AXA Insurance Singapore Pte Ltd
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Transcript of AXA Insurance Singapore Pte Ltd
Page 3
Research ObjectivesResearch Objectives
This study addresses the following objectives:
Understand Singapore driver’s driving habits on the road and
perception and understanding of safety rules and regulations
Determine the level of compliance to road safety rules and
regulations
Page 4
Sample Structure and MethodologySample Structure and Methodology
Singapore Population
Quantitative Survey conducted via street intercepts
Research covers 2 segments of drivers, with a total achieved sample of n=521 drivers
Private car owners, n=415
Drivers of passenger cars who are Singapore residents aged between 18 to 59 years
Market representative - quotas based on private car ownership (LTA figures)
Taxi Drivers, n=106
Representative spread across various taxi operators in Singapore
Fieldwork was conducted between 4th February to 4th March 2009
Type of Car % Size of Car %
Japanese make 68% 1,000 cc & below 1%
Korean make 15% 1,001 – 1,600 cc 48%
Continental make 13% 1,601 – 2,000 cc 26%
Others 4% 2,001 – 3,000 cc 22%
Above 3,000 cc 3%
Page 5
FindingsFindings
Majority of Singaporean drivers are mindful of potential road dangers
Perception wise…
drivers felt that the following are the top 5 driving habits that are dangerous by itself:
Driving after having more than the recommended alcohol intake (86%) Answering the phone without a hands free kit or text messaging while driving (79%) Tailgating (74%) Driving without wearing a seatbelt (74%) Not giving way to oncoming vehicles while turning into and turning out of the main road
(73%)
Page 6
FindingsFindings
Behaviour wise…
More than 60% of drivers admit to engaging in at least one dangerous driving behaviour, with the following most commonly committed:
Speeding at more than 10km /h above limit (63%) Going through an amber light (62%) Tailgating (47%) Overtaking, turning, or switching lane without signalling (46%) Answering the phone without a hands free kit or text messaging while driving (42%)
Page 7
FindingsFindings
Main factors influencing driving behaviour in the past 12 months (taking top 5 ranking):
Consequences of getting caught for breaking traffic rules and regulations
60% by the possibility of getting demerit points on their driving license, 59% influenced by installation of speed / safety cameras on roads 52% mentioned stricter law enforcements on the roadway
Greater awareness of personal safety (51%) and safety of others (40%)
Page 8
FindingsFindings
In terms of understanding safety rules:
Speed limits:
On expressways: There are 66% of drivers who know the actual speed limit (90km/h).
On normal road without speed limit signs: Only 1 in 4 drivers know the actual speed limit; the rest misperceived it as a
faster speed above 50 km/h
Alcohol Legal limit:
Singapore drivers are more prudent - For those who know, 14% stated the correct alcohol limit (>35 mg of alcohol per 100 ml of breath) and 75% stated a limit that is lower than that
Page 9
Flow of PresentationFlow of Presentation
Safety Rules: Attitudes and Perception
Compliance
Influencers of Safety Behaviour
Understanding Safety Rules Speed Limits
Alcohol Limits
Page 10
Flow of PresentationFlow of Presentation
Safety Rules: Attitudes and Perception
Compliance
Influencers of Safety Behaviour
Understanding Safety Rules Speed Limits
Alcohol Limits
Page 11
1 in 2 drivers feel that these 1 in 2 drivers feel that these behaviours are dangerous behaviours are dangerous
only depending on only depending on circumstancescircumstances
86%
79%
74%
74%
73%
68%
66%
63%
52%
47%
44%
12%
18%
23%
21%
24%
29%
32%
32%
40%
43%
46%
2%
3%
2%
4%
3%
3%
2%
4%
8%
10%
10%
It is dangerous in and of itself It may be dangerous depending on the driver or the situation Neutral
Driving after having more than the recommended alcohol intake for safe driving
Answering the phone without a hands free kit or text messaging while driving
Driving fast just a few metres behind the car in front of you (Tailgating)
Driving without wearing a seatbelt
Not giving way to oncoming vehicles while turning into and turning out of the main road
Overtaking, turning, or switching lane without signalling
Crossing double white line to overtake the car ahead
Driving without wearing a seatbelt
Going through an amber light
Driving in a bus lane during prohibited hours
Speeding at more than 10 kilometres an hour above limit
Perception Towards Dangerous Driving BehaviorPerception Towards Dangerous Driving BehaviorAll DriversAll Drivers
n=521Q3. For each one of the following behaviour, please indicate if you think …
Most Singaporean drivers are aware of potential dangers on the road…
Page 12
2 most commonly 2 most commonly committed …committed …
Engaging in Dangerous Driving Behavior Engaging in Dangerous Driving Behavior All DriversAll Drivers
n=521Q3. For each one of the following behaviour, please indicate if you think …Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?
63%
61%
47%
46%
41%
40%
39%
26%
20%
19%
6%
37%
38%
53%
54%
58%
61%
61%
74%
79%
82%
94%
Ever Never
Speeding at more than 10 kilometres an hour above limit
Going through an amber light
Driving fast just a few metres behind the car in front of you (Tailgating)
Overtaking, turning, or switching lane without signalling
Answering the phone without a hands free kit or text messaging while driving
Not giving way to oncoming vehicles while turning into and turning out of the main road
Crossing double white line to overtake the car ahead
Driving in a bus lane during prohibited hours
Driving on road shoulders to avoid traffic congestion
Driving without wearing a seatbelt
Driving after having more than the recommended alcohol intake for safe driving
Ever - % mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”
60% of Singaporean drivers ever engaged in at least one dangerous driving behavior
Page 13
Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by Age GroupAge Group
79%
65%
63%
67%
68%
55%
56%
55%
44%
44%
37%
89%
82%
85%
74%
75%
78%
71%
64%
54%
49%
47%
18-34 Years Old (N=94) 35-49 Years Old (N=185) 50 & above (N=136)
Less Prudent More Prudent
% mentioned behaviour is “Dangerous by itself”
Q3. For each one of the following behaviour, please indicate if you think …
Driving after having more than the recommended alcohol intake for safe driving
Answering the phone without a hands free kit or text messaging while driving
Driving without wearing a seatbelt
Driving fast just a few metres behind the car in front of you (Tailgating)
Not giving way to oncoming vehicles while turning into and turning out of the main road
Overtaking, turning, or switching lane without signaling
Crossing double white line to overtake the car ahead
Driving on road shoulders to avoid traffic congestion
Going through an amber light
Driving in a bus lane during prohibited hours
Speeding at more than 10 kilometres an hour above limit
As a whole, younger drivers’ perception of dangerous driving is
less prudent
Page 14
Older drivers less likely to…
Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by Age GroupAge Group
Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?
Speeding at more than 10 kilometres an hour above limit
Going through an amber light
Driving fast just a few metres behind the car in front of you (Tailgating)
Overtaking, turning, or switching lane without signalling
Answering the phone without a hands free kit or text messaging while driving
Crossing double white line to overtake the car ahead
Not giving way to oncoming vehicles while turning into and turning out of the main road
Driving in a bus lane during prohibited hours
Driving without wearing a seatbelt
Driving on road shoulders to avoid traffic congestion
Driving after having more than the recommended alcohol intake for safe driving
62%
49%
52%
55%
38%
10%
62%
40%
40%
32%
32%
16%
16%
21%
38%
59%
30%
5%
18%
24%
40%
65%
18-34 Years Old (N=94) 35-49 Years Old (N=185) 50 & above (N=136)
% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”
Less likely to engage in behaviour
More likely to engage in behaviour
Younger drivers do not drive any more dangerously than
older drivers
Page 15
Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by LifestageLifestage
% mentioned behaviour is “Dangerous by itself”
Q3. For each one of the following behaviour, please indicate if you think …
Driving after having more than the recommended alcohol intake for safe driving
Answering the phone without a hands free kit or text messaging while driving
Driving without wearing a seatbelt
Driving fast just a few metres behind the car in front of you (Tailgating)
Not giving way to oncoming vehicles while turning into and turning out of the main road
Overtaking, turning, or switching lane without signaling
Crossing double white line to overtake the car ahead
Driving on road shoulders to avoid traffic congestion
Going through an amber light
Driving in a bus lane during prohibited hours
Speeding at more than 10 kilometres an hour above limit
80%
69%
68%
71%
68%
57%
59%
57%
44%
38%
89%
84%
84%
76%
74%
78%
68%
57%
53%
48%
46%
66%
Single + Married without Kids+Divorced (N=105) Married with young children (<12 yrs old) (N=140)Married with older children (>12 yrs old) (N=170)
Less Prudent More Prudent
Single + Married without kids less
prudent; married with older children more
prudent
Page 16
Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by LifestageLifestage
Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?
Speeding at more than 10 kilometres an hour above limit
Going through an amber light
Driving fast just a few metres behind the car in front of you (Tailgating)
Overtaking, turning, or switching lane without signalling
Answering the phone without a hands free kit or text messaging while driving
Crossing double white line to overtake the car ahead
Not giving way to oncoming vehicles while turning into and turning out of the main road
Driving in a bus lane during prohibited hours
Driving without wearing a seatbelt
Driving on road shoulders to avoid traffic congestion
Driving after having more than the recommended alcohol intake for safe driving
73%
65%
52%
56%
51%
42%
44%
34%
25%
21%
58%
61%
41%
39%
36%
42%
31%
22%
16%
17%
9%4%
Single + Married without Kids+Divorced (N=105) Married with young children (<12 yrs old) (N=140)Married with older children (>12 yrs old) (N=170)
% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”Less likely to engage in behaviour
More likely to engage in behaviour
Overall, married with younger children
more likely to engage in dangerous driving
behaviour
Page 17
Perception Towards Dangerous Driving BehaviourPerception Towards Dangerous Driving BehaviourPrivate Car Owners by Private Car Owners by GenderGender
83%
75%
74%
72%
61%
50%
44%
40%
91%
74%
74%
75%
69%
54%
52%
48%
65%
71%
80%
62%
67%
76%
Male (N=274) Female (N=141)
Less Prudent More Prudent% mentioned behaviour is “Dangerous by itself”
Q3. For each one of the following behaviour, please indicate if you think …
Driving after having more than the recommended alcohol intake for safe driving
Answering the phone without a hands free kit or text messaging while driving
Driving without wearing a seatbelt
Driving fast just a few metres behind the car in front of you (Tailgating)
Not giving way to oncoming vehicles while turning into and turning out of the main road
Overtaking, turning, or switching lane without signaling
Crossing double white line to overtake the car ahead
Driving on road shoulders to avoid traffic congestion
Going through an amber light
Driving in a bus lane during prohibited hours
Speeding at more than 10 kilometres an hour above limit
Males more prudent
Female more prudent
Little gender difference in perception
Page 18
Compliance to Safety Rules and RegulationsCompliance to Safety Rules and RegulationsPrivate Car Owners by Private Car Owners by GenderGender
% mentioned engaging in behaviour “Very often, Often, sometimes, Seldom”
Q5. Speaking for yourself, do you engage in any of the following behaviours very often, often, sometimes, seldom or never?
Speeding at more than 10 kilometres an hour above limit
Going through an amber light
Driving fast just a few metres behind the car in front of you (Tailgating)
Overtaking, turning, or switching lane without signalling
Answering the phone without a hands free kit or text messaging while driving
Crossing double white line to overtake the car ahead
Not giving way to oncoming vehicles while turning into and turning out of the main road
Driving in a bus lane during prohibited hours
Driving without wearing a seatbelt
Driving on road shoulders to avoid traffic congestion
Driving after having more than the recommended alcohol intake for safe driving
69%
67%
48%
47%
43%
39%
30%
20%
59%
52%
45%
46%
35%
35%
20%
16%
11%
41%
19%
1%
23%
51%
Male (N=274) Female (N=141)
Less likely to engage in behaviour
More likely to engage in behaviour
Males more likely to engage in behaviour
Female more likely to engage in behaviour
Gender differences across some
dangerous driving behavior
Page 19
Flow of PresentationFlow of Presentation
Safety Rules: Attitudes and Perception
Compliance
Influencers of Safety Behaviour
Understanding Safety Rules Speed Limits
Alcohol Limits
Page 20
Top-of-Mind
Top Influencers of Safety BehaviorsTop Influencers of Safety Behaviors
20%
21%
14%
16%
5%
8%
9%
3%
4%
40%
38%
38%
35%
35%
19%
17%
18%
13%
1st (+2nd to 5th rank)Top 5 Rank
60%
59%
52%
51%
40%
27%
26%
21%
17%
Q9. I have here a list of statements that some people say have an influence on their driving behaviour. Please tell me from the list, which factors influenced you the most to drive safely over the past 12 months. Please rank the factors, with “1” being “Have the most influence”
The possibility of getting demerit points on your driving
Speed / safety cameras on roads
Stricter law enforcement on the roadways
Greater awareness of personal safety
Greater awareness of the safety of others
Personal involvement in a road accident and / or near accident
Prevention / road safety campaigns
Someone you know being involved in a road accident
Changes in your family situation
Key deterrence to dangerous driving is the
consequences of breaking traffic rules and
regulations
Page 21
Flow of PresentationFlow of Presentation
Safety Rules: Attitudes and Perception
Compliance
Influencers of Safety Behaviour
Understanding Safety Rules Speed Limits
Alcohol Limits
Page 22
2% 3% 2%
20%
66%
6%
50 km/h 60 km/h 70 km/h 80 km/h 90 km/h 100 km/h
Awareness of Speed LimitsAwareness of Speed Limits
Q16a. With respect to speed limits, can you tell me what the legal speed limit is on most of our expressways?
Speed limit on Expressways
Most are aware of actual speed limit on expressways
Page 23
23%
35%
20%
11% 10%
1%
50 km/h 60 km/h 70 km/h 80 km/h 90 km/h 100 km/h
Awareness of Speed LimitsAwareness of Speed Limits
Q16b. What is the legal speed limit on other roads where there are no speed limit signs?
Speed limit on Other Roads (no speed limit signs)
Most misperceive speed limit on normal roads without speed limit signs to be faster than actual (more than 50 km/h)
Page 24
Awareness on Alcohol Legal LimitAwareness on Alcohol Legal Limit
Not more than1 can of beer of
220ml orequivalent
26%
Not more than2 cans of beer
of 220ml orequivalent
14%
Not more than3 cans of beer
of 220ml orequivalent
4%Do not drink
24%
Don't know32%
Q17b. How many cans of beer can you consume and still drive?
Drivers more prudent towards drink driving