Award Promotions Kit 2010

Promotions Kit 2010

Volume 2 Number 8

$14.95

Inside This Edition:

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Volume 2 Number 7

$14.95

Inside This Edition:Retrogreening Australia's Existing Office StockThe Future of Interior FitoutsAwardworthy Showcases

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Volume 2 Number 5

Showcasing Excellence In Australian ConstructionAWARDAWARD$14.95

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INDUSTRY LEADERS READ AWARD.

Award Magazine is published by:MediaEdge Communication Australia

P: 03 8844 5822F: 03 9824 1188W: www.awardmagazine.com.au

M: PO BOX 21081, Litttle Lonsdale Street, Melbourne, VIC 8011

Sales Manager:Brandon VigonP: 03 8844 5822 extn. 112F: 03 9824 1188E: [email protected]

Production Enquiries:Matilde EjlertsenP: 03 8844 5822 extn.111F: 03 9824 1188E: [email protected]

All content in Award is purely editorial and written by our writers or sourced from key corporations in the design and construction sector. As an independent publisher, editorial themes are the result of demands from our readers, which is why Award readers, editorial supporters and advertisers all benefit from a magazine that has credibility, transparency and a determination to deliver the best possible content.

RegulaR Content Featured Project profiles: Showcasing award worthy projects designed and constructed in Australia.

Featured Industry Supplements: In-depth industry coverage on ‘key’ industry verticals (i.e. lighting, green building etc.).

Straight talk: Interviews with prominent industry figures; covering pertinent developments and innovations in the design and construction industry.

How Did they Do that?: Feature article that showcases an award worthy international project.

association Matters: Short columns summarising the latest industry developments; delivered by our association partners.

Professional Columns: Detailed themed editorial columns from some of the key players in the industry providing information on legal matters, sustainability, accessibility, work safety, environmental and technology.

KEY EDIToRIAL pARTNERS/SUppoRTERS

INDUSTRY LEADERS READ AWARD.

All content in Award is purely editorial and written by our writers or sourced from key corporations in the design and construction sector. As an independent publisher, editorial themes are the result of demands from our readers, which is why Award readers, editorial supporters and advertisers all bene�t from a magazine that has credibility, transparency and a determination to deliver the best possible content.

Featured Project pro�les: Showcasing award worthy projects designed and constructed in Australia.

Featured Industry Supplements: In-depth industry coverage on ‘key’ industry verticals (i.e. lighting, green building etc.).

Straight Talk: Interviews with prominent industry �gures; covering pertinent developments and innovations in the design and construction industry.

How Did �ey Do �at?: Feature article that showcases an award worthy international project.

Association Matters: Short columns summarising the latest industry developments; delivered by our association partners.

Professional Columns: Detailed themed editorial columns from some of the key players in the industry providing information on legal matters, sustainability, accessibility, work safety, environmental and technology.

KEY EDITORIAL PARTNERS/SUPPORTERS

Sales Manager:

Brandon VigonP: 03 8844 5822 extn. 112F: 03 9824 1188E: [email protected]

REGULAR CONTENT

Production Enquiries:

Matilde EjlertsenP: 03 8844 5822 extn.111F: 03 9824 1188E: [email protected]

Award Magazine is published by:

MediaEdge Communication Australia

Mail: PO BOX 21081, Litttle Lonsdale Street, Melbourne, VIC 8011

AWARD. pRINTED EDITIoN.

Frequency: Circulation: Pass along readers:

Bi-monthly5,000 (Australia)3.2

BReakDown By SeCtoR

KEY EDIToRIAL pARTNERS/SUppoRTERS EDIToRIAL CALENDAR 2010

HoW To REACH THIS AUDIENCE

edition Publishing V3N9 MarchV3N10 MayV3N11 JulyV3N12 SeptemberV3N13 NovemberV3N14 January 2011

Supplement themes Architechural Facades + Acoustics and FlooringSignage and Landscaping + Retrofits and RestorationsTechnology + Australian Made Building ProductsLighting and Energy Management + Green Building ProductsRoofing + Cladding + Glazing + Exterior Building ProductsCeilings + Flooring

eXPoSuRe In awaRD PRInteD eDItIon IS MuCH MoRe tHan a DISPlay aD!Promotional campaigns through Award Printed Edition are unique, all-encompassing and includes a nice mix of standard ADVERTISING, EDITORIAL, DIRECT MAIL, PROJECT PROFILING, ARTICLE REPRINTS and much, much more! Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

BReakDown By State

BReakDown By PRoFeSSIonwHo ReaDS awaRD?

total ReaDeRSHIP: 16,000

Tasmania2%

Victoria31%

New South Wales28%

South Australia9%

Western Australia11%

Northern Territory3%

Queensland14%

General Contractors/Developers40%

Building Owners9%

Architects/Designers40%

Government Officials1%

Property/Facility10%

29%

Multi-Residential

Commercial

Industrial

Institutional

Residential

Infrastructure

27%

18%

13%

7%

7%

AWARD. E-MAGAZINE.

New Zealand 500Canada 4,000USA 8,000

EXPOSURE IN AWARD E-MAGAZINE EDITION IS MUCH MORE THAN A DISPLAY AD!Promotional campaigns through Award E-Magazine are unique and includes a nice mix of ADVERTISING, and LEAD GENERATION SERVICES. Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

Each promotional campaign through Award E-Magazine includes LEAD CAPTURE and REPORTING:

• ActivityReporting

o Total Circulation on the E-Magazine edition

o Total Page Views of your display message

o Total time spent looking at your display message

o Total Click-Through to your website

• LeadGeneration

o Lead Capture (automatic leads from interested readers)

Average time spent reading e-magazine 22 minutes

total e-MagaZIne ReaDeRS: 25,500


BReakDown By PRoFeSSIon

wHo ReaDS awaRD e-MagaZIne?

KEY INFOFrequency: Circulation: Pass along readers:

Bi-monthly12,000 e-mailed editions1.2



InteRnatIonal/BonuS CIRCulatIon


Building Owners9%

Architects/Designers40%


Property/Facility10%

AWARD. oNLINE.

Average time spent on site 3:21 mins + 22 mins reading e-magazine.

aveRage MontHly Page vIewS 218,400

tyPe oF vISItoRS

New 65%

Returning 35%

EXPOSURE THROUGH AWARD ONLINE IS MUCH MORE THAN A BANNER AD!Promotional campaigns through Award Online are unique and includes a nice mix of BANNER ADVERTISING, and LEAD GENERATION SERVICES. Successful communications programs require EDUCATION, BRANDING, CONSISTENCY and CALL-TO-ACTION; this one will accomplish just that!

Each promotional campaign through Award E-Magazine includes LEAD CAPTURE and REPORTING:• ActivityReporting o Total Monthly website traffic o Total website Page Views o Total Click-Through to your website• LeadGeneration o Lead Capture (automatic leads from interested readers)


awaRD IS PuBlISHeD By MeDIaeDge CoMMunICatIon auStRalIa

Sales Manager:Brandon VigonP: 03 8844 5822 extn. 112F: 03 9824 1188E: [email protected]

Production Enquiries:Matilde EjlertsenP: 03 8844 5822 extn.111F: 03 9824 1188E: [email protected]

eleCtRonIC StatIStICS

wHo vISItS awaRD onlIne?

tRaFFIC SouRCeS

Search engines19%

Referring sites11%

Direct traffic68%



Award Promotions Kit 2010

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