b-guided as Web 2.0
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Transcript of b-guided as Web 2.0
b-guided>by Sandra Kristbjarnard.
Tuesday, May 3, 2011
introduction>
A lifestyle magazine / guideIn Spanish and English
5 separate sections; • b-ing• b-wear• b-served• b-seen• b-guided (architecture / art / design /fashion / food / music / night life)
Published in four cities;Barcelona, Valencia, Madrid and Bilbao
Tuesday, May 3, 2011
New consumer trends; • Facebook / Twitter / Youtube / MySpace / Foursquare / Tumblr / LinkedIn
More people reachable online and through technology;• Mobile and ipads applications
trends>Tuesday, May 3, 2011
SWOT>
Strengths
• A contemporary lifestyle magazine and city guide
• Both in English and Spanish; reaches more people such as tourists and foreigners living in the cities
Weaknesses
• Still Web 1.0 behind the competitors using Web 2.0
Tuesday, May 3, 2011
Opportunities
• Web 2.0 ; Social media / Wikis /RSS / Blogs
• Mobile and ipad applicationsThreats
• Too many other magazines out there, even free or in a blog form that have been longer out there;
already have big group of readers online
SWOT>Tuesday, May 3, 2011
target >
Cosmopolitans. Man and Women of all ages that love traveling, cities and cultures
and night life.
Foreigners living in Spain and want to be
up to date what’s happening.
Tourists that travel to one of the cities for
vacations; big group because of the
bilingual.
Tuesday, May 3, 2011
b-guided website now>Tuesday, May 3, 2011
b-guided Facebook page>Tuesday, May 3, 2011
web 2.0>
Link Facebook to www.b-guided.com
• Get more traffic to the Facebook page and vice versa
• Get more “likes” on the Facebook page
• Communicate with other users through videos / news / links etc. for international awareness
• Social media manager
Tuesday, May 3, 2011
web 2.0>
Create Twitter account and link it with www.b-guided.com
• make a Twitter strategy with a social media manager
• tweet about magazine content / interviews / new issues etc.
• use twitter as a costumer service
• follow other people on twitter
• show values and transparency
Tuesday, May 3, 2011
Add RSS on the website
• very important as a marketing strategy
• reminding people of the magazine
• send newsletters each month;- new issue - news- links to Facebook, twitter and website- contact information
• inform people and show values
web 2.0>Tuesday, May 3, 2011
b-guided website after>Tuesday, May 3, 2011
Mobile application;
• of the guide
• available through
www.b-guided.com
web 2.0>
iPad application;
• of the whole magazine
• available through www.b-guided.com
Tuesday, May 3, 2011
Always keep the content fresh and up to date Keep the audiences interested
Get people involved by asking for feedbackListen to consumers and their needs
conclusion>Tuesday, May 3, 2011