B2B_ Nestle

8/9/2019 B2B_ Nestle

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NESTLE


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AN OVERVIEW

Headquarters in Vevey, Switzerland Founded in 1866 by Henri Nestl Today the world's leading nutrition, health

and wellness company Sales for 2007 were CHF 107.6 billion, with

a net profit of CHF 10.6 billion Employ around 276 050 people and have

factories or operations in almost everycountry in the world


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COMP

ANYS STR

ATEGY

Existing products grow through innovationand renovation while maintaining a balance

in geographic activities and product lines Long-term potential is never sacrificed for

short-term performance

Company's priority is to bring the best andmost relevant products to people, whereverthey are, whatever their needs, throughouttheir lives


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CORPORATE BUSINESS

PRINC

IPLES Business objective is to manufacture and market

the Company's products in such a way as to createvalue that can be sustained over the long term for

shareholders, employees, consumers, andbusiness partners Does not favor short-term profit at the expense of

successful long-term business development Recognizes that its consumers have a sincere and

legitimate interest in the behavior, beliefs andactions of the Company behind brands in whichthey place their trust, and that without itsconsumers the Company would not exist


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CONTD

Believes that, as a general rule, legislation is the mosteffective safeguard of responsible conduct, although incertain areas, additional guidance to staff in the form ofvoluntary business principles is beneficial in order toensure that the highest standards are met throughoutthe organization

Conscious of the fact that the success of a corporation isa reflection of the professionalism, conduct and theresponsible attitude of its management and employees.Therefore recruitment of the right people and ongoingtraining and development are crucial.

Continues to maintain its commitment to follow andrespect all applicable local laws in each of its markets


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INNOVA

TIONS IN PRODUC

TS Maggi noodles: Less fat, less salt same great

taste

Key consumer benefits: Health (Weightmanagement)

replaced part of the sodium with potassium additional ingredients were also added to enhance the taste

of the remaining lower salt level a totally new drying process was developed to replace the

frying method. noodles are dried in a stream of very hot high-velocity air research was used to create a natural fried flavor

concentrate which was then added as an ingredient to theair-dried noodles


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CONTD

Light ice-cream: Low Temperaturefreezing the fat with all the pleasure

Key consumer benefits:P

leasure, Health(Weight management) low-fat ice cream with the same rich texture and taste

as regular ice creams the challenge was to transfer the technology from

cereals to ice cream, in effect by turning the extrusion-

cooker into a freezer by destabilizing the tiny fat droplets in the product,half the fat goes twice as far

this changes the ice creams microstructure so that itfeels and tastes the same as full-fat ice cream


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CONTD

Foam Booster Creating the perfect cappuccino at home

Key consumer benefits: Pleasure and convenience challenge for Nestl R&D was to create a product that captured

the magic of Italian cappuccino - especially the creamy foam

researchers studied the science of foams and developed a newtechnology called Foam Booster Foam Booster granules are tiny particles of carbohydrates and

proteins that are full of minute holes holes are filled at high pressure with nitrogen gas which is the

main component of air nitrogen is trapped in the Foam Booster at about 35 times

atmospheric pressure 15 to 20 times the pressure in car tyres nitrogen is not released until it comes in to contact with hotwater, lifting the creamer to the surface to form instant milkyfoam

the coffee stays below to form the brown base


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BUSINESS TO BUSINESS NESTLE PROFESSIONAL

Name change from Nestl FoodServices to Nestl Professional Concentrate on customer support, looking at ways in which it can

add value to its customers business by offering solutions and

generating ideas that will help operators grow their businesscompetitively The decision to move from Nestl FoodServices to Nestl

Professional was a tactical one that recognized the growingimportance and exciting potential of the out-of-home food andbeverage area

Nestl Professional is recognition of the companys commitment toand its promise to be an inspiring growth partner to its customers bydelivering creative, branded food and beverage solutions

Also acknowledgement of the companys desire to be industryleader and capitalise fully from a growing FoodServices market.

Channels of operation are Healthcare, Cafe and Restaurants, Pubsand Clubs, Education, Travel and Leisure and Business & Industry


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BUSINESS TO BUSINESS PRODUC

TS

NESCAFE Over 94 billion cups of NESCAF are consumed each year,

each delivering fresh-tasting cup of coffee every time Has the variety the consumers crave and the solution and

service designed to fit any operation. NESCAFE partnered with Mandarin (a buffet-style Chinese

restaurant chain in Canada) to provide effective solutionsand great tasting coffee that keeps customers happy andsmiling

Each store has installed the NESCAFE LiquiFresh LF2 On-Demand Brewing System and is averaging over 4 cases permonth

NESCAFES TASTERS CHOICE Decaffeinated SingleServe solution has provided a quality, cost effective decafsolution that has eliminated waste issues


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CONTD

CARNATION HOT CHOCOLATE Hot Chocolate occasion incidence has increased by +4%

versus year ago. Increased Hot Chocolate consumption at lunch and snacking

occasions through the day grew the category by doubledigits

A Canadian tradition since 1973 The only brand that can offer the heritage and retail strength

that will build sales with the customers Offers a variety of formats to suit any of the business needs

including, single serve sachet, bulk vending powder andliquid concentrate

Kosher certification on the majority of SKUs Offers a light alternative to customers with 60% fewer

calories per serving


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THANK YOU

B2B_ Nestle

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