B2B Brave New World: Top Game Changers For Performance Marketers
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Transcript of B2B Brave New World: Top Game Changers For Performance Marketers
B2B’s Brave New World: Top Game Changers For Performance
Marketers
#B2BMX
Buyers continue to favor “S.I.M content”(short, interactive, mobile-friendly)
87% interactive/visual content86% mobile-friendly content
92% shorter formats
CONTENT
The content experience needs to change
1. Rethink content organization
By industry (64%)
By business
role (67%)
2. Make content easier to access
58% want related content
packaged together
3. Make content easier to consume
71% want single-
click access and fewer forms
4. Add some star power
87% give credence to
content that features industry
influencers
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Shifting Priorities
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Marketers still prioritize demand gen and allocate more budget
Those citing 20%+ increases declined from 38% in 2016, to 33% this year
Those indicating budget decline increased to 13%
Budgets Increasing, But At Slower Rate
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88% say ability to measure and analyze marketing impact is top priority
92% either already actively measuring campaign attribution and influence or are planning to do so this year
The Age Of Attribution & Analytics
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Nearly 1/3 of marketers now measured directly on pipeline influence
Moving Beyond MQLs To Show Impact
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ABM Ranks At The Top Of Tools To Deploy
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ABM Toolkit Also Expanding
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Aligning ABM With Demand Gen Goals
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Closing The Deal
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Increased Focus On Engagement’s Last Mile
Increased Focus On Engagement’s Last Mile
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General Information
Get SocialHashtag:
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Follow: @Content2Convert &
@DG_Report
WiFiNetwork ID:
Fairmont_Meeting
Password: B2BMX
DOWNLOAD THE APP!app.b2bmarketing.exchange
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The Marketplace
Visit all sponsor booths for a chance to win one of the following prizes:
iPad Pro$300 Amazon Gift CardAmazon Echo$100 Zappos Gift Card(3) $50 Amazon Gift Cards
*INCLUDED IN YOUR #B2BMX BACKPACK
MARKETPLACE PASSPORT
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15-Minute sessions with top experts.
Booths #508 and #510 located in the Marketplace.
Walk-Ins accepted
B2BMXpert Bar• Laura Ramos, Forrester Research, Inc.• Jason Stewart, ANNUITAS• Phyllis Davidson, SiriusDecisions• Rebecca Lieb, Conglomotron • Jason Hekl, Hekl Coaching & Consulting• Dana Harder, Content4Demand• Meghan Durett, BlueBird Strategies• Martin Carr, Bulldog Solutions• Jill Rowley, #SocialSelling• Mary Shea, Forrester• Nancy Nardin, Smart Selling Tools Inc.• Lee Odden, TopRank Marketing
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www.quarry.com/b2bmx17
Keynote Inks
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Visit them in the foyer near the registration or donote here: http://dg-r.co/Donate-K9s
#B2BMX GIVES BACK
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12:40 PM // PALOMINO 2Top 5 Social Media Metrics Your CMO Wants to See…And How to Track Them
Lunch & Learns
12:40 PM // PALOMINO 3Content And The Art Of Personalization For ABM Strategies
Thanks to our sponsors
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THANK YOU!