EMBRACING A CULTURE OF STORYTELLING

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A Narrative (Or Story) Is Any Account That Presents

Connected Events

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Storytelling(VIDEO)

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• Media as InvestmentMedia as Investment• Media as DisrupterMedia as Disrupter• Media as Business DriverMedia as Business Driver

• Media as InvestmentMedia as Investment• Media as DisrupterMedia as Disrupter• Media as Business DriverMedia as Business Driver

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“This brand is not just an icon but it

can be iconic”

Cindy ChenDir. Oreo, NA

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Oreo(VIDEO)

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predict the future

“The best way to