B2B Digital Europe 2017 - Social media loves B2B - Ingela Jerat - NCC
Transcript of B2B Digital Europe 2017 - Social media loves B2B - Ingela Jerat - NCC
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– Case NCC
Ingela Jerat, Head of digital NCC
Social media loves B2B
2017-03-01 NCC AB
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NCC
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Digital
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Our blog portal beyondconstruction.se, .no, .fi and .dk
NCC AB2017-09-294
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Our four blogs
• Outlook
• Sustainability
• Future office
• Student
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Content Marketing
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What the company
wants to say.
What the client is interested in.
Relevance & customer value
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NCCs blogs beyondconctruction.se, .fi, .dk, .no
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Some blog posts
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Ledigalokaler.comtoimitilat.fi
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beyondconstruction.se
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Everyday Problem Solver – the puzzle
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Everyday Problem Solver – Sustainable renovation
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Everyday Problem Solver – Asphalt
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Content strategy
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How do you plan to be fast when things happen?
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How to act when ”it” happens
- 83 million followers
- Way of working
- Tone of voice
- Channel
- Target group
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Today we have +11.400 followers on Twitter
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• We had a reach of 23,6 million for all social media channels during Q1+Q2 2017
• Our LinkedIn follower base increased + 13 %. We had a lot of successful posts with high engagement
• Our likes on Facebook increased +47 %. There were a number of posts that got a lot of reach with a very small marketing budget
• Our Twitter account increased +39 %. According to Twitter, the Swedish twitter account is the largest twitter account in our industry in the Nordics!
Social Media
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Celebrate your victories!
Some of our victories:
• According to Twitter, the Swedish twitter account is the largest twitter account in our industry in the Nordics.
• We were nominated in the Digital Communication Awards.
• We were voted one of the best B2B blogs in Sweden.
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My philosophy: it is more fun to say YES!
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Thank you for listening!
Ingela Jerat
+46-706-626364
twitter.com/ingelajeratlinkedin.com/profile/29980442
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