T H E L E A D I N G F A S H I O N & L I F E S T Y L E B R A N D F O R M E N

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S H A R P E R . S M A R T E R . B E T T E R .

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Over the past two decades, GQ Australia has expanded from a print magazine to a fully fledged media brand that covers everything from digital, social

and video publishing, right through to luxury events and brand partnerships. But throughout this evolution, our message has remained the same: we’re

here to help our audience to be the best versions of themselves. Style is still a crucial part of GQ Australia’s core DNA, of course, but more than simply

being aspirational, we want to be inspirational, too.

This means keeping our audience across all of the latest fashion trends, but it’s also about informing them on big issues shaping the world today, from

gender equality, diversity and climate change, to the latest developments in sustainability, technology and innovation. Like GQ itself, the GQ man has

done a lot of growing up. He’s stylish but he’s also sophisticated, a leader but also a listener, and someone who is not only concerned about the planet

right now, but also the one we’ll leave for future generations. A lot has changed over the past two decades, but for all the modern men out there, one

thing remains the same: GQ, as always, is for you. We hope you’ll join us.

– Jake Millar

EDITOR-IN-CHIEF

G Q I S T H E A U T H O R I T Y O N M E N ’ S S T Y L E .

GQ is the leading fashion and lifestyle media brand for men.

With its masterful design, and work from the finest photographers and a stable of award-winning writers, GQ inspires millions of men globally on a daily basis. The only men’s publication that covers the many facets of what it means to be a man, GQ is sharper and smarter.

GQ is THE authority on Australian men and we are committed to delivering zeitgeist content on men’s style, grooming, social commentary, lifestyle and entertainment. We are the go-to brand for the discerning modern man, our award-winning content seen across print, digital, social and event platforms.

GLOBAL POWER BRAND

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As a market leader, GQ offers readers a unique platform to access content that is original, entertaining, witty and, at times, irreverent.

GQ’s content educates and inspires its audience to become the modern man of tomorrow.

P R I N TOver 96,000 readers of GQ Australia’s bi-monthly

D I G I T A L276,000 UA per month

E V E N T SDelivers co-branded experiences and activations to support campaigns and editorial content, which are then amplified to the GQ audience.

S O C I A LOver 361K followers and growing

BRAND GROWTH: REACHES OVER 733,000 READERS

Sources: emma CMV conducted by Ipsos MediaCT, 12 months ending April 2019. Nielsen Digital Content Ratings, monthly tagged text, June 19, . Social media count as at June 2019, followers of GQ on Facebook, Twitter, Instagram, Pinterest.

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GQ

O U R A U D I E N C E .

GQ readers are passionate about style, culture, entertainment and business. They seek ways to improve their lives, maximise their investments, exercise well, achieve goals and, of course, look stylish while they do it. They are people of action, informing and influencing others as the style arbiters among their peers.

62%Male

42%Single

38Average age

39%Women

58%Married/defacto

45.3%Have children under the age of 18 at home

58.5%Have an

investment

64%Work full/part

time

$123,235Average

household income

11%Have shares

(owned directly)

30%Made a business

decision in the last 12 months

54%Own a game

console

44%Intend to travel overseas in the next 12 months

48.9%Have a

mortgage/are homeowners

67%Engage in

exerciseSource: emma CMV conducted by Ipsos MediaCT, 12 months ending March 19

GQ offers a multi-platform approach that encompasses print, digital, social and events, to create a truly integrated campaign for our clients, while ensuring an authentic GQ experience.

GQ PLATFORMS

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GQ CONTENT VERTICALS

G Q I N F O R M S , E N G A G E S A N D I N S P I R E S A U D I E N C E S A C R O S S D E D I C A T E D C O N T E N T V E R T I C A L S O N A L L P L A T F O R M S .

Get the latest in men’s fashion and style trends, celebrity style photos, news, tips and advice from top experts of GQ.

STYLE

STYLE 101

BEST DRESSED

STYLE NEWS

WATCHES

CATWALK

BEST BUYS

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The definitive guide to all men’s grooming, hairstyles and haircuts. GQ’s grooming team give tips and advice on skin, hair, beard and personal care.

GROOMING

HAIR

GEAR

GROOMING GUIDES

A man’s guide to all they need to know about women, from dating advice to the latest news on celebrity women.

GQ WOMEN

WOMAN

DATING

Find the best workout and exercise routines to improve strength and endurance, with health and nutrition tips from GQ’s experts.

FITNESS

HEALTH & NUTRITION

WORKOUT

SPORT

Delivering up-to-the-minute celebrity and entertainment news, including celebrity interviews, movies, TV, music and book reviews, and interactive games.

ENTERTAINMENT

FILM & TV

MUSIC

TECH

CELEBRITY

PARTIES

Providing an inspiring mentor hub for men seeking career and finance growth as well as self-improvement content.

GQ INC.

SELF IMPROVEMENT

CAREER

FINANCE

OPINION

The latest update on all things lifestyle, from fast cars to inspiring travel destinations or the latest restaurant to try.

LIFESTYLE

FOOD & WINE

TRAVEL

CARS

ART & DESIGN

DIRECTORY

MEN OF THE YEAR

Double Page Spread – $17,540Full Page Colour – $8,770Special Executions – POA

Deadlines 2020

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Booking deadline

Ad material deadline

ON SALE

Jan / Feb Mar / Apr May / Jun Jul / Aug Sep / Oct

27 Nov 19 05 Feb 20 01 Apr 20 27 May 20 05 Aug 20

04 Dec 19 12 Feb 20 08 Apr 20 03 Jun 20 12 Aug 20

20 Jan 20 16 Mar 20 11 May 20 06 Jul 20 14 Sep 20

Monday Monday Monday Monday Monday Thurs

DEADLINES& RATES

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I N T

MOTY

21 Oct 20

28 Oct 20

30 Nov 20

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MATERIAL SPECS

M A T E R I A L S U B M I S S I O N .News Corp only accepts advertising material viaQuickcut/Adsend or SENDlite. For more information regarding these providers, please contact:Quickcut/Adsend (Adstream)Web: adsend.com.auTel: 1300 768 988 (Australia only tech support) Email: print@adstream.com.au

NOTE: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated.

SENDliteWeb: news.sendlite.net Tel: +61 2 9818 1965When supplying advertising material it is essential that you supply your complete booking number (including the 2 letters at the end) e.g. 12345678AB. Also, please ensure that the on sale date and magazine name are entered.Left/right hand pages on double page spreads are to be noted at the end of the booking number, e.g. 12345678ABL / 12345678ABR.The order of consecutive advertisements is to be noted in the material instructions.Please contact production (adproduction@news.com.au) prior to sending revised files to ensure that the correct material appears.

P R O O F S .For accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100%. News Corp uses guidelines for ISO 12647-2 (3DAPv3), a standard for proofing and printing.In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement.No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied.For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au

F I L E F O R M A T .News Corp uses 3DAPv3 separation profiles (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing.Files to be created in PDF version 1.3 or 1.4.PDF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected.PDF files need to be supplied as single page files, unless supplying gatefold PDF files.

A D S I Z I N G .

P R O D U C T I O N C O N T A C TEmail: adproduction@news.com.au Tel: 02 8045 4923NewsLifeMedia – Magazine Production. Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW 2010

D O U B L E P A G E S P R E A DTo be supplied as two single full pages

F U L L P A G E Trim – 276mm x 220mm wide Type/design – 260mm x 204mm wide Bleed – 286mm x 230mm wide

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GQ is a perfect bound magazine

A D S I Z I N G C o n t .

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MATERIAL SPECS

I M A G E S / C O L O U R .Images are to be supplied in CMYK format. RGB, LAB or spot files will be rejected.Images should be supplied at 100% scaling, 300dpi and using the correct 3DAPv3 separation profile. The 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.auNo embedded ICC profiles.The total ink limit is 280%. Registration colour in the swatches palette should never be used.Solid black panels should be made up of rich black – 100% black and 50% cyan.White elements/type to be set to knock-out.

D E S I G N / T Y P E .All type must be a minimum of 8pt and 12pt for reversed type.Black type smaller than 24 points to be made up of 100% black only and set to overprint.Black type larger than 24 points should be made up of rich black – 100% black and 50% cyan.Extremely thin and fine type, particularly type with serifs, should be avoided.Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders to be made up of 1 colour and be a minimum thickness of .08mm and sit no less than 10mm in from the trim.

DISCLAIMER While News Corp is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to News Corp specifications. News Corp cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. News Corp reserves the right to refuse any advertising material.

P A G E L A Y O U T .All advertising material is to be supplied to the correct publication trim size and is to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm.Ensure that all text and logos are supplied to the correct type/ design area specifications (see Ad Sizing).No text or important page content should appear within 10mm either side of the spine on double page spreads (total 20mm) due to this space being optically lost within the spine of the magazine.Using double imaging is at the discretion of the client/agency, as it is not ideal for all pages within the magazine. If specifications are required for double imaging, contact production prior to sending advertising material.

NOTE: Double page spreads appearing on the inside front cover will be moved to allow for the spine hinge – inside front cover (left hand page) will be moved 5mm to the left and first text page (right hand page) will be moved 4mm to the right.

O F C G A T E F O L D F L A PTrim – 276mm x 205mm wide Type/design – 260mm x 189mm wide Bleed – 286mm x 215mm wide

The full right hand page of the OFC gatefold flap (first page of text) must be supplied with a 5mm white or back strip on the fore-edge. Please contact production prior to sending material to confirm which colour strip to supply.

I N T E R N A L G A T E F O L DTrim – 276mm x 420mm wide Type/design – 260mm x 404mm wide Bleed – 286mm x 430mm wide

*File to be supplied as one piece of material 420mm (215mm/205mm).

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O F C G A T E F O L D D P STrim – 276mm x 422mm wide Type/design – 260mm x 406mm wide Bleed - 286mm x 432mm wide*Double page spread.

C O L L A B O R A T E

GQ will work with advertising partners to understand business objectives and KPIs in alignment with the values of GQ.

‘Experiential’ is an integral part of GQ’s offering; partnering with credible and engaging brands to create exclusive and dynamic experiences for them and our readers. Our annual events include GQ Men of the Year & GQ Gentlemen’s Ball, but are not limited to these. We have a dedicated team committed to working strategically with internal and external stakeholders to bring to life a range of bespoke events for clients.

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C R E A T E

GQ will create an engaging and dynamic event concept underpinned by media support to appeal to the client’s commercial objectives and engage our audience.

A C T I V A T E

Our team of experts will execute the event, bringing the creative concept to life through live activations, editorial support and relevant influencer inclusion.

A M P L I F Y

The content created for this campaign will be distributed across relevant platforms and will be strategically amplified before, during and after the event.

E V

E N

TEVENT SPONSORSHIPS

PRESENTED BY

DIGITAL AND SOCIAL

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W E O F F E R C O M P E L L I N G D I G I T A L A N D S O C I A L S O L U T I O N S F O R O U R A D V E R T I S I N G P A R T N E R S .

GQ desktop and mobile platforms deliver to our audience the best in style, lifestyle and culture news. Our mobile and tablet platforms allow our audience to have access to GQ content at all times.

Contextual sponsorships

Display Branded content

Integration Video Content shoots

Targeting Social partnerships

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GQ offers commercial clients the opportunity to have 100% SOV sponsorships in contextually relevant areas of gq.com.au. Our group of digital assets expands beyond standard display ad units, allowing GQ the opportunity to offer a range of high-impact ad units

to showcase your message and branding. These include rich media, video and other interactive functionalities.

DIGITAL SPONSORSHIPSD I G

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BRANDED CONTENT

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In 2017, GQ launched Studio GQ, a creative think tank and content arm where advertisers have the opportunity to work with our editors to integrate their brand message in native, video and social content.

Studio GQ offers a variety of branded content solutions among these options, as can be seen here and in the following couple of slides.

3 PART VIDEO SERIES GQ x Penfolds: Next Gen

BRANDED CONTENT VIDEOAudi Accelerate

BRANDED CONTENT VIDEOTommy Hilfiger x Lewis

Hamilton Capsule Collection

IMMERSIVE GALLERY Will Tressider On Pushing Limits and Ruling Winter

V I D E O

N A T I V E

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BRANDED CONTENT

I M M E R S I V E G A L L E R Y

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D I G

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BRANDED CONTENT

BRANDED CONTENT

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S O C I A L

Instagram Post - GQ x Huawei

Stop Motion - GQ x IWC

Instagram Stories Takeover

Facebook Carousel

Youtube

GQ utilises a number of amplification methodologies to ensure our clients’ marketing message reaches their core target audience and increases brand salience.

O N N E T W O R K A M P L I F I C A T I O N .Run of Site/Category/Network – Display ad placements in contextually relevant placements on mobile and digital platforms across the network.

Taboola – A new partnership for News Corp offering a premium service that will provide native content, distribution and an advertiser booking service, alongside referral generation and conversion.

Newsconnect – A digital advertising targeting function created by identifying the target audience through a Connect Panel Survey or anonymised Quantium transaction data. Newsconnect then matches what these people buy with what they watch/read across the network to create a News Purchase Graph. This News Purchase Graph is then applied to News Corp’s addressable readership of 11+ million people.

O F F N E T W O R K A M P L I F I C A T I O N .Social – Utilising owned media to amplify content within social marketing channels in an effective manner. This helps target the right audience and spread brand messaging via paid social advertisements, underpinned by objectives and targeting.

AMPLIFICATION

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A D S P E C I F I C A T I O N S .To access the current specifications for digital advertising with News Corp Australia, please click here:

https://www.newscorpaustralia.com/ad-specs/

Please note: Not all options listed at the above web address are available on GQ.com.au’s suite of digital products or across all pages within GQ.com.au. Please confirm with your advertising representative at the time of booking on what is and is not available.

A D S U B M I S S I O N G U I D E L I N E S .Please note the following create and campaign set up/turn-around times, commencing from receipt of all required and correct creative materials.

DIGITAL SPECIFICATIONS& SUBMISSION GUIDELINES

Creative Type Description Setup / Turn-around Time

Standard creatives

Complex creatives

Advanced creatives

Mobile & tablet creatives

Custom integration

Site-served image, non-rich media 3rd party directs

Large volumes (eight or more) of standard creatives, 3rd party rich media expanding/polite redirects

Billboards, crawlers, sidekicks, OTPs, in-stream video, all News Australia Rich Media, solus emails, etc

HTML5 ads for mobile/tablet app and mobile sites

Advertorials, bespoke content integration, half-page minisites

2 full working days

3 full working days

5 full working days

7 full working days (templated ads), 10 full working days (custom)

Available on application

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Please note the above create and campaign set up/turn-around times, commencing from receipt of all required and correct creative materials.

Failure to provide creative within these deadlines may result in delays in campaign commencement.

All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad serving charges are the responsibility of the advertiser or agency.

GQ reserves the right to remove from rotation or request the removal/revision of any creative that is deemed unsuitable for the users of our sites.

Cancellation after deadline may incur cost/ will be charged accordingly GQ may at its absolute discretion refuse to publish any advertisement without giving any reason. In case of refusal, no charge to the advertiser shall be incurred.

GQ reserves the right to remove any creative from rotation that does not meet our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience.

The setting of 3rd or 4th party cookies on News Corp sites for re-targeting or any other user tracking purposes is not permitted without prior approval from GQ. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation. Creatives can be returned to rotation once unauthorised connections have been removed.

GQ AUSTRALIA

P R I N T A N D D I G I T A L H I G H L I G H T S .

D I

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+ GQ Grooming Guide

+ GQ Music issue

+ GQ Icons & Legends+ Bledisloe Cup+ VAEFNO: GQ

+ Spring Racing+ International Fashion Week+ Father’s Day+ Rugby World Cup

+ GQ Taste

+ GQ MOTY+ GQ Road Trips

+ Summer Sports Series+ Christmas+ NYE Directory

+ GQ FIT+ Cricket+ Australian Open Tennis

+ Back In Business+ Grammys+ Oscars

+ Next Generation+ Grand Prix

+ Autumn Racing+ Culture Guide

+ Big Ideas+ Engagement Guide+ Watch Guide+ Met Gala+ GQ Denim

+ GQ INC+ State of Origin + GQ Gentlemen’s Ball+ Men’s Health Week

+ GQ The Big Style issue+ Rugby World Cup

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+ GQ Summer Special+ Swimwear, Summer & Sport issue

+ GQ Next Gen Sport+ Watch & Denim Edit issue

+ GQ Initiative & Big Ideas issue

+ GQ New Era+ Shoes & Suiting issue

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

COMMERCIAL CONTACT

For more information please contact your News Prestige sales representative or:

S O P H I E G A L L A G H E RGQ Brand Strategy ManagerNews Corp Australia

Phone: (02) 9288 3929Email: sophie.gallagher@news.com.au