B-mobile Cellular Phone

8/2/2019 B-mobile Cellular Phone

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B-MOBILE CELLULAR SERVICEPRIVATE LIMITED

B-BOLE TO BOLO JEE BHAR KE


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COMPANY PROFILE

B-mobile is an entrepreneurial venture in the field of wireless & telecommunication by six people with expertise in different fields of Technology,Finance ,HR & Marketing .

The venture began with a dream of reaching out to rural market & sub urban cities ,where still communication channels areunderdeveloped & are untapped because of high initial cost of investment.


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MISSION

B-mobile engaged in a business of providing the best & strong network connectivity & value for money servicesin the remotest areas to reach the sub urban populationof India, build relationships & become the marketleader in the same.


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VISION

To become the number1 network service provider in thesub urban sector & lend value for money services.


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OBJECTIVE

The objective of the company is to build up a brandin the Telecom sector alongwith customer satisfaction.

For this company would use marketing & leadingethernat technology as a frontline weapon.The company has two objective :

1. Short term objective2. Long term objective


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SHORT TERM OBJECTIVE

For the first few months, the company would aim mostlyOn its marketing processes.This would help the companyIn establishing a brang image that would at the fore create

awareness in the industry & to portray in terms of energyconversation.The first year of operation would see the acc-eptability & successful operation in Indian market.


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LONG TERM OBJECTIVE

As our company is at birth stage the first five years would be aimed At increasing the revenues & expanding market also creating aware-ness .Expansion would also be on the agenda of the promoters

products.


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PRODUCT INFORMATION

B Mobile as a service provider AdRBT(Ad Ring Back Tone)High Definition Conferencing(HDC)

B Mobile as a 3 generation (HDC) service provider


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PRODUCT INFORMATION

B Mobile as a Chota Doctor Broadband Internet Service

B Mobile bole to Best Hand Set B Mobile Browsing Kahi bhi Kabhi bhi


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MARKET ANALYSIS

Indian Telecom Industry is the fifth largest & fastestgrowing in the world.The subscribers base has grownby 40% in 2005 & is expected to reach 250 million in 2007.

Consequently wireless now accounts for 4.6% of theTotal Telephone subscribers base as compared to only 40%in 2003.Wireless growth is expected to grow at 2.5 millionnew subscriber every month in 2007.


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MARKETING MIX

Which includes six P: 1. Product2. Price3. Place4. Promotion5. People6. Physical Evidence


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MARKET ANALYSIS

Three types of players exist in Telecom Industry IndiaCommunication:

1. State owned companies like BSNL & MTNL

2. Private India owned companies like Reliance Infocomm& Tata Teleservices.

3. Foreign invested companies like-Hutchison-Essar,BhartiTeleventures, Escotel ,BPL Mobile etc.


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Market Shares of Public & Private Players


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SWOT ANALYSIS

Strengths(Targeting Rural & Tier1 & Tier2

cities)

Weakness(3G spectrum, acquiring stakes or

raising funds initially)

Opportunities

(Untapping Rural segment & LCC)

Threats

(From Tata Indicom & Reliancenetwork)


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MARKETING PLAN

a) Value Propositionb) Customer Profilec) Advertisingd) Marketing Mix


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FINANCIALS

The company plans to raise funds through 50% of totalCapital employed by IPOs & rest will be raised through long

terms loans.The company will retain a part of its earningfor future growth .Since B-mobile is a new entrant in themarket therefore operating costs will be very high.


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HUMAN RESOURCE

Position HR as a strategic partner Make succession management strategy more effective Integrate HR processes into talent management strategy

Compete more effectively with the private sector for scarce talent Apply the newly developed federal leadership competencies Make retention a top priority for organization Encourage and develop effective leadership capacity to sustain

performance


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Develop HR solutions for the demographic pressures transformingworkplace

Measure the impact of efforts on performance

Build a culture that engages employees and supports talentmanagement

Capitalize on the development of shared services to deepen thestrategic role of HR

Drive change in organization


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ORGANISATIONAL STRUCTURE

Sales & Marketing FunctionCall Centre FunctionFinance Function

Human Resource & Administration FunctionNetwork Sub System (NSS) GroupBase Sub System (BSS) GroupNetwork Planning Function

Billing /Customer Care & IT group Staffing Norms


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Conclusion


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THANK YOU

Group Members

Mr Jaideep Dewani

Mr Nehru SinghMs Sarita MahapatraMs RadhaMr Samiran RoyMr Sourabh Das

B-mobile Cellular Phone

Documents

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