Straight & Chaser

Untamable Brief

AGENDA:

Objectives

Target Audience

Big Idea

Creative Strategy

Content

Conclusion

Q&A

OBJECTIVES:

Build a Platform to Entrench the Global

Brand Idea

“Untamable Since 1862”

In South Africa

Build emotional connection with Bacardi

Brand

Dispell Negative Preconceptions

Trial & Loyalty

Brand Awareness &

Meaning

Active Selection/ Conversion at POP

Target Audience

Urban

Unconventional

Rebels

Risk takers

Bold

Untamable

THE Untamable BIG IDEA

Catch the untamable Light: Activate Bacardi Symbols around the country simultaneously

Creates Mystery & Buzz

Untamable Creative Strategy

7 Wonders of Bacardi

DJ DooWap: JoBurg Yfm Dj

Personality

Bold

Different

Cassper Nyovest: MafTown

Motswako Artist

Mr. Fill Up The Dome

Hometown Glory

K.O: Mpumalanga

Dust

CashTime Tsotsi for Life

Effortless

DJ Tira: Durban

Houshold Dj & Producer

Ezase Afro

Put Durban on the Map

Twinz on Decks: Cape Town Urban Dj’s

Double the

Trouble

Dj Speedsta: Vaal

Club & Radio Dj

New Kid on the Block

Maitele: Pretoria

Fashion Stylist

Out the Box

Print Ad

Caracara

Gusheshe

Consol Solar Jar

Merchandise

Merchandise

LED Cocktail Shaker

Untamable

Content

Mobile

Gamification

1

2 3

4 5

6 7

Social Media

Content Calendar

Week 1

Gamification Competition

Catch The Light Launch Campaign

Promotional Campaign

The Chosen 154

Venue Teaser

YouTube Video Launch

Facebook Ads

Activations – Every Friday

Week 2 Week 3

Week 5

Land a Positioning Provide More Info Internalize & Amplify Ambassadorship

Medium

Message

Purpose

Digital Media

Facebook & BTL,

YouTube & Influencers

Drive Awareness

Are you Untameable? This Party Is

for you

Terms and Conditions & How you can better your chances of

winning

This is the Party we have been talking

about, checkout who is involved

Communicate To

A Large Market of

Participants

Increase credibility and Hype around

events

Estimated BUDGET Expenses R

Promotion Merchandise

• Engraved mugs 26 950

• CaraCara( 10 per province) 245 000

• Gusheshe( 6 per province) 63 000

• Branding signage 47 250

• Print Ad 36 000

Estimated BUDGET Expenses R

Media

• Facebook 4 696

• You tube Instream ads 20 790

• Twitter -

• Instagram -

Estimated BUDGET Expenses R

App Development

• Estimated cost 80 000

Thank You