B2B vs B2C: Whither the ROI?
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Transcript of B2B vs B2C: Whither the ROI?
Page 9
OK, Let’s Make it Real
Typical customer Curly spends $10,000/year with you
Curly is with you for five years
Your profit margin is 10%
Lifetime value of Curly is($10,000 * 5) * .1 = $5,000
