AxePax Fresh packaging
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Transcript of AxePax Fresh packaging
1AxePax…
Prepared for
Case Study Case Study –– Fresh & Sustainable packagingFresh & Sustainable packaging
Key Stake HoldersThe Retailer - market leader with a corporate objective to eliminate polystyrene
packaging (EPS).
The Fresh Produce Distributor – Innovative with sense of opportunity
Case Study – multi company solution maintaining quality & cost while delivering specific environmental objectives
18/07/2010
AxePax...Returnable / Reusable / Recyclable - Packaging...
l Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill
l Maintain produce quality & deliver to Cold Chain requirements
l Solution must remain within current packaging cost structure
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Scope & ObjectivesScope & ObjectivesAxePax...
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18/07/2010 4
Design Design -- #1 Single Piece#1 Single PieceAxePax...
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18/07/2010 sfd 5
Design Design -- #2 Base & Lid#2 Base & LidAxePax...
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30 mins 1 Hr 1.5 Hrs 2 Hrs 2.5 Hrs 3 Hrs 3.5 Hrs 4 Hrs 4.5 Hrs 5 Hrs 5.5 Hrs 6 Hrs
Deg
rees
Cel
cius
Hours
Packaging Materials (Product Temperatures)
PS
PP
Cold Chain PerformanceCold Chain PerformanceAxePax...
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AxePax – Fluted Polypropylene
Functionality of Cardboard! Strength of Plastic!
Also avail in freezer grade -20 degrees Celsius
Material, Colours & SizesMaterial, Colours & SizesAxePax...
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sfd 8
Freight Freight –– Strength & Strength & OptimisationOptimisationAxePax...
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EnvironmentEnvironmentAxePax...
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Trends & Future by the Experts Trends & Future by the Experts
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Packaging and the EnvironmentThere’s no doubt about it: Green is the new black. With publicity surrounding the treat of global warming on the rise, environmentally friendliness has fast become a marketer’s dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue…
Finding the green in today’s shoppersSustainability considerations either drive or influence the buying decisions of more than half the shoppers interviewed in our study.
l Competitive Cost Price
l 50% more freight on pallet
l 60+% lower storage requirements
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CommercialCommercialAxePax...
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OpportunitiesOpportunitiesAxePax...
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Objectives & Solutions
#1 “Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill”
Solution complies with ‘co-mingle’ recycling program– making recycling process seamless and eliminating landfill
#2 “Maintain produce quality & deliver to Cold Chain requirements”
Cold Chain requirements were met & Quality wasn’t compromised. – design enhancements were recognised & these will be worked
through with AxePax which will further improve this solution
#3 “Solution must remain within current packaging cost structure”
AxePax solution is competitive with current costs
Case Study ResultsCase Study ResultsAxePax...
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With compliments;With compliments;
FOR MORE INFO...
Visit www.axepax.com.au Email: [email protected] Contact: 0400 761 486
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I hope you enjoyed this case study
This project more than any other convinced me that through challenging the norm (& rhetoric) viable alternatives & opportunities do exist!
At the start of this project finding alternatives to foam required thermal tests, leak proof, water proof. The reality is that Cold Chain technology (chilled trucks) answered the thermal question!
Put simply (foam EPS) had been over compensating to their needs for over 2 decades…
With the scope clarified, the supplier saw an opportunity to not only comply with sustainability trends, but also to be the first in his industry to do so. Not a bad way to secure business…
Be it Environment, Technology, Economy, or Social, it’s a changing world. We at AxePax utilise global trends and industry expertise to help find solutions to your business.
Kind Regards, Dean
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