Azure case studies-polling studies_a

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Client • Top Global Market Research Agency

ProjectObjectives

• A study to understand and measure the awareness about Census polling inUS

Geographiescovered

• USA

Studymethodologyand specifics

• The Client wanted Azure to conduct interviews with General Population inNew Orleans, including people of African American and Hispanics ethnicgroups.

• Phone & Online based data collection services were deployed. Azureconducted 2000 interviews in English and Spanish.

• A team of project managers and interviewers from Azure’s US centersuccessfully executed the project within the allocated timeframe.

Public Policy: CBAMS Census Study



Client • A global public opinion and polling research organization

ProjectObjectives

• A study to measure and analyze public opinion for the upcoming elections

Geographiescovered

• Nigeria, Pakistan, Kenya and Tunisia


• Our client wanted to conduct an extensive research survey of publicopinion from the General Population sample ahead of the elections inNigeria, Pakistan, Keya and Tunisia.

• Azure’s Project Management team advised a combination of Face to Faceand CATI methodology considering the variety of the target audience.4000 respondents were interviewed and the data collected was presentedto the client in the requested manner.

• Azure’s extensive network of partners and field staff ensured that theproject is fielded and delivered within the specified timelines.

Public Policy: Polling Study




ProjectObjectives

• A study to measure and analyze public opinion for the upcomingParliamentary elections in India

Geographiescovered

• India


• One of the national Political Party approached Azure to gather publicopinion in light of the upcoming LokSabha elections in Sabarmati, Gujarat.

• Various parameters such as Favored Party, Strong points, Negative points,Primary voter concern, Key reasons to Vote, Poll Strategy.

• Azure’s Analytics team gave inputs by providing Swing Vote Analysis,Competitive Analysis, Issue v/s Winning Prospects.

• Detailed reports and analysis helped our end-client devise a winningstrategy and led to them an astounding win in 2010.

Public Policy: Sabarmati 2009 Polling Study




ProjectObjectives

• A study to measure and analyze public opinion for the upcomingParliamentary elections in India

Geographiescovered

• India


• One of the national Political Party approached Azure to gather publicopinion in light of the upcoming Lok Sabha elections in Kheda, Gujarat.

• Research was fielded to understand Vote share of Parties and Candidates,Major Issues in the constituency, Issue distribution across varioussegments of societal structure, Candidate Perception and Voting Pattern,Leader Influence and Perception, Change in Voting Patterns.

• Azure’s Analytics team drew a detailed report on Swing and Retained VoterAnalysis and gave its recommendations on the strategy and approach.

• Azure Project management team’s efforts were applauded by the end-client at every stage of the project.

Public Policy: Kheda 2009 Polling Study


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Appreciate your time

USA

NEW JERSEY

Azure Knowledge Corporation

53, Knightsbridge Road Suite # 201

Piscataway, NJ 08854

Phone: +1.800.915.5457CO

NTA

CT U

SMarcus Turner

Vice President – Business Development

Azure Knowledge Corporation Pvt. Ltd

One World Trade Centre,

121 Southwest Salmon Street, 11th Floor,

Portland, Oregon, 97204

Cell (US) : +1-971-400-9595

Email: [email protected]


Azure case studies-polling studies_a

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