B09 Family Fun-tasticaskmsg.com/assets/B09_Digital.pdf · • Live in smaller metropolitan markets...
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• Busy, kid-centered lifestyles. • Visit theme parks, museums or bowling alleys • Calendars are crowded with athletic activities • Travel domestically but like the idea of travelling abroad • Care about bargains on the brands they prefer to buy. • Live in smaller metropolitan markets • Adults are married, middle-aged and highly eductaed • Children are older teens and early 20 - somethings • Preparing to send children off to college • Same address for more than a decade Household Income $75k - $100k Head of Household Age 46-50 Household Size 5+ Persons Family Fun-tastic Upscale, middle-aged families with older children pursuing busy kid-centered lives in satellite cities. B09 Family Fun-tastic MMS ™ MSG TM Channel Preference TV Electronic educational toys Ads in tablet app very useful Discretionary spend $23k-$26 Bargain hunters Streaming Internet /TV Cable Presence of a child 4 -6 Management occupation 151 37 91 146 127 97 91 106 162 195 73 69 116 70 105 94 96 214 139 128 82 131 145 89 0 100 200 0 100 200 0 100 200 0 100 200 120 105 104 96 118 111 0 100 200 58 107 32 32 10 42 0 100 200 Sports Watched (TV) Leisure Activities / Hobbies Newspapers College football regular season - watch frequently Fishing Bowling College football post season: watch frequently College baseball IndyCar Series Sports Played: Last 12 Months General Attitudes and Opinions Business/finance section Classified section Comics section Editorial section Entertainment section Fashion section Aerobics Backpacking/hiking Baseball Basketball Bicycling: mountain/road Bicycling: stationary Interested in international events Interested in the arts Enjoy taking risks Want to get to very top in career Like to set up own business one day Interested in other cultures Buy American Show me the money Go with the flow No time like the present Never show up empty-handed On the road again Art associations American Association of Retired Persons (AARP) Church/temple/synagogue None of these PTA/parents’ association Antique shopping/shows
Transcript of B09 Family Fun-tasticaskmsg.com/assets/B09_Digital.pdf · • Live in smaller metropolitan markets...
• Busy, kid-centered lifestyles.• Visit theme parks, museums or bowling alleys• Calendars are crowded with athletic activities• Travel domestically but like the idea of travelling abroad• Care about bargains on the brands they prefer to buy.
• Live in smaller metropolitan markets• Adults are married, middle-aged and highly eductaed• Children are older teens and early 20 - somethings• Preparing to send children o� to college• Same address for more than a decade
Household Income
$75k - $100kHead of Household Age
46-50Household Size
5+ Persons
Family Fun-tasticUpscale, middle-aged families with older children pursuing busy kid-centered lives in satellite cities.
B09Family
Fun-tastic
MMS™
MSG TM
Channel Preference
TV
Electronic educational toysAds in tablet app very usefulDiscretionary spend $23k-$26
Bargain hunters
Streaming Internet /TV CablePresence of a child 4 -6
Management occupation
151
37
91146
127
97
91
106
162
195
73
69
116
70
105
94
96214
139
128
82
131
145
89
0 100 200
0 100 200
0 100 200 0 100 200
120
105
104
96
118
111
0 100 200
58
107
32
32
1042
0 100 200
Sports Watched (TV) Leisure Activities / Hobbies
Newspapers
College football regular season - watch frequently
Fishing
Bowling
College football post season: watch frequently
College baseball
IndyCar Series
Sports Played: Last 12 Months
General Attitudes and Opinions
Business/�nance section
Classi�ed section
Comics section
Editorial section
Entertainment section
Fashion section
Aerobics
Backpacking/hiking
Baseball
Basketball
Bicycling: mountain/road
Bicycling: stationary
Interested in international events
Interested in the arts
Enjoy taking risks
Want to get to very top in career
Like to set up own business one day
Interested in other cultures
Buy American
Show me the money
Go with the �ow
No time like the present
Never show up empty-handed
On the road again
Art associations
American Association of Retired Persons (AARP)
Church/temple/synagogue
None of these
PTA/parents’ association
Antique shopping/shows
