In CS 15+all 3 time bands

Songs &Trailors9Xm

ADKH & TrailorsB4U Music

Songs &TrailorsChannelV

Songs Mtv

Songs &TrailorsMusic India

Songs &TrailorsZoom

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0.15

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0.25

0.3

0.35

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0.45

0.5

Morning(7am-9am)

Source:

9xm B4U

[v]Mtv

MI

Zoom

Week 01-03, 2010

Film songs9Xm

ADKHB4U Music

Trailors Reality shows

ChannelV

Reality Shows & In-terviews

Mtv

Film songsMusic India

Film songs & TrailorsZoom

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0.05

0.1

0.15

0.2

0.25

0.3Afternoon(12:30pm-1:30pm)

9xmB4U

[v]

Mtv

MI Zoom

Week 01-03, 2010Source:

Film Songs9Xm

ADKH &TrailorsB4U Music

Reality Shows Film Songs Interviews

TrailorsChannelV

Reality Shows, In-terviews, Songs

Mtv

Songs & TrailorsMusic India

Film Songs Trailors & Feture Films

Zoom

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0.5

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0.9

Night(9pm-11:30pm)

9xm

B4U

[v]

Mtv

MI

zoom

Week 01-03, 2010Source:

Love c

ollecti

on

ON AIR PROMOTION PLAN

Duration of Property Promotion is 7 days

On air promotion inventory frequency per day Total Presence

. promo(30 sec) 15 4150 sec

. billboards(5 sec ) 40 200 sec

. Title Credits + Packaging18 18 times

. Show Break Bumpers

. Special Show Bug throughout throughout show

\ _ HARIOM SETH _ CONSULTANT _ BRAND INNOVATION