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BA 328 Team Seminar

Matthew VitalCassie Valentin

NY Fashion Week

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History: The Beginning

Fashion Week is produced by 7th on Sixth, which was originally formed by the

Council of Fashion Designers of America in 1993, then acquired by IMG—a lifestyle

and sports marketing and management firm (2001).

+Council of FashionDesigners of America, Inc.

Council of Fashion Designers of America, Inc

Host the annual CFDA Fashion Awards (recognize the top creative talent in the industry)

Non-profit trade association that leads industry-wide initiatives

Mobilize the membership to raise funds for charitable events (includes Target’s breast cancer,

raise funds for HIV/AIDS organizations and the annual Fashion’s Night Out)

Originally founded Fashion Week in 1993

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Partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments,

athletes, entertainers, models and fashion designers.

IMGis the world's

premier and most diversified sports, entertainment and media company.

Dominant force in fashion (the leading international modeling agency and pre-eminent producer of

Fashion Week events around the world)

+IMG Models

Manages the careers of the world’s top models and trend-setting celebrities

Offer revenue generating opportunities for a diverse and global base of talent

Top Roster:Gisele Bundchen

Kate MossHeidi Klum

Gemma WardKarolina Kurkova

Stephanie SeymourCarolyn MurphyDaria WerbowyMischa Barton

Liv Tyler

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Fern MallisSenior Vice President of IMG Fashion.

Served as Executive Director for 10 years.

Actively involved in the growing portfolio of events around the world

Fashion weeks in Mumbai, Moscow, Sydney & Berlin and others

Prior to IMG, she was the Executive Director of the Council of Fashion Designers of America (CFDA) from 1991-2001

+About Fashion Week A fashion industry event

which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends

Lets the industry know what's "in" and what's "out" for the season.

The most prominent fashion weeks are held in the fashion capitals: Milan, London, New York, and Paris

+About Fashion Week (continued) January through March

designers showcase their autumn and winter collections

Fashion weeks must be held several months in advance of the season Allow the press and buyers

a chance to preview fashion designs for the following season.

Also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing

+Previous & Current Seasons

Previous Venue: Bryant Park (42nd & 6th)

Previous Sponsor: Olympus

Current Venue: Damrosch Park (Lincoln

Center)

Current Sponsor: Mercedes-Benz

IMG Fashion 304 Park Avenue South New York, NY 10010 Designers Media & Industry

Registration PR, Interview/additional

Press Related Inquiries Sponsorship Volunteer Opportunities

Sponsors & Venues

Contact Info

+ScheduleNew York Fashion week usually begins the 2nd Thursday of February and September. New York Fashion Week is immediately followed by runway shows in London, Milan, and Paris.

2010 Fall/Winter Feb 11-18, Spring/Summer Sept 9-16

2011 Fall/Winter Feb 10-17, Spring/Summer Sept 8-16

2012 Fall/Winter Feb 9-18, Spring/Summer Sept 13-20

2013 Fall/Winter Feb 7-14, Spring/Summer Sept 12-19

2014 Fall/Winter Feb 13-20, Spring/Summer Sept 11-15

2015 Fall/Winter Feb 12-19, Spring/Summer Sept 10-17

Mercedes-Benz Fashion Week will be moved to the Lincoln Center in Damrocsh Park starting February 2010.

Fashion Show Dates Event News

+Couture Fashion WeekFeb 12-14, 2010 Couture – high fashion clothing

created by designers that are usually custom-made Avant-garde clothing

Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in NYC, Palm Beach, & other selected cities.

The venue for Couture Fashion Week NY is the Waldorf-Astoria

Features: Fine designers from around the

world presenting exquisite garments and accessories

World class entertainment Exhibits of art and luxury

products and services VIP dinners and receptions The Couture Fashion Week Ball

+Lady Gaga on FashionToday’s current best example who wears couture/avant-garde clothing.

+Project RunwayIs one of the highlights of Fashion Week Select designers compete through challenges to make

it to Fashion Week to win a grand prize and its perks.

+Fashion’s Night OutThe year's globe-spanning,night-crawling, staggeringly

successful shopping extravaganza.

+DesignersThere are many designers that show their collections at Fashion Week. Here is a list of 76 designers for this upcoming show. 3.1 PHILLIP LIM

ACADEMY OF ART UNIVERSITY

ADAM

ALEXANDRE HERCHCOVITCH

ALLUDE

ANDY & DEBB

ANNA SUI

ARGENTINE DESIGNER COLLECTIONS

ARISE: AFRICAN PROMISE COLLECTIVE

BADGLEY MISCHKA

BCBGMAXAZRIA

BRIAN REYES

CALVIN KLEIN COLLECTION

CARLOS MIELE

CAROLINA HERRERA

CESAR GALINDO

CHADO RALPH RUCCI

CHARLOTTE RONSON

CHOCHENG

CHRISTIAN SIRIANO

+Designers (continued)

CUSTO BARCELONA

CYNTHIA STEFFE

DAVIDELFIN

DENNIS BASSO

DEREK LAM

DIANE VON FURSTENBERG

DKNY

DONNA KARAN NEW YORK

DOO.RI

DUCKIE BROWN

ERIN WASSON x RVCA

GEORGES CHAKRA

GOTTEX

HERVÉ LÉGER by MAX AZRIA

ISAAC MIZRAHI

JILL STUART

LACOSTE

LEIFSDOTTIR

LELA ROSE

+Designers (continued)

MARA HOFFMAN

MARIA PINTO

MAX AZRIA

MICHAEL ANGEL

MICHAEL KORS

MILLY by MICHELLE SMITH

MONARCHY COLLECTION

NANETTE LEPORE

NARCISO RODRIGUEZ

NICHOLAS K

NICOLE MILLER

PAMELLA ROLAND

PORTS 1961

RALPH LAUREN

REBECCA TAYLOR

ROSA CHÁ

TADASHI SHOJI

THUY

TIBI

+Designers (continued)

TOMMY HILFIGER

TONI FRANCESC

TONI MATICEVSKI

TONYCOHEN

TORY BURCH

TRACY REESE

TRIAS

TULEH

TWINKLE by WENLAN

VASSILIOS KOSTETSOS

VENEXIANA

VIVIENNE TAM

WHITNEY EVE

WILLOW

Y-3

YEOHLEE

YIGAL AZROUËL

ZAC POSEN

AND MANY MORE

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Target Audience

People from all over the world who are interested in the latest fashions and style

“Fashionistas”

Some events are invitation only for select designers showcasing collections

+More Random Facts

Citywide, Fashion Week attracts approximately

232,000 attendees annually (116,000 each Fashion

Week).

Each of the Big Four is known for championing different styles – New York for sportswear; London for edgy, avant-garde design; Milan for its over-the-top

yet stylish looks; and Paris for haute couture.

+More Random Facts

Fashion Weeks started out as trade-only events that were open to buyers and manufacturers. But over the years, they have become

glamorous entertainment and media events, attracting

celebrities to its hallowed front rows.

New York Fashion Week is the oldest, having been inaugurated in 1943 fashion publicist Elenor Lamber who wanted to give American designers a chance to showcase their works and

to draw attention away from fashion-stalwart Paris. The newest of

the four is London.

+The Media

Fashion Publications The Daily (cover’s NY Fashion Week)

The Fashion Mini (distributed at the most exclusive events)

Fashionweekdaily.com (captures 24/7 newsbeat of fashion)

+Marketing & Advertisements

Provide hundreds of hours of Fashion Week programming as well as customized fashion content for worldwide distribution over every medium (including the internet such as blogs, iPods, PDAs and mobile phones)

Promote fashion at high-profile events (such as sports, lifestyle, and corporate events)

IMG’s Fashion Publications (the Daily, the Fashion MINI, Fashionweekdaily.com)

+SWOT Analysis

Strengths Weaknesses

IMG itself (in general, such as their publications and media marketing)

Industry-leading event publications for fashion insiders

Possible failed show (factors attendance because of the economy)

Choosing the right designers for the show (try not to exclude what could be possible hit trends and styles)

+SWOT Analysis

Opportunities Threats

Similar organization to IMG

Possibility of other events taking place during Fashion Week (however fashion week is so worldly know that it’s a 99% chance not going to happen)

American and International designers to show off their collections

Worldwide media coverage and exposure

+Consumer Behavior Aspects

Psychological/Behavioral Drive Surround oneself by those

who have similar likes Anticipation

Core Knowledge of latest and

upcoming trends to feel modern

Love of fashion (and affiliated—i.e. beauty & hair)

Accessory Pure enjoyment “Belonging”

Time Benefits Leisure Rewarding

+YouTube Videos

Interview with Fern Malis

DHL Present Mercedes Benz Fashion Week

+Questions?