AZERBAIJAN STATE OIL AND INDUSTRY UNIVERSITY / BA...

AZERBAIJAN STATE OIL AND INDUSTRY

UNIVERSITY / BA PROGRAMS/ MBA

SYLLABUS Course unit title STATISTICAL BUSINESS ANALYSIS

Course unit code STAT 1101

Type of course unit Compulsory

Level of course unit Second cycle Master

Year of study 1st year

Semester when the course

unit is delivered

1st Semester

Number of ECTS credits

allocated

6

Name of lecturers Coordinator: Rafig Aliyev

Kamala Aliyeva

Class information

Location: Room: 1,5

Time: Monday, Tuesday, Thursday

Contact: [email protected], [email protected]

Learning outcomes of the

course unit

Course Description

This course Statistics is the branch of mathematics that transforms data into useful

information for decision makers. These transformations often require complex

calculations that are practical only if done by computer, so using statistics usually

means also using computers. This is especially true when dealing with the large

volumes of data that a typical business collects. Attempting to do statistics, using

manual calculations for such data would be too time-consuming to benefit a

business.

In MBA 7025, you learn a set of methods and the conditions under which it is

appropriate for you to use those methods. And because so many statistical methods

are practical only when you use computers, learning statistics means learning more

about using computer programs that perform statistical analyses.

Learning Outcomes of the Course:

After completing the course, students should be able to:

* Present and describe business data and information properly

* Draw conclusions about large populations, using information collected from

samples

* Make reliable forecasts about a business activity

* Improve business processes

Mode of delivery Face-to-face

Prerequisites and co-

requisites

CSP 1-8

Recommended optional

programme components

PHStat Program, Microsoft Excel.

Recommended or required

reading

The Textbook :”STATISTICS FOR MANAGERS USING Microsoft Excel”

David M. Levine David F. Stephan. Timothy C. Krehbiel Mark L. Berenson Printed

in the United States of America

10 9 8 7 6 5 4 3 2 1 ISBN 0-536-04080 X 2008600006 KA Copyright 2008, 2005,

2002, 1999, 1997 by Pearson Education, Inc. Published by Prentice Hall,Upper

Saddle River, New Jersey 07458

Option: Applied Statistics for Business and Economics, A.Webster. Richard D.Irwin,

Inc.,, pp.996.

mailto:[email protected]


Course reading is composed of articles, laws as well as book chapters. Additional

information will be distributed either electronically or delivered in printed forms.

Planned learning activities

and teaching methods

Classroom lecturing, case study discussions and brainstorming, feedback and

presentation sessions, discussion sessions, Software commands for Excel

Language of instruction English

Course contents:

1 Introduction to the Course.

The meaning and role of Statistics. The Population and the Sample.

Types of Data. Types of Sample.

Descriptive and Inferential Statistics.

LAB: Constructions and graphing different type of categorical and numerical Data.

Generating a Bar, Pie Chart ,Line Graphs (Instructions-Software commands for

Excel )

Chapter 1

Chapter 2

(Textbook)

2

Describing Sets of Measurement. Frequency Distribution.

Graphical methods.

Measures of Variability.

Lab. Constructions and graphing Relative and Cumulative Frequency Distribution

Generating Measures of Central tendency, Variation, and share Using Microsoft

Excel

Chapter 2

Chapter 3

(Textbook)

3 Principles of Probability. The probability of an Event.

Probability Laws and their use.

Bays rule and conditional probability

Lab. Calculating Simple, Joint ,Compound, Conditional Probabilities using

Microsoft Excel

Chapter 4

(Textbook)

4

Probability Distributions and Interferences.

Probability Distributions.

The Probability Distribution for a Discrete Random Variable

Expected Value of a Discrete Random Variable

Variance and Standard Deviation of a Discrete Random Variable

Lab. Generating a Histograms of Binomial, Poisson, and Hypergeometric

Distributions . (Software commands for Excel)

Chapter 5

(Textbook)

5

Principles of Normal Distribution.

Finding particular value associated with known probabilities.

Assessing the normal assumptions.

The Exponential Distribution.

Lab. Calculating Normal Probabilities using Microsoft Excel.

Generating Exponential Probabilities using Microsoft Excel.

Chapter 6

(Textbook)

6 Sampling Distributions. Inferential Statistics.

Sampling Distributions of the proportions.

Sampling from Finite Populations.

Lab. Simulating Sampling Distributions using Microsoft Excel

Chapter 7

(Textbook)

7 Confidence Interval Estimation. Confidence Interval Estimation for the Proportion

Determining Sample Size

Sample Size Determination for the Mean

Sample Size Determination for the Proportion

Calculating confidence interval estimation when σ is known and σ-is unknown.

Lab. Determining confidence interval estimation when σ is known and σ-is

unknown using Microsoft Excel (on p.429-440) .

Determining the sample size for estimating the mean using Microsoft Excel

Chapter 8

(Textbook)

8 MIDTERM EXAM

9 Inferences from Large Samples. Point Estimation.

Interval Estimation. Hypothesis Testing .

A connection between Confidence Interval estimation and hypothesis Testing.

Lab. Performing the t Test and z Test Hypothesis for the Mean when σ is known

and σ-is unknown using Microsoft Excel.

Chapter 9

(Textbook)

10 Inferences from small Samples.

Tests of two populations.

F Test for Differences in two variances.

Comparing Two related samples.

Lab. Performing the Pooled – Variance t test for Differences in two Means using

Microsoft Excel

Chapter 9

(Textbook)

11

Simple Regression and Correlation Analysis.

Linear Probabilistic Model.

The Method of Least Squares.

Coefficient of Correlation. Assumptions.

Lab. Calculating the simple linear regression coefficients using Microsoft Excel.

Generating Residual plots using Microsoft Excel.

Chapter 10

(Textbook)

12 Multiple Regression. Formulating a Multiple Regression Model.

Measuring the Goodness of Fit of a Model.

Lab. Calculating the coefficients of Partial Determination using Microsoft Excel.

Generating Transformations

Chapter 11

(Textbook)

13 Time Series Analysis.

Smoothing the Annual Time-series.

Least-squares Trend Fitting and Forecasting.

Lab. Calculating Moving average using Microsoft Excel.

Generating Time Series Forecasting of Monthly or Quarterly Data

Chapter 11

(Textbook)

14 Forecasting Models. The importance of business forecasting.

Least-squares Trend Fitting and Forecasting.

Calculating Mean Absolute Deviation (MAD).

Choosing appropriate forecasting models.

Lab. Performing Least-squares Trend Fitting using Microsoft Excel.

Chapter 11

(Textbook)

15 Decision Making. Calculating Opportunity loss. Criteria for Decision Making.

Decision Making with sample information.

Lab. Decision Analysis and Decision-Making using Microsoft Excel.

Chapter 9

Chapter 10

Chapter 11

(Textbook)

FINAL EXAM

Activities Number Duration

(hour)

Total Workload

(hour)

Course duration in class (including

Exam weeks) 16 3

48

Assignment/Case studies 15 1 15

Lab 15 1 15

Paper/Presentation/Report 1 10 10

Quizzes 2 5 10

Midterm Examination 1 10 10

Final Examination 1 15 15

Self-Study 14 4 56

Total Workload 179

Total Workload/30(h) 5.97

ECTS Credit of the Course 6


UNIVERSITY

BA PROGRAMS/ ZU SYLLABUS

Course unit title Advertising: Theories and Practice

Course unit code ADV 1101

Type of course unit Elective

Level of course unit MBA

Year of study Spring 2019


unit is delivered

2ndsemester


allocated

6

Name of lecturer Nurlan Imamquliyev

Class information

Time: Friday

Contact: [email protected]

Mobile: 050-216-78-08


course unit

Course Description

The course is divided into four sections: Advertising in Context, Advertising

Planning, Models of Advertising Effectiveness, and Social/Cultural Effects of

Advertising. It seeks to relate theories or issues to examples of advertising

where possible, and draws on practitioner as well as academic literature in

relating theory to practice. Video material is used, providing insights into the

development of particular campaigns as well as different perspectives on issue

such as stereotyping and the communication of values in advertising.

Practitioner input into the course is also intended to relate theory to practice.

Learning Outcomes of the Course

Overall, the course aims to apply your knowledge and understanding of key

concepts and theoretical frameworks in developing and justifying a creative brief

and develop a critical understanding of advertising as an evolving marketing

communications tool. Given the diversity of views amongst practitioners and

critics about how advertising does or should work, you can gain a great deal

from comparing your own views and experiences with those of others. The use

of interactive lectures and small-group work is designed to encourage you to

debate, discuss and apply theories to examples of advertising.



requisites

None



NA


reading

Advertising and Integrated Brand Promotion, 8th Edition

Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik

Published: © 2019

Print ISBN: 9781337110211



Classroom lecturing, assignment, discussion sessions, presentation.

https://www.cengage.co.uk/author/thomas-oguinn

https://www.cengage.co.uk/author/chris-allen

https://www.cengage.co.uk/author/angeline-close-scheinbaum

https://www.cengage.co.uk/author/richard-j-semenik


Work placement NA

Course contents:

1 Advertising and Integrated Brand Promotion in Business and Society

The New World of Advertising and Integrated Brand Promotion

Old Media/New Digital Media—It’s All about the Brand

What Are Advertising and Integrated Brand Promotion?

Advertising Defined

Integrated Brand Promotion Defined

Chapter 1

2 Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and

Support Organizations

The Advertising Industry in Constant Transition

Trends Affecting the Advertising and Promotion Industry

Consumer Control: Social Media, On-Demand Streaming, and Cutting the Cord

Media Proliferation, Consolidation, and “Multiplatform” Media Organizations

Media Clutter and Fragmentation Means More IBP

Crowdsourcing

Mobile Marketing/Mobile Media

Chapter 2

3 The history of Advertising and Brand Promotion

The Rise of Advertising

The Eras of Advertising

Consumer Access, Connections, Branded Entertainment, and the Rise of Ad Blockers

(2000 to Present)

Chapter 3

4 Social, Ethical and Regulatory Aspects of Advertising and Promotion

The Social Aspects of Advertising

The Regulatory Aspects of Advertising

The Regulation of Other Promotional Tools

The Ethical Aspects of Advertising

Chapter 4

5 Advertising, Integrated Brand Promotion and Consumer Behavior

Perspective One: The Consumer as Decision Maker

The Consumer Decision-Making Process

Four Modes of Consumer Decision Making

Chapter 5

Advertising, Consumer Behavior, and Memor

6 Market Segmentation, Positioning and Value Proposition

STP Marketing and Advertising

Segmenting Markets

Prioritizing Segments

Targeting

Working with a Value Proposition and a Brand Platform

Chapter 6

7 Advertising Research

Stage One: Developmental Advertising and IBP Research

Sources of Secondary Data

Account Planning versus Advertising Research

Where Is Advertising Research Going?

Chapter 9

8 Midterm Exam

9 Planning Advertising and Integrated Brand Promotion

The Advertising Plan and Marketing Context

Situation Analysis

Strategy

Execution

Chapter 10

10 Managing Creativity in Advertising and IBP

Why Does Advertising Thrive on Creativity?

Creativity across Domains

Agencies, Clients, and the Creative Process

Creativity in the Business World

Chapter 9

11 Creative Message Strategy

Message Strategy

Essential Message Objectives and Strategies

Define the Brand Image

Give the Brand the Desired Social Meaning

Chapter 10

12 Executing the Creative Chapter 11

The Creative Team and the Creative Brief

Copywriters and Art Directors

Copywriting

The Production Process in Television Advertising

13 Media Planning Essentials

Measured and Unmeasured Media

Where the Money Goes: The Big Pie

The Basic Ideas and Terms

Media Choice and Integrated Brand Promotions

Chapter 12

14 Media Planning: Newspapers, Magazines, TV and Radio

The Present and Future of Traditional Mass Media

Print Media—Strategic Planning Considerations

Newspapers and Digital Newspapers

Magazines

Television and Radio: Strategic Planning Considerations

Chapter 13

15 Media Planning: Advertising and IBP in Digital, Social, and Mobile Media

The Role of Digital, Social, and Mobile Media for IBP Synergy

Consumer and Brand Virtual Identity

Advantages of Digital, Social, and Mobile Media for Implementing Advertising and

IBP Campaigns, as Well as the Dark Side

Synergizing with Other IBP Tools

Chapter 14

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)

Course duration in class 14 3 42

Preparation for Midterm Exam 1 25 25

Individual or Group Work 14 3 42

Midterm Exam 1 3 3

Paper/Project (including preparation and

presentation)

Homework 10 3 30

Preparation for the Final Exam 1 35 35

Final Exam 1 3 3

Total Workload 180



AZERBAIJAN STATE OIL AND INDUSTRY UNIVERSITY

/MBA PROGRAMS

SYLLABUS

Course unit title Marketing to Businesses and Organizations

Course unit code MKT 1101


Level of course unit MBA first cycle

Year of study Fall 2019


unit is delivered

1st semester


allocated

6

Name of lecturer Turan Suleymanov

Class information

Time: Thursday



course unit

Course Description and Objectives

Marketing to businesses and organizations requires recognition of the needs of a

complex customer organization, knowledge of how to approach this complexity and

creation of an organization that supports this effort. In this course we will examine the

nature of business-to-business markets, the organizational buying process, and strategic

alternatives to approach these markets. The theoretical approach will be developed and

contrasted to practical viewpoints and applications.

Learning outcomes: After successfully completing this course, you will be able

to:

Describe the applications, challenges and the dynamic environment of B2B marketing, including the unique nature of organizational buying behavior.

Design strategies and structures to effectively serve the B2B market. Apply a systematic approach to problem solving and decision making in

business marketing organizations through the use of case studies. Develop a business marketing plan for a real company that mainly

targets business custom



requisites

none



NA


reading

Vitale, Giglierano, Pfoertsch, Business to Business Marketing; Analysis and Practice, 2011.





Work placement NA

Course contents:

1 Introduction to Business-to-Business Marketing Chapter 1

2 Classifying Customers, Organizations and Markets Chapter 2

3 Organizational Buying & Buyer Behavior Chapter 3.

4 The Legal and Regulatory Environment Chapter 4.

5 Concepts And Context of Business Strategy Chapter 5

6 Market Research and Competitive Analysis Chapter 6

7 Segmenting, Targeting and Positioning Chapter 7

8 Midterm Exam

9 Developing The Product, Service and Value of The Offering Chapter 8

10 Pricing In Business to Business Markets Chapter 9

11 Business Development and Planning Chapter 11

12 Business To Business Selling Chapter 12

13 Business To Business Branding Chapter 13

14 Channel Relationships and Supply Chains Chapter 14

15 Communicating With The Market &

Project Presentation Chapter 15

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ MBA SYLLABUS

Course unit title Marketing and Society



Level of course unit MS in Marketing



unit is delivered

1st semester


allocated

6


Class information

Time: Thursday



course unit

Course Description

This course focuses on how the dissemination of marketing knowledge can

influence society through the decisions made by public policy makers, corporate

decision makers and non-profit marketers. It also covers how the marketing

decisions made and actions taken by corporate, non-profit and public sector

decision makers can affect society. As the theme of 'reciprocal influence' is

developed, both direct and indirect influences of marketing knowledge and

marketing decisions are pursued

Course Objective

This course is designed to provide students with an opportunity to gain a further

understanding about the nature and scope of marketing, as well as gain

awareness about some key ethical issues and social criticisms of marketing.

Upon completion of this course, students should be familiar and knowledgeable

about key terminology relating to marketing and society, including

macromarketing, transformative consumer research, social marketing, puffery,

deception in advertising, marketing ethics, and corporate social responsibility.

Classes will take the form of lectures, case analyses, class discussion, videos and

documentaries, and guest speakers. An effort will be made to have one or two

guest speakers during the term.



requisites

none



NA


reading

Please note that there is no required textbook for this class; the required readings

list consists mainly of academic journal articles (including seminal papers on

particular topics), which are a mix of conceptual and empirical papers. The

readings are accessible online from the library. The expectation of this class is to

challenge each student to think critically.-





Work placement NA

Course contents:

1 Course Introduction (January 10) What is

Marketing and Society?

Gundlach, G.T. (2007). The American Marketing

Association’s 2004 definition of marketing: Perspectives on

its implications for scholarship and the role and responsibility

of marketing in society. Journal of Public Policy and

Marketing, 26 (2), 243-250.

Grönroos, C. (2006). On defining marketing: Finding a new

roadmap for marketing. Marketing Theory, 6 (4), 395-417.

Kotler, P. & Zaltman, G. (1971). Social marketing: An

approach to planned social change. Journal of Marketing, 35

(3), 3-12

2

Social Marketing Andreasen, A.R. (1994). Social marketing: Its definition and

domain. Journal of Public Policy and Marketing, 13 (1), 108-

114. Andreasen, A.R. (2002). Marketing social marketing in

the social change marketplace. Journal of Public Policy and

Marketing, 21 (1), 3-13.

Goldberg, M.E. (1995). Social marketing: Are we fiddling

while Rome burns? Journal of Consumer Psychology, 4 (4),

347-370.

3 Culture Jamming Rumbo, J.D. (2002). Consumer resistance in a world of

advertising clutter: The case of Adbusters. Psychology &

Marketing, 19 (2), 127-148.

Kozinets, R.V. & Handelman, J.M. (2004). Adversaries of

consumption: Consumer movements, activism, and ideology.

Journal of Consumer Research, 31 (December), 691-704.

Thompson, C.J., Rindfleisch, & Arsel, Z. (2006). Emotional

branding and the strategic value of the doppelganger brand

image. Journal of Marketing, 70 (January), 50-64.

4

Government Regulation: Public Policy

Analysis

Pal, L.A. (1992). Public policy analysis: An introduction (2nd

edition) [Chapter 2, Policy Analysis: Theoretical Approaches,

pp. 16-37]. Scarborough, ON: Nelson Canada. Patton, C.V. &

Sawicki, D.S. (1993). Basic methods of policy analysis and

planning (2nd edition) [Chapter 2, The Policy Analysis

Process, pp. 46-73]. Upper Saddle River, NJ: Prentice Hall.

5 Government Regulation: Identifying

Misleading and Deceptive Advertising

Russo, J.E., Metcalf, B.L., & Stephens, D. (1981). Identifying

misleading advertising. Journal of Consumer Research, 8

(September), 119-131.

Petty, R.D. (1997). Advertising law in the United States and

European Union. Journal of Public Policy and Marketing, 16

(1), 2-13.

Petty, R.D. & Andrews, J.C. (2008). Covert marketing

unmasked: A legal and regulatory guide for practices that

mask marketing messages. Journal of Public Policy and

Marketing, 27 (1), 7-18.

6 Self-Regulation: Identifying Inaccurate,

Misleading/Deceptive, or Unacceptable

Advertising

Rotfeld, H.J., Jevons, C., & Powell, I. (2004). Australian

media vehicles’ standards for acceptable advertising. Journal

of Advertising, 33 (4), 65-73.

Boddewyn, J.J. (1991). Controlling sex and decency in

advertising around the world. Journal of Advertising, 20 (4),

25-35.

7 Controversial Product Sectors: Tobacco Pollay, R.W. (2000). Targeting youth and concerned

smokers: Evidence from Canadian tobacco industry

documents. Tobacco Control, 9 (2), 136-147.

Dewhirst, T. & Davis, R.M. (2008). Key principles of

tobacco promotion and rationales for regulation. In: The Role

of the Media in Promoting and Reducing Tobacco Use

(Chapter 3, pp. 53-97), Tobacco Control Monograph No. 19.

Bethesda, MD: U.S. Department of Health and Human

Services, National Institutes of Health, National Cancer

Institute.

8 Midterm Exam

9 Controversial Product Sectors:

Genetically Modified Foods

Video Screening of Documentary, The Future of Food Case:

“Controversy Over Genetically Modified Food”

10 Vulnerable Target Markets and

Impoverished Consumers (part 1) Rittenburg, T.L. & Parthasarathy, M. (1997). Ethical

implications of target market selection. Journal of

Macromarketing, 17 (2), 49-64.

11 Vulnerable Target Markets and

Impoverished Consumers (part 2)

McAlister, A.R. & Cornwell, T.B. (2009). Preschool

children’s persuasion knowledge: The contribution of theory

of mind. Journal of Public Policy and Marketing, 28 (2), 175-

185.

Hill, R.P. (2002). Consumer culture and the culture of

poverty: Implications for marketing theory and practice.

Marketing Theory, 2 (3), 273-293.

12 Debates about the Value of Marketing

and Advertising

Pollay, R.W. (1986). The distorted mirror: Reflections on the

unintended consequences of advertising. Journal of

Marketing, 50 (April), 18-36.

Pollay, R.W. (1993). Here’s the beef: Factors, determinants,

and segments in consumer criticism of advertising. Journal of

Marketing, 57 (July), 99-114.

Phillips, B.J. (1997). In defense of advertising: A social

perspective. Journal of Business Ethics, 16 (2), 109-118.

13 Marketing Ethics Ferrell, O.C. & Gresham, L.G. (1985). A contingency

framework for understanding ethical decision making in

marketing. Journal of Marketing, 49 (3), 87-96.

Case: “Ethical Dilemmas in Marketing Research” Video

Screening of Documentary, The Corporation

14 Corporate Social Responsibility

(CSR) and Cause-Related Marketing

(CRM)

Cochran, P.L. (2007). The evolution of corporate social

responsibility. Business Horizons, 50, 449-454.

Varadarajan, P.R. & Menon, A. (1988). Cause-related

marketing: A coalignment of marketing strategy and

corporate philanthropy. Journal of Marketing, 52 (July), 58-

74.

15 Project Presentation

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ MBA

SYLLABUS

Course unit title Financial management for international business Course unit code MGT 1101


Level of course unit MS Marketing

Year of study 1st cycle of Master


unit is delivered

1st semester


allocated

6

Name of lecturer Dr. Elmir Safarli

Class information

Time:



course unit

Course Description The aim of the course is to give the student an understanding of the increased range of financial issues that arise when companies operate across international borders.

Learning Outcomes of the Course The student will be able to analyses a financial environment and assess risk faced by multinational companies. They will be able to reach a decision as to how to formulate a company policy to manage them. The course will focus on a careful analysis of fundamental differences between domestic and international financial management. In particular, it will cover such issues as: (i) corporate governance in cross border operations (ii) foreign exchange theory (determination and forecasting) (iii) foreign exchange markets and derivatives (iv) foreign currency exposure (v) financing objectives, methods and instruments (vi) foreign investment decision-making principles.



requisites

-



NA


reading

1. Eithman, Stone hill and Moffett





Work placement NA

Course contents:

1 Current multinational changes and global economy

Financial Globalization and Risk

The Global Financial Marketplace

The Theory of Comparative Advantage

What Is Different about International Financial Management?

Market Imperfections: A Rationale for the Existence of the Multinational Firm

The Globalization Process

Chapter 1

2 İnternational Monetary Systems

History of the International Monetary System

IMF Classification of Currency Regimes

Fixed Versus Flexible Exchange Rates

A Single Currency for Europe: The Euro

Emerging Markets and Regime Choices

Exchange Rate Regimes: What Lies Ahead?

Chapter 3

3 Balance of Payments

Typical Balance of Payments Transactions

Fundamentals of Balance of Payments Accounting

The Accounts of the Balance of Payments

The Capital and Financial Accounts

Breaking the Rules: China’s Twin Surpluses

The Balance of Payments in Total

The Balance of Payments Interaction with Key Macroeconomic Variables

Trade Balances and Exchange Rates

Capital Mobility

Chapter 4

4 The foreign exchange markets

Geographical Extent of the Foreign Exchange Market

Functions of the Foreign Exchange Market

Market Participants

Transactions in the Foreign Exchange Market

Size of the Foreign Exchange Market

Foreign Exchange Rates and Quotations

Chapter 6

5 International Parity Conditions

Prices and Exchange Rates

Exchange Rate Pass-Through

The Forward Rate

Prices, Interest Rates, and Exchange Rates in Equilibrium

Chapter 7

6 Foreign exchange rate determination and forecasting

Foreign Currency Futures

Option Pricing and Valuation

Interest Rate Derivatives

Chapter 9

7 Transaction Exposure

Exchange Rate Determination: The Theoretical Thread

Currency Market Intervention

Disequilibrium: Exchange Rates in Emerging Markets

Chapter 10

Forecasting in Practice

8 Midterm Exam

9 Translation Exposure

Overview of Translation

Translation Methods

U.S. Translation Procedures

Trident Corporation’s Translation Exposure

Trident Corporation’s Translation Exposure: Income

Chapter 11

10 Operating Exposure

Trident Corporation: A Multinational’s Operating Exposure

Measuring Operating Exposure: Trident Germany

Strategic Management of Operating Exposure

Proactive Management of Operating Exposure

Chapter 12

11 Global Cost and Availability of capıtal

Financial Globalization and Strategy

The Demand for Foreign Securities: The Role of International Portfolio Investors

The Cost of Capital for MNEs Compared to Domestic Firms

The Riddle: Is the Cost of Capital Higher for MNEs?

Chapter 13

12 Multinational Tax management

Designing a Strategy to Source Capital Globally

Optimal Financial Structure

Raising Equity Globally

Depositary Receipts

Private Placement

Foreign Equity Listing and Issuance

Raising Debt Globally

Chapter 15

13 İnternational Portfolio theory

International Diversification and Risk

Internationalizing the Domestic Portfolio

National Markets and Asset Performance

Market Performance Adjusted for Risk: The Sharpe and Treynor Performance

Chapter 14

14 Foreign Direct İnvestment and Political Risk

Sustaining and Transferring Competitive Advantage

Deciding Where to Invest

How to Invest Abroad: Modes of Foreign Involvement

Political Risk

Chapter 17

15 İnternational Trade Finance

The Trade Relationship

The Trade Dilemma

Chapter 20

Benefits of the System

Key Documents

Example: Documentation in a Typical Trade Transaction

Government Programs to Help Finance Exports

Forfaiting: Medium- and Long-Term Financing

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ ZU SYLLABUS

Course unit title Research Methods For Marketing






unit is delivered

2nd cycle of master


allocated

6

Name of lecturer Dr. Elmir Safarli

Class information

Time: Wednesday



course unit

Course Description

The objective of the course is to teach Marketing Research Methods by

introducing the fundamental and advanced concepts of modern theory and

application of principles of researching. Furthermore the course aims to equip

the students in applying and writing academicals articles and thesis.


After completing this course, students should be able to:

• Demonstrate an understanding of marketing research,.

• Describe the concept of academicals writing

• Explain the importance of the segmentation and international research methods

• Describe the various types of organizational buyers and consumers and what

influences their purchasing decisions.

• Understand the importance of marketing research in the development of

marketing plans.

• Demonstrate an understanding of marketing research in corporate strategy and

planning.

• Reporting of research plans



requisites



NA


reading

1. Kothari C.R - Research Methodology Methods and Techniques





Work placement NA

Course contents:

1 Marketing Research Dynamics

Introduction, Meaning of Research, Research Characteristics, Various Types of

Research , Marketing Research and its Management, Nature and Scope of Marketing

Research

Chapter 1

2 Planning Research Process

Introduction, Research Process: An Overview, Formulation of a Problem, Research

Methods , Research Design, Data Collection Methods, Sample Design, Data

Collection, Analysis and Interpretation, Report Writing, Components

of Research Proposal, Components of Research Paper

Chapter 1 (p.13)

Chapter 2

3 Research Design

Introduction, Meaning of Research Design, Types of Research Design, Descriptive

Research, Causal Research Design, Research Design and Marketing Decision Process,

Choosing a Good Research Design

Chapter 3, 4

4 Data Collection Sources and Methods

Introduction, Meaning and Nature of Secondary Data, Advantages of Secondary Data, Drawbacks of Secondary Data, Types of Secondary Data Sources, Primary Data and its Types

Chapter 6

5 Designing a questionnaire

Introduction, Questionnaire Design, Questionnaire Building, Process of

Questionnaire Design, Information Required , Interview Method, Questionnaire

Format and Question Composition, Individual Question Content, Questions Order,

Form and Layout, Pilot Testing the Questionnaire

Chapter 6

6 Measurement and Scaling Techniques

Introduction, Importance of Measurement and Scaling in Marketing Research, Scales

of Measurement: Fundamental Properties, Primary Scales of Measurement, Attitude

Measurement Scales, Types of Comparative Scales, Non – Comparative scale,

Selecting an Appropriate Scale, Scale Evaluation

Chapter 7

7 Sampling Theory

Design, size and Techniques: Introduction,

Meaning of Sampling, Importance of Sampling in Marketing

Research, Sampling: Basic Constructs, Process of Sampling Design, Determining Sample Size, Probability and Non Probability Sampling, Classification of Probability Sampling Techniques, Classification of Non Probability Sampling, Selecting an Appropriate Sampling Technique

Chapter 8

8 Midterm Exam

9 Hypothesis Testing

•Introduction, Hypothesis, Steps Involved in Hypothesis Testing, Test of Significance

of a Mean, Test of Significance of Difference between Two Means, Test of

Significance of Difference between Two Standard Deviations, Test of Significance of

Sample Proportion, Test of Significance of Difference between Two Sample

Proportions, Student’s T – Distribution, Parametric and Non-Parametric Tests

Chapter 9

10 Data Processing and Preliminary Data Analysis

Introduction, Survey Field Work and Data Collection, Nature and Scope of Data

Preparation, Editing, Coding, Data Entry, Data Cleaning, Preliminary Data Analysis,

Assessing for Normality and Outliers

Chapter 10

11 Data Analysis 1

Introduction, Statistics in Data Analysis, Measures of Central Tendency, Measures of

Dispersion, Bivariate Analysis, Multivariate Analysis

Chapter 11

12 Data Analysis 2

Data Analysis II : Introduction, Descriptive Statistics, Univariate Analysis, Bivariate

Analysis, Correlation analysis, analysis of variance and analysis of covariance,

Multivariate Analysis, Conjoint analysis

Chapter 13

13 Reporting

Introduction, Data Interpretation, Research Report, Modus Operandi of Writing a

Market Research Report, Structure of the Report, Components of a Report, Style and

Layout of a Report, Revising and Finalizing the Research Report, Quality Research

Report, Responsibilities of a

Market Research Report Writer, Presenting the Report

Chapter 14

14 Marketing Research trends 1

Introduction, Consumer Market Research, Business-to-Business Market Research,

Product Research, Pricing Research, Motivational Research, Distribution Research

Chapter 14 15

15 Marketing Research trends 2

• Introduction, Advertising Research, Media research, Sales Analysis and Forecasting, Data Mining

Chapter 15

16. FINAL EXAM

Couse workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




BA PROGRAMS/ ZU

SYLLABUS

Course unit title E-MARKETING




Year of study First year of Master


unit is delivered

2nd semester


allocated

6

Name of lecturer Seymur M. GULIYEV

Class information

Time: Thursday, Friday



course unit

Course Description

Internet influences every aspect of our life. The electronic media and technology

enable organizations to acquire products, services, and materials from suppliers;

market goods and services to customers; allow members of the organization to

communicate with each other; and monitor the external environment. This course

provides an overview of the rapidly changing world of marketing, and builds on

marketing principles to investigate specialist areas. The Internet and other

technologies provide many opportunities for marketing applications. By

addressing what is unique about electronic marketing, the course explores how

these technologies are creating value for customers as well as benefits for

companies and their brands. Specifically the course deals with issues such as:

• Introduction to electronic marketing and its technological foundations.

• Business implications of electronic marketing.

• Marketing, retailing, sales, and promotional implications.

• Associated social, legal, ethical implications of electronic marketing.



requisites

MKT 1101, STAT 1101



NA


reading

Strauss, Judy & Frost, Raymond (2014). E-Marketing. 7th ed. UK: Pearson

EducationInc.

Chaffey, D., Ellis-Chadwick, F., Mayer R., & Johnston K. (2009). ‘Internet

Marketing- Strategy, Implementation and Practice’. 4th ed. PrenticeHall.

Additional information will be distributed either electronically or delivered in printed

forms.





Work placement NA

Course contents:

1 Introduction &Orientation

2 E-Marketing- Past, Present, Future

- Development of online platforms

- Going online

- Digital platforms vs physical platforms

- Future of internet and new techs

Chapter 1

3 Strategic E-Marketing

- Online analysis

- Online optimizations for products

- Online pricing systems

- Digital promotions

Chapter 2

4 E-Marketing Plan

- Digital activities and determinations

- Evaluations of resources through online platform

- Digital market evaluations

Chapter 3

5 E -Marketing Research

- Types of online research

- Desktop research

- Online data and data analyses

Chapter 6

6 Connected Consumers Online

- Consumer evaluations through digital platforms

- Consumer behaviors in online markets

- Consumer patterns

- Purchasing behavior of digital consumer

Chapter 7

7 Segmentation, Targeting, Positioning

- e-targeting

- digital targeting criteria

- online segmentation process through online patterns

- being positioned online

Chapter 8

8 Midterm Exam

9 Product: The Online Offer

- e-product

- e-product optimization

- e-services and customer relations

Chapter 9

10 Price: The Online Value

- e-pricing and policies

- factors effecting e-pricing

- strategies in e-pricing

Chapter 10

11 Placement: Internet for Distribution

- e-channels

- e-logistics and intermediaries

- digital delivery policy

Chapter 11

12 E-Marketing Communication: Owned Media

- digital marketing

- digital promotional tools

- SEO and strategies

- Social Media and blogging

- YouTube channel for promotions

Chapter 12

13 E-Marketing Communication: Paid Media

- Paid media tools

- SEM and strategies

- Google platform for digital marketing

- Paid promotions on Google

Chapter 13

14 Promotion: Internet for Communication

- e-PR

- e-sales

- e-promotions and consumer attractiveness

- e-branding and digital brands

Chapter 14

15 Customer Relationship Management

- e-customers and interrelations between online store and e-customer

- e-data and e-data management

- evaluation of e-data

Chapter 15

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ MBA

Course unit title NEW PRODUCT DEVELOPMENT

Course unit code PRT 1203


Level of course unit 2nd cycle of Master

Year of study 1st year

Semester/trimester

when the course unit

is delivered

Spring

Number of ECTS

credits allocated

6

Name of lecturer Fuad Bagirov

Class information Location: Room:

Time:


Learning outcomes

of the course unit

Course overview This course introduces students to the methods that companies use to develop and release new products. New product development is a challenging, rewarding activity that requires multifunctional cooperation and inter-disciplinary skills. For technology companies, successful product development is critical to success. The topics covered in this class span a range of disciplines, from marketing and finance to engineering and operations..

Learning outcomes Upon successful completion of the module, students will be able to:

“design thinking” techniques

understand new creativity skills that can be applied in all aspects of life

understand link between company strategy and product development

go through several of the activities of product development in small teams

find immediate applications if they work in product development, program management, product management, or in operations or service related to new products.


Prerequisites and

co-requisites

Recommended

optional programme

components

Recommended or

required readings

Required readings:

• Product Design and Development (Fifth Edition) by Karl Ulrich and Steven

Eppinger

Planned learning

activities and teaching

methods

Lectures, class discussions, task solutions, assignments, quizzes and exams

Language of

instruction

English

8 Midterm examination

9 Product Specifications Product Architecture Industrial Design User Interface Design

[1], Ch.6-

11 p.94-

104

10 Prototyping Program Management for Product Development Product Development Economics

[1],

Ch.14-

18,

p.105-

115 11 Design for Manufacturing

Product Testing and Reliability Simulation and Design Tools Product Launch

[1],

Ch.13&1

5, p.116-

127

12 Design for the Environment Product Lifecycle Management Portfolio Management and the Program Management Office Case Discussion: HP: Flight of the

Kittyhawk

[1],

Ch.12

128-131

13 Information Technology Intellectual Property Crowdsourcing and Open Innovation

[1],

Ch.13,

p.131-

134 14 Software Development Methodologies Case Study Discussion: Le Petit Chef

[1],

Ch.14,

p.134-

137

Work placement(s) –

Course contents

1 Introduction to New Product Development Product Development Methodologies and Organization

[1], Ch. 1,

p.5-13

2 Team assignments Logistics

[1], Ch.2

p.14-32

3 In A Graying Population, Business

Opportunity

[1], Ch. 3 p.34-

51

4 Product Planning Mobile Services in Poor Countries

[1], Ch. 4

p.52-62

5 Understanding Customer and User Needs [1], Ch. 5

p.63-71

6 Design Thinking Techniques “Spark Innovation Through Empathic Design”

[1], Ch. 6,

p.72-83

7 Developing and Selecting Product Concepts Lab: “Finding Your Innovation Sweet Spot” (study.net) “Building an Innovation Factory” (study.net)

[1], Ch.7

p.84-93

15 Final exam

Course Workload

STATE OIL AND INDUSTRY UNIVERSITY

BA PROGRAMS/ MBA


(hour) Total Workload (hour)




Midterm Exam 1 3 3


presentation) 1 12

12

Homework 2 2 4


Final Exam 1 3 3

Total Workload 148



SYLLABUS Course unit title Strategic Brand Management

Course unit code MGT 1204



Year of study 1st year of Master


unit is delivered

2nd cycle Spring


allocated

6

Name of lecturers Lecturer – Natig Mammadov

Class information

Location: Room: - 238

Time: Day of Weak -

Office hours: 10 minutes before and after class.



course unit

Course Description

It is increasingly argued within marketing management circles that companies

no longer make products rather they create, develop and build brands. The

aims of this course are:

* To introduce students to the principles of brand management;

* To consider the role and significance of brands for organizational

effectiveness.

Course Objectives

This course provides insights and experience in strategic brand management.

Course objectives are to:

1. Provide an understanding of the key issues in building and maintaining

brands and brand equity.

2. Learn and apply key elements of crafting and driving brand strategy,

evaluating strategic options,

and understanding Marketing’s role and accountabilities in brand and strategy

decision-making.

3. Provide exposure to and project participation in brand positioning, strategic

brand management,

brand portfolio strategies, advertising creative development, and brand

planning.

Course Learning Outcomes

On completion of this module students will be able to:

* Analyze and evaluate the current branding strategies pursued by brands in

different markets

* Create appropriate branding strategies for different types of brands.

* Understand the managerial importance of building successful brands.

* Understand the social and cultural significance of brands in 21st century

consumer culture.

Mode of delivery (face-to-

face, distance learning)

Face-to-face


requisites

None



Microsoft Office


reading

The Textbook :

Strategic Brand Management; Kevin L. Keller,4th Edition

Course Pack Harvard Business School Publishing

http://cb.hbsp.harvard.edu/cbmp/access/43668912

Additional Readings: As outlined at http://carmen.osu.edu

Course reading is composed of articles, laws as well as book chapters.

Additional information will be distributed either electronically or delivered in

printed forms.



Classroom lecturing, case study discussions and brainstorming, feedback and

presentation sessions, discussion sessions


Course contents:

1 İntroduction to Brand Management

What is a Brand? What is Brand Equity?

Chapter 1

(p 19-35)

2 The Nature of Brands and Branding

How Brands Are Changing

Why Do You Need a Brand?

The Key Ingredients of Any Brand

Chapter 1

(p 36-67)

3 Brand Equity

Components of Brand Equity

Importance of Brand Equity

Positive and Negative Brand Equity

Chapter 2

(p 68-105)

4 Consumers and Brands

Consumers and Brands: Study of the Impact of Self‐Image Congruence on

Brand Preference and Satisfaction

Reasons Why Consumers View Brands as Relationships

Brand Perception: Inside the Minds of Consumers

Chapter 3

(p 106-141)

5 Brand Experience

How to Create a Memorable Brand Experience

Construction of a Less Transactional Brand Encounter for Consumers

Use AI to Boost Brand Experience

Chapter 4

(p 142-177)

6 Building Brands

Successful Brand Building: Marketing's Four P's Revisited

The Importance of Building Brands with Purpose

It's a Brand-New World When It Comes to Building Brands

Chapter 5

(p 178-217)

7 Brand positioning

A Simple Definition of Brand Positioning |

How to Create Strong Brand Positioning in Your Market

Popular Examples of Brand Positioning Strategy Types

Chapter 6

(p 218-259)

8 MIDTERM EXAM

9 Brand Positioning Strategy

Category Frame of Reference

Definition of Target Market

Statement of the Key Point of Difference:

Reason to Believe

Chapter 7

(p 260-290)

10 Brand Repositioning

Repositioning and How Brand Repositioning Works

Reasons to Reposition Your Brand

Brand Management - The Power of Brand Repositioning

Chapter 8

(p 291-324)

11 Brand Repositioning

Brand-Repositioning Decisions and Strategies of a Company

Brand relaunch

Change in channel and distribution strategy

Revamption of whole marketing-mix

Brand rejuvenation

Chapter 9-10

(p 325-384)

12 Brand architecture

Brand Architecture: Creating Clarity from Chaos

Different Types of Brand Architectures

3 Different Brand Architectures (Monolithic, Endorsed, Pluralistic)

Brand Architecture Benefits

Chapter 11

(p 386-431)

13 Brand Communications

Definition of Brand Communication

Understanding Brand Communication

Advantages of good Brand Communication

Chapter 12-

13

(p 386-477)

14 Brand Extension

Brand extension strategy

Types of brand extension

Advantages of Brand Extension

Chapter 13

(p 478-508)

15 Corporate brand management

Effective Corporate Brand Management: Consistency Is Key

Consistent Graphical Look in All Marketing Materials

Consistency of Messaging Internally and Externally

Developing a Strategy to Reach the Target Audience

Chapter 14-15

(p 510-566)

FINAL EXAM

Course Workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3

Paper/Project (including preparation

and presentation) 2 8 16

Homework 3 6 18


Final Exam 1 3 3

Total Workload 169



AZERBAIJAN STATE OIL AND INDUSTRY UNIVERSITY/

BA PROGRAMS

SYLLABUS

Course unit title Strategic marketing



Level of course unit Second year MBA program

Year of study 2nd year of Master


unit is delivered

3rd semester


allocated

6

Name of lecturer Seymur M. Guliyev

Class information

Time:



course unit

Course Description

Upon completion of the course, students are able to identify the concepts and tools

linked to strategic marketing management. The course improves students’ ability

to evaluate different market situations among industries and propose solutions to

strategic product/market decisions. Furthermore, students are able to explain

strategy at different levels; corporation, SBU and functional. Students are able to

apply concepts and tools of strategic marketing in global and local context that is,

they understand the interdependency of macro- and microenvironments. In

addition, students will demonstrate analytical thinking skills by applying different

marketing strategies in practice and solving real-life business problems in a case

exercise guided by the problem based learning (PBL) method. Students will apply

oral and written communication skills appropriate for business situations by

working in small groups throughout the course, playing various roles of marketing

professional, presenting their case exercise in written and oral form.



requisites

MKT 1101, MKT 1201, MGT 1204



NA


reading

Strategic Marketing Management 7th ed. Edition, Alexand Chernev, 2012,

ISBN-13: 978-1936572151


forms.





Work placement NA

Course contents:

1 Kick off, semester program Page

2

Marketing strategy and the strategic planning process.

- Marketing concepts

- Historical development of marketing

1-21

- Strategic planning process and levels

- Objectives, mission and vision

3 Role of mission, vision, corporate objectives.

- Mission statements

- Analyzing of different mission statements

- Vision and factors to consider

- SMART objectives and corporate objectives

-

67-73

4

The marketing and strategy environment, larger (macro) and task environment, change and

drivers in environments.

- Controlled factors

- Uncontrolled factors

- PESTEL analyses of the environment

- Strategic BCG matrix for the portfolio

74-82

5 Competitive benchmarking

- Introduction to benchmarking

- Use of benchmarking as a strategic development tool

- Types of benchmarking

- Tools for competitive benchmarking

135-160

6 Internal analysis. Marketing and organizational resources, capabilities, and competencies

- Porters five forces for internal and external analysis

- Marketing Auditing and systems

- Interdependency in marketing activities

- Marketing accelerators

- KPI for marketing staff

171-195

7 Portfolio analysis

- Product portfolio analysis

- ABC product optimization

- BCG matrix analysis

- Ansoff matrix

- Warehouse management

212-225

8 MIDTERM

9 Building blocks of competitive advantage

- Strategies for global platforms

- Developing SBUs for competitive advantages

- Creating an added value through competitive advantages

234-250

10 Durability of competitive advantage

- Long term activities for competitive advantages

- Management by Objectives

272-276 & 320-324

- Corporate strategies for competitive advantages

11 Customer analysis

- Customer management and evaluations of relations

- Metrics to analyses the customers

- Big data for customer management

196-211

12 Models of buyer behavior and factors influencing behavior

- Decision making process

- Need recognition

- Determination of alternatives

- Perception of customers

- Different models of behaviors

345-364

13 Core and competitive, business level and corporate level strategies

- Competitive strategies

- Competitive advantages and comparative advantages

- Corporate strategies

- Content of corporate strategy

407-431

14 Offensive and defensive strategies and sustained competitive advantage

- Attacking strategies

- Defensive strategies and pull and push strategies

-

15 Marketing planning, implementation, control and evaluation

- Long term objectives

- Content of the plan

- Implementation and evaluation of the plan

-

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




BA PROGRAMS/ MBA

SYLLABUS

Course unit title Consumer Psychology

Course unit code CPHY 2101


Level of course unit MS Marketing

Year of study 2nd year of master


unit is delivered

3rd semester


allocated

6

Name of lecturer Khatira Dovlatova

Class information

Time:



course unit

Course Description

The study of the factors affecting the consumer decision process. Analysis of

consumer behavior models and their application to marketing decision making

with an emphasis on empirical research.

Consumer behavior is the study of how people consume including products,

services, places, events, or even ideas. This includes all parts of the consumption

cycle from acquisition to usage and final disposal. Drawing upon principles from

various disciplines (such as economics, psychology, sociology, and anthropology)

the study of consumer behavior investigates why people behave the way they do

and explores its implications for marketing.


Understanding the consumer is crucial for marketing managers, policy makers,

and individual consumers. My goal by the end of the semester is to enhance your

knowledge on the major factors that shape consumer behavior, and help you

understand how those factors and their interactions influence individual

consumers as well as marketing activities of firms. You will learn how consumer

psychology may be applied to develop influential marketing techniques and

understand how individual consumers (like us) are targeted by marketers.

Upon completion of this course, you will be able to…

forces that shape consumer behavior such as internal psychological processes

(e.g. needs and motivation, perceptual factors) and external factors (e.g. POP

consumer decision making framework to improve strategic decision making

processes of businesses and individuals.

This course is based on several learning goals of the MBA program including

Application of Business Concepts and Theories, Teamwork, Critical Thinking

and Communication Skills development. The outcomes of these goals will be

measured by a set of activities and assignments that are described in the

following sections.



requisites

None



NA


reading

1. Consumer Behavior A European Perspective-Third edition: Michael Solomon Gary

Bamossy Soren Askegaard Margaret K. Hogg

2. Williams & Ackerman (2011). Please touch the merchandise. Harvard Business

Review

3. Zaltman (2003).Memory’s Fragile Power (Ch.8). How Customers Think:

4. Almquist, Senior & Bloch (2016). The Elements of Value. Harvard Business Review

5. Cialdini (2009). Liking (Ch.5). Influence: Science and Practice. Pages 141-152.

6. Duhig (2012). How Companies Learn Your Secrets. New York Times

7. Ariely (2009). The Truth about Relativity (Ch.1). Predictably Irrational: The Hidden

Forces that Shape Our Decisions. pages 1-21.

8. Thaler and Sunstein (2008). Following the Herd (ch.3). Nudge: Improving Decisions

about Health, Wealth and Happiness. pages 53-71.

9. Underhill (2009). The Dynamics of Shopping. Why We Buy: The Science of

Shopping. pages 181-190, 201-207.

10. Reichheld (2003). The One Number You Need to Grow. Harvard Business Review.





Work placement NA

Course contents:

1 Perception

* introduction

* the perceptual process

* sensory systems

* vision

Text book [1,2]

Chapter 2

* sensory thresholds

2 Learning and Memory * behavioral learning theories *classical conditioning

*operant conditioning *cognitive learning theory *marketing applications of learning principles

Text book [1,3]

Chapter 3

3 Motivation * the motivation process: a psychological perspective * motivational conflicts * classifying consumer needs

Text book [1,4]

Chapter 4

4 Attitudes and Persuasion * the power of attitudes * the content of attitudes * forming attitudes

Text book [1,5]

Chapter 5

5 Decision Making Problem Recognition Search Evaluation

Text book [1,6]

6 Decision Making: Purchase Usage Post-Purchase

Text book [1,7]

7 Social Influence

* Social Nudges as Choice Architecture * Socializing Nondrinking * Smiles, Frowns, and Saving Energy

Text book [8]

8 Midterm

9 Situational Influence *The Consumer’s Physical Situation *The Consumer’s Social Situation *The Consumer’s Time Situation

Text book [8]

10 Word of Mouth and Social Media *Why people participate in word-of-mouth *Some benefits of word-of-mouth marketing

Text book [8]

11 European family structures and household decision-making * the family * family decision-making *children as decision-makers: consumers-in-training

Text book [1]

Chapter 11

12 Income and social class *consumer spending and economic behavior *social class *how social class affects purchase decisions

Text book [1]

Chapter 12

13 Culture and consumer behavior * culture and consumption * myths and rituals * sacred and profane consumption

Text book [1]

Chapter 14

14 Cultural change processes *the diffusion of innovations * the fashion system

Text book [1]

Chapter 15

15 New times, new consumers * ENVIRONMENTALISM: SAVING THE PLANET WITH A SHOPPING BASKET

Text book [1]

Chapter 17

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ MBA

Course unit title International marketing across cultures

Course unit code MRK 2101



Year of study 2nd year

Semester/trimester


is delivered

3rd cycle

Number of ECTS

credits allocated

6

Name of lecturer

Class information Location: Room:

Time:

Contact:

Learning outcomes

of the course unit

Course overview

The aim of the course is to give students knowledge and comprehension for understanding the relevance of culture to marketing and the strategic opportunities and challenges arising in culturally diverse and dynamic contexts. The course provides students with competencies to identify the role of culture in marketing and adopt a cultural approach to marketing that takes into account the complexity of the culture concept.


Course contents

1 Introduction to cross-cultural management

• The globalization of business and people in the 21st century • Understanding culture and cultural differences around the globe • A look at cross-border business agreements

[1], Ch. 1,

p.5-13

2 Components of cultural intelligence

• Key cultural values and concepts • How culture affects behavior • Switching off cultural cruise control Class Discussion: Examining our cultures, norms and behaviors

[1], Ch.2

p.14-32

3 Culture across marketing:

• What is culture? • What is its relevance to marketing?

• What are the different schools of cultural research?

• What cultural perspective do we adopt?

[1], Ch. 3 p.34-

51

4 Cultural models:

• How can culture be quantified? • What are the different models of culture & how are they used in

marketing? Class discussion: Cultural differences between former Soviet and other countries

[1], Ch. 4

p.52-62

Learning outcomes Upon successful completion of this course students will be able to: 1. To understand the implications of the globalization of business for effective management 2. Exhibit a high degree of cultural intelligence and cross-cultural communication skills applicable to the real world of business and travel 3. Acquire a sharper understand of their own culture and how it impacts their behavior in a multicultural setting 4. Interpret behavior, attitudes and communication styles of people from different cultures correctly 5. Become familiarized with the key cultural characteristics of the main countries in region 6. Use a repertoire of behavioral skills appropriate for different intercultural situations 7. Deal with ambiguity in an ever-changing and unpredictable context that results from the globalization of business and people 8. Exhibit a high degree of effectiveness when working in culturally diverse groups


Prerequisites and

co-requisites

MKT 1101, MKT 1102

Recommended

optional programme

components

N/A

Recommended or

required readings

Required readings:

• “Cultural Intelligence: Living and Working Globally”, by David Thomas and

Kerr Inkson, Berrett-Koehler Publishers, 2009

Planned learning


methods

Lectures, class discussions, task solutions, assignments, quizzes and exams

Language of

instruction

English

5 Developing cultural intelligence: Stages, process and supporting activities

• National and global cultures explored • Decision-making models across cultures • Goals, motivation and ethics in decision-making • Cross-cultural communication failures Beyond essentialist models of culture - The case of food culture

[1], Ch. 5

p.63-71

6 Cultural marketing: What is the role of cultural meaning in marketing? How are meanings created, spread and negotiated? Why is it important to think of culture not only in terms of national

culture? How is national, regional, etc. culture marketed?

[1], Ch. 6,

p.72-83

7 The cross-cultural communication process

• Verbal language, codes and conventions • Non-verbal communication • Negotiating styles in Europe and Asia

[1], Ch.7

p.84-93

8 Midterm examination

9 Global and local What is the role of globalization in consumer culture and marketing?

What are the different perspectives on globalization and how do they differ?

What is globalization? Why is it useful to think of global diffusion in terms of consumption

practices? How do consumers relate to global/local brands?

[1], Ch.8

p.94-104

10 Leadership across cultures: styles, expectations and management examples • Raising your cultural intelligence: knowledge, mindfulness and behavior • Culturally intelligent leadership in a globalized business world

[1], Ch.9,

p.105-115

11 Politics and ethics in cross-cultural marketing:

What role do political and ethical issues play in contemporary marketing and consumption?

What are the challenges and limitations of politicized/moralized marketing?

[1], Ch.10,

p.116-127

12 Working in multi-cultural teams: concepts, processes and performance • Culturally intelligent team management: skills and strategies • Creating cultural competence: the international experience Workshop: Negotiations and team management training

[1],

Ch.11p.12

8-131

13 Cultural innovation in marketing:

How can marketing respond to cultural change and tensions? What is the meaning and role of myth and ideology in marketing

[1], Ch.13,

p.131-134

14 Marketing in the “Developing world”:

Is the label “developing” appropriate? What are the major challenges of marketing global brands in developing markets?

What is base-of-the-pyramid marketing? What are the challenges of putting it to practice?

Toolbox for understanding and solving ethical dilemmas of international executives

Managing international careers: challenges and opportunities for the 21st century

Putting it all together: knowledge, mindfulness and behavioral skills

Workshop: Individual cross-cultural management skills inventory and scorecards

[1], Ch.14,

p.134-137

15 Final exam

Course Workload






Midterm Exam 1 3 3


presentation) 1 12

12

Homework 5 7 35


Final Exam 1 3 3

Total Workload 178




UNIVERSITY

BA PROGRAMS/ MBA

SYLLABUS Course unit title Business Analytics

Course unit code Bus 2201




Semester/trimester


is delivered

4th semester Spring

Number of ECTS

credits allocated

6

Name of lecturer Pashayev Zakir

Class information Location: Room: TBD

Time:


Learning outcomes

of the course unit

Course overview

Analytics has been defined as the extensive use of data, statistical and quantitative

analysis, explanatory and predictive models, and fact-based management to drive

decisions and actions. Analytics is more than just analytical methodologies or techniques

used in logical analysis. It is a process of transforming data into actions through analysis

and insights in the context of organizational decision making and problem solving.

Analytics includes a range of activities, including business intelligence, which is

comprised of standard and ad hoc reports, queries and alerts; and quantitative methods,

including statistical analysis, forecasting/ extrapolation, predictive modeling (such as

data mining), optimization and simulation.

Learning outcomes

At the end of this course, students should be able to:

Use business analytics to formulate and solve business problems and to support managerial decision making.

Develop, report, and analyze business data.

Use and apply software packages to solve business problems.


Prerequisites and

co-requisites

STAT 1101, MKT 2101

Recommended

optional programme

components

NA

Recommended or

required readings

Required readings:

- Materials will be provided by instructor

- Book 1: Game Theory 101 (by William Spaniel)

- Book 2: Financial Management (Brigham and Ehrhardt 13 e)

- Book 3: Regression by Example (Chatterjee and Hadi 4 e)

Planned learning


methods

Lectures, class discussions, task solutions, assignments, projects and exams

Language of

instruction

English


Course contents

1 Introduction

Introduction to Analytics Chapter 1 (Book 3)

2 Data and its visualization • Organization/sources of data • Importance of data quality • Dealing with missing or incomplete data • Data Classification

Additional material and STATA videos

3 Data mining • Introduction to Data Mining

• Data Mining Process

Additional Material

4 Decision modeling

Optimization

Chapters 1-5 (Book1)

5 Decision modeling (continued) Decision making under uncertainty

Chapter 1-5 (Book 1)

6 Optimizing with multiple objectives / portfolio analytics Chapter 24 (Book 2)

7 Developing predictive models Quantitative models explained with statistical software

Ch. 2-8 (Book 3)

Course Workload


(hour)

Total Workload

(hour)

Course duration in class 14 4 56 Preparation for Midterm Exam 1 14 14

Homeworks 16 3 48

Midterm Exam 1 4 4

Lab sessions 4 7 28


Final Exam 1 4 4

Total Workload 178 Total Workload/30(h) 5.93 ECTS Credit of the Course 6

8 Midterm exam

9 Developing predictive models (cont.) Quantitative models explained with statistical software

Ch. 2-8 (Book 3)

10 Developing predictive models (cont.) Quantitative models explained with statistical software

Ch. 2-8 (Book 3)

11 Checking the quality of predictions

Quantify errors Model violations

Ch. 2-8 (Book 3)

12 Forecasting Moving averages Exponential smoothing Complex time-series models

Additional

Material and

STATA Videos

13 Capital budgeting decisions FCF CB tools Real options

Chapter 25

(Book 2)

14 Application of game theory models in decision making

Backward and forward inductions Bayesian model

Chapters 10-13

(Book 1)

15 Final exam


UNIVERSITY

BA PROGRAMS / MBA

SYLLABUS

Course unit title PROJECT MANAGEMENT



Level of course unit Second cycle Master program



unit is delivered

2nd – 4th semester


allocated

7

Name of lecturer Habiba Hajiyeva

Class information

Time: Friday



course unit

Course Description

This course provides a systematic and thorough introduction to all aspects of

project management. Projects are an increasingly important aspect of modern

business, so we begin with the relation between projects anf the strategic goals

of the organization. We move on to discuss the technical, cultural, and

interpersonal skills necessary too successfully manage projects from start to

finish. The course emphasizes that project management is a professional

discipline with its own tools, body of knowledge and skills. Concepts are

reinforced by case studies covering a wide variety of project types and

industries.

The course covers both the managerial and technical skills required to plan

projects, acquire the necessary resources, and lead project teams to successful

completion. Topics include the strategic role of projects in contemporary

organizations; dealing with stakeholders, such as customers, vendors, and

subcontractors; organizational cultures; and the technical management tools

(scope, WBS, network diagrams, estimating schedules and costs, risks, and

earned value).

Learning Objectives of the Course

This course encloses several objectives:

Developing the student’s project management skills through greater

theoretical understanding and practical application of the project

management principles;

Identifying the essential skills required to be an excellent project

manager

Analyzing the main factors influencing project management outcome



requisites

ACCT 2101,ACCT 2102, ECON 2105,ECON 2106, CIS 2010,BUSA 2106



NA


reading

The textbook entitled, Project Management- the managerial process (7th edition

- 2018) written by Eric W. Larson and Clifford F. Gray and published by Mc.

Graw Hill Irwin. ISBN 978-1-259-66609-4

Recommended reading:

1. Making Things Happen: Mastering Project Management by Scott

Berkun

2. Project Management- A managerial approach (7th edition - 2009) written

by Jack R. Meredith and Samuel J. Mantel, Jr. and published by John

Wiley and Sons.

This course requires active attention and participation. Course reading is

composed of articles, as well as book chapters. Additional information will be

distributed either electronically or delivered in printed forms.Additional information

will be distributed either electronically or delivered in printed forms.





Work placement NA

Course contents:

1 Project management overview

Briefly describing the societal forces that have contributed to the need for

project management

Chapter 1

(Text book)

(p.2-11)

Describing the lifecycle of a project in terms of the degree of project

completion, required effort

Describing the limitations of project management

2 Projects in business environment

Explaining main characteristics of a project in business environment

Describing the advantages and disadvantages of project management

Chapter 1

(Text book)

(p.11-25 )

3 Projects definition

Explaining main characteristics of a project

Describing the advantages and disadvantages of project management

Chapter 4

(Text book)

(p.100-121)

4 Estimates

Explaining criteria Project Selection Models and the nature of project selection

models

Chapter 5

(Text book)

(p.128-157)

5 Project planning

Explaining initial project coordination and systems integration

Sorting out the project

Explaining the work breakdown structure and linear responsibility charts

Chapter 6

(p.162-189)

6 Managing risk

Risk management process explanation

Chapter 7

(Text book)

(p.206-240)

7 Project execution

Scheduling resources and costs

Chapter 8

(Text book)

(p.250-303)

8 Midterm Exam

9 Reducing project duration

Practical considerations

Chapter 9

(Text book)

(p304-323)

10 Leadership in Projects

Describing multicultural communications and managerial behavior

Human factors and the project team

Chapter 10

(Text book)

(p.338-362)

11 Outsourcing

• Managing interorganizational relations

Chapter 12

(Text book)

(p.418-451)

12 Project monitoring and control

Explaining the planning, monitoring and controlling cycle

Describing computerized Project Management Information Systems

Chapter 13

(Text book)

(p.458-511)

13 Project closure and audit

Describing the project audit and project audit life cycle

Chapter 14

(Text book)

(p.514-541)

14 International projects

Cross-cultural considerations

Chapter 15

(Text book)

(p.544-571)

15 The final report – A project presentation by groups

• Describing the final report

• Explaining a project history

e-samples and

additional

materials

16. FINAL EXAM

Student workload






Midterm Exam 1 3 3

Paper/Project (including preparation and presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY/MBA PROGRAMS

SYLLABUS

Course unit title Principles of Corporate Responsibility

Course unit code SOC 3102





unit is delivered

2nd -4th semester


allocated

7


Class information

Time: Friday



course unit

Course Objective

The objective of this ethics course are to:

Understand the techniques of moral reasoning and argumentation that are

needed to analyse moral issues in business;

Evaluate the individual actions in economic and business transactions within a

variety of moral frameworks;

Apply general ethical principles to particular cases or practices in business;

Critically evaluate the comparative morality of various different types of

economic systems;

Describe morally praiseworthy and exemplary actions of either individuals in

business or particular firms;

Describe morally reprehensible actions of either individuals in business or

particular firms;

Understand the current and pressing moral issues in business from workers’

rights to legitimate computer usage on the job; Mission Based Goals

Approximate % of Course Content Approximate % of Assessment Global

Perspective 20% 20% Asian Expertise 10% 10% Creative Management

Foundation 10% 10% Cross Cultural Competence 20% 20% Social

Responsibility 40% 40% Total 100% 100%

Discuss the ethical issues inherent in the rapid changes in business, including

information technology and environmental degradation;

Present methods of moral reasoning, case analysis, and of resolving ethical

dilemmas; and

Understand the need for the respect for human dignity, and honesty. This

course explores corporate responsibility and ethics from a multidisciplinary and

multi‐stakeholder perspective. It reviews theories and practice of corporate

ethics, responsibility, and liability and illustrates how they apply to a number of

complex business, development, and policy situations in the evolving global

business landscape. The course emphasizes the interplay between the economic

dimensions of these issues as well as their ethical and social aspects. Its

objective is to help students anticipate issues that they will confront in their

professional careers and to develop skills to think more clearly and critically

about how such issues can and should be resolved. It will help students to

analyze the ways in which these issues ought to figure in decision‐making by

responsible business leaders and in the structure and activities of business

enterprises.



requisites

none



NA


reading

Business and Society: Ethics, Sustainability, and Stakeholder Management, 9th Edition

Archie B. Carroll; Ann K. Buchholtz ISBN-10: 1-285-73429-7 ISBN-13: 978-1-285-

73429-





Work placement NA

Course contents:

1 Introduction to Ethics and Corporate Social Responsibilty & The Business and Society

Relationship

- Business and Society

- Society as Macroenvironment

Chapter 1

(Text book)

- A special-interest society

2

Business Ethics Fundamentals

- Public opinion of Business Ethics

- Business ethics , meaning, types and approaches

- Three modes of management ethics and etc.

Chapter 7

(Text book)

3 Business Ethics and Technology

- Technology and the Technological Environment

- Characteristics of Technology

- Ethics and Technology

- Information Technology

- Biotechnology

Chapter 9

(Text book)

4

Personal and Organizational Ethics

- Levels at Which Ethics May Be Addressed

- Personal and Managerial Ethics

- Managing Organizational Ethics

- From Moral Decisions to Moral Organizations

Chapter 8

(Text book)

5 Corporate Citizenship: Social Responsibility, Performance, Sustainability

- The Corporate Social Responsibility Concept

- Arguments Against and For Corporate Social Responsibility

- Corporate Social Responsiveness

- Corporate Social Performance

- Corporate Citizenship

- Business’s Interest in Corporate Citizenship

- Social Performance and Financial Performance Relationship

Chapter 2

(Text book)

6 The Stakeholder Approach to Business, Society, and Ethics

- Origins of the Stakeholder Concept

- Who Are Business’s Stakeholders?

Chapter 3

(Text book)

- Strategic, Multifiduciary, and Synthesis Approaches

- Three Values of the Stakeholder Model

- Key Questions in Stakeholder Management

- Effective Stakeholder Management

- Developing a Stakeholder Culture

- Stakeholder Management Capability

- The Stakeholder Corporation

- Principles of Stakeholder Management

7 Issue, Risk, and Crisis Management

- Issues Management

- Crisis Management

Chapter 6

(Text book)

8 Midterm Exam

9 Ethical Issues in Global Arena part 1.

- Ethical Issues in the Global Arena

- The New, New World of International Business

- MNCs and the Global Environment

Chapter 10

(Text book)

10 Ethical Issues in Global Arena part 2

Ethical Issues in the Global Business Environment

Improving Global Business Ethics

Chapter 10

(Text book)

11 Business, Government, and Regulation

A Brief History of Government’s Role

The Roles of Government and Business

Interaction of Business, Government, and the Public

Government’s Nonregulatory Influence on Business

Government’s Regulatory Influences on Business

Deregulation

Chapter 11

(Text book)

12 Consumer Stakeholders: Product and Service Issues part 1 Chapter 14

(Text book)

- Two Central Issues: Quality and Safety

- Consumer Product Safety Commission

- Food and Drug Administration

-

13 Consumer Stakeholders: Product and Service Issues part 2

- Business’s Response to Consumer Stakeholders

- Total Quality Management Programs

- Six Sigma

Chapter 14

(Text book)

14 Employee Stakeholders and Workplace Issues

- The New Social Contract

- The Employee Rights Movement

- The Right Not to Be Fired Without Cause

- The Right to Due Process and Fair Treatment

- Freedom of Speech in the Workplace

Chapter 17

(Text book)

15 Project Presentation

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS/ MBA

SYLLABUS

Course unit title Contemporary and Emerging Issues in Business and Management






unit is delivered

2nd -4th semester


allocated

7

Name of lecturer Gasimova Naila

Class information

Time:

Contact:


course unit

Course Description

In today's rapidly changing global business environment, managers need to be

aware of emerging trends and issues and develop an understanding of how these

changes may impact current practice. This course gives the students the

opportunity to examine one or a number of contemporary and emerging global

issues.

Upon completion of the course, students will be able to:

acquire knowledge and understanding of an emerging/contemporary

business

issue through examination of theory and practice;

identify and evaluate the applicability of an emerging/contemporary

business issue to a variety of business contexts;

develop a business strategy based on a coherent knowledge of existing

theory and practice in an emerging/contemporary field;

consider the complexity of contemporary issues in business and

management;

explore the available literature;

apply concepts to real world scenarios.



requisites



NA


reading

Contemporary Issues in Economics, Business and management

7th ed. Edition, Verica Babic, 2012 ISBN 978-86-6091-037-2


forms.





Work placement NA

Course contents:

1 KEY ISSUES IN MANAGEMENT AND MARKETING:

New value creation processes

The emergence of new innovations

Case analysis

Page

3-19

2 ORGANIZATIONAL PERFORMANCE – THE IMPACT OF

MANAGERIAL POTENTIAL AND INNOVATION:

Organizational Performance and Innovation – The relationship

The Model, Data and Methodology, Measures

Case analysis

21-25

3 MANAGEMENT PROFICIENCY:

Production & Structural Innovation

Organizational Performance

Measurement Model and Structural Model

Case analysis

26-32

4 MANAGEMENT PROFICIENCY: Limitations and Suggestions for Future Research

Implications of the Research

Case analysis

33-40

5 THE IMPACT OF ORGANIZATIONAL CULTURE ON MOTIVATION

Motivation

Organizational culture

Direction of organizational culture impact on motivation

Case analysis

41-47

6 BOARD STRUCTURE AND CORPORATE PERFORMANCE:

The traditional model: Board structure as a factor of board effectiveness

Board composition and board size

Leadership structure

Case analysis

48-55

7 TRADITIONAL VS. CONTEMPORARY APPROACH

The traditional model of board effectiveness

Board structure and corporate performance

Board composition and corporate performance

Leadership structure and corporate performance

56-69

8 MIDTERM

9 TRADITIONAL VS. CONTEMPORARY APPROACH

Board size and corporate performance

Corporate board in the contemporary corporate governance approach

Case analysis

70-86

10 CULTURAL INFLUENCES ON REWARD SYSTEM IN ORGANIZATIONS

Culture and reward system

Implications for research and business practice

Case analysis

87-92

11 NEW FORMS OF INSTITUTIONAL ARRANGEMENTS:

Previous contributions

New competitive surrounding

The forms of institutional arrangements

Strategies of indirect internationalization

Case analysis

93-120

12 HEALTHCARE AND PROCUREMENT MANAGEMENT

The specifics of procurement management in healthcare

The procedure of organizing group procurement in healthcare

Key problems of healthcare management with focus on procurement process

Case analysis

121-138

13 STRATEGIC COST MANAGEMENT AS A REPLY TO CHALLENGES OF

MODERN BUSINESS ENVIRONMENT

Characteristics of the contemporary business environment

New concepts of the Strategic Enterprise Management (SEM): total quality

management, activity-based costing (ABC)

Reengineering

Case analysis

140-162

14 PERFORMANCE MANAGEMENT OF SMALL AND MEDIUM

ENTERPRISES IN THE FUNCTION OF ACHIEVING OF SUSTAINABLE

DEVELOPMENT:

Involvement of sustainability issues in business management

Corporate entrepreneurship measures

Case analysis

163-190

15 MEASURING CUSTOMER SATISFACTION

Measuring customer satisfaction at macro level

Analysis of customer satisfaction

Customer expectations

Business presence strategies

191-224

Case analysis

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180




UNIVERSITY

BA PROGRAMS SYLLABUS

Course unit title Internet Marketing And Global Business Course unit code MKT 3104


Level of course unit Second year MS Marketing

Year of study


unit is delivered

2nd -3rd semester


allocated

7

Name of lecturer Seymur M. Guliyev

Class information

Time:



course unit

Course Description

The Internet Marketing course focuses on the nature of the Internet and its impact

on the elements of marketing. This is, perhaps, currently one of the most exciting

and dynamic areas in business. The course has the following primary objectives.

These include:

1. To understand the basic principles of Internet Marketing within the context of

the marketing mix.

2. To understand the legal issues relating to Internet Marketing.

3. To understand the current dynamics in the business environment and how it

impacts the practice of Internet Marketing.

4. To expose students to various companies, websites and their e-business models.



requisites

MKT 1202



NA


reading

“How Companies are Marketing Online: A McKinsey Global Survey,” The

McKinsey Quarterly, July, 2007 (to be emailed to class).

Eisingerich, A. & K. Tobias (2008), “In E-Commerce, More is More,” Harvard

Business Review, March, p. 20-eoa.

Reichheld, F. & P. Schefter (2000), “E-loyalty,” Harvard Business Review, July-

August, p. 105- eoa.

http://www.bath.ac.uk/catalogues/2018-2019/mn/mn50361.html

‘International Business: competing in the global marketplace’, Ninth edition by

Charles Hill, McGraw Hill Irwin, New York, 2013, ISBN 13. 978-0-07-802924-

0


forms.





Work placement NA

Course contents:

1 Kick off, semester program

- Introduction to syllabus

- Course objectives

- Group project topics and explanations

CHAPTER

2

Globalization

- Why globalization

- Factors making globalization happen

- Global village and evaluations of situations

Chapter One

3 E-marketing

- Traditional marketing vs digital marketing

- Modern concepts of marketing, digital business

- Digital marketing tools and Google platform

- Bing and Yandex platforms vs Google

Chapters 2 & 3

4

Digital Trade and Business

- Digital selling in online platform

- Looking for opportunities in online markets

- SWOT analysis of online markets for e-trade

- E-trade functions and opportunities

Chapters 6, 7 & 8

5 E-business in Global Market

- Dropshipping and its application

- Selling online and developing online

- Global Markets in digital platforms

- Evaluations of digital markets

- E-segmentations for electronic business

Chapter Nine

6 The Global Monetary System

- Functions of monetary policy

- Federal Reserves of US

- Managing FED interests

- Effect of FED decisions on Global business

Chapters 10,11

&12

7 Global Business Strategy

- Development of functional strategies

- Product and pricing strategies globally

Chapters 13 &14

- Digital promotions and logistics globally

8 MIDTERM

9 Global Manufacturing & Supply Chains

- Process of supply chain globally

- Parties in SCM

- SCM mix and processes

Chapter Seventeen

10 Global Marketing in Digital Age

- Digital marketing strategies in Global market

- Digital marketing mix

- Online consumers and purchasing

Chapter Eighteen

11 Digital Marketing and Modern Concept

- Digital marketing matters

- Online business creates value globally

- Development digital platforms

Chapter Nineteen

12 Use of Internet in Modern Century

- Internet age and consumers

- Behavioral analysis of consumers globally

- Use of internet in digital branding

- Internet and its further developments in the future

Chapter Twenty

13 Developing and Managing Customer Relations

- E-relation in global business

- E-CRM for global business

- Data management process

- Big data and data capture

14 Strategic Marketing for Businesses

- Corporate strategies for global business

- Accelerators for global business challenges

- Strategic road map for long term outlook

-

15 Wrap up and finalizing the course -

Student workload


(hour)

Total Workload

(hour)




Midterm Exam 1 2 2

Paper/Project (including preparation and presentation) 1 10

10

Homework 10 3 30


Final Exam 1 3 3

Total Workload 210

Total Workload/30(h) 7



UNIVERSITY

BA PROGRAMS/ MBA

Syllabus

Course unit title Understanding Employment Law

Course unit code LAW 3105





unit is delivered

2nd -3rd Semester


allocated

7

Name of lecturer Orkhan Hasanov

Class information

Location:

Time:



course unit

Course Description

This course is an introduction to the legal doctrines, statutes, and regulatory

frameworks that govern the employer-employee relationship on a global

scale and in Azerbaijan.

Learning Outcomes of the Course:

Course Learning Outcome Assessment Program

Outcome

(if any)


A student who completes this

course will be able to Explain

the basic rules and doctrines of

employment law including:

• the doctrine of employment at

will, including common-law

and

statutory limitations on the

doctrine of employment at will

• state and federal

constitutional protections of

employee speech and

privacy

1 Active participation in

class

2Essay/presentations

3 Middle Exam

4 Final Exam

Introduce students to the global

(and Azerbaijan) the

employment law sources,

including

covenants not to compete and

trade secrets

• antidiscrimination statutes

• statutory regimes governing

wages and benefits, including

leave time

• unemployment insurance

• workers’ compensation

• occupational safety and

health.


class

2Essay/presentations

3 Middle Exam

4 Final Exam

A student who fulfills all

requirements of this course will

be able to apply relevant

statutes, case law, and

regulations to reach well-

reasoned and

well-supported answers to real

and hypothetical problems

arising the context of the

employer-employee

relationship


class

2Essay/ presentations

3 Middle Exam

4 Final Exam

Identify how legal rules and

regulatory frameworks shape

private ordering and

negotiation to solve problems

that arise in the workplace.


class


3 Middle Exam

4 Final Exam

A student who completes this

course will be proficient in

their ability to:

1. Identify employment law

issues in factual scenarios;

2. Articulate how courts

balance employer and

employee interests in the

workplace;


class


3 Middle Exam

4 Final Exam

Mode of delivery (face-to-

face, distance learning)

Face-to-face


requisites

As this is an introductory course, there are no prerequisites.



NONE


reading

Required – “Employment Law in Context” -text and materials, David

Cabrelli, second edition, Oxford University Press, 2016

Recommended - CB= Casebook (Willborn, Schwab, Burton, & Lester,

Employment Law: Cases and Materials, 5th edition)

Required – Azerbaijan Labour Code and International Conventions adopted

under International Labour Organisation (ILO) to which Azerbaijan is

signatory party

Recommended - Textbook: Employment Law: Private Ordering and its

Limitations, Glynn, Arnow-Richman & Sullivan (3d ed. 2015).

The course material consists of powerpoint presentations, lecture notes and

readings from the textbook. Powerpoint presentations will be made

available after the respective classes have taken place.

Additional information will be distributed either electronically or delivered in

printed forms.





Work placement(s) NA

Course contents:

1. Introduction to Employment Law - The Benefits and Burdens of

Employment Topics: Who is an employee? Who is an employer?

Chapter 1

2. Private Ordering and Default Terms At-Will Default Rule. Contract

Exceptions

Chapter 2

3. Protecting Worker Autonomy. Privacy Speech and Association Chapter 2 and

CBCasebook

(part 3)

4. Workplace Property Rights and Related Interests. Competition Chapter 4&6

5. Employee Loyalty Intellectual Property Rights Chapter 11

6. Midterm exam Chapters 1, 2,6,

11

7. Statutory Protections for Employees Chapter 20

8. Employment Discrimination Chapter 12

9. Age, Race, Color and Nation of Origin Discrimination, Religious

Discrimination in Employment

Chapter 14

10. Wages, Hours, and Benefits Chapter 14 and

Azerbaijan

Labour Code

11. Unemployment and Unemployment Insurance Statistical data

analysis on

global scale,

comparison of

various

legislations,

including the

one employed

in Azerbaijan

12. Prevention and Compensation of Workplace Injuries and Diseases ILO

Conventions,

Azerbaijan

legislative acts

enacted in this

respect, and

other

international

standards

adopted.

13. Employer Responsibilities in Hiring, Retaining and Terminating Employees Chapter 3&16

14. Employment agreements executed upon various legislations of countries.

Terms and conditions review

UK

Employment

Rights Act,

Azerbaijan

Labour Code

15. Protection of and practical approach to labour rights in oil and gas

construction projects.

Practical

materials will

be made

available to

students in

class.

16. FINAL EXAM

Course Workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation) 2 4 8

Homework 5 5 25


Final Exam 1 3 3

Total Workload 159




UNIVERSITY

BA PROGRAMS/ MBA SYLLABUS

Course unit title Marketing Analytics with Big Data






unit is delivered

2nd cycle of Master


allocated

7

Name of lecturer Elmar Rahimov

Class information

Time: Monday



course unit

Course Description

Talking about training courses, the syllabus may vary depending on the course

level (beginners or advanced). In here, I intend to provide a complete syllabus of

mastering big data. While searching for big data resources, I realized there isn’t

a standard syllabus available which is globally recognized. The sequence may

differ, depending on the course structure of training provider. With the syllabus

mentioned in this article, you should get a brief idea of all big data related

technologies and what you should expect from you training provider.

Learning Outcomes of the Course The aim of this course is to develop knowledge and understanding of the big data analysis and its application in the real business. On completion of this course, students should be able to:

describe the role and function of big data and identify its users;

explain the big data concepts and conventions present in GARP;

record and summarize risk-adjusted data;

be able to analyze big data portfolios of large corporations and act in the

capacity if risk manager of big data analysis;


appraise historical performance existing position and future estimates of an

organization through the calculation and review of company data and

provide independent opinion

Mode of delivery Lectures


requisites

High Math, IT, Risk Management. Exams and quizzes will only be administered at the assigned times, and a missed exam or quiz will carry a grade of zero unless explicitly excused by a physician or by the Dean. Although lectures attempt to integrate the assigned chapters for that week, some material might not be fully covered in the class. Students will need to read assigned readings to enhance their understanding of concepts and get familiar with additional details and terminology. Class roll will strictly be taken. All students are expected to attend all classes. Class participation grade will depend on attendance and contribution to the class.



N/A


reading

1. Saunders, Anthony and Linda Allen (5th edition 2015): Big Data

Measurement, Wiley.

2. Due Darrell and Kenneth J. Singleton (2013): Big Data Analysis,

Princeton UP.

3. Jorion, Philippe (2011): Risk Manager Handbook, Miller Joseph.

4. Resti, Andrea and Andrea Sironi (2007): Risk Management and

Shareholders' Value, Jeffrey Collins.

5. Lando, David (2004): Risk Modeling, Princeton UP.





Work placement N/A

Course contents:

1 Overview of Big Data

• This includes topics such as history of big data, its elements, career related knowledge,

advantages, disadvantages and similar topics.

Chapter 1

2 Using Big Data in Businesses

• This module should focus on the application perspective of Big Data covering topics such as

using big data in marketing, analytics, retail, hospitality, consumer good, defense etc.

Chapter 2

3 Technologies for Handling Big Data

Chapter 3

• Big Data is primarily characterized by Hadoop. This module cover topics such as Introduction

to Hadoop, functioning of Hadoop, Cloud computing (features, advantages, applications), etc

4 Understanding Hadoop Ecosystem

• This includes learning about Hadoop and its ecosystem which includes HDFS, MapReduce,

YARN, HBase, Hive, Pig, Sqoop, Zookeeper, Flume, Oozie etc.

Chapter 4

5 Dig Deep to understand the fundamental of MapReduce and HBase

• This module should cover the entire framework of MapReduce and uses of map reduce.

Chapter 5

6 Understanding Big Data Technology Foundations

• This module covers the big data stack i.e. data source layer, ingestion layer, source layer,

security layer, visualization layer

Chapter 6

7 Databases and Data Warehouses

• This module should cover all about databases, polygot persistence and their related

introductory knowledge

Chapter 7

8 Midterm Exam

9 Using Hadoop to store data

• This includes an entire module of HDFS, HBase and their respective ways to store and

manage data along with their commands

Chapter 8

10 Learn to Process Data using Map Reduce

• This emphasizes on developing simple map reduce framework and the concepts applied to it. Chapter 9

11 Testing and Debugging Map Reduce Applications

• After the applications are developed, the next step is to test and debug it. This modules

imparts this knowledge

Chapter 10

12 Learn Hadoop YARN Architecture

• This module covers the background of YARN, advantages of YARN, working with YARN,

backward compatibility with YARN, YARN Commands, log management etc.

Chapter 11

13 Exploring Hive

• This modules introduces you with all the necessary knowledge of Hive.

Chapter 12

14 Exploring Oozie

• This modules introduces you with all the necessary knowledge of Oozie Chapter 13

15 Integrating R and Hadoop and Understanding Hive in Detail

• This module introduces RHadoop, ways to do text mining and related knowledge Chapter 14

16. FINAL EXAM

Course workload


(hour)

Total Workload

(hour)




Midterm Exam 1 3 3


presentation)

Homework 10 3 30


Final Exam 1 3 3

Total Workload 180



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