of

Vision Statement

To become leading contributor towards modern

business economy in the era of globalization

through excellence in academics and research.

Mission Statement

Grooming future business leaders by employing

best of human resources and technology to

produce business intellectuals, professionals and

entrepreneurs to meet local and global

challenges.

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Noon Business School, University of Sargodha

CONTENTS

No. Contents

01 Introduction

02 Admission Eligibility Criteria

02 Degree Awarding Requirement

03 Course Description of Program

04 Syllabus with detailed course outlines

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Noon Business School, University of Sargodha

Bachelors of Business Administration

Hons’ (BBA) 4 Years BBA Program (Semester System)

1. Introduction

Bachelors of business administration program aims at producing well trained business graduate

who have the capacity for independent thought and work, as well as for team work. The

emerging global scenario has compelled the commerce and the industry to look for a new breed

of business graduates capable of responding to the market demands. The innovative BBA

HONS’ 4 Years program develops critical and conceptual thinking skills in the participants. It

also provides them exposure of cutting edge business issues being faced by the real world. This

program has been devised keeping in view the current market needs and global demands.

2. Eligibility criteria

2.1 Qualifications

Candidates having I.Com, D.Com, F.A, F.Sc, ICS, DAE or equivalent intermediate are eligible

to apply for admission in BBA HONS’4 years program. The candidate must have at least 45%

marks to apply for admission.

3. Degree Awarding Requirements

3.1 Course Work

Minimum pass percentage for each course shall be 50% along with other degree completion

requirements.

3.2 Internship/Report

Students enrolled in BBA HONS’4 year semester system program will be required to do an

internship of 6 weeks duration in any commercial organization and submit the internship report

for evaluation.

3.3 Final Oral Examination/Viva Voce

Students fulfilling the requirements mention above shall be eligible for appearing in the final oral

examination. Those who will be declared pass in the oral examination will be awarded the degree

of BBA HONS’.

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Noon Business School, University of Sargodha

Noon Business School

University of Sargodha Description of the Bachelors in Business Administration Program

BBA HONS’ (4 YEARS) AFTER 12-YEARS SCHOOLING

138 Credit Hours 1st Semester

Code Subject Title Credit Hours

ENGL 101 Freshman English I 3(3-0)

BUSB 102 Introduction to Business 3(3-0)

CSSC 103 Introduction to Computers 3(3-0)

BUSB 104 Introduction to Bookkeeping & Accounting 3(3-0)

ISLS 105 Islamic Studies 3(3-0)

PSYC 106 Human Psychology 3(3-0)

18

2nd Semester

Code Subject Title Credit Hours

ENGL 107 Freshman English II 3(3-0)

BUSB 108 Financial Accounting 3(3-0)

MATH 109 Business Mathematics 3(3-0)

PKST 110 Pakistan Studies 3(3-0)

BUSB 111 Introduction to Management 3(3-0)

ECON 112 Microeconomics 3(3-0)

18

3rd Semester

Code Subject Title Credit Hours

BUSB 201 Contemporary World 3(3-0)

SOCI 202 Sociology 3(3-0)

ECON 203 Macro Economics 3(3-0)

BUSB 204 Advanced Accounting & Auditing 3(3-0)

BUSB 205 Introduction to HRM 3(3-0)

BUSB 206 Business Taxation 3(3-0)

18

4th Semester

Code Subject Title Credit Hours

ENGL 207 Creative Writing 3(3-0)

BUSB 208 Oral Communication & Presentation 3(3-0)

BUSB 209 Principles of Marketing 3(3-0)

BUSB 210 Money Banking and Credit 3(3-0)

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ECON 211 Pakistan Economics 3(3-0)

BUSB 212 Cost & Management Accounting 3(3-0)

18

5th Semester

Code Subject Title Credit Hours

BUSB 301 Business Communication 3(3-0)

ECON 302 Managerial Economics 3(3-0)

BUSB 303 Logic 3(3-0)

BUSB 304 Financial Management 3(3-0)

BUSB 305 Business Law 3(3-0)

BUSB 306 Business Statistics 3(3-0)

18

6th Semester

Code Subject Title Credit Hours

STAT 307 Statistical Inference 3(3-0)

BUSB 308 Organizational Behavior 3(3-0)

MATH 309 Calculus 3(3-0)

BUSB 310 Management Information System 3(3-0)

SOCI 311 Sociological Theory 3(3-0)

BUSB 312 Marketing Management 3(3-0)

18

7th Semester

Code Subject Title Credit Hours

BUSB 401 Business Research & Report Writing 3(3-0)

BUSB 402 Operations Management 3(3-0)

BUSB 403 Entrepreneurship & SME Management 3(3-0)

Specialization I

3(3-0)

Specialization II

3(3-0)

15

8th Semester

Code Subject Title Credit Hours

BUSB 404 Business Ethics 3(3-0)

BUSB 405 Interpersonal Skills 3(3-0)

BUSB 406 Total Quality Management 3(3-0)

Specialization III

3(3-0)

Specialization IV

3(3-0)

15

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Internship of 6 to 8 weeks qualifying

Specialization in HRM

Course Code Course Title Credit Hours

BUSB 407 Industrial &Labor Laws 3(3-0)

BUSB 408 Training & Development 3(3-0)

BUSB 409 Performance & Compensation Management 3(3-0)

BUSB 410 International HR 3(3-0)

BUSB 411 Leadership 3(3-0)

BUSB 412 Strategic HR 3(3-0)

Specialization in Finance

Course Code Course Title Credit Hours

BUSB 413 Special Topics & Accounting Standards 3(3-0)

BUSB 414 Financial Statement Analysis 3(3-0)

BUSB 415 Advanced Accounting systems 3(3-0)

BUSB 416 Advance Auditing Techniques 3(3-0)

BUSB 417 Corporate Finance 3(3-0)

BUSB 418 International Finance Management 3(3-0)

BUSB 419 Credit Management 3(3-0)

BUSB 420 Investment & Portfolio Management 3(3-0)

Specialization in Marketing

Course Code Course Title Credit Hours

BUSB 421 Sales Management 3(3-0)

BUSB 422 Advertising Management 3(3-0)

BUSB 423 Brand Management 3(3-0)

BUSB 424 International Marketing 3(3-0)

BUSB 425 Marketing Research 3(3-0)

Requirements for award of Degree:

i) Successful Completion of all Courses

ii) Business Internship 6 Weeks and viva (Qualifying)

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Noon Business School, University of Sargodha

COURSE CONTENTS

Course Title Freshman English - I

Course

Objectives

This course provides the students Language skills for effective communication,

organizational communication, the writing process, designing business documents,

writing business correspondence, preparing reports, proposals, manuals and presentation,

preparing employment and administrative messages, business terminology for marketing

and trade, communicating with the customer

Learning Outcomes

By the end of this course it is expected that the student will be able to:

1. To further develop student’s skills in reading, writing, speaking and thinking.

2. To develop students „understanding and appreciation of English language and its use in

effective communication and literature.

3. To develop student understands and appreciation of essay writing, short stories and will

develop ability to evaluate and understand written material.

4. To develop effective business communication skills and enhance presentation skills.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Parts of speech

Parts of sentences

2

Clauses

Phrases

Capitalization

punctuation

usage

Modifuer

3

Conjuctions

Figures of speech

Modifiers

Proofreading

4

Pre-writing skills

Graphic Organizers

Five Planing steps for effective messages

5

Reflective essays

Persuasive essays

Compare contrast essays

6

Literary Analysis

Libarary Skills

Reference book skills

7

Creative writing

Letter writing

bad news good news

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Noon Business School, University of Sargodha

8

Resume

Emails and applications

Mid Term Exam

9 Research Paper Reading

10 Short Story Writing

11 7 C's of Communication

12

Effective reading skill development

Book reading and Research paper reading

13

Case study

News Paper/Article

14 Introduction to communication

15 Effective Presentation skills

16

Public speaking skills

Persuasive speeches

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text Business Communications by Wills (Latest Edition)

Reference Text

Exploring the Word of English by Saadat Ali Shah(Latest Edition)

• Business Opportunities by Vicky Hollet.(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Introduction to Business

Course

Objectives

The objective of this course is to give students a basic know how about the businesses and

their structures. This course will help students in getting knowledge of fundamentals and

new developments of business organizations and management. This course also serves as

foundation for advance level courses offered in the program

Learning Outcomes

1. Overall knowledge of business environment. 2 Types and structures of business

organizations 3. Issues related to operations of different types of business organizations. 4.

Special focus of typs of joint stock companies.

Relation with Mission Statement

This will provide preliminary knowledge of business to help the student in becoming

business intellectual and entrepreneur.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Nature and Scope of Business: Concept, Importance, Objectives,

Divisions, Role and Functions, Qualities of Businessman, Business vs

Profession

2 Sole Proprietorship: Characteristics, Advantages and Disadvantages,

Sole proprietorship vs other forms of business

3

Partnership form of Business: Characteristics, Advantages and

Disadvantages, Deed and agreement, Kinds of partners, Right duties

and obligations.

4

Partnership for of Business (Continued): Recap from last lecture,

Reconstitutions of partnership, admission withdrawal of partner,

minor partner, Registration of business, Dissolution of Partnership

Business. Sole proprietorship vs partnership.

5

Company Form of Organization: Features, classification, advantages

and disadvantages, company vs partnership, private vs public limited

company. Partnership vs private limited company and public limited

company

6 Promotion and Formation of Joint Stock Company: Promoters and

their functions, formation of company, legal documents, statement in

lieu of prospectus, differentiations.

7 Capital of Company: Classes of capital, shares, transfer and

transmission of shares, Debentures, Underwriting, agents, ploughing

back of profits, dividend.

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Noon Business School, University of Sargodha

8

Management and Direction of a Company: Management,

Shareholders, rights, directors, CEO, managing agents. Company

Meetings: resolutions, legal conditions of various forms of business

organizations.

Mid Term Exam

9

Liquidation or Winding up of a Joint Stock Company: Modarbah and

Musharkah form of business

10

Cooperative Societies: Characteristics, Principles, types, advantages

and disadvantages, forming CS in Pakistan. Public company vs CS.

11

Business Combinations: Types and forms Holding company and

trust.

12 Marketing and Channels of Distribution

13

Domestic Trade and Foreign Trade: Internal trade, classification of

domestic trade on the basis of scales of operations, Importance,

difficulties, import documents.

14

Business Risk and Insurance: Principles of Insurance, Advantage of

Insurance, Life Insurance: Essentials, how to get life insurance, kinds

and mode of payment claims etc.

15

Stock Exchange: Main features, business transaction, types of

speculation, cases of fluctuation, benefits, Pakistan Stock Exchange.

16 Business Finance: Need, Factors influencing, types, sources etc.

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended Text

Introduction to Business: M. Saeed Nasir (Latest Edition)

Reference Text

N/A

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Noon Business School, University of Sargodha

Course Title Intro to Computers

Course

Objectives

Introduction to Computer Applications is designed to familiarize students with

computers and their applications. It will also emphasize the use of computers and

technology throughout their future careers. Students will learn fundamental concepts of

computer hardware and software and become familiar with a variety of computer

applications, including word processing, spreadsheets, databases, and multimedia

presentations. Students will also investigate Internet-based applications, working with

email and learning how to browse the web. Coursework also includes activities that

explore social and ethical issues related to computers.

Learning

Outcomes

Upon completion of this course, students will:

• Be able to identify computer hardware and peripheral devices

• Be familiar with software applications

• Understand file management

• Accomplish creating basic documents, worksheets, presentations and databases

• Distinguish the advantages and disadvantages of networks

• Experience working with email and recognize email netiquette

• Explore the Web and how to conduct research

• Identify computer risks and safety

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Information Technology,

Understanding Computer Systems

2 Computer Hardware,

3 Operating Systems,

4 Application Software,

5 Programming Languages,

6 Files and Data Basics

Data Communication

7 Networking Basics

Internet Basics

8

E-Commerce,

Computer Graphics,

Computer Security and Controls

Mid Term Exam

9

MS Office

MS Word

10 MS Word,

11 MS Excel,

12 MS Excel,

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13 MS Access,

14 MS Power point,

15 MS Project

16

Internet Browsers, Databases, Information Systems importance in

Business, E-Banking

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text James A. Senn: Information Technology in Business,

Reference Text BPB Peter Norton’s Introduction to

Computers(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Introduction to Book-keeping & Accounting

Course

Objectives

To Introduce the students with basics of Book-keeping and Accounting to make them

familiar with the role of Accounting in Business and Business decisions.

Learning Outcomes

After studying this course the student are expected to

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Accounting and Book keeping, Purpose and Nature

of Accounting, Definition of Accounting, Users of Accounting

information, Branches of Accounting, Basic Accounting

Terminology

2

Resources and Claims Against Resurces, The Accounting

Equation, Business Entity Principle, Money measurement

principle, Class Activity

3

The Accounting Process: Objectivity Principle, Time Period

Principle, Going Concern Assumption, Rules of Recording , Debit

and Credit

4

The Recording Process, Journal and types of Journal, Recording in

Journal, Posting into Ledger, Running and Balanced form of ledger

5

Ledger Accounts and Preparation of Trial Balance, Methods of

Trial Balance, Types of Accounting Errors.

6

Basic Financial Statements, Income Statement, Balance Sheet,

Cash Flow Statement

7

Preparation of Final Accounts from Trial Balance with out

Adjustments

8

Preparation of 6 Column Work Sheet, Closing entries and Post

Closing Trial Balance

Mid Term Exam

9

Making Accounting inforamtion more realistic: The Adjustment

Process, Four Basic Types of Adjustments, Accruals and

Deffereals, Adjustment for out standing expenses, Income

receivalbes, prepaid expenses, Income received in advance

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Noon Business School, University of Sargodha

10

Adjustment for Depreciation on Fixed Assets, Interest on Capital

and Drawings, Manager's Commission and Goods on Sale or return

Basis and Closing Stock, Two Systems of Inventory Handling,

Computing the Cost of Goods Sold

11 Adjustment for Bad and Doubtfull Debts

12

Ten Column Work Sheet, Final Accounts with Adjustments,

Completion of Accounting Cycle

13

Further Practice onTen Column Work Sheet, Final Accounts with

Adjustments, Completion of Accounting Cycle, Comprehensive

Problem-I

14 Accounting for Financial Assets: Control over Cash, Cash Book

15

Control over Cash: Bank Reconciliation Statement, Causes of

Difference in Cash Book and Bank Statement

16

Methods of Reconciliation, Checking Frauds and embazzlement

through Reconciliation

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text

Accounting the Basis for Business Decision, Meigs and Meigs

15th Edition

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Noon Business School, University of Sargodha

Course Title Islamic Studies

Course Objectives This course is aimed at:

1 To provide Basic information about Islamic Studies

2 To enhance understanding of the students regarding Islamic Civilization

3 To improve Students skill to perform prayers and other worships

4 To enhance the skill of the students for understanding of issues related to faith and religious life.

Learning

Outcomes After the successful completion of the course the students will be understand issues related to faith

and religious issues. They will be able to understand about Islamic civilization

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Quranic Studies

1) Basic Concepts of Quran

2) History of Quran

3) Uloom-ul -Quran

2

Study of Selected Text of Holly Quran

1) Verses of Surah Al-Baqra Related to Faith (Verse No-284-286)

2) Verses of Surah Al-Hujrat Related to Adab Al-Nabi (Verse No-1-18)

3) Verses of Surah Al-Mumanoon Related to Characteristics of faithful

(Verse No-1-11)

3 4) Verses of Surah al-Furqan Related to Social Ethics (Verse No.63-77)

5) Verses of Surah Al-Inam Related to Ihkam (Verse No-152-154)

4

Study of Sellected Text of Holly Quran

1) Verses of Surah Al-Ihzab Related to Adab al-Nabi (Verse

No.6,21,40,56,57,58.)

2) Verses of Surah Al-Hashar (18,19,20) Related to thinking, Day of

Judgment

3) Verses of Surah Al-Saf Related to Tafakar,Tadabar (Verse No-1,14)

5

Seerat of Holy Prophet (SAW) I

1) Life of Muhammad Bin Abdullah ( Before Prophet Hood)

2) Life of Holy Prophet (SAW) in Makkah

6

3) Important Lessons Derived from the life of Holy Prophet in Makkah

Seerat of Holy Prophet (SAW) II

1) Life of Holy Prophet (SAW) in Madina

2) Important Events of Life Holy Prophet in Madina

3) Important Lessons Derived from the life of Holy Prophet in Madina

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7

Introduction To Sunnah

1) Basic Concepts of Hadith

2) History of Hadith

3) Kinds of Hadith

8

4) Uloom –ul-Hadith

5) Sunnah & Hadith

6) Legal Position of Sunnah

Mid Term Exam

9

Selected Study from Text of Hadith

Introduction To Islamic Law & Jurisprudence

1) Basic Concepts of Islamic Law & Jurisprudence

2) History & Importance of Islamic Law & Jurisprudence

10

3) Sources of Islamic Law & Jurisprudence

4) Nature of Differences in Islamic Law

5) Islam and Sectarianism

11

Islamic Culture & Civilization

1) Basic Concepts of Islamic Culture & Civilization

2) Historical Development of Islamic Culture & Civilization

3) Characteristics of Islamic Culture & Civilization

4) Islamic Culture & Civilization and Contemporary Issues

12

Islam & Science 1) Basic Concepts of Islam & Science

2) Contributions of Muslims in the Development of Science

3) Quranic & Science

13

Islamic Economic System

1) Basic Concepts of Islamic Economic System

2) Means of Distribution of wealth in Islamic Economics

3) Islamic Concept of Riba

4) Islamic Ways of Trade & Commerce

14

Political System of Islam

1) Basic Concepts of Islamic Political System

2) Islamic Concept of Sovereignty

3) Basic Institutions of Govt. in Islam

15

Islamic History

1) Period of Khlaft-e-Rashida

2) Period of Ummayyads

3) Period of Abbasids

16

Social System of Islam

1) Basic Concepts Of Social System Of Islam

2) Elements Of Family

3) Ethical Values Of Islam

Final Term Exam

Facilities Required Multimedia/lab etc

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Recommended Text

1) Hameed ullah Muhammad, “Emergence of Islam” , IRI,Islamabad.

Reference Text

2) Hameed ullah Muhammad, “Muslim Conduct of State”.

3) Hameed ullah Muhammad, „Introduction to Islam.

4) Mulana Muhammad Yousaf Islahi,”.

5) Hussain Hamid Hassan, “An Introduction to the Study of Islamic Law”

leaf Publication

Islamabad, Pakistan.

6) Ahmad Hasan, “Principles of Islamic Jurisprudence” Islamic Research

Institute, International

Islamic University, Islamabad (1993).

7) Mir Waliullah, “Muslim Jrisprudence and the Quranic Law of Crimes”

Islamic Book Service

(1982).

8) H. S. Bhatia, “Studies in Islamic Law, Religion and Society” Deep &

Deep, Publications,

New Delhi (1989).

9) Dr. Muhammad Zia-ul-Haq, “Introduction to Al Sharia Al Islamia” Allama

Iqbal Open

University, Islamabad (2001).

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Noon Business School, University of Sargodha

Course Title Human psychology

Course Objectives Psychology is the scientific study of behavior and cognitive processes. Psychology is curious, interesting

and pragmatic. It attempts to comprehend human nature. The basic course in psychology will provide the

basis for the better comprehension of Management Sciences. Management is essentially getting things

done from other people and this is not possible without a deeper understanding of human behavior. The

scope of psychology is an ever-expanding phenomenon. Now psychological knowledge is applied to

solve the problems of such diverse areas as management, environment, business, education, industry, and

other important fields. An introductory and modern course in psychology will help the students to

understand such applied and vital areas as organizational behavior, human resource management,

consumer behavior, marketing management, advertising, and management in general. This course will

also help the students to have a deeper understanding of their own selves and also to cope with the

environment pressures and to improve their quality of life.

Learning Outcomes To improve academic standard in this region

through the generation, assimilation, and dissemination of knowledge

· To make the students aware of recent trends in psychology

· To prepare people of this area to serve as intellectual resource base in this region.

· To enable the students to apply psychological knowledge for the economic and social betterment

of Pakistan

· To develop high quality professionals and behavioral scientists that are committed to pursuit of

excellence, and are endowed with vision, courage, and dedication

Weekly Lecture Plan Lecture No Topic To be Discussed

1

• Introduction to Psychology

Definition, applied fields, and goals of psychology

The rise of psychology as a science

Major trends in the development of psychology

2

· Research methods in psychology

Naturalistic observation

Experimental method

Survey and interview

Case study and focus group

Meta-analysis

3

• Biological basis of Behavior

Neural structure and synaptic transmission

Structure and functions of nervous system

Endocrine system

4

· Sensation

Sensory processing

Vision

Audition

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5

· Perception

Antinational processes

Organizational processes in perception

Identification and recognition processes

6

· Learning and behavior

Classical conditioning

Operant conditioning

Cognitive learning

Observational learning

7

· Memory

Sensory memory

Short-term memory

Learning and encoding in long-term memory

Remembering

8

· Motivation and Emotion

Definition and type of motives (primary, secondary, and general)

Basic emotions and culture

Theories of emotions

Functions of emotions

Mid Term Exam

9

· Life-styles, stress, and health

Life-style choices and consequences

Healthy and unhealthy life-styles

Stress, causes, and effects of stress, and coping strategies

10

· Cognitive processes

Studying cognition

Language use

Visual cognition

Problem solving and reasoning

Judging and deciding

11

· Personality

Definition and assessment of personality

Psychodynamic, behavioristic, humanistic, and trait theory of personality

12

· Intelligence and assessment of intelligence

The origin of intelligence testing

IQ test

Theories of intelligence

The politics of intelligence

13

· Abnormal behaviour

Nature and causes of mental disorders

Brief introduction to classification and diagnosis of mental disorders

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14

· Psychotherapy

Psychoanalysis and modern psychodynamic approach

Behaviour modification techniques

Cognitive and eidetic therapy

15

· Social psychology

Social cognition

Attitudes and their formation

16

Prejudice

Social influences and group behaviour

Interpersonal attraction and loving

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text · Lahey, Benjamin: Psychology. McGraw-Hill(Latest Edition)

· Feldman, Robert S.: Understanding Psychology McGraw Hill(Latest Edition)

· Gerow Josh, R.: Psychology and Introduction. Longman(Latest Edition)

· Carlson, Neil R. &Buskist, William: Psychology. Allyn and Bacon(Latest

Edition)

· Zimbardo, Philip G. &Gerring, Richard J.:Psychology and Life. Harper Collin

Publishers(Latest

Edition)

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Course Title Freshman English II

Course

Objectives

This course aims at helping students develop a positive, constructive and practical

approach to effective written and oral communication in business and professional

settings. Audience awareness, developing a design, handling questions and answers,

personal presence, style and body language are some other aspects that will be discuses

Learning Outcomes

By the end of this course it is expected that the student will be able to:

1. Communicate in clear, concise correspondence to meet the diverse needs and multiple

purposes of business and social communication situations. Presentations, interviews,

meetings and conferences are an integral part of any professional environment. Well-

prepared and well executed presentations leave an indelible impression on superiors,

peers and subordinates alike.

2. Students will learn to use graphics, audio-visual aids and audience handouts in an

effective manner.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Effective communication in business

Importance and benefits of Effective communication

Components of communication

Concepts and problems of communication

Non Verbal communication

2 7 C's of Effective Communication

3 Process of preparing effective Business messages Five Planning steps

4 Strategies for successful speaking & successful Listening

5 Strategies for successful Informative & Persuasive speaking

6 Strategies for successful Interpersonal communication

7 Confidence building

8 Making Oral Presentation

Mid Term Exam

9 Building Good Will

10 Public speaking & oral reporting

11 Additional Oral Communication activities

12 Non verbal communication

13 Communication in group meetings

14 Writing covering Letters

Resumes

15 confidence building, tips to be impressive

16 Final project presentation

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Noon Business School, University of Sargodha

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended Text Murphy, Effective Business Communication, 7th edition

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Noon Business School, University of Sargodha

Course Title Financial Accounting

Course

Objectives

The objective is to give student a clear understanding of accounting cycle, nature of assets,

liabilities, equities, incomes and expenditure.

Learning Outcomes

Student must be able to record and interpret accounting transactions and statements.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Accounting for Marketable Securities, Accounting for Inventories,

Perpetual and Periodic Inventory systems, Cost Flow Assumptions

2

Cost Flow Assumptions under periodic and perpetual inventory

system, Impact of Inventory Errors on Profitability and Financial

Position. Gross Price Method, Retail Price Method,

3

Qunatitative Models of Inventory Handling, Economic Order Quantity

and Most significant ratios related to inventories. Comprehensive

Problem 2

4

Plant Assets and Depreciation, Plant Asset acquistion, Determination

of Cost Price, Capital and Revenue Classification, Methods of

Deprecation, Striaght Line, Declining Balance, Unit of Out, Sum of

Year Digit

5

Depreciation Schedule for Straight Line, Declining Balance Method,

Disposal of Fixed Asset, and Accounting for Asset trade in

6 Accounting for Natural and Intangible Assets, Liabilities

7 Corporate Liabilities and Lease Accounting,

8 Stockholders' Equity Paid in Capital

Mid Term Exam

9 Stockholders' Equity Paid in Capital, Comprehensive Problem 3

10 Introduction to Peachtree Accounting Software

11 Practice Sessions on Peachtree Accounting

12 Income and Changes in Retained Earnings

13 Further Readings on Income and Changes in Reatained Earnings

14

Partnership Accounting: Setting Up Partnersh Accounts, Distribution

of Profits. Adimission of a Partner, Dissulation of Partnership when all

partners are solvent

15 Statement of Cash Flows

16 Further Readings on Statement of Cash Flows

Final Term Exam

Recommended

Text

Accounting the Basis for Business Decision Meigs and Meigns 15th

Edition

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Noon Business School, University of Sargodha

Course Title Business Mathematics

Course Objectives

This course is built upon the mathematical concepts, principles and techniques that are useful in

business management. The main objectives of the course are to enhance students‟ competency in

application of mathematical concepts in solving business management problems and to improve their

level of quantitative approach.

Learning

Outcomes Upon the successful completion of this course, you should be able to:

1. Mathematical Function 2. Building and solving linear and quadratic equations 3. Types of functions

4. Matrices and its applications

5. Determinants and its applications

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

introduction to submission,

multiplications,

introduction of subscripted variables linear equation involving one variable

2

Quadratic Equations: solution of quadratic equations by factorization method,

solution of quadratic equations by square completion methods, solution of

quadratic equations by quadratic farmula, Applications of quadratic equation.

3

Linear Equations:

characteristics of linear equations, Graphical characteristics, writing of the linear equation,

Determining the equation of a straight line linear equations involving more than

two variables

4

systems of linear equations and their applications:

introduction, two variables system of equations,

Elimination method

5

Three variale system of equations,

Elimination method

Applications of linear equations and system of equations.

6

systems of linear equations and their applications:

introduction, two variables system of equations (Gauss-jordan Elimination

method)

7

Three variale system of equations, Gauss-jordan Elimination method

Applications of linear equations and system of equations.

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Noon Business School, University of Sargodha

8

systems of linear equations and their applications:

introduction, Two variables system of equations (Gauss-jordan inversion method)

Mid Term Exam

9 Three variale system of equations (Gauss-jordan inversion method)

Applications of linear equations and system of equations.

10

Nonlinear Functions and their applications:

nonlinear functions-introduction,

quadratics functions, characteristics and their applications

11

polynomial function,

Exponential functions and applications logarithmic functions,

properties of logarithmic function

12

Matrices: introduction to matrices, types of matrices, matrix operations

13

inverse of matrix, The determinant and its properties, the method of cofactor.

14 Determinants, properties of determinants,

determinants and non-singularity

15

special determinants,

solutions of linear equations by determinants,

charamer's Rule.

16 solution of linear equations by determinants,

inverse matrices method.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

1. Cheryl Cleaves, Business Maths, Pearson (Latest Edition)

2. Burton, Shelton, Business Maths using Excel, South-Western Cengage

Learning

3. Budnick, Mathematics for Business Economics and Social Science

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Noon Business School, University of Sargodha

Course Title Pakistan Studies

Course Objectives

Develop vision of historical perspective, government, politics, contemporary Pakistan, ideological

background of Pakistan.

Study the process of governance, national development, issues arising in the modern age and posing

challenges to Pakistan.

Learning Outcomes

After the successful completion of this course the students will be able to understand about the

Pakistan history, civilization and current issues.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Historical Perspective

Ideological rationale with special reference to Sir Syed Ahmed Khan, Allama

Muhammad Iqbal and Quaid-e-Azam Muhammad Ali Jinnah.

2 Factors leading to Muslim separatism

3

People and Land

Indus Civilization

4 Muslim advent

5 Location and geo-physical features.

6

Government and Politics in Pakistan

Political and constitutional phases:

1947-58

7 1958-71

8 1971-77

Mid Term Exam

9 1977-88

10 1988-99

11 1999 onward

12

Contemporary Pakistan

Economic institutions and issues

13 Society and social structure

14 Ethnicity

15 Foreign policy of Pakistan and challenges

16 Futuristic outlook of Pakistan

Final Term

Exam

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Noon Business School, University of Sargodha

Facilities

Required Multimedia/lab etc

Recommended Text

1. Burki, Shahid Javed. State & Society in Pakistan, The Macmillan Press Ltd

1980.

Reference Text

2. Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University

Press, 2000.

3. S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical

analysis. Karachi:

Oxford University Press, 1993.

4. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994.

5. Wilcox, Wayne.The Emergence of Banglades., Washington: American

Enterprise, Institute of

Public Policy Research, 1972.

6. Mehmood, Safdar. Pakistan Kayyun Toota, Lahore: Idara-e-Saqafat-e-Islamia,

Club Road, nd.

7. Amin, Tahir. Ethno - National Movement in Pakistan, Islamabad: Institute of

Policy Studies,

Islamabad.

8. Ziring, Lawrence. Enigma of Political Development. Kent England:

WmDawson & sons Ltd, 1980.

9. Zahid, Ansar. History & Culture of Sindh. Karachi: Royal Book Company,

1980.

10. Afzal, M. Rafique. Political Parties in Pakistan, Vol. I, II & III. Islamabad:

National Institute of

Historical and cultural Research, 1998.

11. Sayeed, Khalid Bin. The Political System of Pakistan. Boston: Houghton

Mifflin, 1967.

12. Aziz, K.K. Party, Politics in Pakistan, Islamabad: National Commission on

Historical and

Cultural Research, 1976.

13. Muhammad Waseem, Pakistan Under Martial Law, Lahore: Vanguard, 1987.

14. Haq, Noor ul. Making of Pakistan: The Military Perspective. Islamabad:

National Commission on

Historical and Cultural Research, 1993.

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Noon Business School, University of Sargodha

Course Title Introduction to management

Course

Objectives

This is an introductory course about the management of organizations. It provides instructions on

principles of management that have general applicability to all types of enterprises; basic

management philosophy and decision making; principles involved in planning, organizing,

leading, and controlling; and recent concepts in management. The principles learned in this

course will allow the student to effectively work with and through others in an organization. The

course will also encourage the students to explore and inquire the applicability of western

management principles and theories in local settings. Besides, the course will discuss the Islamic

perspective of managing businesses and organizations.

Learning Outcomes

it will help students:

1. To understand the phenomena of organizations

2. Develop understanding of different management approaches

3. how to balance the work load

4. How to manage and increase the organization performance

5. it will provide understanding to develop different strategies

6. How to make your employees more motivated to work.

Lecture No Topic To be Discussed

1

introduction to management ,

organization ,

the management process

2

history and evaluation of management,

organizational theories,

different approaches to management

3

the organizational culture and the management,

the external environment and the manager,

the internal environment and the manager

4

foundations and basic elements of planning,

process of planning and MBO,

effective strategic planning

5

decision making,

the manager's role as decision maker,

decision making process

6

Basics of strategic management,

case of strategic management,

strategic management process

7

organizational structure,

types of organizational structure

8 case Decision making

Mid Term Exam

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Noon Business School, University of Sargodha

9

Human Resource Management,

HRM processes

10

Motivation its theories,

currents issues in motivation

11

team work and group behavior,

case of team and team work

12

leadership and its characteristics,

leadership style and behavior

13

the process of control,

the control standards

14

case of controlling,

presentations

15

staffing,

presentations

16 conclusion session

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text Mary Coulter & Robbins, Management, International ed.

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Noon Business School, University of Sargodha

Course Title Micro Economics

Course Objectives This course is designed to introduce key microeconomics concepts and techniques applicable as

tools for rational economic decision-making within the micro framework. The course aims to

demonstrate the relevance and usefulness of economic analysis to real world business situations.

Emphasis is placed on optimal decisions making within the firm and the strategic relationship with

other business.

The goal of the course is to provide an introduction to microeconomics. Using microeconomics

theory, the students will be able to understand the concepts of demand and supply, the price

determination in the market, firm behavior and the structure of the markets.

Learning

Outcomes After studying this course the student will be able to understand:

1. The Economic problem of allocation and distribution of resources.

2. The factors that determine demand and supply

3. The concept of elasticity of demand and supply

4. Analyze the effect of market structure on firm behavior

5. Analyze efficiency and the role of government in promoting and deterring efficiency

6. The concept of derived demand for labor and capital

7. The existence of impact of externalities

8. Income distribution and “fairness”.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

economis: basic theme and nature

-micro versus macro economics

-positive versus normative economice

2 economic problem of resource allocation -

economic relevance to business organization

3

The demand function -

change in demand

- the suppply function

4

changes in supply -

equilibrium of supply and demand

- elascitisity of demands supply and its measyrements

5 cordinal approach and consumer equilibrium -

ordinal approach and cosumer equilibrium

6 price , income and sustitution effects on cosumer equilibrium

7

basic production concepts -

total , averege and marginal product -

returns to scale

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Noon Business School, University of Sargodha

8

short run and long run production -

least cost factor combination -

producer equilibrium

Mid Term Exam

9

various cost concepts

- the cost of production -

short run cost -long run cost

10

revenue and revenue curves:

total ,averege and marginal revenue

- profit maximization

11 market and its forms -price and output under perfect competition

12 price and output under monopoly , duopoly, oligopoly and monopolistic

competition

13 role of goverenment in market efficiency

- the theorey of marginal productivity

14 market demand forresources -

existance of impact ofexternalities

15 income distribution and fairness

16 project and revision

Final Term Exam

Facilities Required Multimedia/lab etc Recommended

Text

1. David M. Winch, Micro Economics: Problems and Solutions, Oxford

University

Press. (Latest Edition)

2. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC

3. Muhammad Hussain Choudhry, Economic Theory Volume 1, Caravan

Book House, Lahore

2002.

4. Ruffin and Gregory, Principles of Economics, Illionois: Scott Foresman

and Company, (Latest

Edition).

5. Samuelson and Nordhaus, Economics, New Delhi, Tata McGraw Hill,

(Latest Edition).

6. Scott and Nigro: Principles of Economics, New York; Macmillan

Publishing Co., Inc., (Latest

Edition).

CONTEMPORARY

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Noon Business School, University of Sargodha

Course Title Contemporary World

Course

Objectives

The goal of the History requirement is to develop in students an understanding of the present that

is informed by an awareness of past heritages, including the complex and interdependent

relationships between cultures and societies.

Learning

Outcomes

Students satisfying the history requirement should be able to:

1-analyze historical facts and interpretations;

2- analyze and compare political, geographic, economic, social, cultural, religious and intellectual

institutions, structures, and processes across a range of historical periods and cultures; recognize

and articulate the diversity of human experience across a range of historical periods and the

complexities of a global culture and society;

draw on historical perspective to evaluate contemporary problems/issues; and

analyze the contributions of past cultures/societies to the contemporary world.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

What is International Relations: Critical Themes and setting the Global Stage. How

is the International Political System structured? -The Nation-State -Idealism,

Realism (competing theories)

2

Global Institutions

International Agreements (Treaties)

The legacy of Colonialism

Anti-colonial movements (national & social revolutions)

The impact on the geopolitical environment

3

The Middle East: A Region in Turmoil

The birthplace of the world’s three faiths-Judaism, Christianity, Islam, and a region

with vast energy resources

the Middle East is a place the world’s economy depends on.

It’s unique history of being the origin of three major religions, nearly 100 years of

colonial occupation

Ihe Arab- Israeli conflict

Lack of democracy

The impact of Islamic fundamentalism has made the region extremely volatile.

4

The class will examine these factors in order understand contemporary

international politics in a region of the world that is closely watched by students,

academicians, governments, and people generally from around the world.

Students will participate in a simulated Israeli/Palestinian peace conference that will

enable them to simulate the roles of negotiators.

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34 | P a g e

Noon Business School, University of Sargodha

5

Asia: The Rise of the Economic Tigers Asia

The world’s largest continent has been characterized by significant population

growth and economic progress during the last half of the twentieth century.

China, the world’s most populous country is poised to be a major global economic

and military power.

The dispute over North Korea’s nuclear proliferation has heightened tension in the

region considerably.

Creating the potential for a major regional conflict

6

In addition, the conflict between India and Pakistan over the disputed territory of

Kashmir also has the possibility of developing into a major confrontation.

The class will examine historical and current events in Asia with an emphasis on its

economic growth and potential for conflict between the United States and North

Korea.

Also, the Kashmir conflict will be examined with a special emphasis on the

prospect and potential effects of a nuclear war between India and Pakistan.

7

Latin America: Population Growth, Poverty, and Potential

Latin America faces great social and economic challenges.

During the second half of the twentieth century most Latin American societies

moved from authoritarian military dictatorship, various Marxist insurgencies, and

toward democracy.

Its primary challenge remains how to improve standards of living, strengthen

democratic institutions, and provide education and jobs for growing populations.

8

Democratic change, reducing poverty are the stated goals of many Latin American

countries.

The course will examine important political developments in Latin America,

particularly major trading agreements designed to give Latin American countries

preferred trading status with the United States and Canada

The controversial issue of economic globalization takes center stage in Latin

America, especially concerning labor rights, environmental concerns, and the export

of American jobs.

Mid Term

Exam

9

Africa: A Triple Heritage

The African Scholar, Ali A. Mazrui says that Africa has a triple heritage, one that

represents the traditional African experience of village life, polytheism (belief in

many gods), the arrival of Islam and the Arabs, and the impact of

European colonial rule and culture.

For the last 1600 years, African history has been characterized by the interacting

relationship between these forces, often in conflict, but sometimes cooperative

depending upon the time period and issues at hand.

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Noon Business School, University of Sargodha

10

During the twentieth century African societies and leaders challenged the forces of

colonial rule under the banner of nationalism, independence, and self-determination.

Using the traditions of European inspired political thought-from liberal democratic

thought to Marxism,

11

The Politics of Europe

No other region of the world has determined the course of international politics than

Europe.

After centuries of brutal warfare, and the rise and fall of kingdoms and empires,

Europe introduced the modern age of the nation-state with all the benefits, ideas,

and challenges that it produced-nationalism, devastating warfare, democracy,

fascism, capitalism, socialism, communism, and advances in technology.

12

African nationalist from Algeria to South Africa engaged in a protracted struggle

for independence.

However, like Latin America, economic independence and the quest for democracy

proved elusive throughout the latter half of the twentieth century, but many

countries made a dramatic shift toward greater democracy during the last decade.

Other problems persist however, such as economic dependence, and under-

development, ethnic and political conflict that has devastated many countries

throughout the continent.

The course will examine problems associated with post-colonial rule, the slow pace

of alleviating poverty and achieving economic development, ethnic conflict, and the

AIDS crisis.

13

Political developments have entrenched and expanded the European Union and

NATO in a very dynamic and dominate way

making the E.U. the most powerful economic force on the planet.

The course will examine these developments, as well as explore other important

areas of political and cultural change in Europe, particularly the issue of making

Turkey a member of the European Union

14

The Geopolitics of Economic Globalization

There is probably not a more controversial topic in international affairs today than

the ideas, policies, and institutions that manage the global economy.

This course will examine the structure of the global economy, historical

background, and its winners and losers.

15 Beginning with examining powerful global economic institutions, such as the

International Monetary Fund, World Bank, and World Trade Organization

16

studying the impact that colonialism has had on the developing world,

we will examine specific case studies of countries that are both “winners and losers”

in the global economic arena.

Final Term

Exam

Facilities

Required Multimedia/lab etc

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36 | P a g e

Noon Business School, University of Sargodha

Recommended Text

Leaver, R., & Charting. The Post Cold Order. Boulder: Westview, 1993.

Reference

Text

1-Kegley, C W. Jr., & Wittkopf, Eugene R. World Politics: Trend and

Transformation, (8th ed.). New

York: St. Martin's Press, 2007.

2. Spiegel, Steven L. World Politics in New Era. Harcourt: Grace College &

Wehling Fred L.

Publishers, 1999

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Noon Business School, University of Sargodha

Course Title Sociology

Course Objectives Students be familiar with the concepts of culture and its components (e.g., norms, values) and to

identify and understand differences and commonalties within diverse cultures.

Learning

Outcomes After the successful completion of this course the students will be 1-able to identify

and employ various research designs and their appropriate application to the study of social life.

2. be able to demonstrate an understanding of the major theoretical perspectives employed in the

discipline.

3. be able to demonstrate an understanding of how social class affects individual life chances.

4. be able to demonstrate an understanding of social structure and how it shapes and influences social

interactions.

5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the

importance of cultural context.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction

Sociology – The Science of Society Scope and

significance, Fields of Sociology,

Sociology and other Social Sciences

2

Social interaction and social structure

Social Interaction

The Nature and Basis of Social Interaction,

Social Processes

Social structure, Status, Roles, Power and Authority

Role Allocation .

3

Culture

Meaning and nature of culture,

Elements of culture, Norms, values, beliefs, sanctions, and customs,

Culture and Socialization

Transmission of Culture

Cultural Lag

Cultural Variation,

Cultural Integration,

Cultural Evolution,

Cultural Pluralism Culture and personality

4

Socialization & personality Socialization

Agents of socialization

Personality: components of personality

5

Deviance and social control

Deviance and conformity

Mechanism and techniques of social control

Agencies of social control.

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Noon Business School, University of Sargodha

6

Social organization

Social organization-Definition, meaning and forms

Social groups

Types and functions of groups

7 Social Institutions: forms, nature and inter-relationship,

Community: definition and forms (Urban and rural).

8

Social Institutions

Institution;

structure and functions of family

Religion, Education, Economy and political institution

Mid Term Exam

9

Social stratification

Nature

Approaches to the Study of Social Stratification

Caste and Class

Social Mobility-Meaning, Forms and Factors

10

Collective behavior

Definition and characteristics/features

Types: Crowd

Mob and Public

Social Movements

11 Social change

Processes of social change, Social change and conflict

12 Social change and social problems

Resistance to social change

13 Human ecology

14 Ecological Processes

15 Ecological Problems of Pakistan

16 Ecological Problems of Pakistan

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

1. Neulreck, Kenneth, J. 2005. Sociology: Diversity, Conflict and Change,

Boston

Reference Text

2. Barnard, Andy. 2004. Sociology. Cambridge University Press

3. Giddens, Anthony. 2004. Sociology 4th edition, Cambridge Polity Press

4. Albrow, Martin. 2003 Sociology. London Routledge.

5. Richard, T. Schaefer. 2003. Sociology 5th edition. McGraw Hill College

6. Ali, M Basharat

Page 39: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

39 | P a g e

Noon Business School, University of Sargodha

Course Title Macro Economics

Course Objectives This course aims at giving students knowledge about the working of a mixed economy at the

aggregate level under pinning of aggregate output and income determination, key macro-economic

problems and major policy debate. The basic themes are extended to find out how the disciplines of

national income, macroeconomics in closed and open economy, macroeconomic stabilization

policies, macro-economic components (consumption, saving, private investment, interest etc.),

public finance, money and banking link up with conventional macroeconomics.

Learning

Outcomes At the end of this course, students will be able to:

1. To become familiar with and readily use economic terminology.

2. To learn about the analytical approach economists take to the problem of scarcity.

3. To gain an intuitive understanding of macroeconomic theory and application.

4. To acquire better critical thinking skills through the analysis of present day economic issues.

5. To provide a foundation for possible careers in business, government, academic or other sectors.

6. To develop a conscious recognition of economics in the world around us.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Key concepts of macroeconomics,

objectives and instruments of macroeconomics,

2 Tools of macroeconomics policy,

Aggregate demand and supply.

3

measuring economic Activity:

-concepts of national income -measuring of national income GDP,

NDP,GNP &NNP ,

4

personal income and disposable personal income

-GDP deflator and a real GDP -

national income as a measure of economics welfare

5

consumption and investment

-consumption, income and saving

-consumptions function

-saving function-consume

-The marginal propensity to consume and average propensity to consume

6

The marginal propensity to save and average propensity to save

-Determinants of consumption

-determinants of investments

7

income and employment determination

-classical approach

-modern approach

-post Keynesian approach

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40 | P a g e

Noon Business School, University of Sargodha

8

Multiplier and accelerator -

investment multiplier

-tax multiplier

- foreign trade multiplier and supper multiplier

Mid Term Exam

9 Fiscal policy

- Monetary policy

10

inflation -nature and kinds

-inflationary and deflationary gapes

-inflation and unemployment

11

The concept of business cycle

-business cycle theories

-business decision making

12 Classical theory of international trade -modern theory of international trade

13 Economic integration and regional cooperation -protection and free trade

14 WTO objectives and roles -balance of payments accounts

15 disequilibrium and imbalance of payments -causes and remedies

16 project and revision

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

1. Dornbusch and Fischer Macroeconomics, McGraw Hill, New York.

(Latest Edition)

2. Mc Connell & Brue, Economic, Mc Graw Hill, INC (Latest Edition)

3. Muhammad Hussain Choudhry, Economic Theory Volume 2, Caravan

Book House,

Lahore 2002.

4. Ruffin & Gregory, Principles of Economics, Scott, Foresman &

Company.

5. Samuelson and Nordhaus, Economics, McGraw Hill, New York. (Latest

Edition)

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41 | P a g e

Noon Business School, University of Sargodha

Course Title Advanced Accounting & Auditing

Course Objectives

The main objective of the course is to give students advance knowledge regarding corporate

accounting and auditing procedures.

Learning

Outcomes

After this course students will be able to understand, solve and interpret advance level of

accounting problems related with corporations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Company Accounts: Introduction, Kind of Companies, Share Capital of Joint

Stock Company, Issuance of Shares, Share subscription, Issue of share at

premium and discount and for other consideration then cash, Bonus Issue

2 Further readings on Bonus issue and Right Issue

3 Debentures, Bonds and TFCs

4 Further Readings on Debentures, Bonds and TFCs

5 Analysis of Accounting Ratios

6 Further Readings on Ratio Analysis, Building Final Accounts from Accounting

Ratios

7 Use and interpretation of Ratio Analysis

8 Valuation of Goodwill and Shares

Mid Term Exam

9 Introduction to Auditing: Definition, Audit & Accounting Difference, Objectes,

Errors & Fraud, Advantages of Audit, Qualities of an Auditor, Audit Functions

10 Classification of Audit: Statutory Audit, Private Audit, Government Audit,

Internal Audit, Continuous Audit, Final Audit, Interim Audit, Cost Audit,

Management Audit.

11 Audit Standards: Principles, Procedure, Concepts, Techniques, Vouching and

Verification Principles

12 Planing the Audit: Pre-requisites of Audit, Audit Programme, Audit Note Book,

Audit Working Papers, routine checking, Test checking, Teaming and Leading,

Window Dressing

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Noon Business School, University of Sargodha

13 Internal Control: Definition, Principals, Designing of Internal Control, Internal

Control over small organization, manufacturing concern, Interhnak Check,

Difference between Internal check and Audit, Internal Check over different

items, Internal Audit, functions, different between internal and external auditor

14 Audit of Limited Company: Appointment Procedure, Quaification,

Disqualification, Removal and Remuneration, Rights and Duties, Status of

Company Auditor

15 Auditor Report: Statutory Report, Report for insertion in prospectus, Report on

insolvency, Report on annual accounts.Contents of Audit Report,

16 Liabilities of Company Auditor: Negligence, Misfeasance, Cirminal Liability,

Dual Appintment, Liability of Honorary Auditor, Liability for Libel, Liability to

third Party

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

Advanced Accounting by Sohail Afzal, Auditing Any suitable text in Pakistani

Context

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43 | P a g e

Noon Business School, University of Sargodha

Course Title Introduction to HRM

Course Objectives The principal objective of this course is to prepare students to gain knowledge in the field of human

resource management and enabling them to understand the human resource functions and practices

in banks/organization for improved performance and help create a transparent organizational

culture. The course also provides an overall understanding of organizational behavior concepts to

assist students in recognizing organizational structure, culture and development concepts so that

they are better equipped to perform in the organization, make informed decisions and effectively

manage supervisors and subordinates for enhanced performance. A section on business ethics is

also included to ensure conceptual understanding, need and application of these concepts in daily

business transactions.

Learning Outcomes After the successful completion of this course, participants will have:

• Knowledge and understanding of:

o Primary HRM Framework and its concepts

o Role of HRM in a financial institution as a support function

o Role of HRM in the career of a non-HRM employee

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction:

Concepts of human resource management

2 Human Resource Challenges

Human Resource Functions,

3

Philosophical approaches to Human Resource Management Job Design

and Analysis: An overview of Job design,

Techniques of job design,

4 Job analysis, Collection of job information,Applications of job

analysis information Human Resources.

5

Planning & Recruitment:

Significance of Human Resource Planning,The planning process, the

implementation of program,

6 Recruitment & selection policy issues, Source of recruitment, Selection

process & procedure,

7

Evaluation of Human resource Planning & Recruitment,Career

Planning & Development: Promotion, Anachronism, Demotion,

Separation.

8

Training and Development: Significance of training & development, Principles of training &

development,

Mid Term Exam

9

Training & development methods ,Evaluation of

training & development.

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44 | P a g e

Noon Business School, University of Sargodha

10

Motivation and Reward System: Concept of motivation, Reward systems, Motivation through

job design, Motivation through employee participation.

11 Other motivation techniques: Performance Appraisal, Appraisal Definition and applications,

12 Basic consideration in appraisal, Appraisal methods, Legal issues for

appraisal, Appraisal challenges.

13 Compensation and Services: Objectives/Rationale of Financial compensation,

14 Challenges affecting compensation, Wage criteria, Policy and principles, Job

evaluation and its system.

15

Compensation for administrators & professionals, Financial benefits and

other services Discipline.

16

Concepts of discipline, Preventive & corrective discipline,

Negative & positive approach, Administration of disciplinary

action, Grievance handling.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

William B. Werther& Keith Davis: Human Resource &

Personnel, McGraw Hill.(Latest Edition)

Reference Text

Bernardin& Russell: Human Resource Management

McGraw Hill.(Latest Edition)

• Robert Kreitner&Angelokinicki: Organizational Behavior,

IRWIN.(Latest Edition)

• Fred Luthans: Organizational Behavior. McGraw Hill.

(Latest Edition)

Page 45: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

45 | P a g e

Noon Business School, University of Sargodha

Course Title Business Taxation

Course Objectives The main objective of this course is to provide understanding of tax system , importance of taxation

in business and the mechanism of business taxation.

Learning

Outcomes It will provide understanding of:

1.taxation system in Pakistan

2.tax Calculation for Salary and business

3, set off and carry forwad of losses

4. custom and excise duty

5. capital value tax

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 introduction

2 introduction of taxation system in Pakistan

3 Sources of Tax Law

4 Definitions in Taxation

5 Definitions in Taxation

6 tax Calculation for Salary

7 tax Calculation for business

8 tax Calculation for property

Mid Term Exam

9 Tax Calculation for other income

10 Tax Calculation for depriciation

11 set off of losses

12 carry forward of losses

13 capital value tax

14 sales tax

15 custom and exise duty

16 discussion class

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Income Tax By Muhammad Muzzam Moughal.(Latest Edition)

Income Tax, Sales Tax and Custom & Excise Tax Acts.(Latest Edition)

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46 | P a g e

Noon Business School, University of Sargodha

Course Title Creative Writing

Course Objectives To produce graduates familiar with representative literary texts from a significant number of

historical, geographical, and cultural contexts, with particular focus on the Modern and

contemporary periods.

To produce graduates able to apply their knowledge and understanding of critical, theoretical, and

technical traditions to the production of original literary work.

To produce graduates familiar with the contemporary literary publishing milieu.

To produce graduates able to effectively communicate what it is they, as writers, do, and to

effectively present literary works, their own as well as the works of others.

Learning

Outcomes After the successful completion of this course the students will understand the :

1.how to start things?

2. What is autobiography?

What is fiction and critique?

How to collect ideas and develop story ?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Unit 1: Getting Started - Getting acquainted with one another and the course; Autobiographical input

2

working with notes; Practicing discussion and

critique of fiction-writing.

3 Unit 2: Voice -

Developing an individual emphasis; pace and style

4

Unit 3: Descriptive Writing - Scene-making: Sharpening the senses; Fashioning a world.

5

Unit 4: Point-of-view - Who tells the story? Owns the story? Making choices about 1st, 2nd and 3rd -person narrative.

6

Unit 5: Character -

Constructing individuals;

back-stories; conflict.

7 Unit 6: Dialogue -

Writing the authentic

8 The important and the plausible simultaneously.

Mid Term Exam

9 Unit 7: Plot and Momentum - Patterns of Story;

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47 | P a g e

Noon Business School, University of Sargodha

10 from story to plot

subplots

11 Unit 8: Genre and Length - Choices that shape the stories we read

12 what we expect; how we may differ

13 Unit 9: Theme - What kind of a story will you tell?

14 Unit 10: Re-writing and Editing Finishing

15 Polishing, Re-making

16 expanding cutting

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Any standard text which covers the contents. It is strongly recommended that

teachers try to find a little time each week to engage in the online

conversations (at times that are convenient) as the forums are an integral, and

very rewarding, part of the course and the online learning experience.

Page 48: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

48 | P a g e

Noon Business School, University of Sargodha

Course Title Oral Communication

Course Objectives Main objective is to apply the skills and strategies of a successful reader read critically

Learning Outcomes Given a writing prompt, the student will be able to:

• write a paragraph with a topic sentence, support, and concluding sentence;

• produce coherent and unified paragraphs with adequate support and detail;

• write an effective introduction and conclusion;

• write a thesis statement that addresses the writing prompt;

• produce a well-organized academic essay;

• produce appropriate vocabulary and correct word forms;

• use a variety of accurate sentence structures;

• produce accurate grammatical structures; and

• demonstrate control of mechanics.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to oral communication

Forms of oral communication

Importance of oral communication

Analyze your organization and Environment

2 Oral and written communication : a comparison

Planning steps of a Message / Speech

3

Barriers in oral communication

Oral communication in business

Oral communication in practice

Transparencies

4

Usage of over-head Projectors and VCR etc.

Planning and Conducting an Interview

Objective usage of telephone

Dictating, Importance of dictation

5

Persuasive Speaking

Visual Aids

Line graphs-Bar graphs

Pie charts etc

Importance and procedure of note – making

6

Oral Communication in committee

Meetings, symposia/workshops

Oral communication in e-mail and on internet Group

discussion /panel discussion /role of moderator

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49 | P a g e

Noon Business School, University of Sargodha

7

Facing media

Communication in personal selling

Report writing and presentation

How to make presentation/ control of stage fright, general guidance and

allocation of topics to students

8 Knowing and analyzing audience

Motivating your audience

Mid Term Exam

9 Character and Personality traits of audience

10 Internal and External audience

Scripted Speech

11 Planning your Speech

Choosing the right language

12 Body Posture, Body Language, Proximity to audience

13 Panel discussion and Role Play

14 Discussion on a TV/Film Scene

15 Debate/Presentation

16 Picture Talk

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text 1. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers

Reference Text

Murphy & Hilderbrant (1991) Effective Business Communication, 6th

Edition, McGraw-Hill

2. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin,

Inc.

3. Bovee & Thill (1995) Business Communication Today, 4th Edition,

McGraw-Hill

4. Shirley Taylor (1994) Communication for Business-A Practical Approach

2nd Edition, Pitman Publishing

Page 50: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

50 | P a g e

Noon Business School, University of Sargodha

Course Title Principles of Marketing

Course Objectives The basic objective of those subjects is to 1-introduce the marketing concept and how we identify,

understand and satisfy the needs of customers and markets.

To analyse companies and competitors and to introduce marketing strategy to increase awareness

of the strategic and tactical decisions behind today’s top performing brands.

Learning Outcomes On completion of this module, students will have acquired the following skills :

1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate

marketing decisions and initiatives

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction: Marketing in Changing World: Creating Customer Value and

Satisfaction.

2 Strategic Planning and the Marketing Process

3 Global Marketing Environment; Marketing

Research and Information Systems

4 Consumer Markets and Consumer Buyer Behaviour,

Business Markets and Business Buyer Behaviour

5 Marketing Segmentation, Targeting, and

Positioning for Competitive Advantage Product and Services strategy

6 New Products Development and Product Life-Cycle Strategies; Pricing

Products: Pricing Considerations and Approaches

7 Pricing Strategies Distribution Channels and Logistics Management

8 Retailing

Wholesaling

Mid Term Exam

9 Integrated Marketing Communication Strategy

10 Advertising

11 Sales Promotion

12 Public Relations

13 Personal Selling

14 Sales Management, Direct and Online Marketing;

15 Competitive Strategies

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51 | P a g e

Noon Business School, University of Sargodha

16 Building Lasting Customer Relationships

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill,

Co.(Latest

Edition)

Reference Text

William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw

Hill(Latest

Edition)

Page 52: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

52 | P a g e

Noon Business School, University of Sargodha

Course Title Money Banking and Credit

Course Objectives In the era of globalization, the financial market are in need of people with true understanding of

commercial system and reasons behind globalization. The objective of this course is to provide the

sense of globalization and financial structure development in the students so that they can become

business intellectuals and professionals in their practical life.

Learning

Outcomes Understanding the historical as well as future perspective of monetary systems and financial markets.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Money

2 Value of Money

3 Change in Value

4 Measurement of change in value

5 Foregin Exchange

6 Introduction to Money and Capital Market

7 Trade Cycle

8 International Monetary system

Mid Term Exam

9 Introcution to Banking

10 Commericial Banking

11 Negotiable Instruments

12 Bank Accounts, Banker Customer Relationship

13 Credit Creation

14 Bank Advances and Securities, E Banking

15 Letter of Credit

16 Islamic Finance

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Money Banking and Finance by Riaz Ahmed Mian (Azeem Academy)

Page 53: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

53 | P a g e

Noon Business School, University of Sargodha

Course Title Pakistan Economy

Course Objectives The objective of this course is to give connections with Pakistan’s economic development and

effectiveness from 1947 to up to date, the role of agriculture and industry in Pakistan’s economy,

balance of payments, monetary policy, fiscal policy, foreign economic assistance, and infra-

structural services and communication. Special importance is given to the financial sector.

Learning

Outcomes it will help students to understand:

1, economy of pakistan 2. how agriculture contribute in economy? 3. what is fiscal policy? 4. what is role of inflation and deflation ?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Agricultural Sector

Major crops,cash crops and cultivated area

2 Irrigated and un-irrigated area

Agricultural inputs

3

Industry:

Small, medium and large scale industries,Major industries

Employment,capital output ratio and industrial policy and prospects

4

Population: Population trend, birth rate, fertility rate, infant mortality rate, rural urban

migration, male/female ratio, life expectancy and population pyramid.

5

Education: Number of male/female educational institutions,student

enrolment, teacher/student ratio, literacy ratio and education policy.

6

Health: Number of hospitals, doctors and paramedical staff; Number of medical

colleges, major diseases, access to clean water and sanitation.

7 Services industry: Major services, hotels and motels, tourism and transportation.

8

Foreign trade:

Major imports and exports, commercial policy, tariffs and quotas, export

subsidies and rebate, foreign exchange earnings and balance of trade.

Mid Term Exam

9

Monetary Policy:

Role of State Bank of Pakistan in money supply, tools of monetary policy, open market operation, bank rate and required reserve ratio

Page 54: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

54 | P a g e

Noon Business School, University of Sargodha

10

Fiscal Policy: Direct and indirect taxes, excise duty, government budget and government

expenditure

11

Banking:

Commercial banking, non-banking financial institutions,insurance

companies, mutual funds, investment banks, consumer banking and

interest-free banking.

12

Inflation: Measurement of inflation, consequences of inflation, inflation

and unemployment.

13

Labor Force:

Male/female, skilled/unskilled,rural/urbanselfemployed/employed labor

force and manpower planning.

14

GDP:

Measurement of GDP, composition of GDP, growth rate of GDP, per

capita GDP and growth vs. development

15

Capital Markets: Stock exchanges and their functioning, role of Security

Exchange Commission of Pakistan (SECP), stock index,

and foreign portfolio investment

16

Infrastructure: Roads, railway, airplanes and merchant ships, telephone, radio,

tv, print media and Internet

Final Term Exam

Facilities Required Multimedia/lab etc Recommended

Text Saeed, AmjadKhawaja: Economy of Pakistan(Latest Edition)

Malik, Sohail: Economy of Pakistan(Latest Edition)

Reference Text Waseer, Habibullah(Latest Edition)

Hussain Ch. M. Economic Theory(Latest Edition)

Page 55: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

55 | P a g e

Noon Business School, University of Sargodha

Course Title Cost & Management Accounting

Course Objectives Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction and Definition of Cost and Management Accounting. Cost

Concepts, Cost Classificationand Cost Accounting Inforamtion Systems,

Differncen in Finanical Cost and Management Accounting, Why to study

Cost Accounting

2

Cost Accounting Cycle, Financial Statements for Manufacturing Concerns

3 Cost Systems and Cost Accumulation

4

Further Readings on Cost systems and Cost Accumulation, Job Order Costing

5 Further Reading on Job Order Costing and Prctical Problems

6

Process Costing: Introduction to Cost of Production Report, Differences in

First and subsequent Departments

7

Process Costing: Cost of Production Report First and Subsequent Department

under Average Method

8

Process Costing: Cost of Production Report First and Subsequent Department

under FIFO Method

Mid Term Exam

9

Managerial Accouting Introduction: Cost Behavior Analysis, Introduction to

Budgeting

10

Budgeting Profit, Sales, Cost and Expenses, Master Budget and Exercises

11 Cash Budgeting And Flexible Budgeting

12 Standard Costing: Setting Standards and Analyzing Variances

13 Standard Costing: Setting Standards and Analyzing Variances

14 Direct Costing: CVP analysis and Break Even Point

15 Planing for Capital Expenditures

16 Differential Cost Analysis

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Cost Accounting Planing and Control. Matz and Usary

Page 56: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

56 | P a g e

Noon Business School, University of Sargodha

Course Title Business Communication

Course Objectives Application of business communication principles through creation of effective business documents

and oral presentations. Includes study and application of team communication and use of technology

to facilitate the communication process.

Learning

Outcomes Program learning outcomes define the knowledge, skills, and abilities students are expected to

demonstrate upon completion of an academic program. These learning outcomes are regularly

assessed to determine student learning and to evaluate overall program effectiveness.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Process of communication:

Communication model,

Channels of communication,

2 Flow of communication, Barriers to effective communication, How to make

communication effective.

3 Letter-Memorandum-Circular,

Agenda and minutes of meeting,

4

7’c of communication:

Conciseness-Correctness-Completeness,

Clarity-Consideration- Courtesy-Concreteness

5 Communication theories:

Interaction-information-Completeness.

6

Written communication: Business research report:

Types, Format, Language & Style,

Market report:

Types- Format, Thesis and assignment writing.

7

Presentation or speech:

Types-Planning-Delivering the presentation or speech,

Workshop and seminar: Planning-Conduct

8

Meeting:

Types and conduct,

Interview: Types and conduct

Mid Term Exam

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57 | P a g e

Noon Business School, University of Sargodha

9

Communication strategy:

Image building,

Minus image and its implications,

Developing a positive corporate image,

10 Messages choice: Favorable, unfavorable, negative and persuasive.

11 Précis writing:

Methods of précis writing

12 Principle points to be kept in mind while writing précis

Specimen of passages and their précis

13

Essay writing:

Characteristic of a good essay, Classification

14 Hints on essay writing:

15 general preparation,

16 special preparation.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Murphy and Hildebrandt, Effective Business Communication.(Latest Edition)

Reference Text

• Coutland L. Bovee, Jhon V. Thill, Business Communication Today.(Latest

Edition)

Page 58: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

58 | P a g e

Noon Business School, University of Sargodha

Course Title Managerial Economics

Course

Objectives

Managerial Economics course is of importance to business students expecting to deal with

business and professional lives in the future. This course is designed to introduce and discuss

various management concepts from economic point of view. Using integrated approaches, the

course will emphasize discussion on the design and implementation of risk management

practices along with the theory of firm. Basically, it purports to help students realize, understand,

and master various economic problems and the way firm try to resolve such problems

Learning

Objective

1. To provide students with a comprehensive perspective on management econmics and

insurance concepts, tools, and techniques;

2. To develop analytical and integrative thinking in understanding and implementing

management techniques in economics

3. To arouse the sense of business through an experiential approach, especially in the completion

of assignments;

4. To practice managerial skill intertwined with theory of firm

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction, Opportunity Cost, Theories and Models, Quantitative

Methods, Role of Govt, Theory of Firm, Agency Problem

2

Mathematical Economics, Functional Relationship, Linear Equations,

Graphs, Geometric Progressions.

3

Derivative of a function, Implicit Differentiation, Average and Marginal

relationships, First Order condition, Partial Derivative, Constraints

optimization

4

Partial Derivative (Revision), Constraints Optimization (Revision),

Determinants of market demand, market demand equation, law of supply.

Estimation of Demand Function using OLS from Chapter 3 of

Fundamentals of Managerial Economics)

5

The market mechanism, Rationing Function of Prices, Price ceiling, price

floor, allocation function.

6

Concepts in Price elasticity of demand, Formal relationship between the

price elasticity of demand and total revenue. Decision making.

7

Role of the firm, production function, law of diminished marginal utility,

output elasticity, three stages of production, Isoquants, long run production

function

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59 | P a g e

Noon Business School, University of Sargodha

8

Production and cost, short run cost, key relationships in cost, mathematical

relationship between ATC and MC, economies of scale, multi product cost

function

Mid Term Exam

9

Profit maximization, optimal input combination, unconstraint optimization,

total revenue maximization

10

Characteristics of market structure, equilibrium price, monopoly, evaluating

perfect competition and monopoly

11

Monopolistic competition, short run monopolistic equilibrium, advertising

in monopolistically competitive industries

12 Characteristics of duopoly and oligopoly, Game theory

13 Price discrimination, no marginal pricing, multiproduct pricing

14 Capital budgeting, time value, capital rationing, cost of capital

15 Risk and uncertainty, Measuring risk, firm behavior,

16 Game theory, game trees, Decision making under uncertainty, Insurance.

Final Term

Exam

Facilities

Required Multi media for presentations

Recommended Text

Managerial Economics; Theory and Practice

by Thomas J. Webster

Page 60: Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50% along with other degree completion requirements. 3.2 Internship/Report Students enrolled

60 | P a g e

Noon Business School, University of Sargodha

Course Title Logic

Course Objectives

This course is an introduction both to logic and to critical thinking, assuming no previous work in logic

or philosophy. The critical thinking portion of the course covers the distinction between logic and

rhetoric, the distinction between deductive and inductive arguments, the analysis of ambiguities and the

nature of common fallacies in reasoning. In the logic portion of the course, the basic topics include the

symbolization and evaluation of deductive arguments using truth tables and the construction of proofs to

assess validity. We will also look at extensions of classical logic (such as modal logics, epistemic and

deontic logics, multi-valued logics), as well as discuss some fundamental issues pertaining to the nature

of reasoning and logic more generally. The objectives of the course, then, are both to become familiar

and competent with basic techniques of formal logic and to acquire skill in using these and related

formal techniques to assess reasoning in a wide variety of applications.

Learning Outcomes

1. Acquire a broad understanding of the scope and purpose of logic.

2. Learn how to symbolize natural language arguments using formal languages, and how to test the

resulting formalizations for correctness.

3. Begin studying philosophical issues in logic.

4. Develop their powers of philosophical analysis and argument through study of what constitutes a

valid argument.

Weekly Lecture Plan

Week/ Lecture/ Module

Topics Recommended Objectives/

Application

Readings

Lecture 1

Introduction: Chapter 1. Basic

Concepts in

AConcise

Introduction to

Logic (Page 1-31,

59-70)

Introduction

Basic Concepts

Recognizing Arguments

Diagramming arguments

Basic Concepts

Lecture 2

Deduction and Induction Chapter 1. Basic

Concepts : A

Concise

Introduction to

Logic (Page 31-59)

Introduction

continued

Truth, Validity and

Soundness

Counter example

Problem Solving

Lecture 3 Classical Deductive Logic:

The logic of terms

Chapter 3.

Categorical

Propositions : A

Concise

Analyzing

arguments

involving one

premise.

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Noon Business School, University of Sargodha

Categorical Proposition Introduction to

Logic, (Page 188-

240)

Immediate Inferences

Relationships

among

standard form

categorical

propositions

Square of Opposition

Obversion, Conversion

Contraposition

Lecture 4

Categorical Syllogism:

Mood and Figure

Categorical Syllogism:

Chapter 5.

Categorical

Syllogisms in A

Concise

Introduction to

Logic, (Page 240-

275)

Analyzing

arguments

involving two

premises

Validity with the help of

Venn Diagram Validity

with the help of Rules and

Fallacies

Introducing

different

methods for

evaluating

syllogistic

reasoning.

Spotting errors

in syllogistic

reasoning.

Weak Syllogisms and

existential import

Lecture 5

Translation of Ordinary

language propositions into

standard categorica Form

Chapter 5.

Categorical

Syllogisms in A

Concise

Introduction to

Logic, (Page 275-

285)

Analyzing

Arguments in

ordinary

Categorical Syllogism in

ordinary language

Enthymemes Sorites

language

Reducing

ordinary

language

arguments to

standard form

syllogism/heap

s of syllogism

Lecture 6

Disjunctive Syllogism

(Both Exclusive and

inclusive)

Chapter 6.

Propositional Logic

: A Concise

Introduction to

Introducing

and analyzing

typical

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Logic, (Page 287-

328)

argument

forms used in

everyday life

and in

specialized

areas of

inquiry.

Hypothetical Syllogism:

Modus Ponens, Modus

Tollens and Pure HS

Dilemma from

Copi’s

Spotting errors

in reasoning

Dilemma

Reductio ad Absurdum

Lecture 7

Modern Deductive Logic:

The Logic of

Chapter 7.Natural

Deduction in

Enhancing

reasoning

ability by

introducing

symbolic logic,

truth table

technique.

Propositions

Propositional Logic

:A

ConciseIntroductio

n to Logic, (Page

348-403)

Propositional Calculus:

Syntax and

Semantics

Logical Connectives:

Negation, Conjunction,

Disjunction, Conditional, &

Biconditional

Truth Table: Truth value of

molecular proposition,

Equivalence, Contradiction

and Tautologies, Validity

Lecture 8

Shorter Truth Table:

Validity and Counter

example

Chapter 7.Natural

Deduction in

Propositional Logic

: A

ConciseIntroductio

Introducing

different

methods to

evaluate

arguments.

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n to Logic, (Page

348-403)

Other Methods:

Truth Tree and its

applications

Formal Deduction and

validity

Truth Tree from

Jeffery’s Formal

Logic

MIDTERM EXAM

Lecture 9

Predicate Logic: Quantifiers

Chapter 8.

Predicate Logic in

A

Introducing

Quantifiers Translation of ordinary

language proposition into

Predicate Logic Validity

Concise

Introduction to

Logic, (Page 348-

403)

Counter example

Lecture 10

Predicate Logic:

Relations and

Identity.

Validity with Truth trees

Validity with Formal

Deduction Identity

Lecture 11

Induction:

Chapter 11 and 12

in Introductionto

Logic (482-515,

519-547)

Induction and

causality

Inductive Generalization

and Fallacies of

Generalization

Inductive Analogy

Causality and Mill’s

Methods

Lecture 12 Statistical Reasoning

Chapter 13:

Introduction to

Logic 13th edition

(559-577) Chapter

4 Using Statistical

Logic of

explanation

Lecture 13

explanation: Scientific and

unscientific* The Pattern of

Scientific Inquiry

Evaluation of Hypotheses

Reasoning in The

Logic Course

Scientific

Method

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Lecture 14 Modal Logic

Chapter 12 in The

Power of Logic,

2000 (588-603)

Introducing

modal concepts

and their

applications in

logic

Lecture 15 Modal Logic

continue

Lecture 16 Review before final exam

FINAL EXAM

Facilities Required Multimedia

Recommended Text 1. Restall, G. (2006). Logic: An Introduction, Taylor & Francis

Group, New York.

Supplementary

Material

1. Herley, P.J. (2003). A Concise Introduction to Logic, Woods

worth /Thomason Learning Incorporation, Belmont.

2. Copi, I.M. (2002) Introduction to Logic, (11th edition) Pearson

Education Inc, Delhi.

3. Vaughn, L. (2005) The Power of Critical Thinking, Oxford

University

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Noon Business School, University of Sargodha

Course Title Financial Management

Course Objectives Financial Management discusses the role that financial managers play in businesses and the

financial market environment in which firms operate. It argues that the goal of managers should be

to maximize the value of the firm and by doing so maximize the wealth of its owners. The main

objective of this course is to give student an understanding of financial environment and financial

instruments and basis of evaluation of business entity.

Learning

Outcomes After qualifying this course student will be able to understand the nature and structure of business

organizaiton and shall be able to address basic issues related with financial statement, instruments

and business orperations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Managerial Finance: The role of Managerial Finance, The

Financial Market Environment

2 Financial Tools: Financial statements and Ratio Analysis

3 Financial Tools: Cash Flow and Financial Planning

4 Financial Tools: Time Value of Money

5 Financial Tools: Time Value of Money

6 Valuation of Securities: Interest Rates and Bond Valuation

7 Valuation of Securities: Stock Valuation

8 Valuation of Securities: Stock Valuation

Mid Term Exam

9 Risk and the Required Rate of Return: Risk and Return

10 Risk and the Required Rate of Return: Risk and Return

11 Risk and the Required Rate of Return: The Cost of Capital

12 Risk and the Required Rate of Return: The Cost of Capital

13 Long term Investment Decision: Captial Budegting Technique

14 Long term Investment Decision: Capital Budegting Techniques

15 Long term Investment Decision: Capital Budegting Cash Flows

16 Long term Investment Decision: Capital Budegting Cash Flows

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Principles of Managerial Finance by Lawrance J Gitman (Latest Edition)

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Noon Business School, University of Sargodha

Course Title Business Law

Course Objectives

This course introduces the ethics and legal framework of business. Emphasis is on contracts,

negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon

completion, students should be able to apply ethical issues and laws covered to selected business

decision making situations.

Learning

Outcomes A.Identify the sources of law and describe their effects.

B. Describe the court system and court procedure.

C. Describe the nature and classes of contracts.

D.Identify the elements needed to create a contract.

E. Read, interpret contracts, and cases.

F. Discuss the effect of the following upon contracts:1) fraud2) duress3) undue influence4)

G.Identify and discuss illegal agreements.

H.Describe the effects of the statute of frauds upon contracts.

I. Identify personal property and bailments.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Law of Contract

Definitions

Communication

Acceptance and Revocation of proposal 2

Essentials of valid contract

Performance of the contract

Discharge of contract

3

Breach of contract

Amages for breach of contract

Law governing indemnity

guarantee

Bailment and agency.

4

The Law of Sales of Goods

The formation of this contract

Effects of the contract

Performance of the contract

5

Rights of unpaid seller against the goods,

Sale by auction

Breach of contract

6

Law Governing Partnership

Definitions

Types of Partnership

Essential elements of partnership

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7 Registration of partnership firms

Partnership becoming illegal

8

Partnership distinguished from company

Partnership distinguished from private company

Partnership distinguished from co-ownership

Mid Term Exam

9

Partnership agreement

Rights and liabilities of the members of partnership firm

Personal profit earned by partnership

The property of the firm

Implied authority of a partnership

Principles of holding out

10

Minor as a partner

Reconstitution of a firm

Dissolution of partnership

Rights and obligations of partners after dissolution of partnership.

11

The Law of Negotiable Instruments Definitions

Characteristics of a negotiable instrument

12

Notes, bills and cheques

Parties to instruments

.

13

Negotiation.

Endorsement

Liabilities of parties

Payment

discharge from liabilities

14

Dishonour of instrument

Liabilities of parties

Discharge from liabilities

15

Dishonour of instrument

Notice and protesting

Acceptance and payment for honour

Compensation and presumptions

16 Factories act

Industrial relations ordinances and payment of wages act

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

• KhawajaAmjadSaeed: Mercantile and Industrial Law in

Pakistan(Latest Edition)

Reference Text

• I.R. Hashmi: Mercantile Law-Relevant Acts and Ordinances(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Business Statistics Course Objectives

This course is built upon the statistics concepts, principles and techniques that are useful in business

management. The main objectives of the course are to enhance students‟ competency in application of statistics

concepts in solving business management problems and to improve their level of quantitative approach.

Learning

Outcomes Upon the successful completion of this course, you should be able to:

1. data analysis and data summarizing. 2. measures of central tendency and dispersion. 3. Types of functions

4. probability, simple linear regression and corelation. 5. Determinants and its applications

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 introduction

2 data analysis

3 Data Summarizing: Frequency Distributions

4 Measures of central tendency

5 Measure of variability

6 Measures of Dispersion

7 Moments skew ness

8 Revision and problem discussion

Mid Term Exam

9 Simple linear regression

10 corelation

11 index numbers

12 probability

13 Discrete probability distributions

14 Normal distribution

15 other continuous probability distributions.

16 Revision and problem discussion

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Earl K. Bowen & Martin starr: Basic statistics for Business and

Economics(Latest

Edition)

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Noon Business School, University of Sargodha

Course Title Statistical Inference

Course Objectives This course is built upon the statistics concepts, principles and techniques that are useful in business

management. The main objectives of the course are to enhance students‟ competency in application of statistics

concepts in solving business management problems and to improve their level of quantitative

approach.

Learning Outcomes After completion of this course, students should be able to know:

1. Sets and probability. 2. Sampling theory and estimation theory. 3. Testing hypothesis and regression. 4. The F-distribution and the students T-distribution. 5. Computer applications in statistics.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Sets and Probability

2 Concept of Random Variables

3 Possibilities

4 Probabilities and expectations

5 Some Rules of Probability

6 Sampling Theory

7 Estimation Theory,

8 Testing Hypothesis: One sample Tests

Mid Term Exam

9 Two Sample Tests

10 Regression and correlation

11 Analysis of Variance

12 The Chi-Square Distribution,

13 The F-Distribution and

14 The F-Distribution

15 The students t-Distribution

16 Computer applications in Statistics

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Richard I. Levin: Statistics for Management(Latest Edition)

Sher Muhammad Choudhry: Introduction to Statistical Theory(Latest

Edition)

Walpol: Statistical Inference(Latest Edition)

Mensfield: Statistics for Business & Economics(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Organizational Behavior

Course Objectives

the main objective of this course to provide better understanding of organizatons. It will help students to

behave well in their respective organizations. It provide better understanding of their values norms and

their culture.

Learning Outcomes

this course will help students :

1.better understanding of their organization and its background

2. it help students to understand the importance of organization's norms and values.

3. it will provide the understanding of different behaviors on workplace

4. provide understanding of delegation of authorities

5. students will be able to know the organization politics

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction and Background:

2

Organizational behavior:

Key concepts,

A historical perspective on organizational behavior,

Organizational behavior and contemporary issues.

3

Organization:

Structure and Design:

The nature and purpose of organization,

4 The classical and modern concepts of organization,

Span of control and organization structures,

5

Authority relations:

Line,

staff and functional,

6

Authority:

Delegation and decentralization,

Departmentalization,

Organizational life cycle stages,

7 The contingency approach of organization design,

Today’s organizations and various designs,

8

Organizational effectiveness Organizational Culture:

The dynamics of organization’s culture, the basic approaches to organizational

culture,

Mid Term Exam

9

The cross-cultural awareness,

Total quality culture creation,

changing and developing cohesive organization’s culture

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10

Organizational Change and Development:

The nature and typology of organizational change,

The diagnosis of forces for change,

The models and dynamics of planned change,

11 Resistance to change and its management,

Techniques for managing change,

12

Organizational development:

Objective & model,

Change management and contemporary issues in TQM.

Foundations of Individual Behavior:

The perception process,

The attribution theory,

Personality and organizational behavior, Attitudes,

13

personal values and ethics:

Learning &behavioral modification

Behavior Modification:

Behavioral learning models,

Principles of behavior modification,

the process of modifying on-the-job behavior,

14

Behavioral self-management Socialization and Mentoring:

The organizational socialization process,

The socialization techniques, Mentoring,

15

Organizational roles and norms Work Group Behavior: Work group:

Types, functions & development process, Work group structure,

composition and effectiveness, Inter group interactions, Organization influence

tactics,

16

Organization’s politics, Strategies for improving work group performance.

Organizational Conflicts Management:

The nature of conflict, Functional versus dysfunctional conflict,

Approaches to effective conflict resolution, Conflict stimulation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

· Judith R. Gordon, Organizational Behavior, Prentice Hall.(Latest Edition)

· Fred Luthans: Organizational Behaviour(Latest Edition)

· Davis and Newstrom, Human Behavior at Work: Organizational Behavior,

McGraw Hill.(Latest Edition)

Robert Kreitner& Angelo Kinicki Organizational Behavior, IRWIN(Latest

Edition)

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Noon Business School, University of Sargodha

Course Title Calculus

Course Objectives

Introduce the students to differentiation and integration of basic functions of one variable; functions of several

variables; partial derivatives; optimization problems; some applications to business and economics.

Learning Outcomes basic learning outcomes is to provide understanding of:

-derivative

-integration

-differentitation

- function of several variables

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 The Derivative.

2 Results of Differentiation,

3 Derivative of Logarithmic Exponential and Trigonometric Function.

4 Differentials. Growth and decay Models.

5 Definite and Indefinite Integrals. Techniques of integration.

6 Integrals Involving Logarithmic, Exponential and

Trigonometric Functions

7 Integration by Tables, Area under a curve and between curves

8 Functions of several variables, Partial derivatives and their applications to optimization

Mid Term Exam

9 Limits and continuity.

· The derivative

10

Derivative of algorithmic, exponential and trigonometric functions

· Curve sketching

· Application of derivative in Business and Economics

11 Integration

12 Using integral in finding areas

13 Using integral in finding areas

14 Function of Several variables and their optimization

15 Infinite series

16 Differential equations

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended Text

Ernets F, Heaussler, Jr, Richard S. Paul, Introductory Mathematical Analysis for Busiess,

Economics and the Life and Social Sciences(Latest Edition

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73 | P a g e

Noon Business School, University of Sargodha

Course Title Management Information System

Course Objectives To provide students with basic concepts in information system and the benefits with

these systems in modern society

· To differentiate between data, information, and knowledge

· To understand systems definition, systems requirements, and information needed

for decision maker

· To understand several requirement and operations that the analyst needed to

analyze, design, and implement the systems in what is called system development life cycle

(SDLC)

· To identify several methods to enhance and develop information systems and to

manage the information system recourses

· To understand several ethical issues in information

Learning

Outcomes After completing this course the student must demonstrate the knowledge and

ability to:

· Define the concepts and definition of the information systems

· Differentiate between several types of information system

· Identify the threats to information security

· Show how to protect information recourses

· Understand the difference between database and data warehouse

· Differentiate between transaction processing system and functional area

information system

· Show how to maintaining and protecting information system

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 INTRODUCTION TO INFORMATION TECHNOLOGY

2 INTRODUCTION TO COMPUTER SYSTEM: Hardware

Software

3 Electronic Data Processing, Input, Processing and Output Techniques

4

MANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution & Types of Information System, (MIS, DSS,

Expert System) The concept of Data and

Information

5

DATABASE MANAGEMENT SYSTEMS: The concept of DBMS Hierarchy of Database

Elements of DBMS Contents of Files

6 INFORMATION SYSTEMS FOR BUSINESS APPLICATION:

Executive Information System

Manufacturing Information System

7 Marketing Information System,

8 FIS, HRIS.

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Mid Term Exam

9 COMPUTER NETWORKS: Types of Networks,

Application of Networks Network Structure

10 COMPUTER NETWORKS: Types of Networks,

Application of Networks, ,

11 Network Structure Network

Standardization,

12 Example Networks, Network Software.

13 INTRODUCTION TO BUSINESS TELECOMMUNICATION:

Communication Channels

Channel Configuration

14 Channel Sharing, Modes of Transmission

15 OTHER RELEVANT TOPICS: Artificial Intelligence (AI) Office Automation

16 Multimedia

Computer Viruses

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Jmaes O, Brien Introduction of Information Systems with supplement.

McGraw Hill,

New York.(Latest Edition)

Reference Text

· Robert Schulthies& Mary Sumner: Management Information System, with

· supplement. McGraw Hill, New York.(Latest Edition)

· David Olson: Management Information System, McGraw Hill.(Latest

Edition)

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75 | P a g e

Noon Business School, University of Sargodha

Course Title Sociological theory

Course Objectives Be familiar with the concepts of culture and its components (e.g., norms, values) and to identify and

understand differences and commonalties within diverse cultures.

Learning

Outcomes After the successfull completion of this course the students will be

1-able to identify and employ various research designs and their appropriate application to the study

of social life.

2. be able to demonstrate an understanding of the major theoretical perspectives employed in the

discipline.

3. be able to demonstrate an understanding of how social class affects individual life chances.

4. be able to demonstrate an understanding of social structure and how it shapes and influences

social interactions.

5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the

importance of cultural context.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Background

Social Forces

Intellectual Forces

French Revolution

Enlightenment

2

Development of Sociological Theory

Theory and Knowledge

Process of Theorizing

Types of Sociological Theories

3 Inductive and Deductive

Process of theorizing Fact, Propositions and Laws

Sociological Theory between 1600 -1800 AD

4 August Comte

Positivism

The law of Human Progress

5 Hierarchy of the Sciences

Social Static & Dynamic

6

Emile Durkheim

Social Facts

The Division of Labor in Society

Suicide and Social Currents

Religion

Social Reformism

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7

W. G. Sumner

Folkways and Mores

Ingroup and Outgroup

Basic motives

8

Karl Marx

Communist Manifesto

Socialism

Stages of Social Evolution

Mid Term Exam

9

Herbert Spencer

The law of Social Evolution

Concept of Society

Laissez-faire

10

Max Weber

Sociology of Religion

Bureaucracy

Protestant Ethic and the Sprit of Capitalism

11 Rational Choice/Social Exchange Theory

Skinner and Behaviorism, G.C. Homans, Peter M. Blau

12

Social Behaviorism and Interactionism

Phenomenology,

Alfred Schutz,

Systemic Social Behaviorism,

Max Weber, George Simmel, Symbolic Interactionism, C.H. Cooley and

G.H. Mead

13 Ethnomethodology

Introduction, H. Garfinkal

14 Theory of Micheal Fouchult

15 Evolving Contemporary Feminist Theory

Feminism,

Theories of Gender Disparity

16

Recent Developments

Integration and Synthesis

Micro-Macro Integration,

Agency-Structure Integration,

Synthesis in Sociological Theory

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

1. Barnes, H.E. (Ed.) (1966) An Introduction to the History of Sociology,

Chicago: The University of Chicago Press.

Reference Text

2. Blalock, Hubert (1969) M. Theory Construction From Verbal to

Mathematical Formulation (Ed).

N.J.; Prentice Hall Inc.

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77 | P a g e

Noon Business School, University of Sargodha

Course Title Marketing Management

Course Objectives In today’s fast-paced world, marketing has become more complex. Changes in technology and

consumer and business needs, as well as, increased globalization pose new challenges for

marketers. These events have made marketers more aware of the necessity for careful but

speedy analysis and decision-making. The implication is that marketing management as a field

of study has become more important. Marketing management is the art of optimal manipulation

of the marketing mix to achieve business goals.

Learning Outcomes

This course is geared toward providing an understanding of the rationale for marketing decisions

from a managerial perspective. It also seeks to provide a framework for decision-making that is

logical but does not stifle creativity. o meet these goals, this course will require the integration of

theory and practice. Students will have to make strategic marketing decisions based on analytical

techniques they will learn in this course. They will have to devise a plan that is based on a sound

conceptual framework, to implement the decision. It is hoped that through this exercise students

will learn the value of marketing management in business.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Who Markets?

Company Orientation toward the Marketplace

2 Marketing Management Tasks

Developing Marketing Strategies and Plans

3 Corporate and Division Strategic Planning

ChannelDesign Decisions

4 Channel Integration and Systems

Advertising Sales

5 Conducting Marketing Research and Forecasting Demand

Connecting with Customers

6 Analyzing Consumer Markets

Analyzing Business Markets

7 The Scope of Branding

Building Brand Equity

8 Managing Brand Equity

Customer Equity

Mid Term Exam

9 Shaping the Market Offerings

Designing and Managing Services

10 Developing Pricing Strategies and Programs

Sales Promotion

11 Events and Experiences

Interactive Marketing

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12 Word of Mouth

Managing the Sales Force

13 Creating Successful LongTerm Growth

Tapping into Global Markets

14 Evaluating Potential Markets

Branding

15 Deciding on the Marketing Organization

Internal Marketing

16 Building a Creative Marketing Organization

Marketing Implementation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Marketing Management by Philip Kotler

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79 | P a g e

Noon Business School, University of Sargodha

Course Title Business Research and Report Writing

Course Objectives The learning focus for this unit is on developing business research skills and defining a

business research question. It will bring together students’ theoretical and practical

appreciation of how to identify and investigate business opportunities or problems as well as

analyses data and conclude on the relevance of research findings

As the research aim is unpacked, the student will be introduced to a range of relevant

quantitative and qualitative business research methods and will select from these in

determining a project design

Learning

Outcomes Identify, specify and scope an organizational problem or issue requiring a research-based

approach

Define an appropriate research question prior to undertaking research

Assess and select from a range of research methods

Identify major stakeholders in the research context and identify the potential impact of their

objectives and expectations on the design of the research project

Conceptualize a framework for the design and implementation of a research or professional

project

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Business Research: Business Research: Definition &

Nature, The

Scientific Method

2

The Business Research Process, Errors in Business Research.

Research

Design and Data Sources

3 Types of research and research designs, Primary data and its sources,

Secondary data and its sources

4 Data Collection Procedures: The Measurement Process,

Concepts of validity and reliability, The casual design procedures

5

Data Collection Methods,

Observation, Documentary-Historical Method, The Survey Method,

Data Collection

Instruments: Questionnaire, Interview and Scheduling, Problems in

Data Collection

6

Sampling:

Sampling Concepts, The Sampling Procedures (Types of Sampling),

Determining a sample size

& Selection of sample. Data Processing And Analysis:

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7

Basic concepts of data processing:

Computer representation, Data Matrix, Data Storage Data Processing

flow:

8

Editing, Coding,

Handling Blank Responses, Coding, Categorization, Converting,

Weighting, Storing etc.,

Alternative processing flows

Mid Term Exam

9

University data analysis, Measurement of central tendency,

Measurement of dispersion, Hypothesis Testing, Bavaria data

analysis

10

Linear Correlation,

Simple Regression, The Chi-Square Test, The Cross-Tabular Tables,

Elaboration of

relationships, Multivariate data analysis: Interdependence Methods,

Factor analysis

11

Cluster

analysis, multidimensional analysis, Multivariate data analysis:

Dependence methods, Multiple

Regressions, Analysis of Variance & Covariance

12 Discriminate analysis.

13

Research Project

Proposal: Rationale for the study defining the problem, Research

Objectives, Information needs

14 Research design, Data collection procedure, Data processing &

analysis

15 Research Team and its

profile,

16 Budget, Time Table

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Ranjit Kumar, Research Methodology, Sage Publications.(Latest

Edition)

Reference Text

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Noon Business School, University of Sargodha

Dam Remenyl, Doing Research in Business and Management, Sage

Publications.(Latest

Edition)

· C. William Emory, Business Research Methods, IRWIN.(Latest

Edition)

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82 | P a g e

Noon Business School, University of Sargodha

Course Title Operations Management

Course Objectives This course introduces students to the concepts underlying effective operation and control of

manufacturing and service businesses. Approaches to production control, inventory policy, facilities

planning, methods improvement and technological assessment are studied.

Learning Outcomes 1. Identify and articulate how operations management contributes to the achievement of an organization’s

strategic objectives.

2. Critically evaluate the operations function in manufacturing and service production settings.

3. Appraise and apply forecasting methods as the basis of management’s planning and control activity.

4. Assess and formulate decision making strategies to address operating issues that have short,

intermediate or long lead times.

5. Evaluate approaches to problem solving and process improvement in production settings.

6. Synthesize the depth and breadth of knowledge, knowledge of methodologies, application of

knowledge, and communication skills according to the degree level competencies established by

authorizing bodies for degree programs in Ontario

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Course Overview

Introduction to Operations

Operations Strategy

2

Product Design

Service Design

Form Teams

3

Process Analysis

Manufacturing Process Analysis

4

Job Design and Measurement

Business Process Reengineering

Quality Management and 6

5 Quality Management and 6 (cont’d)

6 Statistical Process Control

7

Capacity Planning

Aggregate Planning

8 Enterprise Resource Planning

Mid Term Exam

9 Lean Production

10 Inventory Management

11 Waiting Line Analysis

12 Project Management

13

Supply Chain Strategy

Materials Requirements Planning

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14

Japanese style of manufacturing utilizing

techniques and trends for attaining quality assurance with the use of

techniques such “kanban”.

15 Capacity planning, process design, facility layout and location

16

Implementation of an effective

operational strategy with a perspective emphasizing on the operational

system of the future in the

global market.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

James D.Dilworth: Production and Operations Management, McGraw

Hill.(Latest Edition)

· Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations

Management,8e,Wiley(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Entrepreneurship and SME Management

Course Objectives This course aims at helping students develop a positive, constructive and practical approach to:

Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small

business, sources and resolutions. risk failure and new venture unit, feasibility of planning and

concepts of planning, stages of growth model.

Learning

Outcomes By the end of this course it is expected that the student will be able to:

Financial resources and asset management, different types of financing, buy or lease. Organization

cycle and growth of organization, strategic management for success of enterprise, looking towards

entrepreneurial career.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction:

Entrepreneurial Perspective,

economics and entrepreneurship,

2 process, ventures,

practices and characteristics.

3

Entrepreneurship and new free enterprise:

Entrepreneurship venture opportunities, innovations,

change, fantasies, Environment of small business,

4

sources and resolutions, corporate entrepreneurship,

risk failure and new venture unit,

feasibility of planning and concepts of planning,

5 stages of growth model,

responsibility of feasibility plan.

6

Product and services concepts:

Product servicing concepts and commercial opportunities (macro over

view), products and technology, identification opportunities

7

product development life cycle, product protection,

trade mark and patents, process of patents,

validity of property rights and accessing government information

8 Human resources side of enterprise,

infrastructure of services, types of service venture, success factors.

Mid Term Exam

9

Marketing and new venture development:

Marketing research foe new ventures,

marketing concepts, startup of marketing research,

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10 market focused on organization,

sources of market intelligence,

11 competitive analysis and implications of market research

12

Marketing strategies and functions

product concepts, 4 Ps,

making

marketing plan,

13 changing international ventures.

Entrepreneurial team and business formation:

14

human resource and relations,

BOD,legal aspects, acquiring a business,

evaluation of acquisition opportunities

15

methods of valuation.

Financial resources and asset management,

different types of financing, buy or lease.

16

Organization cycle and growth of organization,

strategic management for success of enterprise, looking towards

entrepreneurial career.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

· David H. Holt: Entrepreneurship, New Venture Creation, Prentice

Hall(Latest Edition)

· Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament,

Technique,

Butterworth Heinemann(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Business Ethics

Course Objectives

The overall objective of this course is for each student to develop a critical thinking

approach regarding many of the significant ethical concerns confronted by organizational

members within the contemporary business world. The extent to which firms are

responsible to society concerning such critical issues as the environment will be

explored in depth.

Learning Outcomes

1. Demonstrate understanding of the definition of ethics and the importance and role ethical behavior

serves in the business world today.

2. Demonstrate understanding of how business ethics relates to larger moral and philosophical

frameworks.

3. Identify various ethical issues that occur in the workplace.

4. Evaluate an ethical situation by applying the steps involved in ethical decision making.

5.Evaluate the concept of Corporate Social Responsibility, and explore its relevance to ethical business

activity.

6. Identify the moral obligations of businesses to the environment and specifically global competitors

and global stakeholders. 7.Comprehensively analyze in professional business

caliber writing real-world business firm’s activities regarding ethical and social responsibility via

written case study analyses.

8.Formulate a particular stance on a business ethics issues and defend in professional business caliber

writing that stance.

9.Apply rules of netiquette and use clear writing in web-based interactions with colleagues on issues of

business ethics and social responsibility.

Weekly Lecture Plan Topic / Reading Assignments

UNIT 1: Introduction to Business Ethics, Stakeholder Management and Social

Responsibility

• Read Chapter 1: Study PPT Presentations, Glossaries & Self Quizzes

Introduction to Chapter 1: The • Discussion Forum 1 Course

Lecture 1 Importance of Business Ethics Introductions & Debate

Forum 1: “Does Being Ethical Result in Better Business Performance?” (text, p.20). 1st post

• Read Chapter 2; Study PPT

Lecture 2 Introduction to Chapter 2: Presentations, Glossaries & Self Quiz

• Discussion Forum 1

Debate

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Forum 1: “Does Being Ethical Result in Better Business Performance?” (text, p. 20). 2nd post

• Read Chapter 3; Study PPT

Lecture 3 Introduction to Chapter 3 Presentations, Glossaries & Self

Quiz

• Read & study Chapter 4 Study

PPT Presentations, Glossaries

& Self Quiz

Lecture 4 Finish Chapter 3: Emerging

Business Ethics Issues

UNIT 2: Business Ethics in • Discussion Forum 2,

Depth “Unit 2:Whistle Blower Discussion

Lecture 5 Begin Chapter 4: The Institutionalization of Business Ethics

• Select Major Case 1:

Choices: Case 19 Nike,

Case 15 Coke,

Case 10 Home Depot,

Case 2 Starbucks

• Discussion Forum 2, “Unit 2:

Lecture 6 Finish Chapter 4: The Institutionalization of Business Ethics

Whistle Blower Discussion”

Lecture 7 Begin Chapter 5: Ethical Decision-Making and Ethical Leadership

• Read & study Chapter 5 Study PPT Presentations, Glossaries & Self Quiz

• Read & study Chapter 6 Study

Lecture 8

Begin Chapter 6: Individual Factors: Moral Philosophies and Values

PPT Presentations, Glossaries & Self Quiz

• Discussion Forum 3,

“Unit 2:

White Collar Crime

MIDTERM EXAM

Lecture 9

Finish Chapter 6: Individual Factors: Moral Philosophies and Values

• Read & study Chapter 7 Study

Lecture 10 Begin Chapter 7: Organizational Ethics: The Role of Ethical Culture and Relationships

PPT Presentations, Glossaries & Self Quiz

• Major Case 2:

Choices:

Case 18 Red Cross,

Case 14 HCA,

Case 13Glaxo,

Case 6 AIG,

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• Read & study Chapter 8 Study

Lecture 11 Begin Chapter 8: Developing an PPT Presentations, Glossaries & Self Quiz

Effective Ethics Program • Discussion Forum 4, “Debate:

Code of Conduct” p 223

• Ch 8 Self-Quiz

Lecture 12 Finish Chapter 8: Developing an • Discussion Forum 4, “Debate: Code of Conduct”

Effective Ethics Program

•Read & study Chapter 9 and Study

Lecture 13 Begin Chapter 9: Managing and PPT Presentations, Glossaries & Self Quiz

Controlling Ethics Programs

Lecture 14 Finish Chapter 9: Managing and

Controlling Ethics Programs

Lecture 15 Unit 4: Global Business

Ethics

• Read & study Chapters 10 and Appendix, and Study PPT Presentations, and Glossaries.

Appendix: Sustainability • Begin major Case Study-Part B,

Begin Chapter 10: Globalization of Ethical Decision-Making

Lecture 16 Finish Chapter 10: Globalization of Ethical Decision-Making

FINAL EXAM

Facilities Required Multimedia/lab/Support Portal/Course Blackboard site

Recommended Text

Business Ethics: Ethical Decision Making and Cases, 9 th Edition

O.C. Ferrell, J. Fraedrick & L. Ferrell

Cengage Learning

©2013, ISBN#9781111825164

Reference Text

Textbook: Business Ethics - Concepts, Cases, and Canadian Perspectives,

Kissick, W.P. (2012)

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Noon Business School, University of Sargodha

Course Title Interpersonal Skills

Course Objectives This course is intended to assist individuals in recognizing their own communication styles and how

their individual styles differ from the communication styles of others in the workplace. Additionally,

participants learn how to improve their interpersonal skills and how to maintain relationships over time.

Through interactive activities, self-assessments, and discussions, participants gain an awareness of their

communication styles and learn strategies to resolve conflict and strategies for communicating

effectively with those whose styles are unlike their own. Participants learn skills to communicate and

listen effectively and maintain relationships through inspiring trust and giving and receiving feedback.

Learning

Outcomes Determine their communication style

Develop strategies for interacting with communication styles unlike their own

Identify and use conflict resolution styles appropriate for different situations

Identify barriers to communication and strategies to overcome them

Listen effectively to ensure they have received messages as intended

Use nonverbal communication to express interest and demonstrate that they are actively engaged in

conversations

Develop strategies for building and maintaining relationships

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Overview of Interpersonal Skills ·What Are Interpersonal Skills?

2 The Importance of Interpersonal

3 The Johari Window

4 The Interpersonal Skills Model

5 Senge's Wheel of Learning

6 Awareness of Self and Others · The Communicating Styles Survey

7 The Four CSS Styles

8

Effective Communication · The Goal of Effective Communication

· Barriers to Communication

Mid Term Exam

9

What Happens When We Communicate

· What Is Listening?

· Four Phase Model of Listening

10

Benefits of Good Listening

· Time Spent Listening

· The Three Levels of Listening

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11

Foundations of Emotional Intelligence · What Is Emotional Intelligence?

· Misconceptions About Emotional Intelligence

· The Four Domains of Emotional Intelligence

· Emotional Intelligence and the Executive Core Qualifications

12

Trust · What Is Trust?

· The Benefits of Trust

· Behaviors that Rebuild Trust

13

Conflict · What Is Conflict?

· Causes of Conflict

· Effects of Conflict

· Five Basic Conflicts

14

The Value of Different Conflict Styles

· Managing Conflict

· Create a Healthy Environment

· Tools for Working Through Conflict

15

Job Interview

· Skill required

· Salary Bargain

16 CV preparation

· Effective presentation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Any standard Text which covers the above ideas.

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Noon Business School, University of Sargodha

Course Title Total Quality Management

Course Objectives The objectives of this course is to introduce the main principles of business and social excellence, to

generate knowledge and skills of students to use models and quality

management methodology for the implementation of total quality management in any sphere of

business and public sector

Learning

Outcomes At the end of the course students should:

• know business excellence models and be able assess organization’s performance making reference

to their criteria.

• know the principles of total quality management and peculiarities of their implementation.

• be able to use quality management methods analyzing and solving problems of organization.

• know prerequisites of evolution of total quality management and significance of quality gurus’

works to the management of modern organizations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Total Quality Management Defining Total Quality Management

Basic Approaches of Total Quality Management

Gurus of Total Quality Management

2

TQM Framework

Awareness about the improved quality

Historical Review

Obstacles in implementing TQM

Benefits of TQM

3

Leadership and Total Quality Management Defining Leadership

Characteristics of Quality Leaders

Leadership Concepts

The seven habits of highly effective people

Ethics and Quality

Deming Philosophy

4

Role of Leaders in TQM

Implementation

Quality control

Core Values, Concepts and Framework

Strategic Planning and Communication

Decision Making

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5

Customer Satisfaction and Employee Involvement Customer Satisfaction (An Overview)

What is customer?

Customer perception of Quality and feedback from customer

Effectively using customer complaints

Transforming needs into requirement of customers and importance of

customer

retention.

Employee involvement in improving quality.

6

Motivational theories

Empowerment

Teams and their effectiveness

Rewards, Recognition and Performance appraisal

Union and employee involvement

Benefits of employee involvement

7

Continuous Process of Improvement and Performance Measures Perfection through continuous improving process

Process

The Juran Approach to continuous improvement process

Improvement Strategies

Types of Problems

Problem solving method

Kaizan

Reengineering

Six Sigma

8

Appropriate Strategy

Presentation of Performance Measures

Quality Costs

Malcolm Baldrige National Quality Award.

Mid Term Exam

9

Benchmarking “A tool for Continuous Improvement” Concept of Benchmarking

Importance of Benchmarking

Definition of Benchmarking

Important Reasons of Benchmarking

Process of Benchmarking Deciding what to

Benchmark

Benchmark Planning

Actions to close the Gap between Benchmark

Pitfalls and Criticisms of Benchmarking

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10

Quality Management System ISO Benefits of ISO registration

ISO 9000 Series of Standards

ISO 9001 requirements

Implementation of Quality Management System (ISO)

Documentation

Internal Audits

ISO Certification for Service Organizations

ISO VsBaldrige Award

Standards in Pakistan

11

Environmental Management System Introduction to Environmental Management Standards

ISO 14000 Series Standards

Concept of ISO 14001

Requirements of ISO 14001

Benefits of Environmental Management System

Integrating ISO 14000 with ISO 9000

Relationship of Standards with Health and Safety

12

Quality Function Deployment and Quality by Design

Concept of Quality Function Deployment

Role of team in QFD

Benefits of QFD

Driving force behind QFD

Process of information by organization

House of Quality

Building House of Quality

13

Quality Function Deployment Process

Concept of Quality by Design

Rational of Implementing Quality by Design

Benefits of Quality by Design

Communication Models

Implementation of Quality by Design

Tools used for implementing Quality by Design

14

Management and Technical Tools for improving Introduction of Management Tools and there importance

Forced Field Analysis

Nominal Group Technique

Affinity Diagram

Tree Diagram

15

Matrix Diagram

Process decision program chart

Activity network diagram

Just in Time and Just in Case

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16

Concept of Statistical Process Control Pareto Diagram

Process Flow diagram

Cause and effect diagram

Check sheets

Histogram 10.6 Control Charts

Scatter Diagram

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text 1. Total Quality Management By: Dale H. Besterfield (Latest Edition)

Reference Text

1.Quality Management By: Donna C.S. Summers

2. Total Quality Management By: Joel E. Ross (Latest Edition)

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SPECIALIZATION IN HRM

Course Title Industrial and Labor Law

Course Objectives This course is built upon different rules and laws which help in governing the organizations. It will

help in developing the good concepts of laws regulation in the organizations

Learning Outcomes this course will help students:

1. how to react legally when any problem occur

2. it will help students to run organizations ethically

3. it will help students to establish organizations by following proper rules and regulations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

INTRODUCTION TO LAW AND LAW GOVERNING CONTRACTS.

The Origin of the Contract, Definition of Contract, Communication,

Acceptance and Revocation of Essentials of a valid Contract, Performance of

the Contract, Discharge of Contract

2 Breach of Contract, Damages of Breach of Contract, Indemnity and Guarantee

Contract of Bailment, Contract of Agency

3

THE LAW OF SALES OF GOODS

Definitions, The Formation of the Contract.

Effects of the Contract, Performance of the contract

Rights of Unpaid seller against the Goods., Sale by Auction, Breach of Contract

4

PARTNERSHIP LAW

Definitions in Partnership Law, Types of Partnership, Essential Elements of a

Partnership, Registration of Partnership Firms, Partnership Becoming Illegal,

Partnership Distinguished from Company

5

Partnership Distinguished form Private Company, Partnership Distinguished

from Co-Ownership, Partnership Agreement, Rights and Liabilities of the

Members of a Partnership Firm, Personal Profits Earned by Partners, The

Property of the Firm

6

Implied Authority of a Partnership, Principle of Holding out, Minor as a Partner

Reconstitution of a Firm, Dissolution of Partnership and Settlement of

Accounts on Dissolution, Rights and Obligations of Partners after Dissolution

of Partnership

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7

LAW GOVERNING COMPANIES I

Introduction to Companies Ordinance 1984, Department of Business

Administration, University of Sargodha, Company Courts

Corporate Law Authority, Registration of Company, Memorandum of

Association, Name of Company, Registered Office, Object

Capital Clause of Memorandum, Articles of Association

8

Promoters, Contracts, Prospectus, Commission, Discount and Premium

Allotment of Shares, Commencement of Business, Membership

Share Capital, Shares and Certificates, Transfer and Transmission of Shares

Directors, Chief Executive

Mid Term Exam

9

LAW GOVERNING COMPANIES II

General Meetings, Meetings of directors, Secretary, Dividend, Auditor

Managing Agents, Investment by Company, Debentures, Private Companies,

Guarantee Company, Unlimited Company

10

Accounts, Inspection, Annual Return, Winding up by Court, Winding up of

Companies, Contributors and Creditors, Voluntary Winding up, Removal of

Defunct Companies. Winding up of Unregistered Companies. Reconstruction

and Amalgamation. Companies Established Outside Pakistan Official

Liquidator

11

LAWS GOVERNING ESTABLISHMENT OF FACTORIES

Definitions Pertained to the Factories Act. 1934, Exemption from Certain

Provisions of the Act, Inspectors and their Powers, Certifying Surgeons

Health and Safety, Disposal of Wastes and Effluents, Artificial Humidification

Vaccination and Inoculation, Holidays with Pay and Provisions of the Act for

Worker

12

Special Provisions for Adolescents and Children, Penalties and Procedure

Penalty for Contravention of Act and Rules, Display of Factory Notices

Publication of Rules, Protection to Persons Acting under this Act.

13

LAWS GOVERNING INDUSTRIAL EMPLOYMENT AND INDUSTRIAL

RELATIONS

Trade Unions and Freedom of Associations, Application for Registration and

Requirements. Certificate of Registration and its Cancellation

Power and Functions of Registrar, Collective Bargaining Agents.

National Industrial Relations Commission and its Powers.

14

Joint Consolation Conciliation and Meditation, Wage Commission and Fixation

of Wages, Powers and of the Wage Commission. Penalties and Procedure.

Penalty of Committing Breach of Settlement. Penalty of Embezzlement of

Misappropriation of Funds. Indemnity and Powers to Make Rules.

15

EMPLOYEES OLD AGE BENEFITS ACT, 1976 -1, Employees Old-Age

Benefits Contribution rules, 1978, Employees Old-Age, Benefits General

Regulations. 1980, Insured Persons, Board or Trustees, Powers, Functions, and

Terms of Office of Members. Employees Old-Age Benefits Determination or

Wages for Computation of Contribution, Regulation, 1980. Employees Old-

Age Benefits Determination of Complaints, Questions, and Disputes,

Regulations, 1980

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16

EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II

Employees old-Age Benefits Institution and Certificate of Authority and Proof

of Age, Payment of Contributions and Liability of Employer. Offenses and

Penalties, Finance and Audit. Employees Old-Age Benefits, Old-Age Pension,

Old-Age Grant Widows, Pension, Invalidity Provision, Benefit Claims and

Benefits, Extinguishment of Benefits.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text 1. Company Law (Revised Edition) By KhawajaAmjadSaeed

2. Business Law By Qazi Awais Amin Azeem Academy Lahore

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Course Title Training and Development

Course

Objectives

The course is about the training and employee development and human performance

improvement in organizations ; but that is not the whole story. The field of training and

development is changing. There is a need for trainers to reorient their thinking from the

comfort and structure of the classroom to the more ambiguous consulting area. The

gap is actually not nearly as wide as some might think. Trainers have considerable

expertise in job and task analysis, learning specialists, facilitators, communication

experts, and professionals with a broad perspective of the human dimensions of human

performance in organizations.

Learning

Outcomes

it will help students to understand :

1.importance of training ?

2.Influence of training on employees ?

3. mechanism of training ?

4. what are HRD needs, programs ?

5. employee orientation?

6. what is diversity ?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to training and HRD

2 Influences on employee behavior

3 Learning and HRD

4 Assessing training/HRD needs

5 Designing training/HRD programs

6 Implementing training/HRD programs

7 Evaluating training/HRD programs

8 Employee orientation

Mid Term Exam

9 Skills and technical training

10 Performance management & coaching

11 Career management and development

12 Employee counseling

13 Management development

14 Organization development and change

15 TRAINING PROGRAM PRESENTATIONS

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16 Cultural diversity and HRD

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text

DeSimone, Randy L., Werner, Jon M., & Harris, David M.

(2002). Human Resource Development, Third Edition Cincinnati:

Thomson/South-Western College Publishing. Available for rental from the

Moraine Bookstore.

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Course Title Performance and Compensation Management

Course Objectives compensation management in organizations, including the role of human resources management in

dealing with employees, and methods used to provide compensation. It also highlights the importance

of maintaining the capable education qualification, the value of developing their skills, and the

significance of providing the appropriate atmosphere for them. Several important topics will be

addressed in the class such as: Compensation professionals’ goals within a human resource

department. Ways to strengthen the pay-for-performance link. Ways to strengthen the pay-for-

performance link. Health insurance concepts. This course examines the importance of an effective

performance management system in helping organizations define and achieve short and long term

goals. It explains and reinforces the concept that performance management is not a one-time

supervisory event, but an ongoing process of planning, facilitating, assessing, and improving

individual and organizational performance. In addition, the course emphasizes the importance of

measuring the effectiveness of human resource activities that are designed to enhance individual and

organizational performance.

Learning

Outcomes At the end of the course the students will be able to:

To learn basic compensation concepts and the context of compensation practice

To illustrate different ways to strengthen the pay-for-performance link.

To learn the concepts of Payment and employee benefits issues for contingent workers.

To understand the Legally required employee benefits.

To learn some of the implications for strategic compensation and possible employer approaches to

managing legally required benefits Upon successful completion of this course, the student will have

reliably demonstrated the ability to:

1. Design an organization¿s performance management process that is compliant with law and

supports organizational mission and strategy.

2. Compare and contrast various organizational performance management programs and best

practices and define attributes of effective performance management systems.

3. Employ job-related performance standards and performance indicators that reflect the employee¿s

range of responsibilities.

4. Assess how increased employee involvement can contribute to effective performance and coach

employees to identify career paths and resources available to support individual development.

5. Identify and communicate appropriate actions with employees (e.g. training and development,

wage increase, promotion, bonus etc.) based on their performance strengths and weaknesses.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction To Compensation a-Definition of compensation

b-The pay model

c-Strategic pay policies

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2

Strategic Perspectives In Compensation Management a-Strategic perspectives of pay

b-Strategic pay decisions

c-Best practices vs.Best fit options

3

Defining Internal Alignment a-Definition Of Internal Alignment

b-Internal Pay Structures

c-Strategic Choices In Internal Alignment Design

d-Which Internal Structure Fits Best

4

Job Analysis a-Why Perform Job Analysis

b-Job Analysis Procedures

c-Job Analysis Data Collection Process

d-Job Descriptions

5

Job Evaluation/Person-based Structures a-Definition of Job Evaluation

b-Major Decisions In Job Evaluation

c-Job Evaluation Methods

d-Final Result-Pay Structures

6

Determining External Competitiveness a-Definition Of Competitiveness

b-Pay Policy Alternatives

c-Wage Surveys

d-Interpreting Survey Results

e-Pay Policy Line

f-Pay Grades

7

Employee Contributions:Pay For Performance(PFP) a-Rewarding Desired Behaviors

b-Does Compensation Motivate Performance?

C-Designing PFP Plans

d-Merit Pay/Variable Pay

e-Individual vs. Group Incentives

f-Long Term Incentives

8

Performance Appraisals a-Role Of Performance Appraisal In Compensation

b-Common Errors In Performance Appraisal

c-Measuring Job Performance

Mid Term Exam

9 Training Raters

Contexual Issues In Appraisal

10

benefits a-Benefits Determination Process

b-Value of Benefits

11 -Legally Required Benefits

Retirement,Medical, And Other Benefiits

12

Compensation Of Special Groups a-Who are Special Groups And Minority Groups

b-Compensation Strategies for Special Groups

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13

Legal And Administrative Issues In Compensation a-Legal Issues

b-Pay Discrimination

14 c-Comparable Worth

d-Budgets And Administration

15

Global Compensation a-Recognizing Variations

b-Social Contract

c-Culture and Pay

16

d-Strategic Choices In Global Compensation

e-Comparing Systems

f-Expatriate Pay

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Martocchio,J.J.,Strategic Compensation: A Human Resource

Management Approach,4th Ed, pearson / prentice Hall, 2006.

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Noon Business School, University of Sargodha

Course Title International HR

Course

Objectives

This course provides an understanding of the role of human resource management (HRM) in

international contexts. The course is divided into three areas of study: the context of

international HRM, strategic and functional HRM in international contexts, and comparative

international contexts. Specific topics include globalization, work and labor regulation;

strategic HRM issues in international contexts; issues related to host, home and third country

nationals; recruitment, selection, training, development and compensation in international

contexts, expatriation and repatriation. Studies of the HR context of selected countries are

also included.

Learning Outcomes

Upon successful completion of the requirements for this course, students will be able to:

1. Understand issues, opportunities and challenges pertaining to international HRM; 2.

Develop competency in dealing with cross cultural situations; 3. Understand the strategic and

functional roles of HRM in various international contexts, especially in areas such as

recruitment and selection, performance management, training, learning and development,

career management, compensation, motivation and repatriation; 4. Understand external

forces (e.g. globalization, sociocultural changes, political and economic changes) that have

the potential to shape international HRM; and

5. Develop generic and transferable skills-especially in diagnosing international HRM issues

critically and analytically, conducting research for the purpose of discussing specific cases

relating to international HRM, evaluating alternative approaches and defending the

recommendations with evidence, and developing confidence in conducting training

workshops.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction

2 Definition of IHRM

3 Aims of IHRM

4 The importance of IHRM to local organizations

5 IHRM in Context

6 Comparative IHRM

7 IHRM Trends in Rwanda

8 IHRM in developing Countries CAT week

Mid Term Exam

9 Multinationals and the Management of Labor

10 Multinationals and Industrial Relations

11 Transfer of Best Practice HRM within Multinationals

12 International Management Development

13 Issues of - Diversity Management

14 Expatriate Management

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15 Managing Internationally

16 Course Recap and Review

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text International Human Resource Management. (2nd Edition) 92004)

Scullion, H. and Lineham, M. (eds) (2005)

Sparrow, P. Brewster, C. and Harris, H. (2004)

Reference Text Edwards, T. and Rees, C. (2006)

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Noon Business School, University of Sargodha

Course Title Leadership

Course Objectives Identify and Describe the four basic phases of team building Illustrate significant traits and behaviors

of historical leaders. Understand and explain the situational, transformational, and adaptive

leadership theories. Describe methods of assessing leadership styles. Understand and be able to

effectively use counseling for individual and personal feedback and improvement Conduct self-

evaluation of personal leader actions while in positions of authority / leadership Effectively applying

leadership principles as upperclassmen Application of leadership principles learned since a

Freshman) Describe and be able to use leading procedures Develop and use an effective format useful

for giving guidance and instructions to an organization or team

Learning Outcomes After successful completion of this course the students will be able to understand the team and

individual leadership skills.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Context and challenges in leadership

Relationship between leadership and management theories

2 Leadership theories overview

Challenges for leadership in the information services professions

3 Knowing yourself as a leader

Self-assessment tools and approaches

4

Leadership traits and styles (theory and application)

Emotional intelligence

5

Gender and leadership

6 Leading people Understanding and leading individuals

7 Coaching, mentoring and facilitating

Creating and leading teams

8

Mid Term Exam

9

Direction and strategy

Strategic focus and direction

10 Shaping values and cultures

11 Change leadership

12

Developing leaders Models and theories of leadership development

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13

Leadership development for yourself

Leadership development for others

14

Influential leadership Influence and persuasion

15

Working with politics and power

16

Leadership beyond the information services context

Final Term Exam

Facilities

Required Multimedia/lab etc

Recommended

Text Roberts, S. and Rowley, J. (2008).

Reference Text

Leadership: The challenge for the information profession. London:

Facet Publishing

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Noon Business School, University of Sargodha

Course Title Strategic HR

Course

Objectives

1. Prepare students and provide an understanding of the expectations of studying in this

program

2. Provide students with a critical understanding of the theories, principles, historical trends,

current issues and practices relevant to human resource management strategy in organizations

3. Enable students to recognize the opportunities and challenges facing contemporary human

resource management

4. Encourage an approach which views human resource management as a core element of the

overall organizational strategy rather than a purely procedural or reactive activity

5. Develop knowledge of the skills required by organizational leaders for successfully

managing human and knowledge capital

Learning

Outcomes

Students who successfully complete this module will be able to:

1.Apply appropriate writing style conventions and academic integrity to academic writing

through online discussion and assessments

2. Identify, analyses and evaluate scholarly writing

3. Apply a high level of self-awareness to online interactions

4. Understand the nature of ‘master’s level’ learning and, in particular, the role of critical

reflection in learning

5. Understand how human resource management strategy is developed in response to internal

and external environmental factors

6. Understand the relationship between human resource management strategy and

organizational performance

7. Evaluate the impact of human resource management strategies, concepts and values upon

the organization’s success

8. Understand a range of human resource management activities (e.g. recruitment, selection

and assessment, succession planning, performance management, reward management, talent

development, disciplinary, etc.)

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

The External Environment and Your Organization

Introductions and a Model for Strategic

Human Resources

2 Getting the Global Picture

3

Going from Good to Great: External Factors

and Global Perspectives

4

Understanding Your Human Resources Customers

Understanding Human Resources Stakeholders

5

Understanding the Flow of People

Understanding Staffing Needs and Options

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6 Core Competencies

7 Recruitment Strategies

8 Performance Management

Mid Term Exam

9 Understanding the Value of Performance Management

10 Delivering Employee Feedback

11 Assessing Willingness to Work

12 Coaching

13 Building Human Resources Strategy

14 Understanding Human Resources Strategy

15 Understanding Human Resources Trends and Metrics

16

The Four-Step Process for Building Human

Resources Strategy

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text

Schwind, H., Das, H., and T. Wagar. Canadian Human Resource

Management:

Reference Text

1. A Strategic Approach. 8thed.. Toronto: McGraw-Hill Ryerson,

2007

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Noon Business School, University of Sargodha

SPECIALIZATION IN FINANCE

Course Title Special Topics & Accounting Standards

Course Objectives

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Accounting profession

2 The value of information and value of reporting.

3 Winding up of Joint Stock Company

4 Amalgamation

5 Absorption

6 Reconstruction

7 Accounting and Corporate Governance:

8 Accounting and Corporate Governance:

Mid Term Exam

9 Presentation of financial statements (IAS 1)

10 Accounting policies, changes in accounting estimates and errors (IAS 8).

11 Accounting and reporting by retirement benefit plans (IAS 26)

12 Property, plant and equipment.

13 Related party disclosures (IAS 24).

14 Consolidated financial statements (IAS 27).

15 Investment in Associates (IAS 28).

16 First time adoption of IFRS (IFRS1).

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text IFRS, Advanced Accounting Simon & Smith

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Noon Business School, University of Sargodha

Course Title Financial Statement Analysis

Course Objectives The primary aim of Financial statement analysis is to provide students with an introduction to the

process and function of financial reporting. Whilst a large proportion of the course is aimed at

understanding financial statements as a process, taking a preparers‟ perspective, we will also seek

to develop an understanding of the importance of the role of financial statements in today‟s society.

Learning Outcomes After studying this course the student will be able to understand:

1.importance of accounting cycle and GAAP

2. rules of debit and credit

3. Financial statements and their limitations

4. Importance of auditing and its procedure

5. Importance of statement analysis in decion making policy

6. different ratios and their importance in liquidity

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to accounting & accounting principles, Generally accepted

accounting

principles (GAAP),Accounting cycle/process,

2 Rules of Debit and Credit, Steps in accounting cycle,

3 Limitations of trial balance, Preparing financial statements,

4 balance sheet, income statement,Expenditures Vs Expenses,

5 Adjusting entries and their types, Statement of owner’s equity

6 closing entries, Statement of Cash flows, Parts of cash flow statement

7 Notes to financial statements, Accounting policies, inventory accounting

policies

8 Depreciation accounting policies, Methods of computing depriciation

Mid Term Exam 67 | P a g e

9 Annual report generated by business, Audit’s report

10 Types of business, Using Financial Statements Information,

11 Financial Statement Analysis, Ratio Analysis,

12 Vertical & horizontal analysis,

13 Different types of ratios, Liquidity ratio

14 Leverage ratio

15 Coverage ratio, Activity ratio

16 profitability Ratios

Final Term Exam

Facilities Required Multimedia/lab etc Recommended

Text Financial Statement Analysis by Charles Gibson

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Noon Business School, University of Sargodha

Course Title Advanced Accounting systems

Course Objectives

Learning

Outcomes

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Preparation of final accounts under Companies Ordinance 1984, Companies

Ordinance 1984 , Fourht Schedule , General, Trading Account, Profit and

loss Account, Profit and loss appropriation account,

2

Balance Sheet and treatment of certain items in preparing Companies

Financial Statements like dividends, reserves,

3

excise duty and sales tax, long term loans and current maturity, issue of

shares, allowances for bad debts,

4

rectification of errors, workers profit participation fund, worker’s welfare

fund, bank margins and guarantees.

5 Consolidated Financial Statements, IAS27.

6

· Prepare Consolidated Income Statement and Balance Sheet of

undertakings.

7

Treatment in Consolidated Financial Statements of Minority interest, Pre

and Post acquisition reserves, goodwill,

8

dividends, bonus shares, intra group transactions, prefereance shares,

debentures and mid year acquisitions.

Mid Term Exam

9 Accounting for Leases IAS-17

10 · Basic lease accounting issues and procedures,

11

· Accounting for finance lease in the books of lessor and lessee including

financial statement disclosures,

12

· Accounting for finance lease in the books of lessor and lessee including

financial statement disclosures,

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Noon Business School, University of Sargodha

13 Accounting for operating lease,

14

Bargain purchase option, residual value (guaranteed and un guaranteed),

depreciation, initial direct costs.

15 Accounting for Franchises

16 Accounting for Franchises

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

Gupta, R.L. &Swamy, M. Radha, “Advanced Accounting”, Sultan Chand &

Sons

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Noon Business School, University of Sargodha

Course Title Advance Auditing Techniques

Course Objectives

Learning

Outcomes

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Preliminary engagement activities

2 Planning

3 Materiality

4 Audit risk

5 Cycle - Revenue and Receipts

6

Reporting, fraud and related parties (week 6) possibly a short theory

question.

7 Reporting, fraud and related parties

8

Computers generally and computer auditing – everything covered in the notes

Mid Term Exam

9 Payroll and Personnel / Advanced Computer Systems

10 Acquisitions and Payments

11 APAct and Disciplinary rules

12 Companies Act

13 Finance and investment cycle

14 · Corporate governance

15 Inventory and production

16 · Reliance on other Parties / Subsequent Events

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text · Latest ISA

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Noon Business School, University of Sargodha

Course Title Corporate Finance

Course Objectives Corporate Finance is the worldwide leading discipline in business administration that describes

the theory and practice of corporate finance. Throughout this course the instructors shall show

how managers use financial theory to solve practical problems and as a way of learning how to

respond to change by showing not just how but why companies and management act as they do.

The recommended text is comprehensive, authoritative, and modern and yet the material is

presented at a common sense level.

Learning Outcomes Upon successful completion of the course students will be expected to:

1-Analyze major corporate finance issues, 2- Demonstrate knowledge of the theory underpinning

corporate valuation, 3-Demonstrate knowledge of the basics of risk and return for cost of capital

valuation, 4- Recognize and understand the principles underlying risk management and

options valuation, 5-Understand dividend policy for increasing shareholder value, 6-Value

mergers and acquisitions

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 An Overview of Corporate Financing: Book value vs market value;

dividend , stockholders' rights, classes of stocks, convertible securities.

2 How corporations Issue securities, Venture capital, The underwritters,

General Cash offers by public companies, The private placement.

3 Corporate Payout Policy

4 Does Debt Policy Matters?

5 How much should a corporate borrow?

6 How musch should a corporate borrow?

7 Financing and Valuation

8 Financing and Valuation

Mid Term Exam

9 Credit Rsk and the value fo corporate debt

10 Credit Rsk and the value fo corporate debt

11 The Many different kinds of debt

12 Leasing

13 Managing Risk

14 Managing International risk

15 Working Capital Management

16 Mergers and Corporate Restructuring.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Principles of Corporate Finance (11th or latest edition) by Richard A

Brealy, Steward C Myers and Franklin Allen.

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Noon Business School, University of Sargodha

Course Title International Financial Management

Course

Objectives

International Financial Management will introduce students to global financial markets and

operations of multinational firms. Topics to be discussed will include foreign exchange

markets, international financial markets, international banking, currency derivative markets,

euromarkets, risk management, and investment decisions in the global marketplace.

Learning

Outcomes

The architecture of foreign exchange markets, the motivation of participants in foreign

exchange markets (arbitrage, speculation, hedging), the role of conventions in exchange rates

quotation and trading in foreign exchange markets, the type of foreign exchange operations

(spot, forward, FX swaps, currency swaps, futures and option), the factors that influence the

price of currency derivatives (forward rate, swap points, interest rates, futures price, option

premium), the relationship between the changes of exchange rates and the dynamics

of fundamental economic factors (balance of payments, inflation, interest rates,

expectations), the prediction of future exchange rates movements by the tools of technical

analysis, the changes of foreign currency regime since the crash of Bretton Woods regime of

fixed exchange rates, the nature of foreign exchange exposure and risk and its management,

the structure of the balance of payments and main relations between economic transaction in

the balance of payments

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 An Overview of International Finance

2 The Foreign Exchange Market

3 The Balance of Payment and Effective Exchange Rate

4

Factors Affecting the Balance of Payment Position, The real effective

exchange rate

5

Exchange Rate Determination: Some stylised facts about exchange rate,

Factors affecting demand and supply, speculation in the spot foreign

exchange market

6

Purchasing power parity, the monetary model of exchange rates,

determination of bid offere spread and the forward spread.

7

The international Monetary system and the exchange rate argument.

Criteria, classes, different parallel systems of exchanges.

8 The euro currency market and international banking.

Mid Term Exam

9 International Banking regulations and the Basel accord

10 Exchange rate forecasting, Technical Analysis and Trading rules

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11 Exchange rate forecasting, Technical Aalysis and Trading rules

12 Currency futures and swaps

13

Comparison of forward and future market, specification of currency

futures, interest rate swap

14 International Arbitrage

15

Foreign exchange risk exposure: definition, value at risk, definition of

exposure

16

Foreign exchange risk exposure: Translation, economic and

transcational

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended Text

Internatioal Finance: an analytical apporach by Imad A Mosa, McGraw

Hill publishers (latest Edition)

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Noon Business School, University of Sargodha

Course Title Credit Management

Course

Objectives

Confidential credit assessment/ratings on sample debtors / prospects.

• Design effective T & C’s and Credit Application forms for prompt payments.

• Focus on improvement in Company Receipts and Cash Flows.

• Appreciate the essential features of a legally binding contract.

• Outline the main considerations in getting paid in a sales contract.

Learning

Outcomes it will help students to understand:

• Understand the issues involved in pursuing slow payers and debtor recovery.

• Understand the Legal Processes in the Collection of Debts.

• Utilise the international banking payment methods to minimise credit risks.

• Ensure Credit Management is seen as a positive influence in Customer Relations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Doing Business in a Global Environment

International Commercial Terms

2 Commercial Documents

International Payment Criteria.national Payment Criteria.

3 Credit Risk Management

Credit Insurance

4 Credit Control & Collections

Terms and Conditions of sale

5 Assessing the Financial Risks

Assessing Credit Terms

6 Credit application Form

Defining Credit Limits

7 Accounts Receivables Receivables

Debtor aged analysis, days outstanding

8 The Currency Market and Exchange Rates

Mid Term Exam

9 Debtor Management ---

Using Debt Collection Agencies

10 Credit Payments Case Study & Exercise

International Banking Payment Methods

11 Documentary Letters of ---

Documentary Letters of Credit and Collections Credit and Collections

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12 Parties to the contract, Customer Relationships

Role of Finance and Credit Management

13 Role of Finance and Credit Management

Operations Development

14

Operating Procedures & Progress check lists

Review of Key Credit Criteria

Communications internally / third parties parties

15

Effective document generation

Basics of Civil Litigation

Late Payments legislation

16

Legal Proceedings

Making Decisions on Legal Action

Court Processes

What you can do

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Credit Risk Management by Colquitt, Joetta (Latest Edition)

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Noon Business School, University of Sargodha

Course Title Investment and Portfolio Management

Course Objectives The main objective of the course is to enhance the students' analytical ability to understand the stock

market operations and procedures.

Learning Outcomes

After reading this course the student should be able to address basic market related problems of

valuation and stock behavior. The student should be able to evaluation and construct optimal

portfolio practically from stock exchange.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Understanding Investment: Overall perspective, Understanding Investment

Decision: Investment Alternatives: Money Market Securities, Capital Market,

Fixed Income, Equity Securities.

2 Indirect Investing: What is an investment Company, Major Types, Detail of

Indirect Investing, and Investing Internationally?

3 Security Markets and Market Indices. How Securities are Traded: Brokerage,

How Orders work, Short sales etc.

4 The Return and Risk from Investing; Measuring return, global perspective,

Measuring Risk

5 Portfolio Theory; Dealing with Uncertainty, Introduction to Modern Portfolio

Theory, Analyzing Portfolio Risk, Calculating Portfolio Risk

6 Portfolio Selection and Asset Allocation, Alternative Methods of obtaining

Efficient Frontier; Capital Market Theory

7 Capital Market Theory and Asset Pricing Model; CAPM, SML, APT etc.

8 Revision of Common Stock Valuation, Common Stock Analysis and

Strategies

Mid Term Exam

9 Market Efficiency: Weak, Semi strong, and strong.

10 Economy/Market Analysis, Economy and Stock Market Boom, Modeling

Market Forecasts

11 Sector/Industry Analysis

12 Company Analysis; Financial Statement Analysis

13 Company Analysis: Earning Estimates, P/E Ratio, Fundamental Security

Analysis

14 Technical Analysis: Stock Price and Volume Techniques

15 Technical Analysis; Chart Reading

16 Final Term Project Presentation.

Final Term Exam

Recommended Text Investment Analysis and Management by Charles P. Jones (Latest Edition)

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Noon Business School, University of Sargodha

SPECIALIZATIN IN MARKETING

Course Title Sales Management

Course Objectives

There are two primary purposes for the Sales Management course:

1-To gain a solid understanding of professional B2B sales including its planning and staffing,

structure, and evaluation

2- To understand how to manage and motivate a professional B2B sales force from the perspectives of

a sales manager (authority) and a marketing manager

Learning

Outcomes Upon completion of the course, students will be able to understand, design, and manage the role of

salespeople and sales forces in the marketing strategies of organizations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Setting the Foundation; Customer Service

2 Success as a Large Retail Store Department Manager

3 Success as a Small Retail Store Entrepreneur

4 Success as a Small Retail Store Entrepreneur

5 The Exciting Retail World

6 Multichannel Retailing & Consumer Behavior

7 Strategic Planning & Financial Performance

8 Strategic Planning & Financial Performance

Mid Term Exam

9 Location & Site Selection

10 Managing Human Resources; Customer Relations; Information Systems

11 Managing Human Resources; Customer Relations; Information Systems

12 Merchandise Assortment, Buying Systems & Vendor Relations

13 Pricing & the Retail Communication Mix

14 Pricing & the Retail Communication Mix

15 Store Management

16 Store Management

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Management of Sales Force. 11th edition (2003). Irwin/McGraw-Hill. Spiro,

Stanton & Rich

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Noon Business School, University of Sargodha

Course Title Advertising Management

Course Objectives Preparing graduates with knowledge, skills and competencies for being able to become a Strategic

Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.

Learning

Outcomes Students will be able to:

1. Identify basic advertising terminology.

2. Explain the application of advertising principles as they relate to the

marketing of goods and services for profit and non-profit businesses.

3. Produce a comprehensive advertising campaign.

4. Assess the types of media, such as: print, broadcast, interactive and outof- home media.

5. Outline the relationship between ethics, social responsibility and

advertising.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Role of advertising in society

2 The Evolution of Advertising

3 Advertising and Consumer Behavior

4 Ethics and social responsibility

5 Social, and Regulatory Aspects of Advertising

6 Advertising and the marketing mix

7 Planning and Strategy

8 Advertising research

Mid Term Exam

9 Media strategy in print, broadcast, out-of-home, and interactive media

10 Creative Strategy and the Creative Process

11 Creative aspects of advertising in print, broadcast, out-of-home, and

interactive media

12 Direct -Response advertising

13 Interactive, Direct Mail & Out of Home Media

14 Promotions

15 .Public Relations

16 Developing an integrated advertising campaign

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

William F. Arens Title: Contemporary Advertising

Publisher: McGraw Hill, Edition: latest

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Noon Business School, University of Sargodha

Course Title Brand Management

Course Objectives 1-To increase understanding of the important issues in planning and evaluating product and brand

strategies.

2- To provide and be able to work with the appropriate theories, models and other tools to ensure

better branding decisions, and to make these concepts relevant for any type of organization.

3-To provide “real world” experience and understanding of product and branding strategies.

4-To understand product and branding concepts from the consumer’s point-of-view.

5- To explore contemporary issues in product and branding development and sustainability.

6-To provide a strategic approach to product and branding issues.

Learning Outcomes By the end of this course students should be able to:

1. Understand key principles of branding

2. Explain branding concepts and ideas in their own words

3. Understand and conduct the measurement of brand equity and brand performance

4. Practically develop a brand, including positioning and communication

5. Prepare a professional, logical and coherent report in the form of a brand audit

6. Deliver an oral presentation in a professional, engaging manner

7. Develop an argument and express themselves clearly in both written and oral communication

8. Consider ethical issues

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 NATURE OF PRODUCTS AND BRANDS • Characteristics of Products and Services; The Concept of the Brand ; Brand

Types in Products and Services

2 IMPORTANCE OF STRONG BRANDS • Brand Adds Value to Companies; Prevent competition

3 Affect Consumer Perceptions as basis

for Extension; Form Quality Certification and Trust LECTURE THREE

4 BUILDING SUCCESSFUL BRANDS • Creating a Brand; Brand name Strategies and Choices;

5 Re-branding and Brand Extension; •

Stretching and Co-branding

6 POWERFUL BRANDS AND COMPETITION • Brands as Strategic Devices; Brands Sources of Competitive Advantage

7 The Meaning of

Brand Share; • Extending Brands

8 GLOBAL BRANDING • Global Branding Decisions and Strategies; Geographic Extension

Mid Term Exam

9 Brand acquisition; Brand

Alliances

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10 CORPORATE IDENTITY MANAGEMENT • Dimensions of Corporate Identity, Managing Corporate Identity Program

11 Protecting Brands

through Trade, Ethical Issues Concerning Brands

12 MANAGING BRANDS OVER THEIR LIFE CYCLE • Developing and Launching New Brands, Managing over their Life Cycle

13 Financial Implications During the Life Cycle Rejuvenating/Revitalizing

Brands.

14 BRAND EVALUATION • Growing Brand Equity

15 Commercial Models of Brand Equity Growth; Measuring Brand

Equity

16 Financial Value of Brands and Measurement

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.

FBM – OUT

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Course Title International Marketing

Course Objectives This course is designed to provide students with an understanding of the decision variables a marketing

manager may use in developing and implementing marketing decisions in an international marketing

environment. The theories covered in this course include the basis of analyzing international consumer

behaviour and the international marketing environment, the logic of adaptation versus standardization

of the marketing mix and those guiding market entry decisions.

Learning

Outcomes On successful completion of this course, students will be able to:

1-Apply basic international marketing theories and concepts to understand the environment

2-Undertake strategic business analysis in order to develop appropriate international marketing

objectives and strategies

3-Identify, analyse, and evaluate data, information, and evidence related to international business

opportunities and threats relevant in the current world

4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team

reflected in assessment activities and

5-Produce a report considering the marketing of a business to consumers or business customers in

different cultural contexts with consideration of ethical conduct

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction The Globalization of Markets

2 Protectionism vs. Int’l. Free Trade

3 Financial Risk Mgt. in Int’l Markets

4 Environmental Variables in International Marketing Geography, Culture, and History

5 Business Customs and Practices

6 Political and Legal Environments

7 Economic Development

8 Multinational Market Groups

Mid Term Exam

9 The International Marketing Mix A. Global Marketing Management

10 Target Market Identification

11 Target Market Identification

12 Product Strategy

13 Pricing Strategy

14 Promotion Strategy

15 Distribution Strategy

16 International Negotiation

Final Term Exam

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Facilities Required Multimedia/lab etc

Recommended Text

International Marketing, 15th edition, by Cateora, Gilly

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Noon Business School, University of Sargodha

Course Title Marketing Research

Course Objectives To enhance the students understanding of the marketing research industry.

1- To develop skills required by the researcher and understand different

applications of Marketing Research

2- To explore different approaches of Marketing research

3-To be able to exploit Marketing Research data for management decision making

Learning

Outcomes The student should be able to

1 understand the process of marketing research and its different processes

2- identify sources of information

3- understand different research methods

4- apply selected research methods

5- analyse and interpret both qualitative and quantitative data

6- conduct and analyse a focus group discussion

7- build a simple questionnaire from a web-based survey administration site.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

The Marketing Research Environment • Introduction and welcome to marketing research.

• Why does marketing research exist?

• What is marketing?

• What is market research and marketing research?

• Who carries out marketing research?

• What are the various types of marketing research?

2

What are the benefits of marketing research to marketing managers?

• Professional commercial marketing research in Canada.

• guide‐lines for successful marketing research

How to Design a Marketing Research Project • Why is research design important?

• What was I thinking?

• Why problems are not defined properly.

• Confusing latent variables with manifest variables.

3

• Confusing project objectives with the scope of the study.

• A practical guide to defining marketing research problems.

• Can this study provide answers to the problem?

• What are marketing research projects like?

• How is data collection designed?

• When should qualitative research be used?

• When should quantitative research be used?

• Why is the marketing research proposal so important?

• A very practical introduction to consulting in marketing research, obtaining a

client, developing the project proposal, scheduling the project, and initiating the

research process.

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4

STATISTICAL ANALYSIS OF SURVEY DATA Introduction to Statistical Analysis Using SPSS

The analysis of survey data using a computer‐based statistical package ‐‐ SPSS

Windows

Data Reduction, Processing and Tabulation

• Editing; coding; tabulation (one‐way & cross‐tabs)

Data Analysis: Basic Questions

• Choice of analysis technique; type of data; research design;

• assumptions for statistics, hypothesis testing confidence intervals;

• univariate and bivariate analyses

• cross tabs & Chi‐Square test

• z‐test for the difference between proportions

• t‐test for the difference between two means

Data Analysis: Multivariate Analysis

• Analysis of variance and

• Linear regression.

• Other multivariate methods

Data Analysis: Other Non‐Parametric Procedures

• Correlation and difference tests for nominal and ordinal data.

• Friedman analysis of variance

5

HOW TO DESIGN A QUESTIONNAIRE • The development of questionnaires will be covered in depth. A specific

questionnaire design will be explained. The principles taught in this section must

be used for the project questionnaires.

6

HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS

• How to write screeners and warm‐up questions

• General overview of measurement and scaling

• How to measure attitudes

• How to assess behaviour

• Lifestyle measurement

• Measuring demographic traits

7

HOW TO MANAGE THE MECHANICS OF RESEARCH • How is fieldwork done?

• How to secure confidentiality and assure quality

8

What factors influence fieldwork?

• Interviewer training • Data collection

online

• Processing the data

Mid Term Exam

9

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

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10

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

11

HOW TO DRAW SAMPLES

Sample Size Population and sample characteristics; intention of the sampling

(variables, attribute, precision, and confidence)

Sampling Procedures • Sampling plan; non‐probability and probability samples;

estimation; stratified and cluster sampling 8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and

on‐representativeness, sample weighting

12

HOW TO DRAW SAMPLES 8.1 Sample Size

• Population and sample characteristics; intention of the sampling (variables,

attribute,

precision, and confidence)

13

8.2 Sampling Procedures

• Sampling plan; non‐probability and probability samples; estimation; stratified

and cluster sampling

8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and

non‐representativeness, sample weighting

14

9. ETHICS IN MARKETING RESEARCH • Rights & obligations among parties

• Common‐sense relationship building in marketing research

• Responsibilities to the public

15

10. HOW TO PRESENT RESEARCH FINDINGS • A short course in business communication

• Avoid gobbledygook

• Use Multiple Exposure

• Write with a purpose

16

• Providing key marketing research deliverables

• How to effectively present research findings

• Writing the formal research report

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Chakrapani, C. and K. Deal. Modern Marketing Research: Step‐by‐Step.

Revised Edition, 2010.A Guide to PASW (SPSS) Statistics 18.0.

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