A Presentation on

B2B Products of MAHINDRA GROUP

Presented By

Vicky Barot 06Rishabh Kapoor 33Prathamesh Raikar 12(B)

1. Only Indian company among the top three tractor manufacturers in the world.

2. Mahindra is the market leader in multi-utility vehicles in India.

3. The Group has a leading presence in key sectors of the Indian economy, including the Automotive, financial services, trade & Logistics, Automotive components, Information Technology and Infrastructure Development.

MAHINDRA UGINE STEEL COMPANY LTD (MUSCO)Mahindra Ugine Steel Co. Ltd.

(MUSCO),under SYSTECH sector, is the pioneer & well known manufacturers of alloy steel in the country.

Three Stampings Division at Kanhe,Nashik and Rudrapur (Uttarakhand).

Products of MUSCOAlloy, Tool and Die Steels

Plastic Mould Steels

Engineering Alloy Constructional Steels

Ball Bearing Steels

Air Craft Quality Steels

Offshore Oil Field Steels

CLIENTS

Business Initiatives

1. SAP IMPLEMENTATION

Mahindra & Mahindra was SAP’s first supply-chain implementation in the Asia-Pacific region and the second SCM implementation in India by any vendor

Earlier shortcomings The Legacy IT Environment required them to

Stock High Inventory levels at each step of Supply Chain.

The implementation.

Training (4 Phases) Supply chain software operates in 3 areas :

Demand Planning, Capacity Constraints and Optimization & Logistics.

Key Drivers1.Improve Demand Planning2.Optimize Inventory3.Reduce Loss of Sales

Benefits

2. Collaborationsa. Cummins Power Generation: MUSCO

provides Sheet Metal Components for Scorpio.

They were unable to run spot-welding loads on their existing gensets

a. Merger with Pranay Sheetmetals

Tech MahindraTech Mahindra earlier known as Mahindra

British Telecom- 6th Largest Software Exporter in India.

Stake wise Mahindra – 69% , BT- 31%

BT has been the Biggest Client(60% Revenue) of Tech Mahindra. Another important Client is AT&T(17% Revenue).

Revenue Break up by Geography

Marketing Initiatives for BT.

Promoting Brand through Partners like Mcafee, Symbian, Symantic, Digisoft etc.

Promoting Products through Business Magzines.

Systech – Largest Conglomerates

Mahindra Engineering ServicesInception 2003 part of $6bnProvides support in all phases of

product developmentLocated in Mumbai, Pune,

Banglore, Ohio, London, Bolonqno (Italy)

1350 Engineers and Enhanced CAE in three verticals

AutomotiveConcept EngineeringDesign and developmentValidation and ImplementationManufacturing supportChasis, Engine – Expertise into 3D ModellingHVAC – Heat Ventilation and Air Cooling

AerospaceAS9100 Rev. B Certified and lots moreGlobal Aerospace Design and DevelopmentWide Spectrum of services Prototyping and Production PlanningDesign and development of quality tools and

fixtures

General Engineering Components and productTool design and fabricationExpertise into

Machine Tool Heavy Engineering Transport Agriculture Implements Plastic and composites

Exceution ModelsEfficiency, Effectiveness and Flexibility

Mechanism to measure customer satisfaction level at each project basis is in place

The overall client satisfaction level is 90%

Onsite ModelAll projects executed at

client site A dedicated project

execution team is delegated onsite to meet the customer’s requirements

Offshore ModelComplete project execution is done offshoreDedicated resources and facilities are

provided to facilitate the project executionOffshore Development Centre (ODC) as a

separate team amongst offshore facilitiesThe ODC team consists of professionals with

excellent know-how on CAD/CAM/CAE technology required to cater to various engineering needs.

Onsite – Offshore ModelProject execution takes place offshore and

onsite Dedicated project team with a project

coordinator is formed onsiteThis model eliminates the time consumed for

re-work and reviews because of continuous interaction of an onsite coordinator with the customer and project

Examples: Bentley and Nissan

Client BaseDaimler

ChryslerNissan Navistar Toyota Fiat Seabird Aviation Bentley Visteon

•Audi• Ford• Honda• Mazda• Volvo Construction •Thyssenkrupp Budd• Lear• MercuryMarine• Mercedez Benz

CompetitorsHeroEicherPlexicanDC DeisignNeilsoft

Acquisitions5th June 2008 Acquires 100% stake in Engines Engineering

Italy80 per cent stake in Kinetic Motor Cycles Limited (KMCL)

for Rs 110cr on 30th July 2008Synergy will help in designing and marketing a range of

scooters as well as high end motorcycles for the domestic as well as global markets.

Reshuffle of the existing management at KMCL

Facts, Strengths & Opportunities24 % Prefers INDIA as the most Preferred engineering

outsourcing destination by US companiesStrengths - Availability of engineering talent, strategic

expertiseOpportunities - Growth potential for Indian service

providers in the global scenario, creating a privileged position for India as preferred outsourcing destination, and scope for Indian service providers to develop as global players.

Mahindra CompositesComposites are an innovative replacement for

conventional materials such as steel, aluminum and plastics for a wide range of applications

Net profit grew nearly 68% during the FY'09 INR 17.4 million

Net Sales FY'09 rose to INR 110.9mn1982 Siro Plast Plant collaboration with Menzolit,

GermanyStarting with Electrical applications the company

enhanced its capabilities by widening its base to Hand Lay Up applications for Medical equipments, RTM Resin Transfer Molding for Railways, defense and other niche markets.

Resin Matrix + Fibrous Reinforcing Network

Epoxies

Polyester

Vinyl Esters

Gel Coats

•Glass fibers

•Carbon/Graphite Fibers •Ceramic

•Kelvar & Armid Fibers

•Natural fibers like Jute, bamboo

Why CompositesConsistent in material qualityUniform & consistent thicknessConsistent painting qualityNo waviness on outer surfaceIn-built ribs for strengtheningMoulded inserts and studs for assemblyPart integration & consolidationNon corrosiveExcellent thermal, electrical insulation propertiesHigh Mechanical Strength (Density 1.8)(MS 7.8)

Sheet moulded composites (SMC) SMC is a thermosetting polymer reinforced

with fiber (usually glass fiber), manufactured in the form ofsheet.

Suitable fillers are added to SMC at the compounding stage to obtain specific properties and the material can be specifically formulated for applications.

Eg. Engine Hood CV

Dough Moulding composites ( DMC )Moulding materials made primarily of

Unsaturated Polyester Resin, Glass Fiber and Fillers.

They form into solid components of desired sizes, shapes and properties on application of heat and pressure in a matched die mould. Different techniques include compression and injection moulding.

The demand for these products is expected to increase significantly as they are replacing conventional materials.Mahindra Composites is well equipped to cater to the Indian and global markets.

Hand Lay-up MethodIt is the most basic form of moulding process and is most economical.

Using this a mould (negative of the original ) is made. It is generally done by hand lay-up process.

Gel coat is applied on the required finished surface of the mould. Glass matt is laid over it. A homogeneous mixture of Resin & binder is applied over the matt with a brush. You can build such layers to gain wall thickness of the component.

AdvantagesIt is a fast process – time savingIt is the most economical processBest for low volume production ( 50 – 100 units per month )

Clients - AutoAuto Others Tata Engineering & Locomotive Co. Ltd GE Medical System India Bajaj Auto Ltd Optel Telecommunication Ltd. Ashok Leyland Limited Railtech Mahindra & Mahindra Ltd.   TVS Suzuki Ltd.   Swaraj Mazda Ltd.   PAL-Peugeot Ltd  

Switch GearL & T Schneider Schneider Simens MDS Legrand ABB BHEL GE Power Control   Datar Switchgear   Havells   Jyoti  Punjab Switchgear   Bharatia Cutler Hammer

Competitors1) Amtec Auto 2) Bosch3) Amtec India4) Exide Industries5) Motherson Sumi6) Amara Raja Batt7) Rico Auto8) Federal-Mogul

Future PlansThe company's sales are divided roughly 80% to the electrical

industry, and 20% to the automotive sector.

CEO Ajit Lele's objective is to boost the automotive side of the business, while maintaining growth in the electrical sector. This is a big challenge since the electrical sector in India is currently experiencing growth rates of around 40%.

Although use of composites in Indian trucks and cars is low at present, Mahindra Composites is currently working on about six new products. Its five design engineers can redesign existing metal parts in composite to demonstrate to the car and truck manufacturers.

Future Plans…Tractor companies have started to look at composites as a way of

making more attractively styled models.

At the moment Mahindra Composites does not have any technology agreements with car or truck manufacturers but Lele is looking at this as one way to speed up the company's development of automotive expertise. The Mahindra group already has collaborations with Renault, Nissan and ITEC which can be leveraged to achieve this.

Mahindra Composites' goal is to become a leading compound and component manufacturer and to develop its component manufacturing in a variety of sectors. Lele believes that in three years time it may be possible to build the automotive component business to 50% of Mahindra Composites' sales. There is plenty of room for expansion at both the Mangaon and Pune sites.

About the CompanyAmongst the top 3 forging companies in India Installed capacity of 42,000 MT 40% market share 1 million crankshafts and 0.5 million steering

knuckles per annum

Manufacturing Process1. Cutting the steel rods into smaller pieces

(billets) of appropriate sizes, using band saw machines, a hot shear or a cold shear.

2. Heating the billets in the computerized controlled induction heater to get the desired shape with appropriate die on the forging press.

3. Forging the billet into the desired shape with appropriate die on the forging press.

4. Trimming the excess metal (flash) around the piece using a trimming press.

5. Heat treatment (either hardening and tempering, annealing or normalizing) to strengthen the micro-structure of the metal.

6. Shot blasting to remove the oxide layer (scale) on the forging surface.

7. 100 % quality check using Magnaflux machines for crack detection.

8. Using a pedestal or hand-held grinders to polish the rough edges.

9. Using CNC lathes to machine the rough forging into a finished component to meet close tolerance requirement as per specifications.

Esteemed Customers1. ASHOK LEYLAND2. AVTEC3. BENTLER AUTOMOTIVE4. DEUTZ5. ESCORTS6. INTERNATIONAL MOTORS

LTD.7. JOHN DEERE8. KIRLOSKAR OIL ENGINES

LTD.9. MAHINDRA & MAHINDRA10.MARUTI UDYOG LTD.11.RIVOLTA12.SIMPSONS13.SWARAJ ENGINES14.TATA MOTORS.

PRODUCTSAuto and Diesel engine componentsCrankshaftsConnecting RodsPinionsBull GearsStub AxlesSpindlesDifferential cases and coversRollers and AssembliesCarbon steel and stainless steel flanges

Crank ShaftsMASL supplies both Forged and Fully

machined crankshafts to Cars, MUV, LCV and Tractors. The Largest in these segments. Source for Tata Indica, Sumo/Safari, M&M MUVs & Maruti Suzuki

Crank Shafts

Stub AxleMASL supplies both forged and finished stub

axles to MUV, LCV and MCVs.

Connecting RodsSupply Connecting Rods to Tractors and Off-Highway applications

Other products include Suspension parts like Steering Arm, Links / Carrier, Control Arm, Upper Arm, Bridge Fork and Axle parts like Spindle, Knuckle etc.

COMPETITORSBharat Forge (India’s No.1 forging company)Sundaram Fasteners Ltd (SFL)Amtek GroupEL Forge Ltd

Also, there are many other forging companies on the domestic front (Most of whom are AIFI members)

MAHINDRA DEFENCE SYSTEMS

About the CompanyRelationship with the Defence SectorTotal solutions Addresses specific segments of the

Government's import substitution programsState-of-the-art technologyLargest private sector company for the

supply of bullet-proof vehicles

Mahindra Defence Systems has been awarded the following industrial licenses by the Government of India:

Light Armoured Multi Role VehicleSimulators for Weapons and Weapon

SystemsMobile Surveillance PlatformsSea MinesSmall Arms, Variants and Associated

AmmunitionUp-Armoured Vehicles

PRODUCTS

Military Light Utility Vehicle Mahindra MM500XDB

Features 1. XD3P diesel engine developing 46 kW @

4500 rpm.2. High mobility, rugged, all-terrain vehicle3. Quick start automatic heater plug for easy

start in sub-zero temperature conditions4. Greater payload - 650 kgs.5. Durable metal sheet body and metal

bumpers6. Ideal for conversion to weapon platform for

LMG, MMG, ATGM and AGL

Mahindra Field Ambulance

The Mahindra Field Ambulance offers outstanding all-terrain mobility and provides safe, comfortable and rapid transportation.

It's the ideal lightweight, high mobility solution for frontline evacuation, patient transportation and emergency medical cover.

Features 1. Unique insulated modular construction mounted

on a strong tubular chassis 2. Fully trimmed, non-hygroscopic patient saloon 3. Provision of all essential life saving equipment

with 220V AC power supply - oxygen concentrator, suction machine, defibrillator cum ECG, ventilator, nebulizer, instrument emergency tray

4. Accommodates two lying and two sitting casualties/five sitting casualties

5. Along with a separate medical attendant's seat 6. A user-friendly layout maximises medical

equipment, kit storage space and provides adequate room for convenient handling of patients

Mahindra Pik-Up

Bullet Proof VehicleRakshak

RAKSHAK is in service with the Indian Army, Air Force, the State Police forces of Jammu & Kashmir, North-Eastern States, Delhi, Andhra Pradesh and Jharkhand, the Paramilitary forces and the Security forces of Guyana & Nepal

Features1. Run flat system with tubeless tyres2. Ballistic carpet to provide 98% under belly

protection against shrapnel Grenade No 36MK -1

3. LMG fixed mount with protection shield in the front, capable of providing 120 degree field of fire

Up-Armoured VehiclesScorpio For VIPS

FeaturesRun flat system with tubeless tyresBallistic carpet to provide 98% under belly

protection against shrapnel Grenade No 36MK -1, 69.3 gt.TNT

Cash in Transit Van

Cash in Transit Vans (CITV) are custom made bullet-proof vehicles, used for transporting cash/ bullion etc. by banks or security agencies.

Designed using CAD-CAM engineered systems and installing the highest quality of armour and ballistic materials available today, the Cash In Transit Van can be configured to the desired protection levels.

The Cash In Transit Van comes loaded with added security features for protection of the crew and cargo, viz. anti-car jacking mode, adjustable ultrasonic sensors, engine immobilisation, panic alarm safety, ignition door locking/unlocking, over ride switch etc.

FeaturesTop: The passenger compartment

withstands a direct hit by the 9mm. pistol from a distance of 10 meters at a 45-degree angle

All sides: Withstand a direct hit by the 9mm. pistol from a distance of 10 meters at a 90-degree angle

Glass Wind Shield and Side Windows:Same as the side. The cash compartment is sheer proof

Special Vehicle Mobile surveillance vehicle

Mahindra offers a highly effective integrated day/night observation system platform in the form of Mobile Surveillance Vehicles.

The Mobile Surveillance Vehicle as a border and battlefield observation system has the capability to detect human and vehicle targets at distances and also allows operators to identify them.

Features• Stabilised multi sensor payload • Day/night surveillance system (with thermal

imaging cameras and continuous zoom) • Intruder detection systems • Ruggedized control and display unit • All round field of view • Mobility & flexibility to cover larger areas • Enhanced range by telescopic mast systems • Crew comfort with AC environment

Rapid Intervention Vehicle-RIV

Mahindra Rapid Intervention Vehicle is a highly effective, state-of-the-art vehicle. It is designed specially for the police and paramilitary forces, to control mobs in dense urban areas.

Features• Mounted with multi-tube shell launchers • Flashing light bar with siren and public

address system • All round search light facility • Drinking water and tea storage facility for

prolonged operation • Generator / high storage capacitor for

maintenance of batteries and to ensure power for attached equipment

• Explosion retarding material in fuel tank

L&T CASE 770

FeaturesLow Operating Cost

Higher Prodcutivity upto 45% more than your existing Product

Better Breakout Forces

Spacious Cabin- Better Operator Comfort & visibility.

Benefits

Lift Capacity : 3425 capacity

Max Payload : 1750 kg

Grading Angle : 115 degrees