B2B Account Based Marketing (ABM) Strategy Overview
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Transcript of B2B Account Based Marketing (ABM) Strategy Overview
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Go to market resources @ fourquadrant.com
B2B ABM Strategy
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B2B ABM Strategy Overview
Key Planning Assumptions Based on Research
§ How Account Based Marketing (ABM) Translates to Revenue
§ ROI for Account Based Marketing (ABM)
§ Account Based Marketing (ABM) as a Percentage of the Overall Marketing Budget
§ Account Based Marketing (ABM) Adoption
§ How Account Based Marketing (ABM) Challenges
§ Is Tech a Barrier for Account Based Marketing (ABM)
§ Is Account Based Marketing (ABM) an Effective Use of Marketing Tech
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B2B ABM Strategy Overview§ How ABM Translates to Revenue
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
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B2B ABM Strategy Overview§ The ROI of ABM Investments
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
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B2B ABM Strategy Overview§ The Percentage of Marketing Spend Allocated to ABM
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
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B2B ABM Strategy Overview§ What is the Adoption of ABM for US B2B Marketers
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
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B2B ABM Strategy Overview§ The Challenges for Account-Based Marketing
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
![Page 8: B2B Account Based Marketing (ABM) Strategy Overview](https://reader034.fdocuments.in/reader034/viewer/2022051710/5a667a147f8b9a5e648b46d7/html5/thumbnails/8.jpg)
B2B ABM Strategy Overview§ Is Technology a Barrier for Account-Based Marketing (ABM)
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
![Page 9: B2B Account Based Marketing (ABM) Strategy Overview](https://reader034.fdocuments.in/reader034/viewer/2022051710/5a667a147f8b9a5e648b46d7/html5/thumbnails/9.jpg)
B2B ABM Strategy Overview§ Is ABM an Effective use of Marketing Technology & Data
Download an ABM Template @ fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer
![Page 10: B2B Account Based Marketing (ABM) Strategy Overview](https://reader034.fdocuments.in/reader034/viewer/2022051710/5a667a147f8b9a5e648b46d7/html5/thumbnails/10.jpg)
Go to Market Resources @ fourquadrant.com
DOWNLOAD THE ABM Planning Template @ https://www.fourquadrant.com/go-to-market-planning-templates/account-
based-marketing-template/
FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read Go to Market Insights @ fourquadrant.com/marketing-resource-blog/
B2B ABM Strategy Overview
Leverage Go to Market Resources Built by A CMO for B2B Marketers