B2B Social Media - Mahtab Rezai
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Transcript of B2B Social Media - Mahtab Rezai
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B2B Social MediaB2B Social Media
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Ab tAbout me:
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Ab tAbout you:
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As marketers, what do we do?
Awareness
AcquisitionAcquisition
Loyalty
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Traditional Marketing Tacticsg
Events Print
Search
Print Advertising
Banner
Awareness
PRAds
AcquisitionLead
GenerationPrograms
SalesPromotions
Acquisition
WebSites
BrandedContent
Loyalty Programs
Direct MarketingLoyalty
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Traditional Marketing Tacticsg
PAID PUSHPAID + PUSH
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With traditional marketing tactics we can control: The medium
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With traditional marketing tactics we can control: The message
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With traditional marketing tactics we can control: The response
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With traditional marketing tactics we can control: The frequency
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Social Media
EARNED +EARNED BI-DIRECTIONALBI-DIRECTIONAL
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Social media can mean a lot of things
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In social media we CAN’T CONTROL: The medium
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In social media we CAN’T CONTROL: The message
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In social media we CAN’T CONTROL: The response
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In social media we CAN’T CONTROL: The frequency
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Word of Mouth: Precursor to Social Media
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As social media participants, what do we do?
Listening
RespondingResponding
Contributing
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It’s not the same activity or impact
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We can’t measure it the same way
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Traditional Social Media
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B2C Social Media
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B2B Social Media
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B2B vs. B2C:What’s different?
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B2B vs. B2C: What’s different?
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B2B vs. B2C: What’s different?
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Meaningful B2B Goalsg
Consumer insight and researchConsumer insight and research
Customer Support, Customer Management
l d bSales and business support
Thought leadership
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Consumer Insight gand Research
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Consumer Insight gand Research
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Consumer Insight gand Research
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Responding to what you hearg y
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Customer Support/Customer Management
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Consumer Support/Customer Management
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What Not to Do
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Sales and business support
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Sales and business support
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Thought Leadershipg
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Customer Insight and Research
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Customer Support and Customer Management
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Sales and Business Support
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Questions?
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Thank You.