Baby Care Industry
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Baby care industry Presented by Abhinav Srivastava Roll no -200710010
Transcript of Baby Care Industry
Baby care industry
Presented by Abhinav Srivastava Roll no -200710010
In the baby care industry there are many companies involve and they are playing a vital role , to protecting our children and they are provide various different variety of products like as shampoo, powder, oil etc and baby’s skins are very sensitive and these products are not react on the baby’s skin .
INTRODUCTION
Baby care unit was founded more than 120 years ago on a revolutionary idea: Doctors and nurses should protecting our child different ways .
HISTORY
Porter’s Industry analysis: Five forces model
Industry competitors
Rivalry among existing firms
Potential entrants
Suppliers Buyers
Substitutes
Bargaining power of suppliers
Bargaining power of powers
Threat of substitute
products or services
Threats from new entrants
Internal Rivalry - Moderate The major drug industry
◦ Highly regulated ◦ Increase in generic drugs
Competitors Differentiation by:◦ Safety, cost, and ease of use ◦ Value perception primary driver
Direct-to-Consumer◦ Increased from 2000 to 2006
Medical Research Grants Increased from 2000 to 2006
Porter’s Industry Analysis
New Entrants
Threat of New Entrant – Moderate
Drug industry1.Global expansion and global competitors on the rise
Major drug makers tried to counter:2.Minor alterations to old formulas 3.Similar products with new patents
Substitutes are very Low Generic Medicines
◦ The largest segment of substitutes Major Retailers
◦ “Private label” or “house brand” non-prescription products
Homeopathic Alternatives Aging baby-boomers
Substitutes
Raw Materials◦ The industry enjoyed limited supplier power ◦ And the bargaining power of supplier is High
Buying Power
Bargaining power of Buyer - High
Supply Power
Baby care industries are divided variety of product and different - different segments and age group of children, and they have Divisional organization structure according to their product line .
STRUCTURE
Top managenent
Product (A)
Sales Marketing
Finance Sales
Marketing Financ
e
Organization Structure
Baby care industry target to the children & provide branded products and services of superior quality .
Improve the lives of the world's consumers, now and for generations to come.
To take care of our baby by of their products.
Mission Statement
The Vision
“Be, and be recognized as, the best consumer products and services company in the world.”
Values
i. Integrityii. Passion for Winningiii. Leadershipiv. Trustv. Ownership
Build existing core businesses into stronger global leaders
Grow leading brands, big countries, winning customers
Develop faster-growing, higher-margin with global leadership potential
OBJECTIVES
Swot Analysis
Strength
Large scale of operations Strong branding Product innovation Developing markets
infrastructure Use high standard of quality
Weakness
Customer concentration Low R& D investment Local manufacture are make
Duplicate product
SWOT Analysis Opportunities
Developing markets Barrier for new firm Make different Varity of product People prefer branded product
Threats
Competition from MNCs Increase in prices of raw
materials
BUSINESS STRATEGIC Baby care industry follow differentiation strategy because of
high cost of the product. CORPORATE STRATEGIC Baby care industry follow Growth strategy because there are
many opportunity . FUNCTIONAL STRATEGIC Baby care industry follow the Marketing strategy .
STRATEGIC
Major players
Consumers will pay a premium for products that offer improvements over either private-label products or the brands they have bought for years.
Product innovation must be regular with visible improvements year Constantly.
Product innovation must be designed to constantly "up-scale" consumer Preferences.
This “up-scaling” of consumer tastes is not just for affluent consumers.
These strategies of innovation and pricing can be used to break into developing economies
Recommendation
India Baby care market to 2013", baby care market in India has experienced growth over the past few years due to changing consumer mindset and increasing penetration of baby care products. Rising income level, better product availability and increasing awareness have significantly transformed the baby care products industry landscape.
Conclusion
THANKYOU
