B2B Project Group Ppt

8/18/2019 B2B Project Group Ppt

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B2B Strategy- MRF Tyres

Presented By:

Shivam Soni

Shaika Khan

Shivam Sharma

Shreya Arora


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ORIGIN OF THE COMPANY •

The company, MRF ltd. oriinally!tarted a! a !mallman"#act"rin "nit o# $alloon!,late% ca!t !&"ea'in toy! and

ind"!trial lo(e!• The company )a! e!ta$li!hed in

the year *++ at Chennai

• A yo"n

entrepren"er,-.M.MammenMappillai, opened a !mall toy$allon man"#act"rin "nit atTir"(ottiy"r, Chennai


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• It began the manua!turing o tyres in the year "#$"

• In "#$" the Madras Rubber Fa!tory Pvt% &td

!om'any is !onverted to Pub(i! )om'any• The )om'any *as given 'ermission to e+'ort tyres

having Mans,e(d trademark to a(( *or(d marketse+!e't %S%A% and )anada


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.ISSI/0 1 MISSI/0

I//ION

• The (i!ion o# MRF i! to emere a! pre0eminent lo$al player! in the 1eld o#

polymer! and ma'e IN2IA a lo$al !"perpo)er in term! o# technoloy and li#e.

MI//ION

•

The mi!!ion o# MRF i! that 3ero de#ect,3ero $rea' do)n, 3ero accident!, 3eropoll"tion, and there $y 3ero lo!!e! )iththeir ne) per#ormance !tandard!.


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P4ANT 4OCATION/ IN IN2IA 5H67• Ne) No. ** 5Old No.*87, Gream! Road

Chennai 5Madra!7 0 9::::9Tamil Nad" 0 IndiaPhone ; 8


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Prod"ct!

• )onveryor Be(t

• Tyres


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Ind"!trial paint!

Pretread! Ind"!trial Paint!


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- EY COMPETITOR/


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Maor Sa(es Segment


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/OT ANA4Y/I/

/TRENGTH/

• ;stab(ished brand name


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)ontinued@OPPORTBNITIE/

•;+isting 1 'otentia( gro*th o automobi(eindustry

• 5overnments o!us on deve(o'ment oinrastru!ture

• Potentia( !hange in the tyre 'atterns o!ommer!ia( vehi!(es rom bias to radia( 'atterns

THREAT/• .o(ati(ity o 'ri!es o rubber 1 !rude oi(

• Stee' ino* o inerior )hinese tyres

• &o* (iuidity and high interest !osts

• Pri!e *ars%


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STP

/ement; Automobi(e industry4manua!turing industry%

Taret ro"p; ?eavy duty tru!ksCbuses 4

sma(( !ars4 (u+ury !ars4 S.Ds


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)ore )om'eten!ies

• Bndi!p"ted mar'et leader

0Recall

0Complete Mar'et Co(erae=

• rand Reconition And rand Recall

• =/tron E%port!

• 2ealer Relation!


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6istribution )hanne(s

• MRF has one o the (argest tyre distribution!hanne( in India% It has divided the Indiansub!ontinent into 99 regions and has setu' aRegiona( oE!e in ea!h region%

• The basi! stru!ture !om'rises o the o((o*ing:

-Fa!tory

-6ivisiona( 6istribution )enters

-Regiona( 6istribution )enters

-)arrying 1 For*arding Agents

-6ea(ers

-/ver 2877 sa(es out(ets a(( over India


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)o((aborationC)ustomers o MRF

tyres

• MRF had colla$orated )ith a"tomo$ileOEMD!5oriinal e&"ipment man"#act"rin7)ho !o"rce their tyre! #rom MRF India are;0

0Mar"ti

0Mahindra and Mahindra

0Tata Motor!

0General Motor!

0Yamaha• F"n!'ool, the 0o%" toy !om'any in India4

ISA=oint venture bet*een MRF tyres and the*or(ds (argest toy !om'any4 SA%


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Pricin /trateie!

• MRF Price 4eader

• MRF have (ong been (eaders in the'assenger !ar tyre segment% By thevirtue o their market share4 theyhave traditiona((y been 'ri!e makers%

• MRF using the Mark P Pri!ingMethod


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Ad(erti!iment /ale! Promotion

• P"$licity campain! promotional method!

•Pioneered the practice o# hea(y ad(erti!in and

promotion in the tyre ind"!try•MRF dierentiate! it!el# #rom the competition,on it! t)o pillar! o# Hih 6"ality andEnd"rance.


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AAR2/

• MRF (oted the Mo!tTr"!ted Tyre! company in India$y TN/ 8::9 lo$al C/R !t"dy.

• MRF )on the a)ard #orc"!tomer !ati!#action not once$"t 9 time! in the la!t = year!.


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&earning 'ers'e!tive

• The main &"ality o$ecti(e o# thecompany i! to Jattain lo$al !tandard!thro"h the contin"o"! impro(ement in

the &"ality o# prod"ct! and !er(ice! andal!o to maintain mar'et leader!hip.

• The main !tratey o# thi! company in

todayK! competiti(e )orld i! to;

Jc"t co!t and )in the $attleL


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?A.; A SAF; RI6;@

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