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November 30, 2016

Setting the Stage for Instant Success Getting the Most out of your AWS Deployment

SETTING THE

STAGEFOR INSTANT

SUCCESSGETTING THE MOST OUT OF

YOUR AWS DEPLOYMENT

Introducing…

Brent Eubanks VP Technology & Optimization Ticketmaster

Vittaly TavorCoFounder & VP ProductCloudyn

• Cloud cost as a metric – is it operational or financial?

• What Ticketmaster learned from their early adventures in the cloud

• How to use big data to measure cloud efficiencies

• Cloud industry trends and insights

What to Expect from the Session

Visual insights: See it. Get it.

Accountability: Take charge.

Optimization: Make it better.

Multi-Cloud: Get it done.

CLOUD MANAGEMENT

JUST GOT EASIER!

1 POWERFUL CONSOLE FOR HYBRID, MULTI-CLOUD MANAGEMENT

TICKETMASTER’S

EARLYADVENTURESIN THE CLOUD

Global Leader in Live Entertainment

37

63

25,500

3,300

countries

million fans connected with live concerts

events

artists

530 million fans attended live concerts

$25B GTV ticket value

Ticketmaster’s early adventures in the cloudTicketmaster’s Early Adventures in the Cloud

Motivation Facts & Stats What was Missing

Who has an AWS Account?

How much am I spending?

Single Payer?

Over 50 AWS accounts

1,000’s of instances

PB’s of storage

15 AZ’s (UTR)

• Product teams own costs, control, optimization and budget management now

• What to optimize

• Technical evidence for change

• Financial results tracking

• Pre-built tailored widgets, reports, alerts relevant to persona (Exec, Dir, Engineer)

Challenges Solutions Guidance

Different groups want different views

Create multiple billing entities

Know your end-users and their needs

So much Cloud Confusion

Educate the community with case studies and processes

• Workload specific modelling process• Decision support evidence

Finance team: How to create cost allocation models and chargeback?

Define and reconcile “multiple sources of truth” including Cloudyn

Must be external to the Cloud provider

The Bottom Line: Business Justification

KPIs and

how we measure them

Overall strategy

& business targets

• Work, Value and Cost

• IT Value Tracking and Trend

• Cleanup Winners Board and Improvement Prioritization Board

• Products run more efficient while balancing quality,

performance, risk and costs

• IT Finance and IT Business Mgt providing clarity

like never before

• Agility by product teams who

continually raise fan experience

and product profitability

GROW YOUR CLOUD WITH

CONFIDENCEBenefits of Visibility

and Optimization

Grow your Cloud with Confidence

Ticketmaster’s 3 phases for growing your cloud

PHASE 1End Users

PHASE 2Execs/Finance

PHASE 3Delivery Teams

• Enables flexibility to have their own insights

• Helps educate them on what they do

• And what they could optimize

• They want questions answered

• Mix data sources to provide an up-to-date pulse of the organization

• Data from Cloudyn munge

• Enables more sophisticated algorithms to allow automated decision-making

Product Principles

? ? ? ? ? ?

? ? ? ? ? ?

? ? ? ? ? ?

? ? ? ? ? ?

? ? ? ? ? ?

? ? ? ? ? ?

QA Server

StageEnv

ProdAZ

HA/DRAZ

Traffic Mgmt

DevVM

CI/CDTests

Biz Metrics + Context

Web Servers

Application

User DB

Analytics DB

Queue

FINANCIALEVIDENCE REPORTING

What do the financial

results of Product Fitting look like?

Get more work for less costs…

continuously

FINANCIALEVIDENCE REPORTING

BENEFITSOF VISIBILITY

AND OPTIMIZATION

Inventory Items“What do I have running and where?”

Financials“How much does it cost me (now & over time)?”

Clean-up & Optimization• “Do we have waste? Is there

low-hanging fruit to pick?“

• “Can this workload/app work better?”

USING

BIG DATATO MANAGE AND OPTIMIZE

CLOUDINVESTMENTS

Generate technology-agnostic metrics

Compare existing on-premisesand AWS metrics

Watch the value of AWSimprove over time

The ROI – Real-Time Results, Metrics, KPIs

44% 72% 80%off instance

hour costs

since May peak

off GB RAM

hour costs

off CPU core

hour costs for

that Product’s

platform costs

The ROI – Real-Time Results, Metrics, KPIs

44% 72% 80%off instance

hour costs

since May peak

off GB RAM

hour costs

off CPU core

hour costs for

that Product’s

platform costs

The ROI – Real-Time Results, Metrics, KPIs

Cost Per CPU Core Hour Cost Per GB RAM Hour

The ROI – Real-Time Results, Metrics, KPIsThe ROI – Real-Time Results, Metrics, KPIs

Cost Per CPU Core Hour Cost Per GB RAM HourTech Unit Costs

JUST TO

REVIEW

• Cloud cost is an Operational and Financial metric

• Lessons learned from Ticketmaster’s early adventures

• How we use big data to measure cloud efficiencies

CLOUDYN’Shybrid, multi-cloud management

solutionenables real & measurable cloud success.

Granular

Visibility

Enterprise

Accountability

Continuous

Optimization

One powerful hybrid cloud console provides

CLOUDYN’Shybrid, multi-cloud management

solutionenables real& measurable

cloud success

• Unmonitored cost = billing surprise

• Developers love large resources!

• Easy to provision – easy to forget

• APM tools can’t detect cloud-specific

anomalies

Data here represents ACME Corp.

Cloud cost as a metricis operational and financial!

No Responsibility

without Accountability

• Lack of accountability increases

resource sprawl

• Give your users visibility and

transparency over their usage

and cost in the cloud

• Employ modern, cloud-oriented

chargeback methods

OPTIMIZATIONIS NOT AONE-TIME

SHOT• Healthy businesses grow and change

• Changes create inefficiencies

• New projects

• Workload changes

• New cloud options

• People switch roles

• Average cost of compute power

• Unutilized/underutilized resources

• Pricing plans

• Public/Private mix

• Cloud ROI

• Business metrics

• Optimizing performance

• Activity based costing

Efficiency Parameters

CloudynDexCloud Efficiency Industry Benchmark

& Actionable Recommendations

Industry Average

High Cloud Efficiency

Low Cloud Efficiency

% o

f E

nte

rpri

se

s

You are

hereHere’s what you

need to do to become more

efficientYou are

hereHere’s what you

need to do to optimize

Enterprises

& MSPs Select Cloudyn

REAL & MEASURABLE

CLOUDSUCCESS REQUIRES

REAL & MEASURABLE

CLOUDSUCCESS REQUIRES +

Full Visibility

& Accountability

Constant

Optimization

REAL & MEASURABLE

CLOUDSUCCESS REQUIRES

across all clouds,

from a single

pane of glass

+

Full Visibility

& Accountability

Continuous

Optimization

Q&A

Cloudyn live on the new AWS Marketplace

Thank you!

Meet Ticketmaster & Cloudyn @Booth 2225

Remember to complete

your evaluations!