1 Process | Partner für Corporate Design

Online Marketing!Content Strategy!Product Marketing!Go-to-market Strategy!Brand Communication!

avrilhsu@gmail.com Avril Hsu

Avril Hsu, Rutgers Business School"

2 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

7 Year Work Experience MBA with creative mindset & technical background 3 Employers

Major Clients

3 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

Dell, e-Commerce (B2C) Initiate customer satisfaction program & develop strategies

•  Develop KPI and use it to measure customer health •  Collaborate with data analytics, SEO, online merchandising, finance team�

to strategize marketing plans •  Facilitate financial modeling to prioritize EUC products for the next fiscal year •  Build mock-ups with creative team and conduct test & targeting

4 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

Dell, e-Commerce (B2C) Marketing plan to improve online customer shopping experience and drive revenue

Lifestyle experience lab integrating with top searched use case: To reinforce user experience and increase conversion rate on the site

Top searched use case Reinforce content program

5 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

Dell, e-Commerce (B2C) Marketing plan to improve attach rate and drive revenue. Live gallery on the electronic and accessory store: To integrate online merchandising strategies with customers’ needs

Selector tool

Testimonial marketing

6 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

Pixable, mobile photo discovery application Grow customer acquisition & improve customer retention

Super Bowl SXSW

Berlin International Film Festival

Fashion Steps Out @ Orchard

•  Country-specific online marketing campaigns •  Branded contents with localization strategies •  Optimization for engagement and conversion •  Channel marketing & partnership development

Major online marketing campaigns

7 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

Pixable Strategize product features that fit customers’ needs

•  Customer insights listening: Google analytics, Distimo app analytics •  Syndicate insights and incorporate ideas from engineers and creative

Web

Mobile

Original web Future

8 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

END USERS

Then tweet/fb your own TOPS or own story out 3

AVRIL: “Bummer!”

Pixable Mock-up: Make your own “Tops” & Share with your friends

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9 Process | Partner für Corporate Design

Thank you."

Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu

avrilhsu@gmail.com!