Social Media

Why Social Media Works• Normal, everyday people are given opportunities to

reach out and explore new areas of interest, meet new people, and take risks.

• Users have control over what they do and accomplish online.

• Its not a fad, but a trend that works. Its a concept that attracts users and will continue to until social media 2.0 comes out

• Possibilities are endless. The different Social Media platform are just the beginning, and soon users will have the tools to do just about anything.

• Social Media is easy. Its easy to use, easy to set up, and if done right, easy to make money.

Social Media is:

Social Media Landscape

India Social Media Trends Dec07 – Dec-08

Source: watblog.com (http://www.watblog.com/2009/02/18/social-networking-india-stats-figures/ )

Success Stories - Dell•Company Background: A leading computer manufacturer.

•Strategies Used: Dell basically spread the word of their activities over multiple platforms and kept it closely knit together. At the very core was their own community and Facebook page. The users could get assistance and support pre and post purchase. To provide additional information to the customers all the platforms of Social Media was used which included Twitter, YouTube, Flickr etc.

Success:•Dell claims that their Twitter presence led to three million dollars of sales. •The most active user in the Dell community has already posted over 20,000 replies. His postings were read 2 million times.

Success Stories - Zappos•Company Background: A leading online shoe store in U.S

•Strategies Used: The company used Twitter heavily even the employees tweeted with their own accounts making the brand image go widespread. It made the company more approachable to the customers and is branded as one of the most social conscious company.

•Success: Zappos has over 800,000 followers on Twitter.

Success Stories - Starbucks•Company Background: An international coffee shop brand.

•Strategies Used: Starbucks used http://mystarbucksidea.force.com to improve brand image and get more interactive with the customers. Anyone could post suggestions on what could be done to improve the brand or anything else to make the brand different which included submitting wish lists of new products. The most popular idea was voted and was actually implemented. This gave the customers a feel of direct engagement with the company.

Success:•70.000 suggestions from Starbucks clients•The top idea received 95,000 votes and over 1,000 comments•Starbucks has over 1,7 million fans on Facebook

Avon On Social Media

•Avon Walk Around the World for breast cancer.

•What we like: A Landmark event where over 700 participants came together to create awareness about Breast Cancer

Link: http://www.in.avon.com/PRSuite/bccwalk.page

•Avon

•What we like: Various advantages are given to the representatives who wants to sell Avon Products. A great way to attract people to sell the products and they in turn attract others thus creating a grape vine.

Link:http://www.youravon.com/REPSuite/become_a_rep.page?langCd=en_US&siteid=avon&c=avonhome&s=BaR_AvonHP_1_top

•Avon Facebook Page

•What we like: A very interactive Facebook Page enables the company to interact readily with the consumers and representatives.

Link:http://www.facebook.com/AvonProductsInc?v=wall&ref=search

•Loreal- For Women in science

•What we like: A Distinctive Program created to acclaim an annual award to five women researchers (one from every continent) and identify them as exceptional women role models for generations to come.

Link:http://www.loreal.com/_en/_ww/index.aspx?direct1=00008&direct2=00008/00001

Competitors on Social Media

•Loreal-Hairdressers against AIDS.

•What we like: One of the various awareness spreading campaigns of Loreal, this one is in partnership with UNESCO. It aims to provide hairdressers the info needed to inform people the risks related to the disease and how to prevent it. Link:

http://www.loreal.com/_en/_ww/html/philanthropy/foundation.aspx

•Loreal-Facebook Page

•What we like: A very interactive Facebook Page enables the company to interact readily with the consumers.

Link:http://www.facebook.com/search/?q=loreal&init=quick#/lorealparis?v=wall&ref=search

•Revlon

•What we like: Revlon promotes the quest to change the face of cancer as 10% of the sales of assorted products goes as a donation to Breast Cancer Research.

Link:http://www.revlon.com/ProductCatalog/ProductDetails.aspx?CategoryID=2&SubCategoryID=5&ProductID=175

•Maybelline- Facebook Page

•What we like: One can be a Facebook friend of Maybelline New York and explore behind the scenes photos and videos from their commercial shoots and more.

Link:http://www.facebook.com/pages/Maybelline-New-York/20251700747?ref=ts#/pages/Maybelline-New-York/20251700747?v=info&ref=ts

•Sunsilk Gang of Girls Community

•What we like: Immensely Populer Social Networking Platform among girls which circles around hair care and discussions on similar attributes. It consists a discussion forum, a blog, a audio/video lounge and direct interaction with the experts.

Link: http://www.sunsilkgangofgirls.com/