B2B Marketing Intech 2016
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Transcript of B2B Marketing Intech 2016
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TAKEOUTS FROM B2B INTECH LONDON 2016Taking the pulse on modern B2B marketing in technology
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1consideredcontent.com
YOU NEED TO ESTABLISH A COMMON LANGUAGE IF YOU’RE TO HAVE BETTER CONVERSATIONS WITH SALES. (JEREMY BEVAN, CISCO)
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WHEN IT COMES TO CONTENT, PEOPLE WILL ONLY ENGAGE WITH YOU IF YOU’RE INTERESTING.(JEREMY BEVAN, CISCO)
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MARKETING IN TECHNOLOGY HAS NEVER HAD MORE POWER IN THE BUSINESS. (PETE JAKOB, PURPLE SALIX)
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4consideredcontent.com
YOU HAVE TO CONTINUALLY REINVENT YOURSELF TO SURVIVE. (KIERAN KILMARTIN, PITNEY BOWES)
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UNDERSTAND BOTH THE EMOTIONAL AND RATIONAL DECISION POINTS. (KIERAN KILMARTIN, PITNEY BOWES)
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WE NEED TO THINK HOW WE INFLUENCE THE INFLUENCERS. (KIERAN KILMARTIN, PITNEY BOWES)
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7consideredcontent.com
IF YOU'RE NOT INVESTING IN VIDEO TODAY, IT'S AN AREA YOU REALLY, REALLY NEED TO THINK ABOUT. (KIERAN KILMARTIN, PITNEY BOWES)
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EVERY ORGANISATION SAYS THEIR MARKETING DATA IS RUBBISH, YOU NEED TO FOCUS ON CONTINUOUS IMPROVEMENT. (KIERAN KILMARTIN, PITNEY BOWES)
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9consideredcontent.com
MANY ORGANISATIONS ARE USING PROCESSES MORE SUITED TO THE FIRST TELEPHONES THAN TODAY’S SMARTPHONES.(TIM HUGHES, ORACLE)
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10consideredcontent.com
SOCIAL SELLING IS ABOUT ADDING VALUE TO THE INDIVIDUAL. (TIM HUGHES, ORACLE)
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I WILL MAKE A JUDGEMENT ON YOU BASED ON YOUR LINKEDIN PROFILE. (TIM HUGHES, ORACLE)
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CONTROL WHAT YOU CAN, DON'T TRY TO CONTROL EVERYTHING. (JON MOGER, ARUBA)
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13WHERE DO I INSERT MYSELF INTO THE RIGHT AREAS TO HAVE VALUE FOR THE CUSTOMER? (JON MOGER, ARUBA)
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AVOID BEING PARALYSED BY PROCESS, FOCUS ON ACTION AND PERSONAL ACCOUNTABILITY. (JON MOGER, ARUBA)
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MAKE SURE YOU UNDERSTAND CONTENT AT DIFFERENT LEVELS AND HOW THEY LEAD TO AN INDIVIDUAL. (JON MOGER, ARUBA)
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THERE'S NO SUCH THING AS A PERFECT MACHINE IN MARKETING, KICKSTARTING THE PROCESS AND GAINING MOMENTUM IS KEY. IT'S ALL ABOUT ACTION. (JON MOGER, ARUBA)
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WE TRUST PEOPLE WHO ARE JUST LIKE US. (ROBIN HAMILTON, INEVIDENCE)
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MOST PEOPLE CREATE CASE STUDIES IN PORTRAIT, YET THE WORLD READS ON SCREEN IN LANDSCAPE. (ROBIN HAMILTON, INEVIDENCE)
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PEOPLE'S ACTUAL BEHAVIOUR TELLS YOU WHAT THEY'RE REALLY INTERESTED IN, NOT THE BOXES THEY TICK. (MARK SALLOWS, TURTL)
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THE FOUR CRITICAL INGREDIENTS OF A GREAT DIGITAL EXPERIENCE: BE COMPELLING, BE PERSONAL, BE USEFUL, BE EVERYWHERE. (SIMON MORRIS, ADOBE)
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MANY OF THE BASIC PRINCIPLES OF BRANDING ARE JUST AS TRUE NOW AS THEY HAVE ALWAYS BEEN. (SIMON MORRIS, ADOBE)
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