B2b content_marketing_growing_appetite
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Transcript of B2b content_marketing_growing_appetite
20102011
2010
Supplier websites
Web searches
Industry press (print)
Word of mouth
Direct mail
Press advertising
Online events/webinars
O�ine events/seminars
Blogs
INGREDIENTS
Other social media
11%
14%
12%
18%
27%
27%
31%
35%
48%
65%
70%
11%
16%
11%
9%
7%
9%
33%
9%
10%
19%
20%
43%
37%
41%
55%
WHO COOKED THIS UP?This treat was whipped up by the team at Base One, using the freshest ingredients from the Buyersphere Report (May 2011), which compared the behaviour of 500 UK B2B buyers in 2010 and 2011. No arti�cial �avours, colours, sweeteners or research statistics. Does not contain nuts.Download the full report free at www.baseone.co.uk/buyersphere
DISPLAY UNTIL/USE BY: MAY 2012 (When the next Buyersphere Report comes out)
STORAGE: Store in a brightly lit and prominent place in the office.
NUTRITIONAL INFORMATIONA rating of the in�uence of each information source. Figure indicates the percentage (number) of respondents who rated it 9 or 10 in terms of in�uence.o�ine events/seminar (176) 46%, blogs (152) 42%, other social media (95) 42%, word of mouth (320) 40%, twitter (93) 39%, direct mail (299) 37%, facebook (249) 37%, supplier websites (656) 36%, e-mails from suppliers (386) 35%, online events/webinars (206) 33%, linkedIn (112) 33%, press advertising (256) 32%, web searches (628) 32%, industry press - print (216) 30%
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AIN
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ase.
arti�cial colours arti�cial sweetners
Th
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ould
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ays