REINVENTING PHYSICAL RETAIL

May, 2 0 1 5

by  Mindspeed  Communica7ons,  official  integra7on  partner  for  Romanian  Market

Topics Overv iew

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v  Strategic  Partnership  –  AXIS,  Mindspeed    &  RetailNEXT  coopera>on  rela>onship  

v  RetailNEXT  architecture  &  AXIS  integra>on  components  

v  Solu>on  Deliverables  -­‐  Marke>ng  &  Opera>ons  &  Loss  Preven>on  

v  RetailNEXT  Solu>on  Overview  –  Video  &  Wi-­‐Fi  Integra>on  

v  Path  to  Purchase  Deliverables  &  Metrics  of  Relevance  

v  Value  Added  Services  by  Mindspeed  &  AXIS  –  Repor>ng  Accuracy  &  Professional  

Services  

TRAFFIC  STATISTICS   LOSS  PREVENTION  INTERIOR  ANALYTICS  

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Strategic Partnersh ip AXIS,  Mindspeed    &  RetailNEXT  coopera7on  rela7onship

Solut ion Del iverables

P E R S O N A L I Z A T I O N  

O P T -­‐ I N   O N L Y  

S H O P P E R    A N A L Y T I C S  

I N -­‐ S T O R E  P E R F O R M A N C E   A N A L Y T I C S  

Guest    Wi-­‐Fi  

Mobile    Browsing  

Bluetooth  Beacons  

Personaliza>on  API  

Gender   Age   New  vs.  Repeat  

Loyalty   Cross-­‐Store  Spending  

Geo-­‐Origin  

Traffic  Coun>ng  

Staffing  Exclusion  

Staffing  Op>miza>on  

Kine>c  Maps  

Product  Placement  

Queue  Analy>cs  

Video  Analy>cs  

POS  Excep>on  

Real-­‐Time  Aler>ng  

Full  Path  Analysis  

MDD  

Conversion  

3-­‐7er  model  purpose-­‐built  for  retail  and  based  on  mul7ple  data/sensor  inputs

Solut ion Overv iew

Data

Store A

RetailNext Store Appliance

Camera

Wi-FiSensors

LAN

Store BStore C

WAN

Corporate RetailNext

Clients3rd party

Point of Sale Staffing

Active Directory

Data warehouse

API

Cloud Wi-Fi

AXIS  recommended  network  camera  models  :    

M30  Series  (  M3006-­‐V  mainly  )      P33  Series  (  P3354-­‐12mm  mainly  )    

Wi-­‐Fi  Cloud  IOT  Integra>on  Vendors  

Path to Purchase, Metr ics of Relevance

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Value Added Serv ices

Op1mize  the  in-­‐store  Experience  

Be@er  understand  shoppers  in  your  stores  

Engage  with  today’s  

shopper  on  her  terms  

v  High  Accuracy  providing  relevant  Foocall  using  AXIS  Video  Cameras  (  +95%,  installa>on  &  environmental  condi>ons  apply  )  v  Professional  Services  –  Quarterly,  Monthly  &  Weekly  Insight  Reports  v  Data  Mining  “Transla>on”  into  Clear  Marke>ng  &  Sales  Strategies    

Contact Informat ion

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Claudiu  SANDOR  Managing  Partner  &  Solu>on  Architect    eMail  :  claudiu.sandor@mindspeed.eu  Website  :  www.mindspeed.eu  Phone  :  004  0732  418  405