AWNY Event - Social Media Tools for Your Career
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Using Social Media to Enrich Your Job Search + Enhance Your Professional Reputation
AWNYRegina Angeles4.7.10
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Agenda
• Employment Marketplace + Trends• Professional Development 2.0 • Know your audience
• Recruiters/Hiring Managers• Professional Peers• Alumni networks - corporate + academic
• Social Media Toolkit
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Employment Marketplace + Trends
• As of March 2010, there were 5.5 job seekers per available job.
• Recruiting is moving back to a referral based system
• There is increased access at every level of the organization. Effective targeting and a robust online profile will open doors faster than traditional recruiting channels.
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March 2010 Industry Trends Report
IndustryJob Postings
Annual Change
Accounting 124,153 12%
Construction 87,492 0%
Education 93,224 11%
Financial Services and Banking 205,227 15%
Healthcare 541,200 0%
Hospitality 78,805 33%
Information Technology 256,866 17%
Manufacturing 80,575 22%
Media and Newspaper 34,930 30%
Real Estate 29,868 29%
Retail 301,849 42%
Transportation 60,579 16%
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Media and Newspaper IndustryMarch 2010 Job Postings
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•34,930 Job postings• Media and Newspaper job postings have increased 30% since March 2009.•Clicks on Media and Newspaper jobs have increased 47% since March 2009.
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Explosion of Job Search Channels
Before Social Networks…
• Paper Resume• Personal Network• Recruiters• Online Job Boards
(Monster, Career Builder)
• Professional Associations
Now…• Social Recruiting Site
(Jobvite)• Social Networks
(LinkedIn, Facebook, Twitter, Tweetajob)
• Niche Job Sites (IvyExec, Doostang)
• Paid Job Sites (TheLadders)
• Job Search Enginges (Indeed, SimplyHired)
• Niche Professional Communities (MENG, Talent2050, AdMonsters)
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Professional Development 2.0
• Effective online and offline strategy
• Unique marketing/positioning statement
• Looking for employers instead of jobs
• Optimize your online profiles, be searchable
• Contacts + Followers + Friends = Audience (Professional Referral Network)
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Maximizing Online Profiles
• Keywords, keywords, keywords• Concise + consistent positioning of your skills and experiences
• Tie together your online profiles to improve your search engine rankings
• Create a network of sites about you
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Know Your Audience: Recruiters
• 80% of companies use or plan to use social networking sites to fill vacant positions
• 95% of companies are using LinkedIn• 59% use Facebook• 42% use Twitter
• 35% of recruiters eliminate candidates based on what they find on social networking profiles
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How Recruiters Use Social NetworksBefore the web and social networks…
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How Recruiters Use Social NetworksAfter…
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Identifying Candidates
Benefits to recruiters/HR/hiring managers:
• Closed networks Open networks• Companies Communities• Titles Skills• Validation from peers and networks• Deeper visibility into companies • 150 = number of contacts required for referral network to kick-in
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Know Your Audience:Professional Peers
• This network will help you establish credibility in the industry
• Actively build relationships outside your company and across your industry
• Currency for this network is information and market intelligence
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Hierarchy of Online Activities1. Write a Blog to Showcase Your Subject
Matter Expertise• Show your point of view, communication skills,
presentation style
2. Building + Maintaining Personal Website• An online home for your resume, bio, speaking
engagements, video of you on panels etc
3. Creating + Maintaining Social Networking Profiles
4. Creating Online Profiles in Professional or Alumni Networks
5. Responding to Online Job Postings6. Setting up a Google alert on your name
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Know Your Audience: Alumni Networks
• Corporate + Academic• This network will jumpstart your network connections across all social sites
• Effective for recommendations• Reciprocate and write recommendations for your contacts
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Social Media Toolkit: LinkedIn• Improve your ranking in search results by
• Increasing your number of contacts• Getting recommendations• Joining groups• Personalizing your profile URL
• http://www.linkedin.com/in/reginaangeles
• Alumni connections are key to building this network
• Status updates link to FB and Twitter • Tips + Tricks http://bit.ly/cGG1mR• How LinkedIn will Fire Up Your Career http://bit.ly/bQiwMA
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Social Media Toolkit: Facebook
• Effective for entry-level roles and companies that engage in campus recruiting
• Before you start, decide if this is a personal or professional page - how much do you want to share?
• Customize privacy settings• Customize your FB URL http://www.facebook.com/talent2050
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Social Media Toolkit: Twitter
• Follow influencers in your industry • Connect Twitter to your LinkedIn and FB profiles
• Most effective use: • Share links to articles, information, etc that enhances your position as a thought leader
• Ask questions, gather market intelligence
• Drive attendance to events
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Other Social Media Tools• Tweetajob http://tweetajob.com
tj_nwk_nj_sales Nyc,NY | MarketSource | Account Sales Representative St10 - Bilingual | #tweetajob | http://bit.ly/9e3CiQ | #jobs
• Jobvite social recruiting tool http://www.jobvite.com
• Social media aggregators• Hootsuite http://hootsuite.com• Tweetdeck http://www.tweetdeck.com
• URL Shorteners• Tiny URL http://tinyurl.com• Bit.ly http://bit.ly/
• Twesume
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140 Character Twesume
• Winner @teresa808: 97 charactersRobot friendly Web and print editor/writer attracts humans and spiders. Get noticed. DM me today.
• 2nd place @PaulMacchia: 104 charactersPR Pro who can grab a reporter’s ear. Listen up, Vincent Van Gogh & Mike Tyson, my style works better.
• 3rd place @fernglazer: 114 characters1 part passion for & knowledge of food+1 part experienced journo with rest ind connections. Yields: foodie 4 hire.
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Social Media Don’ts
•Confidentiality •Be careful what you tweet•Be judicious about your status updates•Companies monitor their brand names too
QuickTime™ and ampeg4 decompressor
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6 Career-Killing Facebook Mistakes
• Inappropriate Pictures• Complaining About Your Current Job• Posting Conflicting Information to Your Resume
• Statuses You Wouldn't Want Your Boss to See• Not Understanding Your Security Settings• Losing By Association
• Read complete article:http://bit.ly/cFHXpn
Originally posted on SFGATE.com, April 6, 2010
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THANK YOU
Have additional questions?
[email protected] 371 6321@Talent2050Blog: http://Talent2050.ning.comhttp://www.facebook.com/talent2050http://www.linkedin.com/in/reginaangeleswww.talent2050.net