B2B- how to acquire more customers pt 1
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Transcript of B2B- how to acquire more customers pt 1
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There are various techniques you can employ to help drive more leads to your
business.
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One of the top ways to do this is with the use of content marketing.
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Business owners and their reps consume tons of content each and every day.
They use the web to find information and to perform research before making business-related purchases.
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If you can get your content in front of your prospects, you increase your chances of converting them.
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This can be done by developing various forms of content, including white papers, videos and blog posts.
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The idea is to create content that relates to your audience and answers pressing questions they may have.
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Optimizing your content for search engines is key, since most people use Google and Bing for their queries.
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Your optimization efforts should also be complemented with paid online ads, which can be created with the help of a PPC management company.
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Always include a clear call to action at the end of your content, and include a link to your website or landing page.
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Your content can also double over as a lead magnet, which can be used to get prospects to sign up for your newsletter.
Webinars, e-books and case studies are all popular forms of lead magnets.
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