Frederick Van Johnson

Avoiding Social MediocritySurviving in the new “attention-based” economy.

What You Will Learn...Social Media Overview

Defining your Audience

Deconstruction of a Twitter Promotion Pandemic

Who is Frederick Van Johnson?@FrederickVan

Who is Frederick Van Johnson?

US Air Force

Who is Frederick Van Johnson?

US Air Force

Apple

Who is Frederick Van Johnson?

US Air Force

Apple

Adobe

Who is Frederick Van Johnson?

US Air Force

Apple

Adobe

This Week in Photo

follow @ArmyGK & @GKMikeTT

What is Social Media?

What is Social Media?

Facebook - Over 500 million active users250 million users log in every single day

700 BILLION minutes per month are spent on Facebook

Facebook

What is Social Media?

Over 75 million users visit Twitter.com per dayOver 50 million Tweets sent per dayGrowing 1,400 % Yearly

Twitter

Know Your Audience/Goals...

✤ What are your goals?

✤ End goal shapes the message

✤ Customers or Comrades?

✤ Customers? - Transparency donʼt be a phony

✤ Comrades? - Share pertinent information... youʼre NOT a company

Grow Your AudienceNow, that you know ʻem... GROW ʻem!

How to Grow Your Audience

✤ Create & automate your email list

✤ Run Twitter promotions

✤ Create a Facebook Page

✤ Blog, Blog, Blog!

✤ Podcast

✤ YouTube - ScreenCasts

✤ AUTOMATE IT ALL!

Automate Your EmailAWeber, MailChimp, etc..Email Autoresponders, and Newsletter

Build a schedule... automate that puppy, and walk away!

Your Email Frequency Schedule

http://www.frederickvan.com/opencamp/email.zip

Your Email Frequency Schedule

Deconstruction of a Twitter PANDEMIC!

How to Create Your OWN Twitter Pandemic.. in 5 Easy Steps...

1.Contacted David duChemin, got eBook library code(http://www.craftandvision.com)

2.Set up affiliate agreement through eJunkie.com

3.Embedded the bit.ly shortened affiliate link in a blog post, users MUST be following to enter!

4.Tweet said “Iʼve entered to win an ENTIRE photo book library from @ThisWeekinPhoto [blog post link] - Pls RT!”

5.Everyone who clicks on the link is “cookied” and TWiP gets a percentage of each ebook sale

Infection Results...

1.Re-tweets to date: 195

2.New visitors per day (to a single page): 500

3.New followers (in 6 days): 700

4.Sales: In progress—promotion ends next week

Objective: Grow followers, increase web traffic, generate sales

Stay in Touch!

✤ http://www.frederickvan.com

✤ http://www.thisweekinphoto.com

✤ @FrederickVan

✤ @ThisWeekinPhoto