Coffee and Donuts with AWS Marketplace: Getting Started – A Technical Introduction
AWS Marketplace and Service Catalog - Amazon S3 · • Barracuda in AWS Marketplace is Europol’s...
Transcript of AWS Marketplace and Service Catalog - Amazon S3 · • Barracuda in AWS Marketplace is Europol’s...
© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ALEJANDRO CANONERO
AWS Marketplace EMEA Partner Lead
Monday, 18 September 2017
AWS Marketplace and Service Catalog
How Customers Procure, Deploy, Manage and Control
Applications and Application Portfolios
On the journey to the cloud, you require software
solutions for each workload
New
Applications
Digital & CX
Analytics
Mobile
DC Migration
Mission
Critical Apps
All In
Mission
Critical Apps
Development
& Test
New
Applications
This journey includes software migrating to the cloud
AWS Marketplace Innovates Software Procurement
About AWS Marketplace
• Launched in April 2012
• Curated Catalog of 3rd Party
Software Products
• 135k+ Active Customers
• 1200+ Software Vendors
• 3800+ Product Listings
• Deployable in 14 Regions
• Software Curated for You
AWS Marketplace – A public managed catalog
• Ongoing catalog additions
• Version updates and patches*
• Vendor supply portal
• Centralize digital assets
*Vendor dependent
• Sunset older versions
• Add instance types/regions
• Actively monitor health & expansion
• 24/7 Scanning
• Vulnerability notifications
and removal / fixes
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Submit
Test
Preview
Publish
AWS Marketplace BenefitsSoftware discovery, procurement and deployment simplified
Save money with
pay-as-you-go pricing
• Pay only for what you use
• Integrate software costs
into AWS bill
• Pay by user, host, or data
• Upgrade to longer terms for
subscription discounts
Be flexible
• Easily scale up or down
on-demand
• Test and learn without material
commitments
• Use only what you need without
wasting un-used licenses
Get the software
you need in minutes
• Buy in minutes
• Innovate faster
• Ready-to-run on AWS
• Simplify migration to the cloud
• Leverage BYOL investments
Amazon Confidential
AWS Marketplace Listing TypesCloud based deployment options
BYOL
Carry previously purchased
licenses to AWS via AWS
Marketplace
License key required to
deploy and track
Leverage existing
investments and simplify
cloud deployment capabilities
Utility
Metered pricing available based
on variables like term, # of
users, amount of bandwidth, #
of hosts
Pay only for what you use.
Utility model eliminates large
capital investments, lowering
TCO for new and scaling
workloads
Free Trials available for many
products. Consolidated billing
with other AWS services
Open Source
Curated listings, often with no
SW cost for use of these
products, unless supported
versions are necessary
AWS infrastructure cost still
apply to open source
deployments
SaaS
Service completely managed
and fulfilled by SaaS Provider
(At least for now)
No resources required to
manage infrastructure
SaaS Contracts avail for annual
and multi-year commitments,
Free Trials available for many
products. Consolidated billing
with other AWS services
Amazon Machine Image (AMI) Deployed on AWS EC2 SaaS
AWS Marketplace Pricing OptionsFlexibility for every workload
Hourly
Pay for software and
compute capacity by the
hour, # of users, data
transferred, etc. with no
long-term commitments
Ideal for Dev/Test or
workloads with spikey
traffic
Monthly
Make a monthly payment
and receive a discount on
the monthly pricing
charge
Ideal for temporary
projects and baseline
workloads
Annual/Multi-Year
Make a one-time payment
and receive a significant
discount. Multi year options
also available.
Ideal for periodic and long-
term workloads
Free Trial
Get started on AWS
Marketplace with free
trial & no commitment
Good for initial
evaluation
Private Offers
Custom pricing
negotiated between
customer & ISV fulfilled
on AWS Marketplace
Intended for high value
transactions.
$$$
Popular Vendors by Category
Security BIStorage MediaDatabaseNetworking DevOpsOperating
Systems
Grow your Business with AWS Marketplace
Expand your
reach with AWS
Marketplace’s
global footprint
Outsource your billing,
payments and collections
process to AWS Marketplace
Get exposed to
1,000,000+ active
AWS customers
Shorten your sales cycle
– leverage free trials,
launch solutions directly
& deploy quickly
Let AWS Marketplace handle the “heavy
lifting”
• Europol needed a secure, high-traffic website to help
them in their fight against ransomware.
• Barracuda in AWS Marketplace is Europol’s
infrastructure for their website, NoMoreRansom.org
• Intel implemented the solution, did the testing &
vulnerability assessment, and made the site
available…in a few days!
• First day, had 2.6 MM visitors; AWS and Barracuda
handle the traffic, scaling up and down as needed.
This is a good example of
Corporate Social
Responsibility: These key
relationships are making
Internet better for millions.
Steven Wilson
Head of European Cybercrime Centre, Europol
”
“
The European Police Office is located in The
Hague, Netherlands
Europol, Intel, AWS, and Barracuda Join to Fight Cybercrime
Customers big and small Accelerate Redshift
Workloads with AWS Marketplace
• Recurring data Load to on-prem DW
took over 5 hours (10M Records)
• Chose MP for available hourly billing &
ability to pay via AWS bill
o Matillion ETL loads data in < 5 minutes
o Tableau Server for data visualization
• Recreates customer analyses with
fresh data every 30 minutes
• Philips Healthcare needed to load 37
million records onto Redshift for data
analysis workload
• Leveraged MP Free Trial to validate
software capabilities
• Moved all records to AWS in 90
minutes with Attunity Cloudbeam
How GE Deployed a Data Warehouse using Matillion ETL
Data Warehouse Requirements
• Needed scalability for machine and
business data
• Increasingly critical dependencies
require rock-solid platform
• Desired more intuitive and
accessible analytics
Outcomes
• 45% operating cost reduction
• 6 months from ideation to go-live
• OPEX savings, no CAPEX required SAP
32 x DC1 Nodes
Amazon Redshift Cluster
Staging DWH
Matillion ETL
M3.Large
ELT
Tableau
CDC Data Replication (HVR)
http://amzn.to/mp_ge
AWS Service Catalog- Take Control !
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DevelopersOrganizations
Standardize
Control
Govern
Agility
Self-service
Time to market
Cost
Security
Value
Speed
What is AWS Service Catalog?
AWS Service Catalog is a structured service used for governance, management, maintenance and deployment of application portfolios made available to customers
AWS Service Catalog allows you to centrally manage commonly deployed AWS services and application portfolios, and helps your organization achieve consistent governance and compliance requirements, while enabling users to quickly deploy only the approved AWS services they need
Control AWS Provisioning (Cost, Security,
Governance)
Self Service Portal – One Stop Shop
Standardized Deployments
Version Control for AWS Users
Enforce Governance and Compliance
proactively
Integrate with ITSM tools
Centrally Manage IT Service Life Cycle
Organizational RequirementAgility
Ba
ckup
Corpo
rate Email
Shari
ng & Colla
boration
Virtua
l Deskt
ops
Availabili
ty Zones
Points of
Presence
Regions
Compute
VMs, Auto-scaling, & Load Balancing
Storage
Object, Blocks, Archival,
Import/Export
Databases
Relational, NoSQL, Caching,
Migration
CDN
Networkin
gVPC, DX,
DNS
Data
Backups
Integrat
ed App Deploy
ments
Direc
tConn
ect
Identity
Federation
Integrat
edResour
ce Manag
ement
Integra
ted Networ
king
Access
Control
Identity
Management
Key
Management
& Storag
e
Monitor
ing & Logs
Resour
ce & Usage
Auditing
Config
uration Compli
ance
Web
application
firewall
Assess
ment and
reporting
Rul
es Eng
ine
Reg
istry
Devic
e Shad
ows
Devic
e Gate
way
Devi
ce SDK
s
Databa
ses
Networkin
g
Securit
y
Busines
s Apps
DevOp
s Tools
Stora
ge
Busines
s Intellige
nce
Operati
ng System
s
Elas
tic Sea
rch
Mach
ine Learn
ing
Data
Warehousing
Hadoop/
SparkStreami
ng Data Analysi
s
Busines
s Intellige
nce
Streaming
Data Collection
Queui
ng & Notific
ations
Se
archE
mai
l
Work
flow
Transc
odingPush
Notifications
API
Gatewa
y
Sy
ncMobil
eAnalyt
ics
Ide
ntity
Single
Integrated Console
Resou
rce Templ
ates
One-click
App Deploym
entApplicatio
n Lifecycle
ManagementContai
ners
DevOps
Resource
Management
Trigg
ers
Security Governance Standardization
(CloudFormation)(IAM)
Cost
Security
Value
Speed
Select, Deploy and Control Software easily
Cloud Management Service
Optimization (Performance/Cost)
CI/CD
Monitoring
Validation ToolsTCO/Resource
Planning
Migration/
Integration Tools
Discovery Tools
HPE
Storm unner
HPE
Loadrunner
Service Management
SE
LE
CT
DE
PL
OY
Service
Catalog
AWS Marketplace Partner (Channel) Programs
How it works with APN Consulting Partners
• Partners buy ISV Product from AWS Marketplace and resells it to the customer
• Partner buy ISV Product from AWS Marketplace, and includes it an the Managed
Service to the customer. Can put its own margin on top, (like he would normally do for
AWS other services).
• Channel Incentive Program : Selected ISVs will incentivize AWS APN Resellers
purchases from Marketplace (% of the deal value back to the consulting partner).
New Partner programs will provide
• Private Offerings
• Opportunity Registration
• Specific ISV campaigns on APN Competencies.
Next Steps ?
1. Investigate AWS Marketplace Channel Programs – [email protected]
2. Evaluate and compare software choices in AWS Marketplace for your
current and new contracts: BYOL, Hourly/Annual, SaaS.
3. Trial AWS Quick Start for AWS Marketplace
http://aws.amazon.com/mp/trial/
4. Consider listing Solutions in AWS Marketplace & Learn how to
integrate multiple AWS Marketplace Solutions
https://aws.amazon.com/mp/mp_solution/
Thank You!
¡Gracias!
#AWSSummit
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