B2C Analytics by CleverTap for Hackers and Founders
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Transcript of B2C Analytics by CleverTap for Hackers and Founders
Cohorttypes
• Reten*onCohort• Howmanyofmyfirst*meuserscame
back• FeatureCohort• Helpsdetermines*ckyquo*entofa
feature• AMri*onCohort• Howmanyofmycustomersuninstalled
myapp
Segmentyourusers
• UsersacquiredviaaFacebookcampaigninOctwhotransacted3ormore*mesinNovandDecbutnotinthelast2weeks.
• Userswholaunchedtheappforthefirst*meinthepast30days
• UserswhohaveaddedTacostothecartatlunch*mebutdidn’tcompletethepurchasewithin15minutespastlunch*me
Desirablevs.Undesirablesegments
Mobilemetrics
• DAU,WAU,MAU• Howmanyac*veusersonadaily,
weeklyandmonthlybasis• DCU,WCU,MCU• Howmanyconver*ngusersona
daily,weeklyandmonthlybasis• D1,D3,D7reten*on• W1,W2,W3reten*on
Mobilemetrics
• S*ckyQuo*ent• DAUoverMAU
• Revenue• DPUoverDAU• ARPDAU
• AppUninstall–howmanyuninstalls,howlongdidtheytaketouninstall