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B2C Campaigns Ubisoft
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B2C Campaign Case Ubiso Assassins in Amsterdam Client Personnel: Bohemia Personnel: Marcel Keij Marco de Boer Kyra Roest Tom Lawrence
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Transcript of B2C Campaigns Ubisoft
B2C Campaign Case
Ubiso!Assassins in Amsterdam
Client Personnel:Bohemia Personnel:
Marcel KeijMarco de Boer Kyra RoestTom Lawrence
Situation!e hit video game series Assassin's Creed by Ubiso" will end with the last installment Revelations. !e worldwide launch is scheduled for November 15. !e latest game, and indeed the whole Assassins series revolves around the mysterious hooded character Altaïr. His fierce look, heavy armour and smooth style is imitated all over the world.
TargetCreate awareness of the launch of Assassin’s Creed Revelations. Happening November 15, 2011.
Target GroupFans of Assassin’s Creed and Hit Buyers, gamers who buy the top 5 most popular games every year.
StrategyNovember 15, 2011 will go down in history as the day the Assassins from the celebrated video game series Ubiso" Assassin’s Creed mercilessly strike. Literally and figuratively. !at day is the o#cial Assassin’s Creed release.Gamers live online. To create a hit, hit online. !e net is full of impersonators of any game character. In the Netherlands there happens to live one of the best Assassin’s creed look-a-likes going around. Bohemia Amsterdam brings the Assassin to life in today’s Amsterdam. !e mixture of rendering and reality will get people posting and sharing.
ConceptIn four short clips the Assassin practices his lethal skills in present day Amsterdam. He finds weapons, clothing and transport and balances an apple on the head of a minor for target practice at the Albert Cuyp. He’s not taking it easy on the public.
Visuals
MediaVideo
Video
http://www.youtube.com/watch?v=SQPdlqiAvoU http://www.youtube.com/watch?v=4svto6o9Pog
http://www.youtube.com/watch?v=fRx-lodUjJk http://www.youtube.com/watch?v=fRx-lodUjJk
ResultsWithin 2 days there were more than 200 thousand hits, with over 100 game sites and blogs writing about the clips from all over the globe. Rewarded with 98% likes and an average of 60 comments per episode, the clips were hot from Japan to Brazil. Two days later Bohemia Amsterdam’s Assasins videos hit 300 thousand views and gave us one very happy client.
YouTube
Blogs & News sites
Make a Mark.For more information: Hugo Kalf [email protected] Roest [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555bohemiaamsterdam.com
