B2B Content Marketing: 2015 Benchmarks, Budgets and Trends Report

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An infographic based on the results from CMI's annual B2B Content Marketing report. A new study from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove, shows that B2B marketers want their content to drive stronger results, with a specific focus on engagement and conversion. The study shows that 69% of B2B marketers rank creating more engaging/higher-quality content as their top initiative, with better website conversions right behind at 63%. According to the study, creating engaging content has been the top challenge for marketers year-over-year. More info here: http://blog.brightcove.com/en/2014/10/new-research-b2b-marketers-want-content-drive-awareness-and-conversion

Transcript of B2B Content Marketing: 2015 Benchmarks, Budgets and Trends Report

Page 1: B2B Content Marketing: 2015 Benchmarks, Budgets and Trends Report

2016 Benchmarks, Budgets, and Trends—North America · 2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How B2B Marketers Perceive the

2016 Benchmarks, Budgets, and Trends—North America · 2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs How B2B Marketers Perceive the

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content Marketing Institute and MarketingProfs

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content Marketing Institute and MarketingProfs

Technology B2B Content Marketing: 2014 Benchmarks, Budgets & Trends North America

Technology B2B Content Marketing: 2014 Benchmarks, Budgets & Trends North America

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CONTENT MARKETINGcontentmarketinginstitute.com/wp-content/uploads/... · WELCOME Greetings Marketers, Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North

CONTENT MARKETINGcontentmarketinginstitute.com/wp-content/uploads/... · WELCOME Greetings Marketers, Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North

CONTENT MARKETING · WELCOME Greetings Marketers, Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our …

CONTENT MARKETING · WELCOME Greetings Marketers, Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our …

MARKETING INSIGHTS€¦ · Content Marketing Institute study “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America 86% of B2B marketers use content marketing.....

MARKETING INSIGHTS€¦ · Content Marketing Institute study “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America 86% of B2B marketers use content marketing.....

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B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - North America

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75 Stats You Need to Know ioninteractive backup · 2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content ... Marketing Benchmarks, Budgets and Trends

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Benchmarks, Budgets, and Trends— North America

Benchmarks, Budgets, and Trends— North America

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B2B Content Marketing: 2012 Benchmarks, Budgets & Trends

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2016 Benchmarks, Budgets, and Trends—North …3 WELCOME Greetings, Content Marketers, Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America

2016 Benchmarks, Budgets, and Trends—North …3 WELCOME Greetings, Content Marketers, Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America