Baby Care Industry

Baby care industry Presented by Abhinav Srivastava Roll no -200710010

Transcript of Baby Care Industry

Page 1: Baby Care Industry

Baby care industry

Presented by Abhinav Srivastava Roll no -200710010

Page 2: Baby Care Industry

In the baby care industry there are many companies involve and they are playing a vital role , to protecting our children and they are provide various different variety of products like as shampoo, powder, oil etc and baby’s skins are very sensitive and these products are not react on the baby’s skin .


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Baby care unit was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should protecting our child different ways .


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Porter’s Industry analysis: Five forces model

Industry competitors

Rivalry among existing firms

Potential entrants

Suppliers Buyers


Bargaining power of suppliers

Bargaining power of powers

Threat of substitute

products or services

Threats from new entrants

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Internal Rivalry  - Moderate The major drug industry

◦ Highly regulated ◦ Increase in generic drugs

Competitors Differentiation by:◦ Safety, cost, and ease of use ◦ Value perception primary driver

Direct-to-Consumer◦ Increased from 2000 to 2006

Medical Research Grants Increased from 2000 to 2006

Porter’s Industry Analysis

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New Entrants 

Threat of New Entrant – Moderate

Drug industry1.Global expansion and global competitors on the rise

Major drug makers tried to counter:2.Minor alterations to old formulas 3.Similar products with new patents

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 Substitutes are very Low Generic Medicines

◦ The largest segment of substitutes Major Retailers

◦ “Private label” or “house brand” non-prescription products 

Homeopathic Alternatives Aging baby-boomers


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Raw Materials◦ The industry enjoyed limited supplier power ◦ And the bargaining power of supplier is High

Buying Power

 Bargaining power of Buyer - High

Supply Power

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Baby care industries are divided variety of product and different - different segments and age group of children, and they have Divisional organization structure according to their product line .


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Top managenent

Product (A)

Sales Marketing

Finance Sales

Marketing Financ


Organization Structure

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Baby care industry target to the children & provide branded products and services of superior quality .

Improve the lives of the world's consumers, now and for generations to come.

 To take care of our baby by of their products.

Mission Statement

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The Vision

“Be, and be recognized as, the best consumer products and services company in the world.”


i. Integrityii. Passion for Winningiii. Leadershipiv. Trustv. Ownership

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Build existing core businesses into stronger global leaders

Grow leading brands, big countries, winning customers

Develop faster-growing, higher-margin with global leadership potential


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Swot Analysis


Large scale of operations Strong branding Product innovation Developing markets

infrastructure Use high standard of quality


Customer concentration Low R& D investment Local manufacture are make

Duplicate product

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SWOT Analysis Opportunities

Developing markets Barrier for new firm Make different Varity of product People prefer branded product


Competition from MNCs Increase in prices of raw


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BUSINESS STRATEGIC Baby care industry follow differentiation strategy because of

high cost of the product. CORPORATE STRATEGIC Baby care industry follow Growth strategy because there are

many opportunity . FUNCTIONAL STRATEGIC Baby care industry follow the Marketing strategy .


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Consumers will pay a premium for products that offer improvements over either private-label products or the brands they have bought for years.

Product innovation must be regular with visible improvements year Constantly.

Product innovation must be designed to constantly "up-scale" consumer Preferences.

This “up-scaling” of consumer tastes is not just for affluent consumers.

These strategies of innovation and pricing can be used to break into developing economies


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India Baby care market to 2013", baby care market in India has experienced growth over the past few years due to changing consumer mindset and increasing penetration of baby care products. Rising income level, better product availability and increasing awareness have significantly transformed the baby care products industry landscape.


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