Bacardi / Eristoff E-paper Case Study

Robert Padmore – Head of Digital Media

April 2011

E-paper – case study

Highlights· E-paper shelf edge POS to support Eristoff and Bacardi Breezer instore activity· 105 units live in 35 stores for past 2 months· Up to 79% sales increase in February on Eristoff sales vs. January · Bacardi Breezer increasing market share of category

Client testimonials

‘Using E-paper, St Ives Digital Media team developed an innovative solution to help our brands increase message engagement at the point of purchase . We’re delighted with results to date – up to 79% increase in sales of Eristoff vs. pre-period, whilst Bacardi Breezer has increased category share over the past 2 months . We are now working with St Ives on new E-paper opportunities across our portfolio.’

Mark GloverNational Accounts Manager - Northern IrelandBacardi Brown-Forman Brands

‘The Bacardi and Eristoff campaigns have demonstrated clear sales and operational benefits. The technology requires little management whilst the price-change capability has allowed us to react quicker to market demand than traditional POS’

Andrea CarsonMarketing ManagerWineflair Stores – Northern Ireland