BA, p 22

CSR activities

HW check: Reading (task 6 & vocabulary)

2.3 Corporate social responsibility

CSR: Exposing the fraud

• Task 6: 1e, 2b, 3a, 4f, 5d, 6c• What examples of smokescreens, paying

lip service and tokenistic PR exercises have you come across / heard of?

Any ideas? What is this?

bp

"I believe that tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation...This is why we have made a long-term commitment to build the science base needed to determine whether new products will pose reduced health risks and to seek the support and guidance of the scientific, public health and regulatory communities in this.“D. O’Reilley, PhDBAT Group Scientific Director

Match to create CSR activity types

Corporate efficiency

Community of conduct

Eco- marketing

Sponsoring philantrophy

Code investment

Cause-related awards

2.3 Corporate social responsibility revisited

Match to create CSR activity types

Explain what corporations do, why, e.g.Corporate philantrophy

Community investment

Eco-efficiency

Sponsoring awards

Code of conduct

Cause-related marketing

2.3 Corporate social responsibility revisited

Explain what corporations do, why, e.g.

With a little help...Corporate philantrophy

(donating to ch______ to e_h______ company reputation)

Community investment

(developing community project in the v_c___ of c.’s sites)

Eco-efficiency

(trying to improve economic & ecological p_rf_______)

2.3 Corporate social responsibility revisited

Explain what corporations do, why, e.g.

With a little help...Sponsoring awards

(making a large d_______ company = CSR expert / leader)

Code of conduct (publishing expl____ statements of a company’s v_l___ and st_n____ of corporate b_h_____)

Cause-related marketing

(a p_rt__ship between a company and a c______ - charity l_g_ used in br__d or product promotion)

2.3 Corporate social responsibility revisited

Hope you’ll enjoy this!

• http://www.colbertnation.com/the-colbert-report-videos/419674/october-01-2012/the-word---supply-chained

Vocabulary: OUTSOURCING

A practice used by different companies to reduce costs by t_________ portions of work to outside s______ rather than completing work i_______.

Source: Investopedia

Advantages vs. disadvantages?

Video 1: http://www.youtube.com/watch?v=MZEAIJPWueo

ransferringuppliersnternally

OUTSOURCING: ADVANTAGES OR DISADVANTAGES?

• Losing control of

business• Allows focus on core

activity• Potential redundancies• Streamlines a

business’s operations• Gives access to

professional capabilities• Sharing business risks

• Fear of service provider’s bankruptcy

• Other companies may also use the service provider (service may be diluted by other users)

• Frees up human resources

• Allows access to cutting-edge technology

OUTSOURCING

ADVANTAGES• Allows focus on core

activity• Streamlines a

business’s operations• Gives access to

professional capabilities• Sharing business risks• Frees up human

resources• Allows access to

cutting-edge technology

DISADVANTAGES• Fear of service

provider’s bankruptcy• Losing control of

business• Potential redundancies• Other companies may

also use the service provider (service may be diluted by other users)

Which of these departments could be outsourced without damaging the work of a company which makes components for the computer industry?

•Research and development (R&D)

What would be the advantages and risks attached to outsourcing any of these departments?

•Snack bar & restaurant

•Maintenance

•Human resources (HR)

•Aftersales care and support

•Sales•Production and assembly

→Ex 1 p.32 GROUP DISCUSSION

Vocabulary: LIFT-OUT

• when an external provider hires staff who used to do the same job for the customer. They may continue to work on their former employer’s site, or be moved to the provider’s own premises.

→ Listening - make notes about: Motorola BTAccenture HRBC HydroAnswer the questions 1-6

Answering questions about lift-outPls, use the following words / expressions:

1 to grab attention to change attitudes

2 outsourcing service provider to hire

similar work same client

4 workload to assume (to mean) efficiency

5 a) outsourced employees attracted by the idea

b) career opportunities e.g. HR (source of revenue)

moving

6 knowledge drain refuse

minimize the risk emphasize

Vocabulary: OFFSHORING

Offshoring - the practice of outsourcing operations overseas.

-from industrialized countries to less-developed countries-to reduce the cost of doing business because of:

- lower labour costs

- more lenient environmental regulations

- less stringent labour regulations

- favourable tax conditions, and

- proximity to raw materials.Source: Encyclopedia Britannica

Can you explain the underlined words?

Vocabulary: OFFSHORINGOffshoring - the practice of outsourcing

operations overseas.

-from industrialized countries to less-developed countries-to ______ the cost of doing business because of:

- lower labour costs

- more _______environmental regulations

- less _______ labour regulations

- favourable tax conditions, and

- _________ to raw materials.Source: Encyclopedia Britannica

Use: nearness, relaxed, cut, strict

Computers threatened our jobs,but ultimately made us stronger. So will outsourcing (offshoring).

Chris Anderson

Can you agree?http://www.youtube.com/watch?v=6lVXWO7wjrY

http://dsc.discovery.com/tv-shows/other-shows/videos/thomas-l-friedman-reporting-accent-neutralization.htm

Handout: The Indian Machine

• Pls., close your booksRead your section. (8 paragraphs)

Make a list of useful/unknown words/expressions.

Write a summary sentence for the paragraph.

Dictate the sentence to the class.

Write the words on the board. (next slide too)

C_ _ _ _ _ _ N_ _ _ _ c _ _ _ _ _ S _ _ _ _ _ _ _ _ _ _

T_ _ _ _ _ _ _ _ _ B _ _ _ _ P_ _ _ _ _ _ _ _ _ D _ _ _ C _ _ _ _ _ _ _ _

u b i c l e e h r u o l l a r w i t c h b o a r d

y p e s e t t e r a t c h r o c e s s i n g a t a r u n c h i n g

Handout: The Indian Machine

• Pls., close your booksRead your section. (8 paragraphs)

Make a list of useful/unknown words/expressions.

Write a summary sentence for the paragraph.

Dictate the sentence to the class.

Write the words on the board. (next slide too)

Read the whole text and match summaries to the paragraphs.

Quickly read the summaries on page 32 and match them to the paragraphs.

1b 2g 3f 4h 5e 6d 7c 8a

REPHRASE

• He is eager to work for the equivalent of your latte budget.

• The American cubicle farm is the next textile mill, just another sunset industry.

• Bits can easily reach places that atoms cannot.

• India has an army of knowledge workers.• There is some solace in history.• It’s not a matter of blue-collar versus white-

collar; the collar to wear is Nehru.

• Secretaries have morphed into executive assistants.

• Profit-obsessed executives gobbling jobs in a push for efficiency.

• Our fear of a silicon invasion diminished.• The outsourcing industry thrums with potential

and power.• Companies roll out nearly identical versions of

products.HW: Task 4

Task 5 (write down your explanations)

• 6 Discussion

Progress test, 13 Dec, 2013

Types of exercises in the progress test:• Definitions of words• Rephrasing sentences• Using a givne phrase in sentences/paragraphs• Insert the missing part of a collocation• Answering comprehension questions on the

texts covered

Texts / topics

• America re-elects President B. Obama• Top tips for getting on at the workplace• The Peter Principle• Personal development: the Johari window• Corporate image: The Big McMakeover• CSR• Outsourcing: The Indian Machine

A memory refresher:• Sort out words by matching them to the

text/topic in which they were used:a scam back-to-basics assertive

environmental impact to rebrand

a pane self-conscious sleek

aptitude the Blind Spot donation

sponsorship obesity greenwash

cubicle in your face Nehru collar

lift-out fraud health scare

tokenistic foul-up incumbent

pratfall revamp blip

• →Ex 5, 6• →Summarize each paragraph in a sentence.