Award-winning travel content that grabs the attention of customers, inspires new journeys and delivers your marketing objectives

Wanderlust Studio is the content marketing agency of Wanderlust Travel Media. Through our unique and exciting range of magazines, digital and video platforms we engage with over 5,000,000 travellers every year.

We are the trusted content agency partner of 16 of the world’s leading travel brands and create award-winning publications and content programmes that deliver results.

With passenger numbers set to double by 2034, the key to retaining and attracting your share of this market is unique, engaging and inspirational content.

We have 25 years of award-winning travel publishing knowledge gained through publishing Wanderlust magazine. This is complemented by a team of agency professionals across multiple disciplines including print, digital, email, social media, face-to-face and video activity.

At Wanderlust Studio we enable your target audience to dream, discover, explore and book the trips and services that you have to offer.

Customer content

Our customer content is created uniquely to reflect your brand and product offering. Your content strategy is developed and managed by an expert marketer who will manage a hand-picked creative team to deliver engaging and inspirational content on the most appropriate channels for your message.

We know how to deliver content that customers value and that delivers on our clients’ objectives.

Great content can:

• Inspire and engage new and existing customers• Build brand loyalty• Drive sales• Promote new and under-performing products• Increase revenues through up- and cross-selling

products and services• Span multiple channels• Allow you to tell your story

“We have worked with Wanderlust on Audley Traveller and one-off

productions for the last six years. Their ability to understand, adapt and implement our requirements

has been consistently brilliant. Their vast knowledge of the industry,

understanding of our brand and grasp of the style and tone of our audience are all factors that have made them a

pleasure to work with.”Cerie Powell

Marketing Executive AUDLEY TRAVEL

Integrated, multi-channel contentTake your choice from a straight print magazine or a suite of integrated cross-channel communications. Our services include:

Content (print and digital)• Consultancy and communications audits• Content strategy and development• Content provision• Editorial content creation• Design and layout• Infographics and data visualisation• Content promotion• Measurement (analytics)• Print and production management• Mailing, circulation and distribution services• Video and animation• Digital editions• User experience and usability• Social media content and measurement

Commercial• Advertising sales and sponsorship generation• Exhibition sales and sponsorship• Publishing and communications consultancy• Corporate partnerships and relationships

Events• Event management• Conferences and exhibitions• Awards ceremonies and celebrations• Customer events (with Wanderlust’s audiences)

Our recent travel and destination projects have included

Audley Travel Audley Traveller (print, quarterly, mailed direct) Audley Insider (one off annual in print, mailed direct)) Audley Safari (one off annual in print, mailed direct))Riviera Travel Customer magazine (Quarterly in print mailed direct)LATA LATA Guide (print, annual)InsideAsia Tours Customer magazine launchSwitzerland Tourism Supplement (print, distributed with Wanderlust)South Australia Supplement (print, distributed with Wanderlust)Thailand Thai Green Awards awards event and online hubAustria Online content hubBelize Online content hubCatalunya Online content hubGreek Tourism Board Online content hubOman Online content, media engagement eventsBritish Airways Online contentFlight Centre Online contentIncredible India Online contentSlovenia Tourist Board Online contentMicrosoft Network Online content partnerAITO Events branding and support material

Trusted Partners

“Working with Wanderlust has been invaluable in helping us find our feet with our first ever magazine.”James Mundy, PR & Marketing Manager, InsideAsiaTours

"Of the many supplements that we have produced with various media partners, we consider this our best ever – the finished product certainly speaks for itself."Roland Minder, Switzerland Tourism

Case study

DESTINATION NSW/NORTHERN TERRITORYSUPPLEMENT AND DIGITAL CONTENT

Campaign Details

ó A print supplement distributed with Wanderlust magazine and promoted in-store plus run of 6,000 copies for events.

" Online hub with 24 articles including competition.

p Two 30 minute broadcast documentaries created from exiting footage and promoted in national press.

? Adventure Travel Show exhibition and sponsorship. Brand-to-hand activity in central London.

5 Campaign promotion through Wanderlust's online channels.

Results

W Supplement distributed with Wanderlust (86,000 readership)

W 29,000 video plays with 100% positive comments

W 245,805 Facebook reach with 3,744 engagements (like/share). 62,000 Facebook video plays

W 47,000+ TV documentary viewership

W 7,072 unique web visits (11,300 page views) with 8m dwell time.

W +3,700 competition opt-in data

W 125 tweets (263,386 feeds, 1,757 engagements)

W National press 1.9m readers x 11 insertions

W 14,00 visitors at Adventure Travel ShowEXAMPLE VIDEO

Case study

BELIZEONLINE CONTENT HUB

Campaign Details

" A digital hub with original content.

p Re-cut existing video footage to produce two videos hosted on YouTube.

5 Content promoted content across all print and digital channels.

? Online-only competition promoted to assist data gathering and campaign awareness.

Results

W 61,000 YouTube engagements (135% of target)

W 7,500 unique page views

W Facebook and Twitter engagements

W 3,843 competition opt-ins (256% of target)

W Average dwell time 9m 54s (238% of target)

EXAMPLE VIDEO

The way we work“Partners, not suppliers” is how one client described us recently and it’s a statement of which we’re particularly proud. What sets us apart?

W We keep things simple. It’s important to us that you feel you have one point of contact with whom you can liaise on a day-to-day basis.

W We understand that changing suppliers can often be quite daunting. We are a safe pair of hands that will make the transition as smooth as possible. We’ve taken over existing publications programmes for many organisations over the past ten years with minimum disruption to their teams and with award-winning results.

W We provide a tailored way of working. We appreciate everyone has a different way of doing things and we will fit in with your preferred practices. The exact process of publishing your material will be worked out in consultation with you. Many clients are on a tight time-scale, so an ability to produce work quickly, accurately and professionally is important, while never compromising on the quality of content or design.

W We are responsive and forward-thinking. Communication is our business, so we always make sure we practise what we preach. Whether it’s planning a schedule for the year ahead, work-shopping ideas at an editorial review meeting, or writing an analytics status report, we are quick to respond in our communications and like to create regular touch-points with clients so we can discuss both ongoing work and forthcoming initiatives.

W We take quality seriously. We have checking points to make sure all proofs are seen by more than one person before being sent out, and our sub-editors check all copy for style, content, word breaks and accuracy. They build up a bespoke written style guide to ensure consistency of voice and text.

About us

Lyn HughesCreative Director and Editor-in-ChiefIn 1992 Lyn and her late husband, Paul Morrison, were bored on a flight to South America and so schemed out their ideal travel magazine on the back of a sick bag. The idea stuck and, returning to the UK a few months later, they launched Wanderlust magazine from their spare bedroom.

The magazine gradually grew through word of mouth, and went on to be one of the UK’s leading travel magazines, with numerous awards under its belt. In time it

led to the family of other travel products and services.

In 2008, The Times lauded Lyn as one of the “50 Most Influential People in Travel.” In 2012, Lyn was presented by an Outstanding Contribution Award in the British Travel Press Awards. In 2014, Lyn was awarded one of the 'Top 60 Most Influential Women in Travel in the Last 60 Years' by the AWTE. She regularly appears on lists of Top UK Travel Journalists.

A fellow of the Royal Geographical Society, Lyn is still a writer and has won several

awards. She pops up on television and radio, as well as in print, as a travel expert. She is regularly consulted by tourist boards and governments on travel-related issues, especially regarding sustainable tourism. She sits on several committees, including LATA (the Latin American Travel Association) and IPN (the Independent Publishers' Network), and the Media Advisory Group of the Adventure Travel Trade Association.Lyn strongly believes in tourism as a force for good, benefiting local communities, wildlife and the natural world.

Tilly McAuliffeBrand StrategyTilly McAuliffe is Co-Founder of Think Publishing and Managing Director of Wanderlust Travel Media. Having worked as New Business and Marketing Director for a range of agencies including Lynne Franks PR, Ketchum and Brandsmiths over the last three decades, Tilly is perfectly-placed to advise brands on how they can become more persuasive influencers themselves and turn their clients into their biggest champions.

A strategic thinker and planner, Tilly works with clients to ensure their publishing strategies are in line with their organisational objectives. She also devotes two days a week to the Liberal Democrats, working closely with Baroness Bonham Carter, spokesperson for Culture, Media and Sport (CMS), and Lord Foster of Bath, spokesperson for Business, Energy and Industrial Strategy. She consults on a range of creative, communications and business topics.

As a member of the Liberal Democrat Culture Media and Sport policy group Tilly helps shape the party's policies, to develop the creative industries, the fastest growing part of the UK economy. Tilly co-chairs the LibDem Entrepreneurs’ Network and also sits on the LibDem Business Advisory Group and the Fundraising Committee.

Simon ChubbTechnology DirectorHeading up the digital team, Simon is responsible for the continued strategic growth of the Wanderlust website, Trip Finder and other websites such as Wanderlust's trade site and the Adventure Travel Conference. He has also built sites, microsites and all sorts of clever solutions for campaigns, including a Green Thailand website for the Tourism Authority of Thailand.

Having worked for a leading SEO company before he was tempted away to Wanderlust, Simon is also our expert on ways to drive traffic. Simon’s specialist expertise extends to:

• Organic and paid search• Web build and development• Email marketing and automation• Analytics• Blog build• Content amplification and promotion• Video

When he hasn't got his head in the nuts and bolts of coding or web design, Simon is a travel nut enjoying bear watching in Alaska, and trips to Sudan, Laos, Malaysia, and a 3-month trip around Argentina, Chile and Bolivia.

Ian McAuliffeCommercial DirectorIan founded Think Publishing, the UK’s leading membership and customer publishing agency, in 1999 producing content for over 40 membership organisations and now a majority stakeholder in Wanderlust. In addition to personally being awarded Publisher of the Year by PPA Ian has crafted a portfolio of multi-award-winning magazines, digital content and events over the last 20 years.

Ian acts as Commercial Director at Wanderlust, responsible for building commercial revenues in print, online and through live events and for building profitable partnerships with travel brands.

Ian sits on the Independent Publisher Network committee at the Professional Publisher Association and has developed content marketing strategies for clients including The Royal Geographical Society, Wexas Traveller, BMW, ASDA and Marks & Spencer.

Polly ArnoldBrand DirectorPolly started her career at Condé Nast on two newsstand titles – Tatler and Vanity Fair – where she worked as a commissioning editor before moving to the commercial side. After five years at Condé Nast, she moved into customer publishing, where she worked as a group account director

at Forward and John Brown, delivering magazines for clients including Laura Ashley, the Asprey Group, Swarovski, BT and Halifax. Polly launched the first customer magazine for John Lewis as well as BEER magazine for CAMRA, which has won the Grand Prix (the biggest award for effectiveness in content marketing) at the CMA Awards.

John InnesStrategic DirectorJohn has over 20 years of experience building content solutions within creative agencies, contract and commercial publishers. He also has extensive experience working with Travel and Tourism bodies as Publishing Director of Wanderlust magazine and authors the annual industry-recognised Adventure Travel Trends Report.

During his time at John Brown Publishing, he worked on customer content for

clients from the Spice Girls to Virgin Atlantic, Britannia Airways and Waitrose. More recently, John has coordinated and executed Think Publishing’s content for National Trust for Scotland (winning Member Magazine of the Year), Great Western Railways (winning awards for Customer Magazine of the Year from the Professional Publishers Association, IoIC and Chartered Institute of Public Relations), Royal Photographic Society and Wildfowl and Wetlands Trust.

John has been awarded Publisher of the Year three times over by PPA Scotland and in 2017 was recognised by the IoIC for his Outstanding Contribution to the Communications Industry.

When not talking or writing about travel John can be found leading his young family on ever more adventurous trips around the globe.

Combined team content marketing experience in the travel/blue chip brand sector:

• ASDA• Audley Travel• BMW• BT• Capita Business Travel• Geographical• Great Western Railway• Halifax• Historic Scotland• John Lewis• Laura Ashley• Marks & Spencer• National Trust for Scotland• Preferred Hotels and Resorts• Swarovski• Virgin Atlantic• Waitrose• Wexas Traveller

Wanderlust Studio1 Leworth Place

Mellor WalkWindsor

Berks SL4 1EB

Telephone 01753 620426wanderlust.co.uk

wanderlusttravelmedia.com

Registered in England & Wales Reg No: 02811057VAT No: 635741727

For more information contactSimon Tapscott

Business Development Directorsimon.tapscott@wanderlust.co.uk

+44 (0)7816 322056