BAACCO - Brand Pack
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WELCOME Baacco provides a place for Vineyards, Wineries, and Specialist Wine Merchants from around the world, to sell their wine to wine lovers everywhere. Baacco gives you complete control over how you brand, manage and sell your wines. The features offer a simple and easy way to manage your wines and brand; allowing you to provide the right wine for every taste bud and occasion. With a large wine obsessed community, visiting our site each month, it’s fast becoming the go-to shopping destination for women & men to find the wines they desire.
Transcript of BAACCO - Brand Pack
WELCOME
Baacco provides a place for Vineyards, Wineries, and Specialist Wine Merchants from around the world, to sell their wine to wine lovers everywhere.
Baacco gives you complete control over how you brand, manage and sell your wines. The features offer a simple and easy way to manage your wines and brand; allowing you to provide the right wine for every taste bud and occasion.
With a large wine obsessed community, visiting our site each month, it’s fast becoming the go-to shopping destination for women & men to find the wines they desire.
ABOUTBaacco – our mission is to offer the best wines from around the world to everyone, everywhere.
Launched by a team of wine obsessed sommeliers and finance veterans, we provide brands with an unparalleled way to reach new customers and grow their business; we help wine lovers in a range of countries find the best wines the world has to offer.
We only accept the best sellers, ensuring that Baacco customers always have the most extraordinary wines to taste.
One-off Baacco exclusives give thrill-seeking wine customers the opportunity to shop uniquely. Smart shopping is made simple with the “wine feed”, where our users can pick “favourite” lists, follow seller updates and Connect with wines they love.
It’s also the place to come to join an exciting community and read our inspirational “Tasting notes blog”; interviews with world famous masters of wine, sommeliers, industry insiders and an eclectic mix of some of our favourite sellers
COMPANY PROFILEThe company is made up of team members, ranging from backgrounds in financial services, digital marketing, compliance, regulation, technology, events, PR and importantly the wine industry.
Our wine team has over 30 years of experience within the industry and we pride ourselves on our merchant and producer selection criteria which is fulfilled by our world class sommelier and master of wine team.
PROFILEFAST FACTSBAACCO CUSTOMER:
• Expects quality in all areas of their life
• Is an early-adopter
• Loves trying new wines
• Whether it’s a wine made from a well known and international grape such as: Cabernet, Merlot, Shiraz or a more indigenous grape; Baacco customers always prioritize quality and exciting wines.
BAACCO:• Reaches a large community of
wine lovers every month
• Helps build your label
• Sources 70% of its sellers specifically for Baacco customers via a dedicated Master of wine and Sommelier team
• Serves a range of countries
• Offers a seamless and safe approach to buying and selling wine
• We manage all the messy things like payments and security
WE ARE LOOKING FORVineyards Wineries & Specialist Wine Merchants
WHAT WE LOOK FOR IN SELLERSSimply put, Baacco loves quality, we search the globe looking for the best merchants, wine making talent and exciting vineyards so we can offer the best wines from around the world to everyone, everywhere. We are looking for:
WE WANT QUALITYWe want Quality wines
for our quality customers
BE UNIQUEWe love unique wines,
limited productions and collectables
VINTAGE IS OUR FIRST LOVE
We want wines from great years
WE COVET LUXURYWe were made for Luxury
PROOF OF AUTHENTICITY
Selling wines, show us it’s real
BAACCO IS A WINE MASTER
We were built for quality wine
vintage isour first
Love
L U X U R Y
BE
UNIQUE
PARISIf you’re telling us that we can find wines that our friends can’t! Then sign us up.
HONG KONGIt would be nice to have more of an international choice of wines, if you offer that we’ll use Baacco
WHAT CUSTOMERS HAVE TO SAY
LONDON We would love to try new wines, so yes Baacco sounds great.
NEW YORKSo we can buy wines directly from European producers? Amazing!
A GLOBAL AUDIENCE OF FOLLOWERS
GOOGLE +
WHAT YOU CAN DO ON BAACCORUN YOUR OWN WINE BOUTIQUE, PERFECT FOR VINEYARDS, WINERIES AND SPECIALIST WINE MERCHANTS
• Unlimited free listings
• 5 free images per listing
• Create promo codes
• Customisable storefront
• Your own blog
• Dedicated Account Manager
• Wine boutique Directory listing
• Users can ‘Follow’ your updates
• Promote your brand
COSTOur commercial offering is very simple, we take 15% of the transactions made on Baacco (that’s 15% of the retail price not the trade price).
We charge a monthly subscription fee of £29.00 per month (no monthly fee if you join before April the 30th)
SETTING UPIt’s never been easier to use a website, you can be set up in 180 seconds, we’ve timed it. We can do the entire setup for you for no cost, just let us know and one of our agents will be in touch to set everything up.
LOGO
TECHNOLOGY
LOGISTICS
We aim to provide you with all the tools required to run a business on our website (listings, reports, promotions, payments, branding etc). Whilst also providing a range of engagement and social tools
to ensure customers are connected to you in the same way as if they visited your store or vineyard.
We leave you in control of the shipping and delivery, you charge what you see fit for shipping, you set a minimum order if you wish. That being said, many of the producers we’re working with also
partner with their local distributors who help fulfill the customer order.
WHY IS BAACCO DIFFERENT?
Our value proposition is focused on con-necting emerging producers and specialist wine merchants with the end consumer.
Simply put, we articulate in an easy to digest way the story, the provenance and the reasons (other than price) to buy a specific wine. Whilst cultivating a commu-nity of people passionate about wine with our excellent community features.
GOODS FLOW
MARKETING APPROACH
We make the transaction seamless, user x makes a purchase and through our payment system you receive the wine and shipping funds immediately.
Once you receive the funds you can ship the wines directly to the customer. We then invoice you at the end of the month for the 15% fee of the transaction.
Our marketing extends to digital, offline marketing and PR, we have partnered with a range of wine clubs, events, pop up shops and other online and offline marketing mediums. Importantly we
have the expertise, time and resources to ensure that your offering on our platform receives the best exposure it can.
Available DIRECTLY from WINE MERCHANTSAll around the world
In one click
TERMS & CONDITIONS
• No minimum Term (cancel your Baacco account anytime)
• No restriction on the number of wines you can list (we prefer quality over quantity)
• Only authentic wines (no exceptions)
We’re a marketplace (market maker) business so we do not dictate the offering that our partners should present. In terms of those merchants we will approve we will only work with sellers who offer quality wines, which are not readily available. Get in touch to learn more click here.
INVESTORSWe’re a privately funded UK registered business, however we’re endorsed and partly funded by the UKTI The United Kingdom Trade & Investment arm of the British Government through their exceptional talent programme Sirius. We’re also a member of one of the best business accelerator programmes in Europe Oxygen Accelerator.
CONTACT
FOR MORE INFORMATION, PLEASE CONTACT BAACCO:
MARKETING & PRLydia Lavecchia
CLIENT SERVICING
Tai Alegbe
TECH SUPPORT Cassio Pagnoncelli
2ND FLOOR, 145 -157ST JOHN STREET, LONDON
EC1V 4PY.
