Awesome finds awesome! Creating shareable content in a social SEO world
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Awesome finds awesome! Creating shareable content in a social SEO world. Sean McGinnis Principal - 312digital
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Transcript of Awesome finds awesome! Creating shareable content in a social SEO world
Awesome finds awesome!
Creating shareable content in a social SEO world.
Sean McGinnisPrincipal - 312digital
312digital
About Me
VP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic
Twitter – @SeanMcGinnisFacebook - @SMcGinnisLinkedIn - @SeanMcGinnis
312digital
Why worry about share-ability?
Impact to search. Coming together of Search & Social.
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How else does shareability matter?
Massive traffic can come from direct share.
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12 Most …
• July 26, 2011
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12 Most …
• August 1, 2011
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12 Most …
• February 12, 2012
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Don’t Just Share Your Own Work
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Go ahead and Re-Share!
• Ads of the world took content from Neutron. Re-packaged it.
• Links to Ads of the World Page = 471
• Links to Neutron page ?
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Manage & Encourage Ongoing Re-Shares
• Ask for a link back if not provided.• List yourself or site as creator of
work.• Embed links into content or other
works. Many scrapers take everything whole cloth, including links.
• Encourage sharing through social sharing buttons.
• Have an easy to find policy outlining and encouraging sharing & re-use with attribution and links back.
• Build a kick-ass community (more on this later).
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What Types of Content Get Shared?
• Anecdotal examples from my personal Facebook sharing habits.
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A Hilarious Spin
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Subtle (from a branding perspective)
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Flow Chart
• Can be very effective.
• Apply to both a B2C and B2B context.
• Can be informative or humorous.
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Cheeky
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Clarify the Complicated: With Style
• Hits home for everyone who spends any time in social media.
• Funny, Rings pretty true, explanatory.
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Create a Meme
Or just participate in one
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About Us Page
Hat tip to the amazing @
ShellyKramerfor the find & share on her blog http://
www.v3im.com
Be Creative! Dare to try something different.
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User Generated
Yes, really.People are now sharing all kinds of highly
personal stuff online.How can you leverage?
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Create a list
243 Blog posts listed in this end of year round up
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Contests have multiple benefits
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…and more benefits.
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And even more benefits
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We don’t need no stinking ________!
• Let people BRAG!• I bet we can come
up with 20 right now!
• Brainstorm reasons to use a badge with me!
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Give of yourself first
Does anyone remember the Blogroll these days?
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Engage in Your Community
Awesome isn’t JUST about sharing
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Take a position
• Taking a position feels SCARY as a brand.
• Fear of alienating half your constituents.
• Find safe ground to test it out.
• Stay away from religion & politics, unless that is your core.
• Will help clarify brand essence and vision of business!
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Show emotion
• Be human.• Do NOT be
afraid to do something different!
• Speak with a human voice (no matter the company).
• Be remarkable – that’s what awesome is all about!
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Appeal to the Human Condition
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Real Connections Matter
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Real Connections Matter
Asked two friends same question via Facebook message.
Two answers within 10 minutes.
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People Are Awesome!
• http://www.youtube.com/watch?v=Vo0Cazxj_yc
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Questions?
VP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, Lunatic
Twitter – @SeanMcGinnisFacebook - @SMcGinnisLinkedIn - @SeanMcGinnis
PLEASE!Connect
with Me!
