AZ Charter School Association Conference - Website Engagement

Marketing & Engagement Online

Cody Landefeld

codyL www.codyl.com | @codyL

Friday, November 11, 11

http://www.codyl.com


My name is Cody Landefeld and I am the owner at a web design firm in Phoenix. Our company plans, builds, and

manages great websites for our clients.

I began using designing for the web in 2000 and began our company in 2005.

www.codyl.com | @codyLcodyL

About codyL




www.codyl.com | @codyL

Marketing & Engagement Online

1. WHAT’S NEEDED TO ENGAGEA. What to Use

B. How to Use it

2. USING YOUR WEBSITEA. What Makes a Good Website?

B. How to Plan for a Great Website

3. CONNECTING THE DOTSA. How Users Engage

B. How does the Website work into Your Goals?

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1. WHAT’S NEEDED TO ENGAGE?

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What’s your take?

• Communication with your staff, parents, & students.

• Clear marketing messages in conjunction with your communication.

• Multiple avenues of communication.

• Voluntary user experience and feedback options.

• Sky writing?




A. What to use.

• An Effective Website


What Makes an effective website? One thing’s for certain you don’t know what you don’t know. Let’s examine a

case study of an effective website.



• Logo/ Branding Established and shown throughout website.

• The Purpose of the Association is clearly defined from first glance.

• Social Media is identified at top right and throughout website.

Case StudyArizona Charter School Association

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A. What to use.

• Social Media



If you’re not using this you need to be. Use this in conjunction with your website to communicate effectively

to your audience.





• Pay attention to how you many visitors come to your website from social media.

• Drive social media posts back to your website for conversion and feedback.

Pro tip: Use a monitoring tool such as Google Analytics to monitor this.

Case StudyWebsite Driven - Social Media Analytics

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B. How to use it.

• Action steps for great schools and organizations


1. Create a strong brand awareness to use on your site.2. Hire a company to help plan for an effective website.

3. Setup a blog to create constant content for visitors and audience.4. Use social media to leverage for marketing and information.



2. USING YOUR WEBSITE

Borrowed from Republique Design Ltd






A. What makes a good website?

User experience / conversion / information clearly displayed / places for feedback / a blog?

Content Management Systems / Scalability / Efficiency etc.






B. How to plan for a great website.

1. Consider long-term scalability.

2. Know your audience and consider how they will use your website.

3. Emphasize your brand and your mission throughout your website.

4. Use a Content Management System such as WordPress to create, edit, and maintain your website,






B. How to plan for a great website.

• Resources You Can Use

1. Google Draw - Free for creating web wireframes for your designer

2. Smashing Magazine.com - Great articles to educate yourself on web

standards

3. Google Analytics - Web Traffic and monitoring

4. WordPress.tv - If you are using WordPress this is a great resource to

learn how to better maintain and use your CMS.





3. CONNECTING THE DOTS





A. How users engage.

• Do you really know?

As I mentioned before, you don't know what you don't know. So how do users REEEEEALLLLY

use the web and your site in particular?






A. How users engage.

• Do you really know?

1. How they enter - This isn’t the 50‘s. No one comes in the front door anymore. Get them there!

2. Can users easily find what they need on the site? It’s not about you, it’s about the user.

3. Do you know what your users need? 4. Your website has to work for mobile devices.







How does your school or organization use the web? Consider how you want to use the site for

your marketing goals along with off-line marketing to provide a powerful tool to better serve your

audience,

B. How does the website work into your goals?

• Fail to plan, plan to fail





B. How does the website work into your goals?

• Fail to plan, plan to fail


1. Your plan is specific to your goal - Consider what solution would be most sufficient.

2. Specific to other administrators - Use a platform for your website that is secured and user-friendly that can also be easily updated.

3. Gather feedback from users





in Conclusion...Topics covered

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1. WHAT’S NEEDED TO ENGAGEA. What to Use

B. How to Use it

2. USING YOUR WEBSITEA. What Makes a Good Website?

B. How to Plan for a Great Website

3. CONNECTING THE DOTSA. How Users Engage

B. How does the Website work into Your Goals?





THANKSContact me for more information and tell your friends.

www.codyl.com

[email protected]

codyL






mailto:[email protected]

mailto:[email protected]

AZ Charter School Association Conference - Website Engagement

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