Awesense Media Coverage

36
Awesense | 1 st Quarter media Report | 1 1 st Quarter Media Report “Awesense, a startup using wireless mesh tech and software, has launched to sell utilities energy theft-prevention. Didn’t know it was such a problem? A Canadian utility has said it’s losing $100 million a year to theft; in India about 30 percent of power is used illegally.” Katie Fehrenbacher GigaOM Awesense first tested its system with utility Fortis BC, and while it hasn’t officially named BC Hydro as a customer, it did win a $40,000 sustainability prize from British Columbia’s biggest utility in 2011. The company is also working with unnamed advanced metering infrastructure (AMI) vendors to integrate its data into their systems, Steiner-Jovic said, though he didn’t name the partners involved. Both Fortis BC and BC Hydro are using Cisco and Itron for their smart meter deployments.Jeff St. John Green Tech Media The idea that an estimated $202.2 billion in electricity generated around the world each year is lost to energy theft or equipment failure may be hard to fathom. But a Vancouver, B.C. startup that develops technologies to reduce grid power losses puts it into more manageable scenarios. Liz Enbysk Smart Grid News By selling its services rather than its equipment and software, Awesense can serve utilities that don't want to invest the capital or hire employees to manage the sensor and data collection.Ucilia Renewable Energy World The IP they have is the combination of the clamp sensor and the software analytics to spot potential theft. It is a relatively simple way to do that doesn't require a lot of upfront investment.Martin LaMonica MIT Technology Review First quarter, Awesense announced the release of SenseNET service for economically reducing power losses due to theft and equipment failure. The announcement garnered twenty seven unique articles and 3,030, 220 online impressions. Articles were included in GigaOM, Green Tech Media, Renewable Energy World, Smart Grid news and local print and digital media Business Vancouver. January to March, 2013 27 3,030,220 Unique articles Online article impressions 184 Tweets 200k Twitter impressions 200 + Unique Twitter users @greentechmedia Greentech Media Inc. Awesense Wireless and the Movable Smart Grid - The distribution power grid -- the part of the grid that carries medi... http://t.co/5otcCrqZ Katie Fehrenbacher katiefehren A startup emerges to use wireless mesh and the cloud to fight energy theft http://bit.ly/XSVkty Martin LaMonica @mlamonica Clamping Down on Energy Theft http://techre.vu/XvG6sa Startup's sensor detects power stolen from power lines (pot farms are big offenders) @smartgridman Steven E Collier Awesense: A new kind of distributed intelligent electronic devices to make the grid smarter.http://t.co/RYIV7qrU @j3juliano John J. Juliano .@Awesense puts a low-cost #powertheft sensing solution into initial usages in US, EU, Asia http://t.co/XHmcxxWm #utilities #smartgrid
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Ongoing media coverage has been secured in all major national and international news outlets in English and other languages, including the BC Business, Business Vancouver, Green Tech Media, Smart Grid News, Smart Planet , GigaOM, MIT Tech. Review and Huffington Post.

Transcript of Awesense Media Coverage

Page 1: Awesense Media Coverage

Awesense | 1st Quarter media Report | 1

1st Quarter Media Report

ldquoAwesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used illegallyrdquo Katie Fehrenbacher

GigaOM

ldquoAwesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and Itron for their smart meter deploymentsrdquo Jeff St John

Green Tech Media

ldquoThe idea that an estimated $2022 billion in electricity generated around the world each year is lost to energy theft or equipment failure may be hard to fathom But a Vancouver BC startup that develops technologies to reduce grid power losses puts it into more manageable scenarios

Liz Enbysk

Smart Grid News

ldquoBy selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to manage the sensor and data collectionrdquo

Ucilia

Renewable Energy World

ldquoThe IP they have is the combination of the clamp sensor and the software analytics to spot potential theft It is a relatively simple way to do that doesnt require a lot of upfront investmentrdquo Martin LaMonica

MIT Technology Review

First quarter Awesense announced the

release of SenseNET service for

economically reducing power losses

due to theft and equipment failure The

announcement garnered twenty seven

unique articles and 3030 220 online

impressions Articles were included in

GigaOM Green Tech Media

Renewable Energy World Smart Grid

news and local print and digital media

Business Vancouver

January to March 2013

27

3030220

Unique articles

Online article impressions

184 Tweets

200k

Twitter impressions

200 + Unique Twitter users

greentechmedia Greentech Media Inc

Awesense Wireless and the Movable Smart Grid - The distribution power grid --

the part of the grid that carries medi httptco5otcCrqZ

Katie Fehrenbacher katiefehren

A startup emerges to use wireless mesh and the cloud to fight energy

theft httpbitlyXSVkty

Martin LaMonica mlamonica

Clamping Down on Energy Theft httptechrevuXvG6sa Startups sensor detects

power stolen from power lines (pot farms are big offenders)

smartgridman Steven E Collier

Awesense A new kind of distributed intelligent electronic devices to make the grid

smarterhttptcoRYIV7qrU

j3juliano John J Juliano

Awesense puts a low-cost powertheft sensing solution into initial usages in

US EU Asia httptcoXHmcxxWm utilities smartgrid

Awesense | 1st Quarter media Report | 2

Summary Unique Articles

Date

Media Name

Article

Author

January 16 2013

Part 2 Meet 6 more nominees for 2013

Smart Grid Companies to Watch

January 21 2013

Tech Socials Jan 21 - feat John Gray

interview Awesense CEO

John gray

January 21 2013

A startup emerges to use wireless mesh

and the cloud to fight energy theft

Katie Fehrenbacher

January 21 2013

Startup Clamps Down on Energy Theft

Martin LaMonica

January 22 2013

Startup fights power thieves pot growers

Kirsten Korosec

How a Startup Helps Utilities Spot Energy

Theft

Ucilia Wang

January 22 2013

The daily Energy

January 22 2013

Awesense Wireless and the Movable

Smart Grid

Jeff St John

January 22 2013

A startup emerges to use wireless filigree

and a cloud to quarrel appetite theft

Chrish Owell

January 23 2013

A start-up fight energy theft and illegal

connections to the electricity grid

Bernard Neumeister

January 23 2013

Utilities no longer need to buy SenseNet

to benefit from it

January 24 2013

Awesense Releases SenseNET Service

for Economically Reducing Power Losses

Due to Theft and Equipment Failure

January 24 2013

Awesense Announces Launch of its New

SenseNET Service

Shankar Pandiath

Awesense | 1st Quarter media Report | 3

Summary Unique Articles

Date

Media Name

Article

Author

January 25 2013

Canadian Company Tests Electricity Theft Detecting

Devices in Bulgaria

Gergana Mihailova

February 5 2013

Canadian Digital Media Network Soft-Landing Program

| Opportunities to Launch Outside Home Market

February 11 2013

Canadian startup puts a collection agency spin on

stopping electricity theft

Liz Enbysk

February 12 2013

Turkey prepares to hand $5bn to US biz for intelligent

electricity

Bill Ray

February 12 2013

Wavefront helping startups tap into $12 trillion M2M

market

Nelson Bennett

February 12 2013

Energy Theft Goes Global

Sarah Battaglia

February 15 2013

Smarter power grids in Turkey

Zeynel A Oumlztuumlrk

February 15 2013

Turkey giant project

February 2013

Awesensersquos Wireless Monitoring for Power Grids Goes

International

Jean Sorensen

March 12 2013

Minister Fast Launches New Start-Up Program to Help

Canadian Companies Succeed Abroad

March 5 2013

3 Factors That Could Make or Break the Secondary

Transformer Monitor Market

Ben Kellison

March 12 2013

2013 Cleantech Emerging Rockets

Geoffrey Hansen

March 14 2013

Federal promote overseas business plan 10

companies received assistance

March 2013

Awesense Launches new service offering

Awesense | 1st Quarter media Report | 4

Article Part 2 Meet 6 more nominees for 2013 Smart Grid Companies to Watch

Author Editor

Date Jan 16 2013

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid

News companies to watch

Scroll down for the next six companies nominated for our 2013 Smart Grid Companies to Watch competition (If

you missed the first six they are linked at the bottom) Eventually we will get to 13 companies but for now were

in elimination mode We received so many thoughtful nominations this year that instead of SGN editors making the first cut as weve done in the past

were asking you to do it

How it works In coming days well introduce you in random order to companies that were nominated this year The only nominations you wont see are

those received after the deadline and those that didnt follow the guidelines

From our reports store Smart Grid Business 2012 to 2017 published by Memoori analyzes the smart grid markets size technologies

finance and needed investments demand forecasts and more

We will run only one nomination per company even if more than one was received And in many cases we will provide a

condensed version of the nomination since many

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid News companies to

watch

folks had trouble limiting their nominations to a single paragraph You should also know that we have not verified the accuracy of information contained

in nominations

With each set of nominations ndash the playoffs if you will ndash youll have a chance to vote for the company you think most deserves to be in the final round of

voting Once weve featured all of the companies nominated well take the 25 companies that receive the most votes and ask you to decide the final 13

Smart Grid Companies to Watch in 2013

The second batch of company nominations appear below If you think one of them deserves to be in the final 25 be sure to vote in the quick poll Note

Once you have voted the poll data will disappear Also feel free to use the Talk Back comment form below to lobby on your choices behalf And finally

be sure to come back tomorrow to see who else has been nominated

Awesense Wireless has created a system that helps utilities solve one of the industryrsquos most persistent problems unanticipated losses due to theft or

equipment failure Approximately 30 percent of Indiarsquos power gets illegally siphoned off In Brazil 10000 new unauthorized connections appear every

month Even in established nations bill fraud and meter tampering remain far-reaching problems Unfortunately utilities have historically lacked

economical or practical means to combat the problem relying instead on warnings inspections lock boxes and hope Awesense changes the paradigm

by giving utilities the ability to detect and anticipate problems over wide portions of a service territory through hardware software and networking The

Awesense system also provides verification ongoing monitoring and data analysis while minimizing field operations or installed infrastructure While

Awesense has already helped North American customers like Fortis BC and others recover tens of millions of dollars in losses it has also begun to

collaborate with ELO Sistemas Eletronicos to bring the technology to Latin America Awesense Wirelessgtgt

Echelon -- I have known Echelon for many years and what continues to impress me is its ability to create solid products that resonate well with the

smart grid market The company combines its history and the current market needs to create the right solution for the needs of today while they are able

to scale and expand their products for the future They understand standards trends and customers I suggest you all take a good look at Echelon

Read their case studies Echelon websitegtgt

Awesense | 1st Quarter media Report | 5

GELI -- I really do think that well look back on 2013 as the year that the many capabilities and cost of energy storage finally reached the tipping point

GELI will be a big reason why Its difficult to integrate and operate energy storage GELI goes above and beyond that to optimize it across multiple value

streams such as Demand Charge Management TOU Energy Shifting Demand Response -- much more than just backup power -- all in the context of

the grid and the broader electricity market GELIs core IP is what makes storage so compelling from a cost perspective and its interoperable by

design architecture ensures that any combination of storage and inverters can be used in virtually any scenario Few companies are poised to be as

disruptive as GELI GELI website gtgt

IUS Technologies -- At IUS Technologies they are innovators They develop groundbreaking smart sensors ideal for end of line monitoring which will

enable utilities to optimize to a more efficient electric grid Their VS series of devices are like nothing else on the market today - both the VS 1000 and

VS 3000 sensors streamline the use of utility radio bandwidth reducing communication loads up to 95 and with up to 03 accuracy Although this in

itself saves considerable time bandwidth and resources - it is the precision accuracy and cost which make IUS unique There is no other sensor on the

market that provides this level of accuracy with the low cost of ownership It is this scale which will allow utilities to place sensors approximately every

mile as necessary in order to create an extremely stable and reliable grid Recently launched IUS Technologies is a subsidiary of the Korean based

Vitzro Group and headquartered in Alpharetta GA IUS Technologies website gtgt

Power Analytics -- Continuing on the success of 2012 2013 will be another banner year for Power Analytics Power Analytics was just recently

selected to provide the first managed cluster of microgrids in a military environment by ESTCP (DoDs environmental technology demonstration and

validation program established in 1995 to promote the transfer of innovative technologies that have successfully established proof of concept to field or

production use) 2013 will be the beginning of the microgrid cluster concept at three naval bases in San Diego CA Under new leadership of CEO

Michael J Nark an aggressive marketing campaign will branch out into multiple market segments clamoring for smart grid technologies Power

Analytics plans to do even more with strategic partners and technology enabling companies this year On a technical front Power Analytics will continue

to release enhanced versions of software Power Analytics website gtgt

Sensus is leading the way for a NEW smart grid one for water In a groundbreaking 2012 survey of more than 180 utilities Sensus found utilities are

losing $96 billion each year from leaked water and utilities worldwide can save up to $125 billion a year by implementing a smart water network

Sensus continues to lead with products and solutions to meet the crisis head-on and by identifying the opportunity and a path toward a solution to justify

the investments by engaging a wide array of stakeholders to safeguard the supply of clean water ndash including utilities and municipalities regulators

investors industry associations technology providers and academiaSensus is certainly worth watching in 2013 as the world grapples with how to

handle access to water Sensus website gtgt

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 2: Awesense Media Coverage

Awesense | 1st Quarter media Report | 2

Summary Unique Articles

Date

Media Name

Article

Author

January 16 2013

Part 2 Meet 6 more nominees for 2013

Smart Grid Companies to Watch

January 21 2013

Tech Socials Jan 21 - feat John Gray

interview Awesense CEO

John gray

January 21 2013

A startup emerges to use wireless mesh

and the cloud to fight energy theft

Katie Fehrenbacher

January 21 2013

Startup Clamps Down on Energy Theft

Martin LaMonica

January 22 2013

Startup fights power thieves pot growers

Kirsten Korosec

How a Startup Helps Utilities Spot Energy

Theft

Ucilia Wang

January 22 2013

The daily Energy

January 22 2013

Awesense Wireless and the Movable

Smart Grid

Jeff St John

January 22 2013

A startup emerges to use wireless filigree

and a cloud to quarrel appetite theft

Chrish Owell

January 23 2013

A start-up fight energy theft and illegal

connections to the electricity grid

Bernard Neumeister

January 23 2013

Utilities no longer need to buy SenseNet

to benefit from it

January 24 2013

Awesense Releases SenseNET Service

for Economically Reducing Power Losses

Due to Theft and Equipment Failure

January 24 2013

Awesense Announces Launch of its New

SenseNET Service

Shankar Pandiath

Awesense | 1st Quarter media Report | 3

Summary Unique Articles

Date

Media Name

Article

Author

January 25 2013

Canadian Company Tests Electricity Theft Detecting

Devices in Bulgaria

Gergana Mihailova

February 5 2013

Canadian Digital Media Network Soft-Landing Program

| Opportunities to Launch Outside Home Market

February 11 2013

Canadian startup puts a collection agency spin on

stopping electricity theft

Liz Enbysk

February 12 2013

Turkey prepares to hand $5bn to US biz for intelligent

electricity

Bill Ray

February 12 2013

Wavefront helping startups tap into $12 trillion M2M

market

Nelson Bennett

February 12 2013

Energy Theft Goes Global

Sarah Battaglia

February 15 2013

Smarter power grids in Turkey

Zeynel A Oumlztuumlrk

February 15 2013

Turkey giant project

February 2013

Awesensersquos Wireless Monitoring for Power Grids Goes

International

Jean Sorensen

March 12 2013

Minister Fast Launches New Start-Up Program to Help

Canadian Companies Succeed Abroad

March 5 2013

3 Factors That Could Make or Break the Secondary

Transformer Monitor Market

Ben Kellison

March 12 2013

2013 Cleantech Emerging Rockets

Geoffrey Hansen

March 14 2013

Federal promote overseas business plan 10

companies received assistance

March 2013

Awesense Launches new service offering

Awesense | 1st Quarter media Report | 4

Article Part 2 Meet 6 more nominees for 2013 Smart Grid Companies to Watch

Author Editor

Date Jan 16 2013

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid

News companies to watch

Scroll down for the next six companies nominated for our 2013 Smart Grid Companies to Watch competition (If

you missed the first six they are linked at the bottom) Eventually we will get to 13 companies but for now were

in elimination mode We received so many thoughtful nominations this year that instead of SGN editors making the first cut as weve done in the past

were asking you to do it

How it works In coming days well introduce you in random order to companies that were nominated this year The only nominations you wont see are

those received after the deadline and those that didnt follow the guidelines

From our reports store Smart Grid Business 2012 to 2017 published by Memoori analyzes the smart grid markets size technologies

finance and needed investments demand forecasts and more

We will run only one nomination per company even if more than one was received And in many cases we will provide a

condensed version of the nomination since many

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid News companies to

watch

folks had trouble limiting their nominations to a single paragraph You should also know that we have not verified the accuracy of information contained

in nominations

With each set of nominations ndash the playoffs if you will ndash youll have a chance to vote for the company you think most deserves to be in the final round of

voting Once weve featured all of the companies nominated well take the 25 companies that receive the most votes and ask you to decide the final 13

Smart Grid Companies to Watch in 2013

The second batch of company nominations appear below If you think one of them deserves to be in the final 25 be sure to vote in the quick poll Note

Once you have voted the poll data will disappear Also feel free to use the Talk Back comment form below to lobby on your choices behalf And finally

be sure to come back tomorrow to see who else has been nominated

Awesense Wireless has created a system that helps utilities solve one of the industryrsquos most persistent problems unanticipated losses due to theft or

equipment failure Approximately 30 percent of Indiarsquos power gets illegally siphoned off In Brazil 10000 new unauthorized connections appear every

month Even in established nations bill fraud and meter tampering remain far-reaching problems Unfortunately utilities have historically lacked

economical or practical means to combat the problem relying instead on warnings inspections lock boxes and hope Awesense changes the paradigm

by giving utilities the ability to detect and anticipate problems over wide portions of a service territory through hardware software and networking The

Awesense system also provides verification ongoing monitoring and data analysis while minimizing field operations or installed infrastructure While

Awesense has already helped North American customers like Fortis BC and others recover tens of millions of dollars in losses it has also begun to

collaborate with ELO Sistemas Eletronicos to bring the technology to Latin America Awesense Wirelessgtgt

Echelon -- I have known Echelon for many years and what continues to impress me is its ability to create solid products that resonate well with the

smart grid market The company combines its history and the current market needs to create the right solution for the needs of today while they are able

to scale and expand their products for the future They understand standards trends and customers I suggest you all take a good look at Echelon

Read their case studies Echelon websitegtgt

Awesense | 1st Quarter media Report | 5

GELI -- I really do think that well look back on 2013 as the year that the many capabilities and cost of energy storage finally reached the tipping point

GELI will be a big reason why Its difficult to integrate and operate energy storage GELI goes above and beyond that to optimize it across multiple value

streams such as Demand Charge Management TOU Energy Shifting Demand Response -- much more than just backup power -- all in the context of

the grid and the broader electricity market GELIs core IP is what makes storage so compelling from a cost perspective and its interoperable by

design architecture ensures that any combination of storage and inverters can be used in virtually any scenario Few companies are poised to be as

disruptive as GELI GELI website gtgt

IUS Technologies -- At IUS Technologies they are innovators They develop groundbreaking smart sensors ideal for end of line monitoring which will

enable utilities to optimize to a more efficient electric grid Their VS series of devices are like nothing else on the market today - both the VS 1000 and

VS 3000 sensors streamline the use of utility radio bandwidth reducing communication loads up to 95 and with up to 03 accuracy Although this in

itself saves considerable time bandwidth and resources - it is the precision accuracy and cost which make IUS unique There is no other sensor on the

market that provides this level of accuracy with the low cost of ownership It is this scale which will allow utilities to place sensors approximately every

mile as necessary in order to create an extremely stable and reliable grid Recently launched IUS Technologies is a subsidiary of the Korean based

Vitzro Group and headquartered in Alpharetta GA IUS Technologies website gtgt

Power Analytics -- Continuing on the success of 2012 2013 will be another banner year for Power Analytics Power Analytics was just recently

selected to provide the first managed cluster of microgrids in a military environment by ESTCP (DoDs environmental technology demonstration and

validation program established in 1995 to promote the transfer of innovative technologies that have successfully established proof of concept to field or

production use) 2013 will be the beginning of the microgrid cluster concept at three naval bases in San Diego CA Under new leadership of CEO

Michael J Nark an aggressive marketing campaign will branch out into multiple market segments clamoring for smart grid technologies Power

Analytics plans to do even more with strategic partners and technology enabling companies this year On a technical front Power Analytics will continue

to release enhanced versions of software Power Analytics website gtgt

Sensus is leading the way for a NEW smart grid one for water In a groundbreaking 2012 survey of more than 180 utilities Sensus found utilities are

losing $96 billion each year from leaked water and utilities worldwide can save up to $125 billion a year by implementing a smart water network

Sensus continues to lead with products and solutions to meet the crisis head-on and by identifying the opportunity and a path toward a solution to justify

the investments by engaging a wide array of stakeholders to safeguard the supply of clean water ndash including utilities and municipalities regulators

investors industry associations technology providers and academiaSensus is certainly worth watching in 2013 as the world grapples with how to

handle access to water Sensus website gtgt

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
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  • January
  • February
  • March
  • End
Page 3: Awesense Media Coverage

Awesense | 1st Quarter media Report | 3

Summary Unique Articles

Date

Media Name

Article

Author

January 25 2013

Canadian Company Tests Electricity Theft Detecting

Devices in Bulgaria

Gergana Mihailova

February 5 2013

Canadian Digital Media Network Soft-Landing Program

| Opportunities to Launch Outside Home Market

February 11 2013

Canadian startup puts a collection agency spin on

stopping electricity theft

Liz Enbysk

February 12 2013

Turkey prepares to hand $5bn to US biz for intelligent

electricity

Bill Ray

February 12 2013

Wavefront helping startups tap into $12 trillion M2M

market

Nelson Bennett

February 12 2013

Energy Theft Goes Global

Sarah Battaglia

February 15 2013

Smarter power grids in Turkey

Zeynel A Oumlztuumlrk

February 15 2013

Turkey giant project

February 2013

Awesensersquos Wireless Monitoring for Power Grids Goes

International

Jean Sorensen

March 12 2013

Minister Fast Launches New Start-Up Program to Help

Canadian Companies Succeed Abroad

March 5 2013

3 Factors That Could Make or Break the Secondary

Transformer Monitor Market

Ben Kellison

March 12 2013

2013 Cleantech Emerging Rockets

Geoffrey Hansen

March 14 2013

Federal promote overseas business plan 10

companies received assistance

March 2013

Awesense Launches new service offering

Awesense | 1st Quarter media Report | 4

Article Part 2 Meet 6 more nominees for 2013 Smart Grid Companies to Watch

Author Editor

Date Jan 16 2013

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid

News companies to watch

Scroll down for the next six companies nominated for our 2013 Smart Grid Companies to Watch competition (If

you missed the first six they are linked at the bottom) Eventually we will get to 13 companies but for now were

in elimination mode We received so many thoughtful nominations this year that instead of SGN editors making the first cut as weve done in the past

were asking you to do it

How it works In coming days well introduce you in random order to companies that were nominated this year The only nominations you wont see are

those received after the deadline and those that didnt follow the guidelines

From our reports store Smart Grid Business 2012 to 2017 published by Memoori analyzes the smart grid markets size technologies

finance and needed investments demand forecasts and more

We will run only one nomination per company even if more than one was received And in many cases we will provide a

condensed version of the nomination since many

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid News companies to

watch

folks had trouble limiting their nominations to a single paragraph You should also know that we have not verified the accuracy of information contained

in nominations

With each set of nominations ndash the playoffs if you will ndash youll have a chance to vote for the company you think most deserves to be in the final round of

voting Once weve featured all of the companies nominated well take the 25 companies that receive the most votes and ask you to decide the final 13

Smart Grid Companies to Watch in 2013

The second batch of company nominations appear below If you think one of them deserves to be in the final 25 be sure to vote in the quick poll Note

Once you have voted the poll data will disappear Also feel free to use the Talk Back comment form below to lobby on your choices behalf And finally

be sure to come back tomorrow to see who else has been nominated

Awesense Wireless has created a system that helps utilities solve one of the industryrsquos most persistent problems unanticipated losses due to theft or

equipment failure Approximately 30 percent of Indiarsquos power gets illegally siphoned off In Brazil 10000 new unauthorized connections appear every

month Even in established nations bill fraud and meter tampering remain far-reaching problems Unfortunately utilities have historically lacked

economical or practical means to combat the problem relying instead on warnings inspections lock boxes and hope Awesense changes the paradigm

by giving utilities the ability to detect and anticipate problems over wide portions of a service territory through hardware software and networking The

Awesense system also provides verification ongoing monitoring and data analysis while minimizing field operations or installed infrastructure While

Awesense has already helped North American customers like Fortis BC and others recover tens of millions of dollars in losses it has also begun to

collaborate with ELO Sistemas Eletronicos to bring the technology to Latin America Awesense Wirelessgtgt

Echelon -- I have known Echelon for many years and what continues to impress me is its ability to create solid products that resonate well with the

smart grid market The company combines its history and the current market needs to create the right solution for the needs of today while they are able

to scale and expand their products for the future They understand standards trends and customers I suggest you all take a good look at Echelon

Read their case studies Echelon websitegtgt

Awesense | 1st Quarter media Report | 5

GELI -- I really do think that well look back on 2013 as the year that the many capabilities and cost of energy storage finally reached the tipping point

GELI will be a big reason why Its difficult to integrate and operate energy storage GELI goes above and beyond that to optimize it across multiple value

streams such as Demand Charge Management TOU Energy Shifting Demand Response -- much more than just backup power -- all in the context of

the grid and the broader electricity market GELIs core IP is what makes storage so compelling from a cost perspective and its interoperable by

design architecture ensures that any combination of storage and inverters can be used in virtually any scenario Few companies are poised to be as

disruptive as GELI GELI website gtgt

IUS Technologies -- At IUS Technologies they are innovators They develop groundbreaking smart sensors ideal for end of line monitoring which will

enable utilities to optimize to a more efficient electric grid Their VS series of devices are like nothing else on the market today - both the VS 1000 and

VS 3000 sensors streamline the use of utility radio bandwidth reducing communication loads up to 95 and with up to 03 accuracy Although this in

itself saves considerable time bandwidth and resources - it is the precision accuracy and cost which make IUS unique There is no other sensor on the

market that provides this level of accuracy with the low cost of ownership It is this scale which will allow utilities to place sensors approximately every

mile as necessary in order to create an extremely stable and reliable grid Recently launched IUS Technologies is a subsidiary of the Korean based

Vitzro Group and headquartered in Alpharetta GA IUS Technologies website gtgt

Power Analytics -- Continuing on the success of 2012 2013 will be another banner year for Power Analytics Power Analytics was just recently

selected to provide the first managed cluster of microgrids in a military environment by ESTCP (DoDs environmental technology demonstration and

validation program established in 1995 to promote the transfer of innovative technologies that have successfully established proof of concept to field or

production use) 2013 will be the beginning of the microgrid cluster concept at three naval bases in San Diego CA Under new leadership of CEO

Michael J Nark an aggressive marketing campaign will branch out into multiple market segments clamoring for smart grid technologies Power

Analytics plans to do even more with strategic partners and technology enabling companies this year On a technical front Power Analytics will continue

to release enhanced versions of software Power Analytics website gtgt

Sensus is leading the way for a NEW smart grid one for water In a groundbreaking 2012 survey of more than 180 utilities Sensus found utilities are

losing $96 billion each year from leaked water and utilities worldwide can save up to $125 billion a year by implementing a smart water network

Sensus continues to lead with products and solutions to meet the crisis head-on and by identifying the opportunity and a path toward a solution to justify

the investments by engaging a wide array of stakeholders to safeguard the supply of clean water ndash including utilities and municipalities regulators

investors industry associations technology providers and academiaSensus is certainly worth watching in 2013 as the world grapples with how to

handle access to water Sensus website gtgt

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 4: Awesense Media Coverage

Awesense | 1st Quarter media Report | 4

Article Part 2 Meet 6 more nominees for 2013 Smart Grid Companies to Watch

Author Editor

Date Jan 16 2013

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid

News companies to watch

Scroll down for the next six companies nominated for our 2013 Smart Grid Companies to Watch competition (If

you missed the first six they are linked at the bottom) Eventually we will get to 13 companies but for now were

in elimination mode We received so many thoughtful nominations this year that instead of SGN editors making the first cut as weve done in the past

were asking you to do it

How it works In coming days well introduce you in random order to companies that were nominated this year The only nominations you wont see are

those received after the deadline and those that didnt follow the guidelines

From our reports store Smart Grid Business 2012 to 2017 published by Memoori analyzes the smart grid markets size technologies

finance and needed investments demand forecasts and more

We will run only one nomination per company even if more than one was received And in many cases we will provide a

condensed version of the nomination since many

Smart Grid smart grid companies smart grid companies to watch 2013 smart grid companies Smart Grid News companies to

watch

folks had trouble limiting their nominations to a single paragraph You should also know that we have not verified the accuracy of information contained

in nominations

With each set of nominations ndash the playoffs if you will ndash youll have a chance to vote for the company you think most deserves to be in the final round of

voting Once weve featured all of the companies nominated well take the 25 companies that receive the most votes and ask you to decide the final 13

Smart Grid Companies to Watch in 2013

The second batch of company nominations appear below If you think one of them deserves to be in the final 25 be sure to vote in the quick poll Note

Once you have voted the poll data will disappear Also feel free to use the Talk Back comment form below to lobby on your choices behalf And finally

be sure to come back tomorrow to see who else has been nominated

Awesense Wireless has created a system that helps utilities solve one of the industryrsquos most persistent problems unanticipated losses due to theft or

equipment failure Approximately 30 percent of Indiarsquos power gets illegally siphoned off In Brazil 10000 new unauthorized connections appear every

month Even in established nations bill fraud and meter tampering remain far-reaching problems Unfortunately utilities have historically lacked

economical or practical means to combat the problem relying instead on warnings inspections lock boxes and hope Awesense changes the paradigm

by giving utilities the ability to detect and anticipate problems over wide portions of a service territory through hardware software and networking The

Awesense system also provides verification ongoing monitoring and data analysis while minimizing field operations or installed infrastructure While

Awesense has already helped North American customers like Fortis BC and others recover tens of millions of dollars in losses it has also begun to

collaborate with ELO Sistemas Eletronicos to bring the technology to Latin America Awesense Wirelessgtgt

Echelon -- I have known Echelon for many years and what continues to impress me is its ability to create solid products that resonate well with the

smart grid market The company combines its history and the current market needs to create the right solution for the needs of today while they are able

to scale and expand their products for the future They understand standards trends and customers I suggest you all take a good look at Echelon

Read their case studies Echelon websitegtgt

Awesense | 1st Quarter media Report | 5

GELI -- I really do think that well look back on 2013 as the year that the many capabilities and cost of energy storage finally reached the tipping point

GELI will be a big reason why Its difficult to integrate and operate energy storage GELI goes above and beyond that to optimize it across multiple value

streams such as Demand Charge Management TOU Energy Shifting Demand Response -- much more than just backup power -- all in the context of

the grid and the broader electricity market GELIs core IP is what makes storage so compelling from a cost perspective and its interoperable by

design architecture ensures that any combination of storage and inverters can be used in virtually any scenario Few companies are poised to be as

disruptive as GELI GELI website gtgt

IUS Technologies -- At IUS Technologies they are innovators They develop groundbreaking smart sensors ideal for end of line monitoring which will

enable utilities to optimize to a more efficient electric grid Their VS series of devices are like nothing else on the market today - both the VS 1000 and

VS 3000 sensors streamline the use of utility radio bandwidth reducing communication loads up to 95 and with up to 03 accuracy Although this in

itself saves considerable time bandwidth and resources - it is the precision accuracy and cost which make IUS unique There is no other sensor on the

market that provides this level of accuracy with the low cost of ownership It is this scale which will allow utilities to place sensors approximately every

mile as necessary in order to create an extremely stable and reliable grid Recently launched IUS Technologies is a subsidiary of the Korean based

Vitzro Group and headquartered in Alpharetta GA IUS Technologies website gtgt

Power Analytics -- Continuing on the success of 2012 2013 will be another banner year for Power Analytics Power Analytics was just recently

selected to provide the first managed cluster of microgrids in a military environment by ESTCP (DoDs environmental technology demonstration and

validation program established in 1995 to promote the transfer of innovative technologies that have successfully established proof of concept to field or

production use) 2013 will be the beginning of the microgrid cluster concept at three naval bases in San Diego CA Under new leadership of CEO

Michael J Nark an aggressive marketing campaign will branch out into multiple market segments clamoring for smart grid technologies Power

Analytics plans to do even more with strategic partners and technology enabling companies this year On a technical front Power Analytics will continue

to release enhanced versions of software Power Analytics website gtgt

Sensus is leading the way for a NEW smart grid one for water In a groundbreaking 2012 survey of more than 180 utilities Sensus found utilities are

losing $96 billion each year from leaked water and utilities worldwide can save up to $125 billion a year by implementing a smart water network

Sensus continues to lead with products and solutions to meet the crisis head-on and by identifying the opportunity and a path toward a solution to justify

the investments by engaging a wide array of stakeholders to safeguard the supply of clean water ndash including utilities and municipalities regulators

investors industry associations technology providers and academiaSensus is certainly worth watching in 2013 as the world grapples with how to

handle access to water Sensus website gtgt

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 5: Awesense Media Coverage

Awesense | 1st Quarter media Report | 5

GELI -- I really do think that well look back on 2013 as the year that the many capabilities and cost of energy storage finally reached the tipping point

GELI will be a big reason why Its difficult to integrate and operate energy storage GELI goes above and beyond that to optimize it across multiple value

streams such as Demand Charge Management TOU Energy Shifting Demand Response -- much more than just backup power -- all in the context of

the grid and the broader electricity market GELIs core IP is what makes storage so compelling from a cost perspective and its interoperable by

design architecture ensures that any combination of storage and inverters can be used in virtually any scenario Few companies are poised to be as

disruptive as GELI GELI website gtgt

IUS Technologies -- At IUS Technologies they are innovators They develop groundbreaking smart sensors ideal for end of line monitoring which will

enable utilities to optimize to a more efficient electric grid Their VS series of devices are like nothing else on the market today - both the VS 1000 and

VS 3000 sensors streamline the use of utility radio bandwidth reducing communication loads up to 95 and with up to 03 accuracy Although this in

itself saves considerable time bandwidth and resources - it is the precision accuracy and cost which make IUS unique There is no other sensor on the

market that provides this level of accuracy with the low cost of ownership It is this scale which will allow utilities to place sensors approximately every

mile as necessary in order to create an extremely stable and reliable grid Recently launched IUS Technologies is a subsidiary of the Korean based

Vitzro Group and headquartered in Alpharetta GA IUS Technologies website gtgt

Power Analytics -- Continuing on the success of 2012 2013 will be another banner year for Power Analytics Power Analytics was just recently

selected to provide the first managed cluster of microgrids in a military environment by ESTCP (DoDs environmental technology demonstration and

validation program established in 1995 to promote the transfer of innovative technologies that have successfully established proof of concept to field or

production use) 2013 will be the beginning of the microgrid cluster concept at three naval bases in San Diego CA Under new leadership of CEO

Michael J Nark an aggressive marketing campaign will branch out into multiple market segments clamoring for smart grid technologies Power

Analytics plans to do even more with strategic partners and technology enabling companies this year On a technical front Power Analytics will continue

to release enhanced versions of software Power Analytics website gtgt

Sensus is leading the way for a NEW smart grid one for water In a groundbreaking 2012 survey of more than 180 utilities Sensus found utilities are

losing $96 billion each year from leaked water and utilities worldwide can save up to $125 billion a year by implementing a smart water network

Sensus continues to lead with products and solutions to meet the crisis head-on and by identifying the opportunity and a path toward a solution to justify

the investments by engaging a wide array of stakeholders to safeguard the supply of clean water ndash including utilities and municipalities regulators

investors industry associations technology providers and academiaSensus is certainly worth watching in 2013 as the world grapples with how to

handle access to water Sensus website gtgt

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 6: Awesense Media Coverage

Awesense | 1st Quarter media Report | 6

Article Tech Socials Jan 21 - feat John Gray interview w AWESENSE CEO

Author John Grey

Date January 21 2013

Mischa founder President and CEO of Awesense Wireless He holds a Diploma of Technology in Telecommunications from BCIT and a Bachelor of

Engineering in Electrical Engineering from University of Victoria Mischa brings product development and management experience in the embedded

electronics wireless and industrial sectors Development experience includes product development for start-up companies within a high-tech business

incubator Mischa also represents Awesense Wireless as a voting and participating member within the Smart Grid Interoperability Panel (SGIP) led by

National Institute of Standards and Technology (NIST) Mischa has helped initiate recycling programs in his community and is an avid advocate for

energy efficiency

ABOUT AWESENSE Awesense is dedicated to providing utilities with intuitive affordable tools to

reduce losses from power theft meter malfunctions and transformer overloading The Awesense

hardwaresoftware solution includes easily deployed portable line monitors that can be placed when

and where needed to record power consumption and wirelessly communicate to remote gateway

receivers Detection reporting and data management is automated using the Awesense senseNET

software services Awesense solutions are in use today helping utilities recover over 100 million

dollars every year and growing Awesense is the worldwide market leader in systems focused on

bypass detection and confirmation and currently markets internationally on four continents

John Gray

John jumped into the Start-up world in early 2009 bringing his experience in business development and sales to companies creating new software

products He was co-founder and CEO of Mentionmapp a visual analytics company that was acquired by OverInteractive Media in October 2011

Before that he sold legal software and services (LexisNexis) medical devices (Auto Control Medical) and technical education for CADCAM software

(Rand Worldwide) Johnrsquos also been a Vancouver Startup Weekend organizer Hersquos now a full time freelance writer and storyteller

The Vancouver tech startup design and gaming community has no shortage of great stories waiting be told and Johnrsquos looking forward to writing them

John has a BApSc in Communications and a BA in English both from Simon Fraser University Johnrsquos a single dad trying to keep out of the way of

two great young adults getting on with their lives

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 7: Awesense Media Coverage

Awesense | 1st Quarter media Report | 7

Article A start-up emerges to use wireless mesh and the cloud to fight energy theft

Author Katie Fehrenbacher

Date January 21 2013

Awesense a startup using wireless mesh tech and software has launched to sell utilities energy theft-prevention Didnrsquot know it

was such a problem A Canadian utility has said itrsquos losing $100 million a year to theft in India about 30 percent of power is used

illegally

tweet this

Utilities call energy theft mdash like when an indoor marijuana farm taps directly into a high voltage line for its super bright lights mdash a ldquonon-

technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely mundane term to describe thefts which cost utilities billions of dollars in losses a

year around the world For example Canadian utility BC Hydro has estimated that itrsquos losing a shocking $100 million each year from

power theft

That security problem is what a young Canadian startup called Awesense has emerged to tackle The company founded back in late 2009 has

developed a product that uses power line sensors connected through a wireless mesh network combined with a cloud-based application Utility workers

can use the combo to remotely monitor and learn details about how much power their companies are actually distributing versus how much power is

being measured by their billing systems In other words ldquohow much revenue theyrsquore losingrdquo as Awesense founder and CEO Mischa Steiner-Jovic

explains it

Awesensersquos technology is a mobile solution mdash utility workers clamp on the power line sensors wherever they suspect theft is happening and if no theft

is being detected they can simply move the network to another part of the grid The sensor nodes create the ad-hoc mesh network amongst themselves

(via the 915 band in North America for all you wireless spectrum geeks out there)

The capital expense of the networks are low enough that Awesense has now decided to start selling theft detection

as a service Awesense will install the technology for utilities for no upfront cost and then take a cut of the revenue

saved Steiner-Jovic says over the past few years theyrsquove realized that therersquos been a lot of interest from utilities for

the theft-detection product but that utility budgets are often times small and rigid

In addition to growing its theft detection-as-a-service this year Awesense is hoping to grow its list of international

customers where energy theft is a massive issue Currently it has customers (itrsquos not disclosing the names other than Fortis BC) in Canada the US

and Latin America and itrsquos looking to expand more into Latin America as well as Asia Pacific and Europe India has some of the highest theft losses in

the world with close to 30 percent of the power in the country lost to theft (check out some photos of the crazy jerry-

rigged power grids of Old Delhi) The former Soviet Union has almost 50 percent Brazil is at 15 percent

To date Awesense has been mostly bootstrapped and just raised a ldquoseven figurerdquo round from angels last Summer

Steiner-Jovic says the company could be interested in raising a venture round in the future to grow its business Applying

IT tech to the power grid and clean energy is still an area where startups have been able to get funding from some

venture capitalists despite the difficult funding environment for most cleantech

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 8: Awesense Media Coverage

Awesense | 1st Quarter media Report | 8

Article Startup Clamps Down on Energy Theft

Author Martin LaMonica

Date January 21 2013

Awesense attaches clamps to power lines to pinpoint sources of electricity theft which costs utilities billions of dollars a year

A clamp sensor is attached to a power line with standard power line tools and through a cloud application can help determine if

electricity is being lost through theft Credit Awesense Billions of dollars worth of electricity is pilfered every year sending power to

individual homes and businesses as well as more large operations such as marijuana farms

A study from the Electric Power Research Institute in 2006 estimated that ldquonon-technical lossesrdquo or losses from theft or tampering was $65 billion That

number is much higher in other countries where tapping into power lines is routine both by people who canrsquot afford electricity as well as big companies

and the well-to-do according to the World Bank which says energy theft is particularly severe in India Brazil and other parts of Latin America

Reducing energy theft is one of the justifications for advanced power meters because they are accurate and since they continually send consumption

data to utilities can quickly spot unusual activity In 2009 the World Bank published an analysis of energy theft and recommended that advanced meters

be put in place because among other reasons theft raises the prices of electricity for others Losses during distribution and transmission in India for

example were as high as 38 percent in 1999 which was cut to under 20 percent by 2008 in large part by controlling theft according the World Bank

But often thieves will simply tap power lines before they reach the meter or for more sophisticated theives draw power from high-voltage lines says

Mischa Steiner-Jovic the CEO of Awesense a company he founded three years ago to tackle energy theft Its theft-detection method doesnrsquot require

smart meters offering a relatively simple and inexpensive way to pinpoint where power is being diverted illegally

Awesense sells a sensor that a line worker attaches to power lines The battery-powered clamp measures the amount of current flowing through

calculates power consumption and sends the data back to Awesensersquos hosted application called SenseNET

By comparing actual consumption to billed electricity the back-end software can determine if some theft is happening in that area usually within a day

according to Steiner-Jovic The clamp-on sensors are normally only in place temporarily and then moved to another spot

On Tuesday Awesense is announcing a managed service where it will do the work of attaching monitors and generated the data Instead of having a

utility buy the system Awesense will be paid by sharing savings from throttling theft

The system has been used by a ldquohandfulrdquo of utilities in North America and the Vancouver-based company plans to expand into Europe in the first quarter

with pilot tests Steiner-Jovic says In its first trials the company found theft can add between $50 to $200 in electricity bills a year The company has

been funded by a round from angel investors last year

Itrsquos also a very dangerous to tap live power lines which can cause shocks or fires according to Michigan-based Consumers Energy which deals with

70000 cases a year ldquoNot only is energy theft illegal it is also a safety threat - to those who tamper with electric utility equipment to the general public

and to utility workers who can be injured or killed by hazards left behind by the culpritrdquo said Chuck Walls vice president of customer financial operations

of ComEd in a release about its help in convicting a local man for stealing power

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 9: Awesense Media Coverage

Awesense | 1st Quarter media Report | 9

Article Startup fights power thieves pot growers

Author Kirsten Korosec

Date January 22 2013

Billions of dollars worth of electricity is stolen each year by folks tapping into power lines to bring free

energy into their homes businesses and increasingly to their indoor pot growing operations Itrsquos an

incessant global problem thatrsquos expected to get worse as demand for power grows

Awesense a Canadian startup that has remained largely under the radar since its founding in 2009 has

launched a service to help utilities curb power losses and recover revenue lost by theft transformer

overloads and other equipment failures

The company has developed a product called the SenseNET system which combines hardware data

analytics networking and advanced monitoring to pinpoint power losses from equipment failures and

power diversion (aka theft) caused by meter tampering or wire ldquotappingrdquo

How it works

The heart of the system is the SenseNET Monitor a networked sensor that clips onto transmission and distribution lines Utility workers can attach a

networked sensor in less than two minutes with a hot stick or a truck to wirelessly monitor that particular section of the grid via a laptop or tablet in real

time The sensors which are connected through a wireless mesh network can help the utility identify inefficiencies and power theft Once the problem

has been fixed the utility can move the sensors to a different section of the grid

Canadian utility Fortis BC is using the sensor technology An unnamed US utility with about 34000 meters and 1800 miles of energized lines has

deployed the SenseNET system under a service contract Utilities in Malaysia Turkey Bulgaria and the Czech Republic also will begin trials of the

service in the first quarter of the year

In the past Awesense sold its technology as a turn-key system to utilities Now the company is selling it as a service that doesnrsquot require the utility to

make an upfront capital investment Once a utility signs on and begins using the service Awesense is paid through a percentage of recovered revenue

Global problem

Those recovered revenues could be substantial In India alone about 27 percent of the power generated gets siphoned off through theft costing the

nationrsquos distribution companies an estimated $16 billion a year according to Indiarsquos Central Electricity Authority Globally $202 billion worth of electricity

generated is lost each year due to technical failures or theft according to World Bank estimates

Energy theft is a problem in developed nations as well Energy diversion like when an illegal pot growing operation taps into a power line costs US

utilities an estimated $6 billion a year making electricity the third most stolen commodity behind credit card information and cars according to data

provided by Awesense

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 10: Awesense Media Coverage

Awesense | 1st Quarter media Report | 10

Article How a Startup Helps Utilities Spot Energy Theft

Author Ucilia Wang (Contributing Editor)

Date January 22 2013

SAN FRANCISCO -- Stealing electricity costs not only utilities but also the consumers who help to pay for the costs of producing and transporting power

A startup called Awesense is using sensors and data analytics to help utilities detect energy theft and improve the efficiency of the grid

The company founded in 2009 and located in Vancouver in Canada recently signed up a US utility that agreed to use Awesenses new sales model

said Mischa Steiner-Jovic CEO ofAwesense Instead of selling the equipment and software outright Awesense can finance the equipment installation

and data crunching and make money by getting a percentage of the revenue that comes from stopping the energy theft or charging a fee Steiner-Jovic

declined to disclose the name of the utility that has opted for the service contract

Power companies in Malaysia Turkey Bulgaria and the Czech Republic also plan to carry out trials of Awesense technology starting this quarter he

added Fortis BC in British Columbia is one of its customers

About $220 billion worth of electricity gets lost annually because of theft or technical problems with the grid according to a report by the World Bank in

2009 Most of the losses arent due to technical problems though Energy theft is a big problem in India about 27 percent is diverted illegally according

to its government Theft amounts to $6 billion per year in the US according to the same report

Most power thefts bypass the meters so its difficult for utilities to determine where they are occurring Steiner-Jovic said

The startups technology consists of portable sensors that are about 10-inches tall by 1-inch wide and 4-inches deep and weigh less than a kilogram

each Utility workers can clip them onto wires where the sensors would measure the current and calculate the energy (in kilowatt-hours) that flows

through the line Through the startups own wireless network the data goes back to Awesenses data center for analysis and are accessible by its utility

customers

The company has designed its technology for the distribution grid because that is where power theft most commonly takes place The distribution grid

also is less efficient than the transmission grid because it takes power from the high-voltage transmission lines lowers the voltages along the way and

sends the electricity to homes and businesses

The amount of sensors and how closely they are to one another depend on what a utility wants to accomplish If it wants to simply monitor the energy

flow to a line that serves say 100 homes then it could install one sensor on that line If it wants to pinpoint more precisely where energy losses are

occurring then it would move sensors around or add more of them to home in on the cause which could be theft or technical problems

The data gives a utility good figures on how much energy flows through and is used in a particular area Steiner-Jovic said Otherwise they figure out

overall losses based mostly on numbers that show how much power theyve generated or bought and how much they have sold

Because Awesenses equipment takes stock of the energy flow and demand it also could help utilities figure out where they need to add new distribution

lines or install power generation equipment such as solar energy systems to feed the demand

By selling its services rather than its equipment and software Awesense can serve utilities that dont want to invest the capital or hire employees to

manage the sensor and data collection It also reduces risk for utilities which are known to take a while to adopt new technologies and would likely

prefer to buy a service rather than invest in equipment from a startup that may not stick around long enough to provide maintenance and fulfill

warranties Awesense raised its first equity round last year but Steiner-Jovic declined to say how much

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 11: Awesense Media Coverage

Awesense | 1st Quarter media Report | 11

Article The Daily Energy

Author By Editors

January 22 2013

President Obama (above) began his second administration with a renewed call for dealing

with climate change Taking a swipe at climate skeptics he said the country must renew

the quest to replace fossil fuels with renewable energy Environmentalists hailed the

renewed emphasis but were still waiting to see more action

The most obvious test for the Administration will be the decision on whether or not to build

theKeystone Pipeline Canadians are growing more skeptical that approval will be

forthcoming and Americans both pro and con are calling for a quick decision Meanwhile

Gal Luft writing on Foreign Policy urged the President to ldquoend the oil monopolyrdquo by

allowing fuels such as natural gas to power automobiles

The Al Qaeda attack on the Algerian gas outpost has claimed 85 dead three Americans among them Seven other Americans survived The attack was

apparently an inside job with a former driver at the complex providing information that gave the attackers full knowledge of the complex Algeria is

promising to beef up security but also points out that it was a Canadian citizen who coordinated the operation

Energy theft is becoming a leading world problem as hackers find it easy to steal electricity from power lines USAID has promised to help Pakistan deal

with the problem and both Indiahas launched a crackdown Sri Lanka has managed to cut pilfering by imposing heavy fines In the US Awesense a

small startup has invented a sensor that can help utilities locate places where power is being drained illegally But just to top the utilitiesrsquo

troubles OilPrice reports amalicious software attack last October kept a major power plant offline for three weeks

Finally Inside Climate News reports that tax credits for the wind industry have become so appealing that non-energy companies such as Sprint

Starbucks and Levi Strauss are looking to invest The Federal Energy Regulatory Commission reports that wind solar biomass geothermal hydro and

tidal energy together added nearly half the new capacity in the US last year Power Engineering says that renewables are still confined to niche markets

however and a Vermont energy expert has told New Hampshire that wind works best in the Midwest and will get very little benefit to mountainous New

England

One other item that shouldnt escape notice Jerome Corsi writing on WND Money reports that the US is quietly easing the rules allowing Chinese

ownership of oil and gas properties in the US The reason Were afraid that if we deny ownership China might stop lending us money As they say

you get what you pay for

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 12: Awesense Media Coverage

Awesense | 1st Quarter media Report | 12

Article Awesense Wireless and the Movable Smart Grid

Author Jeff St John

Date January 22 2013

The distribution power grid -- the part of the grid that carries medium- and low-

voltage electricity from substations to end users -- is mostly ldquodarkrdquo nowadays with

little in the way of sensors or data for utilities to use to map out just what problems

those parts of the grid are facing let alone how to fix them

Bringing light to that darkened distribution grid is the goal of the sensors

communications and control systems that make up distribution management and

automation systems DA is a big and growing business -- GTM Research

predicts the US market alone will grow from an annual $175 billion in 2012 to peak

at just more than $3 billion in 2015

All of that gear is designed to sit out on the grid for decades hopefully returning its

value in improved grid efficiencies and new capabilities over time But what if a utility

could move its networked sensors from one section of the grid to another testing

each out discovering its inefficiencies and fixing them and then move on

Thatrsquos the idea behind Awesense Wireless a Vancouver Canada-based startup founded in 2009 thatrsquos landed some significant utilities as customers

including hometown Fortis BC andBrazilrsquos ELO Sistemas Electronicos late last year

Awesense which announced last month that it raised an undisclosed round of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year

ldquoThe distribution portion of the grid is the most inefficient portion of the gridrdquo Steiner-Jovic said Today utilities use antiquated methodology to find these

losses based on math that tries to get around the lack of data he said ldquoWersquove automated the entire process for them and added a lot of technologyrdquo

he said ldquoIn one or two days they can identify where the loss is occurring as opposed to weeks and months of analysisrdquo

Awesensersquos senseNET system combines line sensor devices which can be dropped onto distribution cables by utility workers using so-called ldquohot-stickrdquo

methods -- no climbing poles and rewiring grid circuitry required A typical project might include several hundred such sensors put out over the course of

a few days and connected via the companyrsquos own 900-megahertz band mesh networking

Once theyrsquore up there the devices self-network and draw back tons of data on power quality which feeds into the senseNET software suite that helps

identify key inefficiencies Those can include technical losses such as worn-out transformers or sections of current experiencing phase problems -- but it

can also include so-called ldquonon-technicalrdquo losses which is a fancy term for power theft

Awesense first tested its system with utility Fortis BC and while it hasnrsquot officially named BC Hydro as a customer it did win a $40000 sustainability

prize from British Columbiarsquos biggest utility in 2011 The company is also working with unnamed advanced metering infrastructure (AMI) vendors to

integrate its data into their systems Steiner-Jovic said though he didnrsquot name the partners involved Both Fortis BC and BC Hydro are using Cisco and

Itron for their smart meter deployments

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 13: Awesense Media Coverage

Awesense | 1st Quarter media Report | 13

Many of the utilities working with Awesense are rolling the costs into their grid operations and management budgets he added -- a move that allows

utilities to avoid having to make a rate case for capital investments Thatrsquos a testament to the fact that deploying sensors to gather data then moving

them on to the next section of the grid is a lot cheaper than installing a lot of permanent sensors on all those portions of the grid Just how much

cheaper Steiner-Jovic didnrsquot say though he described the cost as a fraction of what would be required for a full-blown DA deployment

Itrsquos an interesting approach to a problem that utilities are only just beginning to tackle The World Bank estimates that $202 billion worth of electricity

generated is lost per year due to technical failures or theft Some emerging economies such as India and Brazil can see those losses rise as high as 30

percent to 40 percent -- but North America which has a minimal power theft problem in comparison still loses about $6 billion a year to ldquoenergy

diversionrdquo according to World Bank figures

British Columbia in particular suffers from power stolen to fuel illegal marijuana grow operations with estimates of the resulting power loss ranging from

$12 million in 2003 to $100 million in 2010 Interestingly one key problem in proving such theft figures is the lack of data of the auditable quality that

Awesensersquos system delivers -- making the smart grid a tool in courts of law as well as in the utility control room

Not surprisingly however Steiner-Jovic declined to comment on whether any of Awesensersquos clients were using its capabilities to bust power-stealing pot

grows or other illegal operations -- after all thieves are on the lookout for utility workers who might be spying on their power use

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 14: Awesense Media Coverage

Awesense | 1st Quarter media Report | 14

Article and a cloud to quarrel appetite theft

Author Chrish Owell

Date January 22 2013

Utilities call appetite burglary mdash like when an indoor pot plantation taps directly into a high voltage line for a super splendid

lights mdash a ldquonon-technical lossrdquo or a ldquocommercial lossrdquo Itrsquos a bizarrely paltry tenure to report thefts that cost utilities billions of

dollars in waste a year around a world For example Canadian focus BC Hydro has estimated that itrsquos losing a intolerable

$100 million any year from appetite theft

That confidence problem is what a immature Canadian startup called Awesense has emerged to tackle The company

founded behind in late 2009 has grown a product that uses appetite line sensors connected by a wireless filigree network

total with a cloud-based application Utility workers can use a combo to remotely guard and learn sum about how many

appetite their companies are indeed distributing contra how many appetite is being totalled by their billing systems In other

words ldquohow many income theyrsquore losingrdquo as Awesense owner and CEO Mischa Steiner-Jovic explains it

Awesensersquos record is a mobile resolution mdash focus workers clamp on a appetite line sensors wherever they think burglary is happening and if no

burglary is being rescued they can simply pierce a network to another partial of a grid The sensor nodes emanate a ad-hoc filigree network among

themselves (via a 915 rope in North America for all we wireless spectrum geeks out there)

The collateral responsibility of a networks are low adequate that Awesense has now

motionless to start offered burglary showing as a service Awesense will implement

a record for utilities for no upfront cost and afterwards take a cut of a income saved

Steiner-Jovic says over a past few years theyrsquove satisfied that therersquos been a lot of

seductiveness from utilities for a theft-detection product though that focus budgets

are mostly times tiny and rigid

In further to flourishing a burglary detection-as-a-service this year Awesense is

anticipating to grow a list of general customers where appetite burglary is a large

issue Currently it has business (itrsquos not disclosing a names other than Fortis BC) in

Canada a US and Latin America and itrsquos looking to expand some-more into Latin

America as good

as Asia Pacific and

Europe India has some of a top burglary waste in a world with tighten to 30 percent of

a appetite in a nation mislaid to burglary (check out some photos of a crazy jerry-rigged

appetite grids of Old Delhi) The former Soviet Union has roughly 50 percent Brazil is

during 15 percent

To date Awesense has been mostly bootstrapped and only lifted a ldquoseven figurerdquo turn

from angels final Summer Steiner-Jovic says a association could be meddlesome in

lifting a try turn in a destiny to grow a business Applying IT tech to a appetite grid and

purify appetite is still an area where startups have been means to get appropriation

from some try capitalists notwithstanding a difficult appropriation sourroundings for

many cleantech

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 15: Awesense Media Coverage

Awesense | 1st Quarter media Report | 15

Article A start-up fight thieves energy and illegal connections to the electricity network

Author Bernard Neumeister

Date January 23 2013

Billions of dollars of electricity is stolen each year by people who draw on power lines to get free energy for their

homes businesses and more to their operations to their operations in pot of growing indoors This is an ongoing

global problem is expected to worsen as demand for energy grows

Awesense a Canadian start-up that has remained largely unknown since its founding in 2009 has launched a service to help

reduce the loss of energy utilities and recover revenue lost by theft overloading of transformers and other failures equipment

The company has developed a system called the SenseNET which combines hardware product data analysis networking and advanced monitoring to

identify energy losses from equipment failures and power bypass (such as theft) caused by meter tampering or illegal connections to the son

How does it work

The heart of the system is SenseNET monitor a sensor network that clips on transmission lines and distribution The public employees can establish a

sensor network in less than two minutes with a hot stick or truck to wirelessly control this particular section of the electrical network via a laptop or tablet

in real time The sensors that are connected by a wireless mesh network can help the utility to identify inefficiencies and energy theft Once the problem

has been resolved the utility can move the sensor to another section of the grid

The operator of Canadian utility Fortis BC uses sensor technology A service of American public service

anonymously about 34000 meters and 2900 km of power lines SenseNET deployed the system via a

service contract Public services in Malaysia Turkey Bulgaria and the Czech Republic will also begin testing

the service in the first quarter of the year

In the past Awesense sold its technology as a turnkey system for utilities Now the company sells as a

service that does not require for the public service to make a initial capital investment Once the public

service sign and begins to use the service Awesense is paid via a percentage of revenue recovered

A global problem

These revenues collected could be considerable In India about 27 of the electricity produced is siphoned off by the theft which costs the distribution

companies in the country an estimated $ 16 billion per year total according to the Central Electricity Authority in India Globally 202 billion dollars of

electricity is lost each year due to technical failures or theft according to estimates by the World Bank

Energy theft is also a problem in developed countries Diversion of energy such as illegal connection to a power

line cost US utilities an estimated 6 billion per year which makes electricity 3rd product after the most stolen card

data credit and cars according to data provided by Awesense

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 16: Awesense Media Coverage

Awesense | 1st Quarter media Report | 16

Article Utilities no longer need to buy SenseNet to benefit from it

Author

Date January 23 2013

Awesense is offering a new service-based business model for its SenseNet product that helps utilities cut power losses and recover lost revenue from

theft transformer overloads and other problems No upfront investment is needed the Canadian firm added

British Columbia IOU Fortis BC is using the technology now Awesense said Utilities in Bulgaria the Czech Republic Malaysia and Turkey plan to start

trials of the SenseNet service this quarter it added and an unnamed US utility with about 34000 meters is deploying SenseNet under the service

contract deal

Before adding the service-based approach Awesense sold SenseNet to utilities The new deal compensates the firm through a percentage of verified

recovered revenue or a fee

SenseNet is ldquoa comprehensive economical solution combining hardware data analytics networking and advanced power monitoring for identifying

characterizing and verifying power losses from equipment failures as well as power diversion caused by meter tampering or wire lsquotappingrdquo the firm said

The system serves as a planning tool for grid operators and power providers helping customers pinpoint potential vulnerabilities before major losses or

failures occur

The World Bank estimated $202 billion of power generated is lost per-year due to technical failures or theft Awesense said citing India as a prime

example In Ireland power theft grew by 50 since 2009 the firm said

In the Brazilian capitol of Rio de Janeiro some experts have said the power lost each year to theft ldquocould provide power to 62 million homesrdquo Marcos

Rizzo VP of business development of ELO Sistemas Eletronicos said in prepared remarks ELO is collaborating with Awesense in Latin American

markets Awesense said

SenseNet monitors can characterize the power use at up to 100 locations with 99 accuracy Awesense added

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 17: Awesense Media Coverage

Awesense | 1st Quarter media Report | 17

Article Awesense Releases SenseNET Service for Economically Reducing Power Losses Due to Theft and

Equipment Failure

Author Editor

Date January 24 2013

Awesense has announced a new service offering based on its SenseNET solution that will help utilities curb power losses and recover lost revenue due

to theft transformer overloads and other problems without any upfront investment The SenseNET system is a comprehensive economical solution

combining hardware data analytics networking and advanced power monitoring for identifying characterizing and verifying power losses from

equipment failures as well as power diversion caused by meter tampering or wire ldquotappingrdquo

The companyrsquos technology is currently in use helping North American customers like Fortis BC and others recover tens of millions of dollars in avoidable

power losses The SenseNET system also serves as a planning tool for grid operators and power providers providing customers the opportunity to

pinpoint potential vulnerabilities before major losses or failures occur

While Awesense to date has sold SenseNET technology systems to utilities the new SenseNET Service will permit utilities to obtain the benefits of the

technology through a managed service offering Under the new program Awesense will collaborate with utility customers on designing implementing

and managing loss reductions initiatives Awesense will then be compensated through a percentage of verified recovered revenue or through a fee

Utilities do not need to make independent capital investments or dedicate funds from operating budgets the SenseNET Service effectively becomes a

supplemental source of revenue

A US utility with approximately 34000 meters and 1800 miles of energized lines has already begun to deploy the SenseNET system under a service

contract The utility loses an estimated 5 percent of its generated power to losses Utilities in Malaysia Turkey Bulgaria and the Czech Republic will

begin trials of the SenseNET Service in the first quarter of 2013 while other utilities are beginning to evaluate the service offering

ldquoUnanticipated power losses are a growing global problem Utilities generate billions of dollars of power every year that they donrsquot get compensated for

and that never gets to their customersrdquo said Awesense CEO Mischa Steiner-Jovic ldquoUnanticipated power losses and electricity theft also cause fires

power shortages injuries among other problems This is not a victimless crimerdquo

The World Bank estimates that $202 billion worth of electricity generated is lost annually due to technical failures or theft In India approximately 27

percent of the electricity generated gets siphoned off through theft while the peak power demand on average exceeds supply by 9 percent according to

the Ministry of Energy Equipment failures and power diversion are often the root cause of Indiarsquos chronic widespread blackouts such as the power

failures of August 2012 that left 640 million residents without power Power loss cut Indiarsquos economic growth by an estimated 12 percent annually

according to government statistics

Even in the US and Europe losses are staggeringly high energy diversion costs US utilities and their customers an estimated $6 billion a year in the

US making energy the third most stolen commodity right behind credit card information and cars The challenges in catching perpetratorsmdashwhich can

range from individuals to sophisticated marijuana growing operationsndashoften prevents utilities and law enforcement from taking adequate steps to stop it

In Ireland power theft has increased by 50 percent since 2009

SenseNET changes the dynamic by greatly reducing the capital equipment and personnel needed to stop power losses while at the same time giving

grid operators and utilities an enhanced ability to find power losses The heart of the system is the SenseNET Monitor a highly accurate networked

sensor that clips onto transmission and distribution lines SenseNET Monitors can characterize the power consumption at up to 100 locations at the

same time with a 99 percent plus accuracy Field crews can attach one in less than two minutes with a hot stick or truck SenseNET Monitors can also

be deployed underground

TheSenseNET Suite is a complimentary software platform for analyzing data and managing ongoing operations SensNET Prioritizer detects

abnormalities and prioritizes loss recovery efforts it mines field data along with data from meter data management and billing systems SenseNET

CORE meanwhile is employed to visualize data generate reports identify situations requiring immediate attention and exchange information with

SenseNET Monitors networking equipment and other components

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 18: Awesense Media Coverage

Awesense | 1st Quarter media Report | 18

ldquoThe electricity lost in Rio de Janeiro alone annually could provide power to 62 million homes by some estimates Providing effective solutions to reduce

losses and protect revenue is part of our strategy for Brazil and other Latin American countriesrdquo said Marcos Rizzo vice president of business

development of ELO Sistemas Eletronicos which is collaborating with Awesense in Latin American markets

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 19: Awesense Media Coverage

Awesense | 1st Quarter media Report | 19

Article Awesense Announces Launch of its New SenseNET Service

Author Shankar Pandiath

Date January 24 2013

Awesense the leading provider of advanced technologies to economically reduce grid power loss announced the launch of its new service based on the

groundbreaking SenseNET solution

The latest SenseNET-based service offering will help utilities to prevent power loss due to transformer overloads theft or other problems without any

form of upfront investment

The SenseNET solution on which Awesensersquos new service offering is based is a comprehensive yet economical system that combines the power of

data analytics hardware networking and latest monitoring technology to identify characterize and verify loss of power from equipment failure The

system also identifies and verifies power diversion caused due to wiretapping or meter tampering

Story continues below

The SenseNET solution by Awesense is currently deployed in North America helping clients like Fortis BC and others utilities to efficiently recover ten

million dollars in ldquoavoidable power lossrdquo due to theft or equipment failure

This revolutionary system by Awesense has also been designed as an effective planning tool for power providers and grid operators enabling them to

accurately identify the potential susceptibilities before any major failure or power loss occurs

Awesense has deployed SenseNET technology only to utilities till date but the latest SenseNET service will allow the utilities to access the core benefits

of this technology via ldquomanaged service offeringrdquo

Talking about power loss Mischa Steiner-Jovic the Chief Executive Officer of Awesense stated that the unexpected power loss is fast emerging as a

major problem Despite investing billions of dollars in power every year the utilities and power providers donrsquot get compensated for same as it never

reaches the customers There are increasing instances of power theft and electricity loss in addition to other major problems such as power shortage

fire and injuries ndash ldquothis is indeed a crimerdquo added Mischa

According to an estimate by the World Bank almost $202 billion worth of power is lost every year due to theft or equipment failures However

SenseNET solution will transformsthis dynamics by way of drastically reducing equipment capital and people needed to prevent power loss

SenseNET Monitor is a highly networked accurate sensor that is clipped into distribution and transmission lines It can characterize power consumption

at up to 100 locations with more than 99 accuracy and can also be used underground

Under the new service program Awesense will partner with utilities and grid operators to design implement and manage power loss initiatives and

reductions The company will be compensated on a basis of a percentage of verified and recovered power revenue for the utilities or through a fixed

amount of fee

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 20: Awesense Media Coverage

Awesense | 1st Quarter media Report | 20

Article Canadian Company Tests Electricity Theft Detecting Devices in Bulgaria

Author Gergana Mihailova

Date January 25 2012

Canadian start-up company Awesense plans to test run its sensors

communication and control system which would help detect and cut the

percentage of electricity thefts in Bulgaria

Awesense which announced last month that it raised an undisclosed round

of funding has mainly deployed as a turnkey service to date selling utilities

its equipment and training workers to go out and deploy and manage the

system On Monday it launched a service-based version of the business

which will allow utilities to pay for the deployment via a revenue-sharing

agreement -- and potentially allow the startup to expand to customers that

might be leery of investing in all the gear upfront

The company already has one US utility with approximately 34000 meters

and 1800 miles of lines using senseNET under just such a service contract

CEO Mischa Steiner-Jovic said in a phone interview Itrsquos also working with

utilities in Malaysia Turkey Bulgaria and the Czech Republic which plan to

begin trials in the first quarter of this year greentechmediacom reported

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 21: Awesense Media Coverage

Awesense | 1st Quarter media Report | 21

Article Canadian Digital Media Network Soft-Landing Program Expands Opportunities for Companies

to Launch Outside Home Market

Author Editor

Date February 5 2013

Waterloo Region ON ndash February 5 2012 ndash Companies from across Canada are establishing themselves in other markets thanks to the Soft-Landing

Program supported by the Canadian Digital Media Network (CDMN) in partnership with its nodes across Canada The CDMN announced today that 14

companies are participating in the most recent round of the Outbound Soft-Landing program under way now following a successful pilot program in

2012

ldquoOur Soft-Landing Program formula is working enabling companies to hit the ground running in other geographies to increase their business

opportunitiesrdquo said Kevin Tuer CDMN Managing Director ldquoThe pilot program realized an estimated $20 million in new opportunities and sales for

participating companies so wersquore excited to see what 2013 brings for the companies announced todayrdquo

Applications opened October 15 2012 for companies from across Canada looking to participate in soft-landings outside the country between January 2

and May 31 2013 Companies applied through the 21 CDMN lsquonodesrsquo which then assisted in facilitating the application and mentorship of the

enterprises From the many applications received the CDMN chose the select group of 14 companies

Ideal candidates to participate in the Outbound Soft-Landing Program are mature Canadian startups and small to medium-sized enterprises (SMEs) that

are generating revenue already and have goals of growing their customer base opening a satellite office or developing distribution channels or secure

partnerships

Through this type of landing Canadian companies looking to expand in foreign markets anywhere in the world can qualify for up to three months of

residency in partner facilities equipped to support their growth plus up to $4000 for transportation and hotel costs

Here is the list of startups the nodes they are working with and where they will be lsquolandingrsquo as part of the Outbound Soft-Landing Program

Startup Node Destination

Authintic Analytics Technologies

Digital Media Zone (DMZ) ndash

Toronto New York City

Ayogo Health Inc

Wavefront ndash Vancouver London and Birmingham UK

Blacksquare Inc (Blackboxx)

TR Tech ndash Calgary Germany

DLItools

Communitech ndash Waterloo Melbourne Australia

Green Owl Mobile Communitech ndash Waterloo New York City

Insightworks Learning and

Development

Sault Ste Marie Innovation

Centre ndash Sault Ste Marie Bay Area California

Javelin Reality

NGen ndash Hamilton Venice Beach California

Media Merchants

Wavefront ndash Vancouver Brazil and Singapore

Picatic

MaRS ndash Toronto New York City

Voicescom

Communitech ndash Waterloo San Francisco California

Viafoura

Digital Media Zone (DMZ) ndash

Toronto Venice Beach California

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 22: Awesense Media Coverage

Awesense | 1st Quarter media Report | 22

Weblishpal

MaRS ndash Toronto Singapore

Wedding Republic

Ottawa New York City

Zighra

Ottawa Dubai and Jordan UAE

Companies that have previously lsquolandedrsquo outside Canada as part of the CDMN Soft-Landing Program include Awesense wwwawesensecom CPS

Parking CPS Parking Cyborg Tradingwwwcyborgtradingcom MAGNET wwwmagnetforensicscom Mantry wwwmantrycom Tabillowwwtabillocom

and Weever Apps wwwweeverappscom

CDMN also supports an Inbound Soft-Landing program for promising international companies looking to establish their businesses in Canada and

companies that have participated include Fluorologicwwwfluorologiccom and Koning wwwkoningcorporationcom There is also a Domestic Soft-

Landing program that assists Canadian companies in furthering their growth across the country

For more information on the CDMN Soft-Landing Program visit httpsoftlandingcdmnca

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 23: Awesense Media Coverage

Awesense | 1st Quarter media Report | 23

Article Canadian startup puts a collection agency spin on stopping electricity theft

Author Liz Enbysk

Date February 11 2013

The idea that an estimated $2022 billion in electricity generated around

the world each year is lost to energy theft or equipment failure may be hard

to fathom But a Vancouver BC startup that develops technologies to

reduce grid power losses puts it into more manageable scenarios

According to Awesense

Energy diversion costs US utilities an estimated $6 billion

annually ndash making energy the third most stolen commodity right behind

credit card information and cars

Power loss and equipment failure are so out of control in India that government statistics suggest it cuts the countrys economic growth 12

annually

The amount of electricity lost in Rio de Janeiro each year could provide power to 62 million homes by some estimates says an ELO Sistemas

Electronicos VP

I talked with Awesense founder and CEO Mischa Steiner-Jovic who uses words like astronomical and almost unbelievable when he describes the

amount of money utilities ndash and their customers ndash lose each year

Utilities generate billions of dollars of power every year that they dont get compensated for and never gets to their customers he says And those

power losses are passed along adding $50 to $200 to customer electricity bills each year

So as Steiner-Jovic puts it its not a victimless crime especially if you factor in the fires power outages and injuries that can result

But catching culprits ndash who may be individuals trying to avoid high electric bills or sophisticated marijuana grow operations ndash can be challenging

And all of that is what intrigued the engineer in Steiner-Jovic who founded Awesense Wireless in 2009 to solve the power loss problem Awesense

prototyped its SenseNET solution with Fortis BC in 2010 and then started selling it to other utilities We told you last month in a story onenergy theft

going from bad to worse about the companys partnership with ELO Sistemas in Latin America

SenseNET combines hardware data analytics networking and advanced power monitoring to identify power

losses from both equipment failures and diversion caused by meter tampering or line tapping Basically

sensors are clamped onto distribution lines using a hot stick or truck and each sensor can monitor power

consumption at up to 100 locations at the same time So a utility might deploy several hundred sensors

which can then be moved around to cover a broad area Communication is via a self-creating wireless mesh

network

Steiner-Jovic will tell you that SenseNET is quick and easy to deploy with rapid ROI He points to one

customer that achieved payback in a week And now it gets even more interesting

Awesense recently announced a no-cost SenseNET-as-a-service offering that has the company collaborating

with utilities to design implement and manage loss reduction initiatives Awesense is paid through a

percentage of recovered revenue sort of a collection agency model for utilities that dont have the budget or wherewithal to tackle the problem

otherwise Or as Awesense sees it the SenseNET service becomes a new revenue source for utilities One US utility is already deploying it and

Steiner-Jovic says trials are set to begin this quarter in Europe and Asia

SenseNET monitor

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 24: Awesense Media Coverage

Awesense | 1st Quarter media Report | 24

Article Turkey prepares to hand $5bn to US biz for intelligent electricity

Author Bill Ray

Date February 12 2013

Turkey will spend $5bn over the next two years creating a smart grid to cope with increased energy consumption and buying plenty of American kit with

which to do it

The US consulate in Istanbul put out the figure Bloomberg notes as it promotes a two-day conference on the subject The conference itself is

sponsored by the US Trade and Development Agency which will see US companies pitching intelligent networks to Turkish utilities and government

reps as well as discussing the regulatory environment which will be necessary to meet Turkeys energy needs

This isnt just about Smart Meters which only manage consumption in cloud-cuckoo land where everyone uses less power thanks to an LCD screen

smiling at them this is about generating power in the right place and delivering across the country at the right time while making sure no one steals it en

route

The latter is such a problem that a company like Awesense is now offering to trace thefts for free in exchange for a cut of the saved revenue Awesense

is a US startup which uses clamps placed on electricity lines measuring current flow by induction and capable of creating a dynamic mesh (in the ISM

band at 915MHz) to get the data back to the office Check the flow at two ends of a wire - and if the loss is higher than predicted youve found a thief

Just move the clamps and youll know where they are

Awesense is already involved in Turkey but is typical of the way an intelligent electricity grid can be more efficient without relying on consumers to use

less Last year Turkish energy consumption rise by more than 5 per cent while production only grew 42 per cent so better solutions are needed

But creating a Smart Grid will mean working together and the Istanbul skyline is (as far as your correspondent is aware) the only one in the world

graced with multiple TV transmission masts because the broadcasters couldnt come to a sharing agreement which bodes badly for cooperative

agreements

American companies will have high hopes of selling kit into Turkey and following the historical route into the Middle East and beyond - Turkey will make

an excellent showcase for what a smart grid can achieve assuming it can achieve it reg

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 25: Awesense Media Coverage

Awesense | 1st Quarter media Report | 25

Article Wavefront helping startups tap into $12 trillion M2M market

Author Nelson Bennett

Date February 12 2013

Wavefront alumnus Mischa Steiner-Jovic developed

SenseNET used by power utilities around to world to

detect power theft | Dominic Schaefer

By Nelson BennettTue Feb 12 2013 1201am PST

Power utilities around the world lose an estimate $200

billion annually to electricity theft and equipment failure

That might explain the growth of Vancouver startup

Awesense which developed a mobile sensor that power

companies can connect to power lines to identify power

losses on their grids

The companyrsquos headcount has grown to 16 from two in

2009 and it has landed contracts with major power

companies in Canada the US and South America

RewardLoop which developed a QR-code based

customer reward system has seen similar growth It has

also struck a major partnership deal with Epson which will embed RewardLoop in its next generation of printers for point-of-sales systems 85 of which

use the Epson printer language The printers will be able to calculate sales and rewards which the customer can collect by scanning a QR printed on

the receipt

Awesense and RewardLoop are both alumni of an accelerator program at Wavefront which is doing a bit of accelerating of its own

The wireless accelerator recently took on additional floor space at Guinness Tower on West Hastings Street to accommodate an expansion to allow for

more high-tech startups to participate in its programs like BC Innovation Councilrsquos venture accelerator

The expansion opens up space for up to 175 entrepreneurs Wavefront plans to graduate 50 startups over the next 30 months

The venture accelerator program at Wavefront provides participants with office space mentoring and access to a wireless lab for testing a range of

hardware and software It also helps participants access foreign markets and connects them with investors

ldquoWhat we got out of the program was a good path to commercializationrdquo said Awesense co-founder and CEO Mischa Steiner-Jovic who spent a year in

Wavefrontrsquos accelerator program

ldquoWe were well on our way to closing deals here in Canada but we had nothing in the pipeline We didnrsquot know how we were going to expand We are

[now] an international company and have product in Canada the US South America and Brazil [and] wersquoll be in Europerdquo

Because of Wavefrontrsquos connections investors take companies that have been referred to them by the organization seriously

ldquoWhen we phone a targeted investor and make an introduction itrsquos treated differently than when that small company calls directlyrdquo said Wavefront CEO

James Maynard ldquoIt set us up for successrdquo said RewardLoop co-founder Nigel Malkin ldquoThey made introductions that led to virtually all of our funding

They spend every waking hour trying to figure out how they can help us Wersquove raised over $1 million in financingrdquo

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 26: Awesense Media Coverage

Awesense | 1st Quarter media Report | 26

Article Energy Theft Goes Global

Author Sarah Battaglia

Date February 12 2013

When you hear the phrase ldquoelectricity theftrdquo you may automatically picture places like India or Brazil where the number of power outages is

astounding Unfortunately electricity thieves can be found in nearly every country across the globe including the US Whether itrsquos performing illegal

hookups tampering with meters or stealing copper wire from substations over $200 billion in electricity is lost each year due to equipment failure or

electricity thieves In the US alone this crime costs roughly $6 billion annually which makes it the third most stolen commodity following credit card

information and vehicles

Reducing and eventually eliminating this unlawful activity is one reason why utilities want to install more advanced power meters Recording consumer

data on a regular basis will assist utilities in detecting any unusual activity therefore decreasing the amount of money utilities lose and abolishing

additional price hikes for customers

Brazilian utilities are improving their smart meter technology and working to install these devices on the outside of homes or on top of electricity poles as

opposed to inside residentsrsquo homes Last year a Bloomberg article covering this topic stated ldquoThe meters can detect unusually heavy demand which

may signal an illegal hookup They can also be used to shut off service to households and businesses that donrsquot pay their bills The devices remove the

human factor from the equation so customers can no longer collude with dishonest meter readers to cheat the power companyrdquo

Awesense a Vancouver-based company dedicated to confronting energy theft is taking another approach to put an end to this crime According to

Mischa Steiner-Jovic CEO of Awesense ldquoUtilities generate billions of dollars of power every year that they donrsquot get compensated for and never gets to

their customersrdquo

The companyrsquos theft-detection system features a simple device that has the ability to identify where electricity is being diverted A small sensor can be

attached to power lines to measure the amount of current flowing through The sensor will calculate electricity consumption and deliver the data back to

Awesense through their application called SenseNET Once a comparison of billed electricity and actual consumption is analyzed the software can then

determine if and where theft is occurring

The company is working with utilities located in Turkey Bulgaria Malaysia and the Czech Republic underlining the fact that electricity theft is becoming

a global problem that continues to get worse Recent incidents have been recorded in a number of different countries Over the last three years

Irelandrsquos major energy supplier has noticed a 50 percent growth in offenders tampering with meter boxes Last year a man was sentenced to prison

after stealing copper wire from a PECO substation It took about two years for a woman in Connecticut to be caught stealing over $3000 worth of

electricity Ninety people were suspected as participants of a scheme to help restaurants in Hong Kong lower their utility bills which eventually cost the

utility millions

These are just a few examples of how electricity thieves can be located all over the world and how extreme this type of crime can be Aside from

damage to utilities electricity theft is a dangerous activity Tampering with live power lines may result in severe shock fire and even death ldquoNot only is

energy theft illegal it is a safety threat- to those who tamper with electric utility equipment to the general public and to utility workers who can be injured

or killed by hazards left behind by the culpritrdquo stated Chuck Walls vice president of customer financial operations of ComEd Some may think electricity

theft is a victimless crime but judging by Wallsrsquo statement and the effects on innocent customers that cannot be farther from the truth

Sarah Battaglia

Energy Curtailment Specialists Inc

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 27: Awesense Media Coverage

Awesense | 1st Quarter media Report | 27

Article Smarter power grids in Turkey

Aurthor Zeynel A Oumlztuumlrk

Date February 15 2013

This system is to be established in Turkey for 2 years to solve the root of the problem through great

To take control of energy consumption increasing Turkey in turned out to be introduced in the new smart grid system According to reports the system will be purchased from America in addition to smart metering devices that produce energy in the right place but also the power to prevent theft Which is a new company based in the US Awesense thieves track for free (income is cut to a certain extent) to monitor the service is offered Awesense advantage of clamps placed on the power lines through the induction of electrical current calculates and sends this information back to the center When the head of the line at the end of the control flow losses greater than expected found the thief would be To determine the exact location of the clamps is enough to change the location of the thief The countrys electricity consumption increased by 5 percent in 2012 whereas the increase in electricity production only 42 per cent level is increased Bloomberg in Turkey according to the report this smart line systems in the next two years $ 5 billion in spending under control electricity consumption by will In our country this system will be established as an important model for the countries of the Middle East is expected to be established

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 28: Awesense Media Coverage

Awesense | 1st Quarter media Report | 28

Article Turkey giant project

Author Editor

Date February 15 2013

Smarter power grids in Turkey

This system is to be established in Turkey for 2 years to solve the root of the problem through great

Increasing energy consumption in Turkey to take control appeared to

be introduced in the new smart grid systemAccording to reports the

system will be purchased from America smart metering devices

additional will produce energy in the right place at the same time to

prevent the theft of electricity Awesense is a new company based in

the US thieves track for free (income is cut to a certain extent) to

monitor the service is offered Awesense advantage of clamps placed

on the power lines electrical current through the induction of

computing and sending the information back to the center When the

head of the line at the end of the control flow losses greater than

expected found the thief would be

To determine the exact location of the clamps is enough to change the

location of the thief our countrys electricity consumption increased by

5 percent in 2012 whereas the increase in electricity production is only

increased by 42 percent level According to Bloomberg Turkey within

the next two years by spending $ 5 billion for smart-line systems to

control the power consumption In our country this system will be

established as an important model for the countries of the Middle East

is expected to be established

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 29: Awesense Media Coverage

Awesense | 1st Quarter media Report | 29

Article Awesensersquos Wireless Monitoring for Power Grids Goes International

Author Jean Sorensen

Date January February 2013

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 30: Awesense Media Coverage

Awesense | 1st Quarter media Report | 30

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 31: Awesense Media Coverage

Awesense | 1st Quarter media Report | 31

Article Minister Fast Launches New Start-Up Program to Help Canadian Companies Succeed

Abroad

Author Editor

Date March 12 2013

Business development initiative to accelerate growth of innovative cleantech small and medium-sized enterprises abroad

March 12 2013 - The Honourable Ed Fast Minister of International Trade and Minister for the Asia-Pacific Gateway announced today in New York City

that 10 promising Canadian start-up companies have been selected as the inaugural class for a new Canadian Technology Accelerator (CTA) program

for the clean technology (ldquocleantechrdquo) sector

ldquoOur governmentrsquos top priority remains jobs growth and long-term prosperityrdquo said Minister Fast ldquoTo support these efforts we are committed to helping

small and medium-sized enterprises succeed abroad This new Canadian Technology Accelerator programmdashone of six such programsmdashbrings

innovators together with like-minded Canadian companies to accelerate the companiesrsquo access to fast-growing dynamic markets abroad and in turn

create new high-value jobs at homerdquo

Canadarsquos Canadian Technology Accelerator initiative provides Canadian start-up companies with access to unique resources and contacts that can help

them grow internationally The new program is the first CTA dedicated solely to the fast-growing clean technology sector It is managed as a joint

partnership among the Canadian consulates general in New York City and San Francisco with the support of the Business Development Bank of

Canada and Sustainable Development Technology Canada

By leveraging resources available in New York City and Silicon Valley participating companies will develop business growth opportunities throughout

the United States and globally through access to the global value chains and multinational corporations in these markets and the risk capital that flows

through them

REGEN Energy Inc an industry-leading wireless electrical energy management provider from Ontario was selected to participate in this new program

ldquoWe are thrilled to be selected for the CTA cleantech program because of the impressive calibre of the participants and networks provided by the

Canadian consulates general in New York City and San Franciscordquo said Tim Angus President and CEO of REGEN Energy ldquoWe are grateful for this

creative initiative and the hands-on assistance provided by Canadarsquos Trade Commissioner Service which will help better position us in the competitive

US energy marketrdquo

Canadarsquos $10-billion clean technology industry consists of more than 700 technology companies comprising primarily small and medium-sized

enterprises operating in every region of Canada and directly employing more than 52000 people

While in New York City Minister Fast also marked the first anniversary of the New York City CTA (CTANYC) program for the digital media sector

(see Harper Government Helps Launch Canadian Start-Ups in Dynamic New York City Market)

ldquoSince its launch in February 2012 the Canadian Technology Accelerator dedicated to the digital media sector has helped 29 high-growth Canadian

digital media start-ups tap into the New York marketrdquo said Minister Fast ldquoMany of these companies have been able to raise venture capital and close

new dealsmdashbringing high-value jobs and growth to Canadardquo

ldquoBeing selected by the Canadian government as one of the top technology companies in sports media was a great honour and our experience in New

York has been incrediblerdquo said Greg Bobolo CEO of SendtoNews and one of the participants in the program ldquoOur recent digital and broadcast rights

negotiations with the National Association for Stock Car Auto Racing and the Ladies Professional Golf Association were made easier by our involvement

with CTANYCrdquo According to a report by the Information and Communications Technology Council there are between 2300 and 3200 digital media

firms in Canada employing more than 52000 people and with annual revenues of over $35 billion

To learn more about Minister Fastrsquos visit to New York City please visit Minister Fast Travels to New York and Washington

A backgrounder follows

For further information media representatives may contact

Rudy Husny

Press Secretary

Office of the Honourable Ed Fast

Minister of International Trade and Minister for the Asia-Pacific Gateway

613-992-7332

rudyhusnyinternationalgcca

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 32: Awesense Media Coverage

Awesense | 1st Quarter media Report | 32

Trade Media Relations Office Foreign Affairs and International Trade Canada 613-996-2000 Follow us on Twitter Canada_Trade Backgrounder - Canadian Technology Accelerator Initiative for Clean Technology Sector

Participating Companies

The following 10 start-up companies were chosen to participate in the launch of the first accelerator program dedicated exclusively to growing Canadian

clean technology companies

Awesense Wireless Inc (British Columbia) Mischa Steiner-Jovic CEO

Awesense Wireless offers a comprehensive and economical solution combining hardware loss analysis networking and advanced power monitoring to

help utilities identify characterize and verify power losses from equipment failures as well as power diversion

CarbonCure Technologies Inc (Nova Scotia) Robert Niven CEO

Working toward carbon-negative concrete CarbonCure has developed a technology that enables concrete producers to fabricate a greener and stronger

concrete product The technology permanently absorbs post-industrial carbon dioxide into concrete products creating a unique green alternative for

builders and specifiers without material or economic trade-offs for producers

eCAMION Inc (Ontario) Carmine Pizzurro CEO

eCAMION solutions enable utilities to improve the utilization of electricity grid assets defer capital expenditures and incorporate renewable energy into

the grid Looking ahead eCAMION will support infrastructure for charging electric vehicles as well as provide uninterruptible power and backup power

for emergency situations

Effenco (Quebec) David Arsenault Vice-President Business Development

Garbage trucks are the biggest energy consumers on the road Effencorsquos HEAD (Hydraulic Equipment Assisting Device) hybrid system improves truck

fuel economy by 15 to 25 percent reduces annual emissions of greenhouse gases by 19 to 28 tonnes per truck and increases brake life by 300 percent

Etalim Inc (British Columbia) Ron Klopfer CEO

Etalim is developing a disruptive technology that uses thermoacoustic physics to generate electricity from any fuel or heat source (including waste heat

sunlight natural gas biogas or biomass) with extraordinary efficiency simplicity and reliability

EnerMotion Inc (Ontario) Jack MacDonnell President and CEO

EnerMotion has developed a revolutionary hybrid power and energy recovery (HYPER) unit that eliminates the energy-consuming diesel auxiliary power

units currently used in heavy trucks Use of the HYPER unit means that no additional fuel will be consumed or greenhouse gas emissions produced as a

result of interior heating and cooling while the truck is in motion or at restmdashtruck idling during the day and overnight is eliminated

Greengage Mobile (Ontario) Lindsey Goodchild CEO

Ninety-five percent of the worldrsquos largest companies report on sustainability efforts yet only 12 percent of their employees ldquobuy inrdquo to sustainability goals

Greengage Mobile develops mobile applications that significantly raise employee engagement while the firmrsquos robust web analytics platform collects

data required for transparent reporting

Odotech Inc (Quebec) Thierry Pageacute CEO

Odotech provides odour-measurement and odour-monitoring systems for industrial sites Its products include electronic noses olfactometers sampling

materials and software

Quadrogen Power Systems Inc (British Columbia) Alakh Prasad CEO

Quadrogen provides a biogas cleanup system that improves the purity of biogas derived from organic waste By enabling more biogas to generate

energy and lowering the incidence of reciprocating engine turbine or fuel cell failure the process increases renewable power generation and reduces

the environmental impact of waste-to-energy developers

REGEN Energy Inc (Ontario) Tim Angus CEO

REGEN Energy provides industry-leading wireless electrical demand management and automated demand response solutions to commercial and

industrial facilities The company offers a patented approach that is affordable is easy to use and maintains the comfort of facility occupants REGENrsquos

solutions drastically reduce energy costs while giving customers unprecedented access to load-level data

Canadarsquos Clean Technology and Digital Media Industries

More than 80 percent of Canadarsquos clean technology companies are exporters In 2011 export revenues were just over $5 billion with the United States

accounting for 56 percent of these revenues

Canadarsquos digital media sector is a vibrant diverse and creative industry Key Canadian strengths are in video and computer games development tools

animation and visual effects In 2010 and 2011 Canadarsquos video-game industry grew by 11 percent annually and the growth rate is expected to be 17

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
  • Summary_Page_1
  • Summary_Page_2
  • January
  • February
  • March
  • End
Page 33: Awesense Media Coverage

Awesense | 1st Quarter media Report | 33

percent a year for 2012 and 2013 Between 2003 and 2011 the United States Patent and Trademark Office granted more than 1000 multimedia-related

patentsmdashincluding more than 300 related to video gamingmdashto inventors based in Canada

Canadian Technology Accelerator Initiative

The Government of Canadarsquos Canadian Technology Accelerator (CTA) initiative led by the Canadian Trade Commissioner Service at Canadarsquos

consulates general in San Francisco New York City and Boston provides Canadian start-ups in information and communications technologies digital

and social media gaming life sciences and clean technologies with access to unique resources and contacts that can help them grow internationally

There are currently five CTA programs in addition to the one announced today

three located in California (at the Plug and Play Tech Center Sunnyvale at RocketSpace San Francisco and at the Quantitative Biomedical Center at

the University of California San Franciscorsquos Mission Bay campus) one in New York (at General Assembly New York City) and one in Boston (at the

Cambridge Innovation Center Cambridge) which was officially launched on March 11 2013

These CTAs provide Canadian companies with the opportunity to engage in business development to further their growth in key markets in addition to

accessing key venture funding and entrepreneurial resources available in San Francisco-Silicon Valley New York City and Boston More than 170

Canadian companies have benefited from CTAs since the inception of the initiative in San Francisco in 2009

Canadian Trade Commissioner Service

Located in more than 150 cities worldwide and in cities across Canada the Canadian Trade Commissioner Service part of Foreign Affairs and

International Trade Canada is Canadarsquos most extensive network of international business professionals The Trade Commissioner Service helps

companies that are looking to export invest abroad attract investment or develop innovation and R amp D partnerships

Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

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  • January
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Awesense | 1st Quarter media Report | 34

Article 3 Factors That Could Make or Break the Secondary Transformer Monitor Market

Author Ben Kellison

Date March 5 2013

Despite rosy forecasts for secondary transformer monitors major threats to adoption are on the horizon

GTM Research expects the market for secondary transformer monitors to expand rapidly starting in 2014 as technology pilots are concluded

Right now secondary monitoring vendors are quickly inking public and private deals with other smart grid vendors to position their products for expected

future growth -- enabled in part by the wide deployment of field area networks and the recent availability of cheaper AMI network interface cards

Some examples include

AMI vendors including Echelon Itron Landis+Gyr and Silver Spring Networks are partnering with transformer monitoring vendors to ensure

interoperability and increase the potential value for existing customers

Additional negotiation and at least one deal has been brought to our attention between monitoring vendors and transformer vendors to embed monitors

within new secondary transformers

These enabling factors coupled with increasing distributed generation penetration the growing importance of asset management and the expanding

popularity of distribution automation applications are providing the necessary elements for the secondary monitoring market to grow to more than a half

billion dollars by 2018 before stabilizing in 2019

It all seems very rosy for players like AmbientABB Current Elster Grid 2020 GridSense IUS Technologies and newcomer Telliformer in the mid- to

long-term However there are risks that could significantly change the prospects for this market There are three factors that could create

opportunity threaten to significantly slow growth or provide major opportunities for savvy vendors

1 The current competition from other sensors (including AMI and line sensors)

This first one is obvious as the lines from the casual observer between LV and MV sensors often blur together as many of the high-level benefits are the

same The brewing low-voltagemedium- voltage sensor battle in the United States continues to heat up with new entrants like Awesense Grid Sentry

and South Korean IUS Technologies entering the market over the last year More than twenty vendors are currently competing to stake claim on a

market that continues to lack answers to key questions including the optimal penetration of sensors on a distribution line the number of independent

sensors that are required if the equipment on feeders is intelligent and the amount additional value that can be generated from sensors that are more

accurate more precise poll more frequently than a rival or include more powerful software or processing power

2 Improving analytics from soft grid (eg GRIDiant) AMI (eg Silver Spring Networks) and MDMS (eg eMeter) providers can reduce the value of

transformer monitors through the creation of virtual meters in the short and medium term

Virtual meters can estimate key health parameters at different points on the grid (such as the secondary transformer) to estimate the stress on an asset

the quality of power the outage status of a device and assist with identifying theft Widespread acceptance of these applications rather than direct

measures could strip potential marginal hardware sales from the market

3 Competition or cooperation with combined solid-state monitoring and control devices in the medium and long term

The slow conversion of control equipment to solid-state components from wire-and-magnet equipment will begin to occur in the next five years If

demand develops for these devices to be deployed in a distributed fashion the likely inclusion of monitoring and communications capabilities could

provide an OEM opportunity for low-voltage sensor and communications manufacturers to gain market share However by opening up another revenue

and value stream versus standalone sensors it could shut them out altogether Early indications point to Varentec and Gridco Systems challenging

traditional players ABB GE and Siemens in this space The secondary monitoring market is beginning to look promising as IOUs are starting pilots with

greater frequency and prices on economy vendor offerings have fallen to as low as $750 a unit However significant challenges from software vendors

and disruptive 21st-century solid-state hardware vendors will continue to grow for a market expected to exceed $500 million annually in 2018

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

  • Home_Page
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  • Summary_Page_2
  • January
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  • March
  • End
Page 35: Awesense Media Coverage

Awesense | 1st Quarter media Report | 35

Article 2013 Cleantech Emerging Rockets

Author Geoffrey Hansen

Date March 12 2013

The 2013 selections for the Cleantech Emerging Rockets list are as follows

Awesense Wireless Inc

Axine Water Technologies Inc

BioVessel Technologies Inc

Cooledge Lighting Inc

Diacarbon Energy Inc

Etalim Inc

Exro Technologies Inc

General Fusion Inc

Kairama Inc

Minesense Technologies Ltd

Nanozen Inc

Prongineer Research and Development Ltd

Article Federal promote overseas business plan 10 companies received assistance

Author Editor (World News)

Date March 14 2013

Minister of International Trade Feist on the 12th in New York City announced their ten most promising small and medium sized companies selected into

the early days of science and technology to accelerate their projects (CTA) in clean technology projects and will assist them in overseas smoothly Feist

said the government is still the most current focus on creating jobs improving the economy and long-term prosperity and development in order to

achieve the above objective the Government must help SMEs overseas development this project is the six science and technology to help accelerate

the development of projects overseas one so that innovators with like-minded local companies together to accelerate the companys growth to enter

foreign markets thereby creating new high-value jobs It is learned that science and technology can accelerate projects for small and medium

enterprises to improve their rich and unique variety of resources to help them develop faster to the international arena this project is by the Canadian

Consulate in New York and in San Francisco consulate cooperation together with with national sustainable development technology and support

Business Development Bank of Canada made through the full use of existing resources in New York City and Silicon Valley the company will

participate in global value chains and multinational companies to understand the market risk capital which led to development of the company

globalization Was selected to participate in the new program REGEN Energy Inc is a leading supplier of radio energy management the company CEO

Tim Angus said We are delighted to have been selected to participate in CTA clean energy projects through this creative initiatives and national trade

worker assistance will help us better in the competitive positioning of the US energy market harvest country over one billion US dollars in clean

technology industry by the 700 technology companies most of which are small and medium enterprises and direct practitioners personnel more than

52000 people Feist also announced the same day from the science and technology accelerate project since its launch in February 2012 the digital

media sector has helped the early 29 digital media companies into the US market many companies have been able to raise venture capital and the

completion of the new deal and with to high-value jobs and economic growth in order to repay their home countries Elected to accelerate the clean-tech

ten technology companies are Awesense Wireless CarbonCure Technologies Inc eCAMION Inc Effenco Etalim Inc EnerMotion Inc Greengage

Mobile Odotech Inc Quadrogen Power System Inc Regen Energy Inc

Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

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  • Summary_Page_2
  • January
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Awesense | 1st Quarter media Report | 36

Article Awesense Launches new service offering

Author Editor

Date Feb- March 2013

- End -

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  • January
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