B2 b marketing summit social media in the real world [rh - omobono]
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Transcript of B2 b marketing summit social media in the real world [rh - omobono]
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Social media in the real world. A practical guide to everyday social media activity
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‘Three (and a bit) degrees of separation’
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Why should I ?
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Listening
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Advanced search
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Advanced Search
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Alerts
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Twitter has advanced search too…
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Advanced Search
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Social media management tools
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Twitter management using
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Listening a little harder…
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Finding the right person
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Finding the right person Improving your ‘Listening Profile’ Finding the right person
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Once you’ve found your people… ‘Social CRM’
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Once you’ve found your people…
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Once you’ve found your people…
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Once you’ve found your people…
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‘Filtering’ – The tools
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Bookmarking The tools…
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Bookmarking – Why?
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Bookmarking Read it where I like
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Bookmarking Next steps
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Website watching RSS – Really simple syndication
A type of standardised ‘web feed’ used to publish frequently updated content—such
as blog entries, news headlines, audio, and video—in a standardized format.
An RSS document includes a full or summarized version of the content,
plus information such as publishing dates and authorship; allowing the content to
be viewed in other locations from the original source.
For content-owners RSS feeds benefit publishers by allowing them to
syndicate the content they post automatically.
For us RSS feeds benefit readers by allowing them to subscribe and receive content automatically using a number of tools
called ‘Readers’.
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Website watching RSS – Really simple syndication
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Website watching RSS – Really simple syndication
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Website watching If this, then that…
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Using existing identities
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Using existing identities
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Using existing identities
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Take this lollipop…
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Do not disturb
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Public vs. private Understanding context
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New study suggests businesses should take a conversational approach to twitter: www.linktostory.com What’s your approach?
Customers want a conversation on Twitter, not a series of press releases, according to new report www.linktostory.com
Making the most of it
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If it’s so contested… Why not make your own?
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Ask first…
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Why should I ?
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‘Three (and a bit) degrees of separation’
The world is connected – so you need to be. The
trick is to make being connected as easy as possible,
get the internet to do the work for you so you can
work smarter and therefore harder in the time you
have as well as the time you’ll create.