@aweigend [email protected] Andreas Weigend .
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Transcript of @aweigend [email protected] Andreas Weigend .
New Course Spring QuarterSocial Data and E-BusinessMS&E 237 (formerly Statistics 252)
3 Units
Tue Thu 4:15 PM - 5:30 PM
More info at www.weigend.com
facebook.com/socialdatarevolution
Data The amount of data created by each
person doubles every 1.5 … 2 years
□ after five years x 10
□ after ten years x 100
□ after twenty years x 10000
Biology: ~100k yrs
Time Scales
Social Norms: ~10 years
Data, Technology: ~1 year
“Real Time”: ~h? m? s?
Or is information justan excuse for
communication?
Purpose of communication:to transmit information?
100+ million users per day350+ million uniques January 2010
40 minutes avg per user per day
< 1 cent per user per day
Introduction Data
I C2B (Customer-to-Business)
II C2C (Customer-to-Customer)
III C2W (Customer-to-World)
IV Insights
Outline
Imagine...
You knew all the things people here have bought
... what would you do?
You knew all of their friends
You knew their secret desires
1. People know what they want
2. People know what’s out there
3. People know what they will actually get
3 Myths about Decision Making
Amazing conversion rates since you
chose:
Content (the item)
Context (you just bought that item)
Connection (you ask Amazon to email your friend)
Conversation (information as excuse for communication)
Top Tagsweb2.0weigendstanfordamazonpeopledataminingtechnologystatisticsinternetblogdatawebsocialscienceandreasanalyticsresearch
10196575745433623232222151514121211
• Shift in Customer Expectations
People trust reviews and comments by others more than marketing messages
They use their friends’ attention to filter information and discover
Real Time Web April 20, 2010 MIT Stanford VLABGSB, Bishop Auditorium
Any pointers to related startups?Email [email protected]