AWS re:Invent 2016: AWS Mobile State of the Union - Serverless, New User Experiences, Auth, and More...

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

November 30, 2016

MBL201

AWS Mobile | State of the UnionMohit Srivastava

Principal Product Manager, AWS

Amit PatelGM, AWS Mobile

51.3%Global share of Internet traffic from mobile devices

50%Percentage of time spent in mobile apps vs all

other digital media

Mobile in 2016 – there’s the good

4 MM + AppsGetting mindshare is hard

18 WeeksAverage time to build a mobile app

25%Apps abandoned after first use

MOBILE IN 2016 – BUT ALSO CHALLENGESMobile in 2016 – but also challenges

THE INGREDIENTS FOR A GREAT APP

Frictionless scaling

User and data security

Intelligent multimodal user experiences

User engagement and analytics

Engagement and quality are essential

Intelligent multimodal user experiences

Sources: The Economist, KPCB Internet Trends 2016, Accenture – Why AI is the future

THE EXPLODING MARKET FOR VOICE AND CHAT BOTS

33% of all customer support interactions still need

human interaction

2.5 billion messaging app users

Over a thousand Alexa skills developed

The exploding market for voice and chat bots

http://www.economist.com/news/business-and-finance/21696477-market-apps-maturing-now-one-text-based-services-or-chatbots-looks-poised

http://www.kpcb.com/internet-trends

https://www.accenture.com/us-en/_acnmedia/PDF-33/Accenture-Why-AI-is-the-Future-of-Growth.pdf

Simplify complex UX flows

Understand user intents better and

personalize experiences

Automate complex business processes

How bots can make your apps more engaging

Invoke existing business applications or SaaS

applications using connectors in Mobile Hub

Save development time and effort using AWS

Mobile Hub components and samples

BUILDING VOICE AND CHAT BOTS FOR YOUR APPS USING AWS

Build a bot on Amazon Lex easily

Building voice and chat bots for your apps using AWS

CASE STUDY: OHIO HEALTHCase study: Ohio Health

Salil VermaSenior Director, IT, Ohio Health

Frictionless scaling

Save development time; Host logic shared across apps

in the cloud

Focus on building features; minimize operations efforts

Deliver a reliable app experience with high availability

and low latency

Pay for what you use; Infrastructure costs proportional to your

growth

THE BENEFITS OF “SERVERLESS” TECHNOLOGIESThe benefits of a serverless approach

Cloud identity Cloud logicCloud storage and messaging

THE ANATOMY OF “SERVERLESS”The anatomy of serverless

User and data security

AUTH AND ACCESS CONTROL – A DIFFICULT PROBLEM

Security and privacy of your app users’ data

is critical for maintaining customer trust

Building a custom identity solution is hard

High development effort to build authentication

flows for multiple client platforms

Authentication and access control – is hard

Federated identities

Your users can sign in through third-party identity

providers, such as Facebook, Twitter, and SAML providers, and you can control access

to AWS resources from your app.

Your user pools

Easily and securely add sign-up and sign-in

functionality to your mobile and web apps with a fully managed service that scales to

support 100s of millions of users.

AMAZON COGNITO – FULLY MANAGED AUTH AND ACCESS CONTROLAmazon Cognito – Fully managed auth & access control

AMAZON COGNITO – HOW IT WORKSAmazon Cognito – How it works

User engagement and analytics

Keeping users engaged is challenging

Acquiring customers is expensive

Understanding user behavior is key to defining

the right product experience and to improve

monetization

WHY USER ENGAGEMENT IS IMPORTANTWhy user engagement is important

Stay tuned for new user engagement features

MBL304 @ Venetian, Level 2, Venetian A

Tomorrow, December 1 2:30PM

COMING SOON…Coming soon…

Build enterprise apps

2/3 of retail customers are willing to use mobile

apps in-store to engage with retailers

BUSINESS-TO-CUSTOMER

BUSINESS-TO-EMPLOYEE

60.9% of apps built by enterprises target employees

EMPOWER YOUR MOBILE WORKFORCES AND CUSTOMERSEmpower mobile workforces and customers

Integration with existing business applications

Integration with on premises resources

Enterprise-grade user authentication

Integration with enterprise identity providers

ELEMENTS OF AN ENTERPRISE MOBILE APPEnterprise mobile apps have additional needs

Email/password sign-in

SAML-based sign-in

SaaS connectors

Custom connectors with VPC

MOBILE HUB MAKES IT EASYNew enterprise features for Cognito and Serverless

Cognito Serverless

Cloud Identity

ANATOMY OF AN ENTERPRISE APPLICATIONAnatomy of an enterprise application

CASE STUDY: BOXCase study: Box

Bill BodinCTO, Kony

Ross McKegneyDirector, Platform @ Box

Box natively previews 120+ file typesIntuitive end-user web,

desktop and mobile apps

Comprehensive security controls by user, content, device

You’re familiar with Box as a SaaS product…

Box is a Modern

Content Platform

Built for cloud and mobile

Connects to all your business apps

Centralized security controls

Comes with unlimited storage for users

BOX APPS

CUSTOM APPS

Order Execution Image Recognition AWS, Box, Kony, Clarifai Integration Flow


Co

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cati

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Step1: Image of a part sent to lambda

AWS Lambda

Clarifai SDK


AWS Lambda

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Step2: Lambda forwards the image to Clarifai to retrieve concepts

AWS Lambda

Clarifai SDK


Image Recognition

AWS Lambda

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Step3: Clarifai returns concepts and confidenceAWS Lambda

Clarifai SDK


Image Recognition

AWS Lambda

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Step3: Clarifai returns concepts and confidence

Node.js

AWS Lambda

Clarifai SDK


Box SDK

Image Recognition

Step4: Lambda invokes node service to retrieve a valid box access token

AWS Lambda

AWS Lambda

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Step5: Node service calls Box if access token needs to be refreshed

Node.js

AWS Lambda

Clarifai SDK


Box SDK

Image Recognition


Secure DocumentManagement and Rendering

AWS Lambda

AWS Lambda

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Step6: Box returns an access token

Node.js

AWS Lambda

Clarifai SDK


Box SDK

Image Recognition



AWS Lambda

AWS Lambda

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Node.js

AWS Lambda

Clarifai SDK


Box SDK

Image Recognition

Step4: Lambda invokes node service to retrieve a valid box access tokenStep7: Return

Call thru Lambda


AWS Lambda

AWS Lambda

Co

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cati

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Node.js

AWS Lambda

Clarifai SDK

Step8: Lambda returns a file ID and access token for box preview


Box SDK

Image Recognition

Step4: Lambda invokes node service to retrieve a valid box access tokenStep7: Return

Call thru Lambda


AWS Lambda

AWS Lambda

AWS Lambda

Co

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Bo

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Co

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Ren

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ing

• AWS provided us with a rich set of mobile services

• Visualizer Simplifies Mobile Development

• Box Platform API delivers and secures your data

BOOTH 2641

Come see us !

Get a free 30 day copy of Kony Visualizer…on the AWS Marketplace

Continually improve app quality

The tools to help you build

THE TOOLS TO HELP YOU BUILDDevelop with AWS Mobile Hub and SDK

AWS Mobile Hub

Guides you through feature

selection and configuration,

automatically provisions the

AWS services required, and

generates working app code.

AWS Mobile SDK

Directly access AWS services,

from your app. Supports iOS,

Android, JavaScript, Xamarin,

React Native, and Unity apps.

Automated testing Remote access

Gesture, swipe, and interact

with devices in real time,

directly from your web browser

Test your app in parallel against

a large collection of physical

devices in the AWS Cloud

AWS DEVICE FARM SUPPORTS AUTOMATED AND MANUAL TESTINGTest with AWS Device Farm

Cloud Identity

ANATOMY OF AN ENTERPRISE APPLICATIONAnatomy of an enterprise application

THE INGREDIENTS FOR A GREAT APP

- Rich set of cloud services- Intelligent multimodal user experiences

- Frictionless scaling

- User and data security

- User engagement and analytics

- Integration with enterprise systems

- The tools to help you build

- Start today: http://aws.amazon.com/mobile

Summary

http://aws.amazon.com/mobile

Related sessions

• MBL307 Adding Amazon Lex Bots to Mobile Apps

Thursday, December 1 @ 12:30pm

• MBL304 New User Engagement Features


• MBL404 Deep-Dive: Native, Hybrid and Web patterns with Serverless

and AWS Mobile Services


• MBL403 Deep Dive: Building and Delivering Mobile Apps for the

Enterprise Using AWS Mobile Hub

Friday, December 2 @ 12:00pm

Related sessions

Thank you!

Remember to complete

your evaluations!

AWS re:Invent 2016: AWS Mobile State of the Union - Serverless, New User Experiences, Auth, and More...

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Transcript of AWS re:Invent 2016: AWS Mobile State of the Union - Serverless, New User Experiences, Auth, and More...