BA Maturity, 10 year look back

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Business Analysts and BA Communities - the journey so far and future developments Karen Hanley Head of Business Analysis The LateRooms Group Nov 2012 karen.hanley@laterooms. com 1

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Slides from Karen Hanley's talk in Manchester on the 6th November 2012

Transcript of BA Maturity, 10 year look back

Page 1: BA Maturity, 10 year look back

Business Analysts and BA Communities- the journey so far and future developments

Karen Hanley

Head of Business Analysis

The LateRooms Group

Nov 2012

[email protected]

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Page 2: BA Maturity, 10 year look back

BAs and BA Communities

- the journey so far and future developments

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Looking back over the last 10 years • Key developments in the evolution of the Business Analyst (BA)• BA capabilities and experience• BA professional development• BA career paths• BA organisational structures• Challenges faced by BAs and BA communities.

The future of BAs and BA communities – where will we be in 10 years?

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Key developments in the evolution of the BA.

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1) Systems Analyst -> Business Analyst• BA role covers ‘high level’ project scoping to more detailed IT requirements

specification, plus a range of other analysis methods.

2) Recognition of the Business Analysis profession• Organisations are more aware of the value of business analysis and the ‘change

agent’ role of BAs on transformation programmes.• Creation of a professional body representing BAs (IIBA).

3) More career development opportunities• BAs employed in a range of public and private sector organisations.• Professional development and accreditation options.

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BA Capabilities and Experience

Analysis methods

Soft Skills Business Knowledge

Leadership

Strategic alignment Target Operating Model

Root cause analysisGap analysis

Project scoping and feasibility.

Solution options and recommendations.

Cost/benefit analysis Organisational impact

analysisE2E project lifecycle

AgileLean

Customer journeysProcess analysis

(BPI/BPR)IT requirements / NFRs

Use CasesData modelling

Prototypingetc.

Stakeholder engagement Relationship building

FacilitationInfluencing skills

NegotiationConflict management

Managing expectationsEmpathy

etc.

Creative thinking to conceptualise business

ideas and support innovation.

Understand key business drivers, market sector,

competitor activity, etc.

Understand different business functions,

e.g. Marketing, Finance, Contact

Centre, etc.

Plan, prioritise and lead analysis activities

across the portfolio to meet strategic goals.

BA resource – matrix management of

demand and supply aligned with portfolio

priorities and roadmap.

Governance and oversight of BA

community activities.

Line management of a team of BAs.

Professional development of the BA

community.

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BA Professional Development

BAProfessional

Family

IT Professional

Family

Good ‘A’ levels, Degree, etc.

BCS Chartered

IT Professional (CITP)

BCS/ISEB Diploma in Business Analysis

IIBA Certified BA Professional

(CBAP)

7500 hours

IIBA Certification of Competency in

Business Analysis

(CCBA)

3700 hours

BCS IIBA

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Page 6: BA Maturity, 10 year look back

BA Career Paths

Senior BA

BA

Principal BA

Lead BA / BA Manager

(more common)

Senior BA Head of BA (growing number)

Director of BA (rare)

Senior BA Contract BA

BA

COMMUNITY

HYBRID

BA / Designer

/ Architect

Solution Designer

BA / PM Project Manager

Senior

Consultant

Principal Consultant

Managing Consultant

BA Practice Lead

Business ArchitectBUSINESS

Business Manager, e.g. Marketing, Contact Centre.

Operational

Analyst

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BA Organisational Structures

Programme / project line management

Solution Design line management

BA line management

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Challenges faced by BAs and BA Communities (and achieving successful outcomes)

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1) Challenging requirements• Business benefits are the basis of challenging but may be difficult to influence. • Most successful BAs – confidence to manage risk and drive the right outcomes.

2)Engagement of key stakeholders in an agile environment• In the absence of key people, BAs may ‘cross the line’ as proxy product owners and

make decisions without a full understanding of user behaviour, etc.• Most successful BAs – recognise boundaries of their role and influence participation.

3)Professional recognition• BAs lead change and solve complex business problems; may not be recognised. • Most successful communities – promote their value and establish credibility quickly.

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The future of BAs and BA Communities – where will we be in 10 years?

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Two questions for the future

What will differentiate businesses? Organisations that make the right decisions at the right time.

What will differentiate BA communities? BAs are recognised as experts who facilitate objective decision making and lead organisational change programmes to deliver solutions for the business. A difficult balance – need to be impartial and also part of project teams. In mature markets, agile / lean methods and business knowledge likely to differentiate. BA specific enablers - professional development, organisation structures, etc.

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BA Capabilities and Experience

Analysis methods

Soft Skills Business Knowledge

Leadership

Strategic alignment Target Operating Model

Root cause analysisGap analysis

Project scoping and feasibility.

Solution options and recommendations.

Cost/benefit analysis Organisational impact

analysisE2E project lifecycle

AgileLean

Customer journeysProcess analysis

(BPI/BPR)IT requirements / NFRs

Use CasesData modelling

PrototypingEtc.

Confidence to advise, guide and challenge

business thinking – a trusted advisor.

Ability to influence objective decision

making in organisations.

Stakeholder engagement Relationship building

FacilitationInfluencing skills

NegotiationConflict management

Managing expectationsEmpathy

etc.

Creative thinking to conceptualise business

ideas and support innovation.

Understand key business drivers, market sector,

competitor activity, etc.

Understand different business functions,

e.g. Marketing, Finance, Contact

Centre, etc.

Experience of Board level decision making.

Plan, prioritise and lead analysis activities

across the portfolio to meet strategic goals.

BA resource – matrix management of

demand and supply aligned with portfolio

priorities and roadmap.

Governance and oversight of BA

community activities.

Line management of a team of BAs.

Professional development of the BA

community.

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BA Professional Development

BAProfessional

Family

Good ‘A’ levels, Degree, etc.

BCS Chartered

IT Professional (CITP)

BSC/ISEB Diploma in Business Analysis

IIBA Certified BA Professional

(CBAP)7500 hours

BCS IIBA

IIBA Chartered BA Professional

IIBA Certification of Competency in

Business Analysis

(CCBA)

3700 hours

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BA Organisational Structures

Programme / project line management

Solution Design line

managementBA line management

BA Director

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Finance Director

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BAs and BA Communities

- the journey so far and future developments

Looking back over the last 10 years• BA profession has moved forward in ‘leaps and bounds’.• Role of a BA and the value that BA communities bring is better understood.• Some great opportunities for BAs to enhance their skills and develop their careers.

The future of BA communities – where will we be in 10 years?• With the right enablers, the BA profession should continue to grow and mature.• A stronger track record of demonstrating credible leadership and solution delivery.• BAs recognised as experts in facilitating objective decision making and a key differentiator for successful organisations.

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Any questions?

Your views on the future?

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