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Erik Durand

Principal, Business DevelopmentStorage Services

AWS Media & Entertainment

Storage for Digital Media

Storage is the gravityfor cloud applications

Amazon EFS

File

Amazon EBSAmazon EC2Instance Store

Block

Amazon S3 Amazon Glacier

Object

Data Transfer

AWS Direct Connect

ISV Connectors

Amazon Kinesis

Firehose

StorageGateway

S3 TransferAcceleration

AWS Snowball

AmazonCloudFront

Internet/VPN

AWS Storage is a Platform

Cloud-Enabling Media Workloads

v

Acquisition

DAM & Archive

Media Supply Chain

Publishing

Playout & Distribution

Analytics

OTT

VFX & NLE

A Concept - the Content LakeInspired from Data Lake (Coined by James Dixon in 2010)

A single store of all of digital content that you create and acquire in any form or factor•Don’t assume any resolutions/formats (for now or future)

•It is up to the consumer (application consuming the content) to use the appropriate infrastructure for processing

Amazon S3 : the Content Lake

• Durable, cost-effective and fast

• Highly scalable front-end – Multi-part uploads (parallel writes)

– Range-gets (parallel reads)

• No need for capacity planning or provisioning

• Use Amazon S3 with on-premises storage in a hybrid model

• Secure

S3 scalability: buckets and objects

1 PB raw storage

800 TB usable storage

600 TB allocated storage

400 TB application data

S3 capacity pricing—pay only for what you use

AWS Cloud Storage

AWS Storage for Active Archive

S3 Standard

Active data Archive dataInfrequently accessed data

S3 Standard - Infrequent Access

Amazon Glacier

Milliseconds 3-5 hoursMilliseconds

$0.03/GB/mo $0.007/GB/mo$0.0125/GB/mo

Traditional archiving approaches

• Storage arrays / disk arrays

• Tape silos / tape libraries

• Tape drives (LTO-X / DLT / etc.)

• Virtual tape libraries (VTLs)

• Tape out / vaulting

• Specialized software and personnel

How can AWS help with your archival?

Metered usage:

Pay as you go

No capital investment

No commitment

No risky capacity planning

Avoid risks of physical

media handling

Control your

geographic locality for

performance and

compliance

A Closer Look: S3-IA and Amazon Glacier

S3 - IA

• Same durability and throughput as S3 Standard

• Instant access

• $0.01/GB on each data retrieval

Amazon Glacier

• Same 11 9s durability as S3 Standard

• 3-5 hour data retrieval latency

• Suitable for cold archive such as offsite tapes

S3 Standard - Infrequent Access

Amazon Glacier

A Closer Look: S3-IA and Amazon Glacier Durability

4 9s durability

5 9s durability

S3 - IA Glacier

11 9s durability

- Transition Standard to Standard-IA

- Transition Standard-IA to Amazon Glacier

- Expiration lifecycle policy

- Versioning support

Data lifecycle management

T T+3 days T+5 days T+ 15 days T + 25 days T + 30 days T + 60 days T + 90 days T + 150 days T + 250 days T + 365 days

Data access frequency over time

Securing your data on AWS

• AWS alignment with the latest MPAA cloud based application guidelines for content security – August 2015

• VPC private endpoint for Amazon S3 – enables a true private workflow capability

• Encryption & key management capabilities

• Amazon Glacier Vault for high-value media/originals

Cloud-Enabling Media Workloads

v

Acquisition

DAM & Archive

Media Supply Chain

Publishing

Playout & Distribution

Analytics

OTT

VFX & NLE

Amazon EFS

File

Amazon EBSAmazon EC2Instance Store

Block

Amazon S3 Amazon Glacier

Object

Data Transfer

AWS Direct Connect

ISV Connectors

Amazon Kinesis

Firehose

StorageGateway

S3 TransferAcceleration

AWS Snowball

AmazonCloudFront

Internet/VPN

AWS Storage is a Platform

AWS SnowballPetabyte-scale data transport

E-ink shipping label

Ruggedized case“8.5G impact”

All data encrypted end-to-end

Rain- and dust-resistant

Tamper-resistant case and

electronics

80 TB10 GE network

Customer: Scripps Networks Interactive

Problem Statement:• Need storage platform to manage active archive content• Existing content repository too large to migrate via available

network based ingest methods

Use of AWS:• S3 and Snowball for massively scalable ingest • S3 for storage, Glacier for content archive• Snowball to securely transport existing media content from on prem

storage and tape vault

Business Benefits: • Petabyte-scale data transport without increased network costs• Massive scalability and elasticity• Lower TCO for active archive storage

Active archive transport and archival for digital content provider

AWS Snowball Pricing

Dimension Price

Usage Charge per Job $250.00 (80 TB)

Extra Day Charge (First 10 days* are free) $15.00

Data Transfer In $0.00/GB

Data Transfer Out $0.03/GB

Shipping** Varies

Amazon S3 Charges Standard storage and request fees apply

* Starts one day after the appliance is delivered to you. The first day the appliance is received at your site and the last day the appliance is shipped out are also free and not included in the 10-day free usage time.** Shipping charges are based on your shipment destination and the shipping option (e.g., overnight, 2-day) you choose.

Amazon S3 Transfer AccelerationOptimized Global Data Transfer

S3 BucketAWS EdgeLocation

Uploader

Optimized

Throughput!

Typically 50%–400% faster

Change your endpoint, not your code

55 global edge locations

No firewall exceptions

No client software required

Customers: Frame.io, Hudl, Viocorp

Problem Statement:• Needed to accelerate customer content ingest into their respective

applications running on AWS• Existing ingest options were proprietary and too expensive

Use of AWS:• S3 and S3 Transfer Acceleration for massively scalable ingest • S3 for storage, Cloudfront and S3 Transfer Acceleration for ingest

Business Benefits: • Global highly distributed data transport available on demand• Massive scalability and elasticity• Lower TCO for storage and data transport infrastructure

Accelerating media content uploads to their platforms

S3 BucketAWS EdgeLocation

Uploader

Optimized

Throughput!

S3 Transfer Acceleration Pricing*

Dimension Price / GB

Data Transfer In from Internet** $0.04 (Edge location in US, EU, JP)$0.08 (Edge location in rest of the world)

Data Transfer Out to Internet $0.04

Data Transfer Out to Another AWS Region $0.04

Amazon S3 Charges Standard data transfer charges apply

*Plus standard Amazon S3 data transfer charges apply**Accelerated performance or there is no bandwidth charge

Media Workloads (redefined)

EBSInstance

Store

Amazon EBS/EFS/EC2 Instance Store

Process

Partner/Affiliate/

Service Provider

User Delivery/ConsumptionVFX/Production

On-Prem Apps

Archive

Amazon Glacier (Life Cycle Policies)

c

c

Direct Connect

Content Access Transfer

Disposable Infrastructure

Auto-scalingWorkload specific

Amazon S3

EFS

Q&A

Learn more at: http://aws.amazon.com/s3/

http://aws.amazon.com/glacier/

http://aws.amazon.com/importexport/

eddurand@amazon.com