Awareness of consumers towards the ongoing Project Women on Wheels & branding of TVS scooty.

Master of Business AdministrationSYNOPSIS OF SUMMER INTERNSHIP PROJECTMOHAMMAD SHADAN SIDDIQUERegistration No:145-1121-0403-13

GOENKA COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATION(CALCUTTA UNIVERSITY)

INTRODUCTION :Female life is changing very first. They have to travel regularly for various purposes. Earlier days female used to have early and settled marriage life and movement from home was very less.But in todays competitive world things have changed.Every Female wants to become more & more independent .Going for higher studies, professional courses, jobs. They have to travel every day for their daily life and equally perform well with male today.They want more Freedom with equal status like male.In many families female are important earning members today. For jobs they are even travelling long distance or even moving from one city to other city.Seeing this as an opportunity TVS Scooty embarked on a project to provide two-wheeler riding training to women across small and large towns in India with a view to building the habit of riding in what is considered a low-penetration segment: less than 2% of Indian women in the potential two-wheeler buying category of 15-60year olds actually buy a scooter. Rechristened the TVS Scooty Institute, 80 centers have been set up and 42,000 women have been trained to ride a two-wheeler.About 20% of women trained at the institute buy the TVS Scooty. This campaign has won several awards, notably amongst them the EMVIE by the Ad Club Bombay for being the best campaign innovation.OBJECTIVE : The primary objective is to know and create an awareness of the ongoing project WOMEN ON WHEELS by TVS MOTOR The secondary objective is : To find out whether two wheeler will solve daily transport problem or not. To find how much distance they are cover everyday. To find out whether they know riding two-wheeler or not. To find out women interest in buying scooty or not. To analyze Strength, Weakness, Opportunity & Threat of TVS scooty. To analyze the market position of TVS scooty. To analze what kind of problem they face. To find out how many women are aware of TVS scooty.RESEARCH METHODOLOGY :Survey is the only method through which I observed and came to know the position of the scooty market and to what extent there is an awareness of the project WOMEN ON WHEEL as well as compared the TVS scooty with its major competitors. For the research I had to meet the consumer respective areas & take their views.1. This involves gathering information from consumers about choices, quality of the products.2. It involves awareness of the company, awareness of the project WOW and so on.3. It involves obtaining answers from the consumers directly through personal interview or filling questionnaire to know the current market position, consumers preferences.4. It involves filling questionnaire to know how they travel daily, how much distance.5. It involves questions whether they are aware about TVS scooter available in the market.DATA SOURCE : The data which I collected for the study was from primary and secondary sources.Primary Data :The primary data consists of original information gathered for a specific purpose or for a specific research project.I have collected data from the individual persons through both structured and unstructured survey methods employing personal interviewing technique. Some techniques of gather primary data are:1. Questionnaire development2. Observation3. Focus Group4. Survey

Secondary data:

Secondary data consists of information that already exists somewhere having been collected for another purpose. Secondary data used in the study was collected from internal sources like 1. Organizational Documents2. Expert's Opinion3. News Papers4. Internet5. And Company

LIMITATIONS :1. Some of the consumers were unable to responds in their busyschedule.1. Some of the consumers were reluctant to provide the requiredinformation.1. Survey was confined only to Kolkata.